Throwback Thursday – Guidelines Galore

Some JUICY things to help you create “yes’s” are in effect today or coming soon.  #ThrowbackThursday as Fannie and Freddie open up the guidelines again.  Some great announcements on guides below.  If you do loans in Michigan you will want to know this too.  #GoGet’em #SellWell  I’m in the office all day to help with your “I GOTTA GUY” questions.  Have a great day.

Whacked Out Wednesday – Crafting mortgages

Yep, back at it.  YOUR FAVORITE weekly video is here.  Whacked Out Wednesday!  Take time today and learn something about “Your craft”!  What ever that may be.  Most sales pro’s have multiple puzzle pieces in their sale that have to work in harmony.  Learn something about a process you have today!  #SellWell #theSalesJUICE

Two for Tuesday – FHA income guides

I love FHA loans, and love putting the difficult one’s together.  I help clients of mine close FHA loans with FICO’s as low as 560.  I strive to help others understand what’s needed for FHA, how to structure them, and how to close them!  Understanding the rule of 5 as I call it, can help you find a loan and make a loan work.  I break down 5 elements of potential income into two categories in order to help.  Check it out below.  #SellWell #GottaLoveFHA #theSalesJUICE

Weekend Call to Action – Share Content

TGIF – The Grind Includes Friday.  Hope the month end was good.  Now is the time to start making a difference for your RE partners and other pillars as the summer is about to heat up.  What I suggest is a strategic way to gain reach, as well as help your pillars with marketing.  If I was an LO, I would only network with RE Agents and other pillars that have fan pages.  When they post good content and articles I would “share” it onto my page.  That way I would be increasing their exposure, and all their followers see my fan page.  (tag them in the share).  This also is helpful in making your fan page more interactive.  Set yourself up for success.  If your not using social media to gain business your missing the boat.  #WeekendCall2Action




**PS, I’m helping my Brokers in my network know how to do this, for both organic and paid reach on a fan page.  It’s doubled some of their business.  I’m open for new partnerships, call me.

Whacked Out Wednesday – Trending News

Trending news can make you money, and can make your advertising campaign gain a lot of exposure.  Trends are where it’s at with marketing, with investing, with gaining an inch that makes you stand out compared to your competitors.  Following trends can be a lucrative idea, and I suggest that you embrace them.  Find the right one, spin the right positive message as a result of that “trending news” and BOOM!  Your reach will explode on that marketing message.  There is an “art” in crafting marketing messages that takes advantage of current times and trends to help deliver to your audience value about your product or service.  Embrace it, use it, capitalize on it.  It’s “whacked out” in a way that people use controversy to their advantage, but a darn good way to gain exposure to your message.  Check it out below.


Two for Tuesday – Plan Do/Check Act

Do this exercise today yourself.  I bet it helps you be more effective and efficient advertising and selling.  Most have their “routines” in place, but how many times have you caught yourself to check to see if that “part” of your routine was effective?  Most campaigns on a marketing side should be completed, then retargeted based on new found information.  Same with selling, if you find your approach is off, switch it up.  Try this today.  #ChecktheJUICEout #SalesJUICEiscoming #SellWell

Monday Motivation – The SKY’s the limit

Do you partner with other’s that are vested in your success?  Do you partner with others that have a genuine want to see you succeed?  I do just this.  And if you’re an LO or Broker shop that isn’t closing 10+ deals a month, let’s chat.  Let’s GET YOU THERE!!  Together we can have a bigger impact, on your local community, to helping others get a piece of the American Dream.  #HappyMonday Let’s get going to make an impact together.  #SellWell.

Thankful Thursday – Webinar @3pm

Sign up now, gate closes at 230 pm EST.  The topic, PUSH and PULL marketing and how mortgage Broker’s should be leveraging “TRENDS” to help themselves create more business.  Today, I am thankful for the networking, the need, and the want and the inspiration of others to keep on trucking on doing these silly videos.  In sharing guidelines, in showing others how to utilize social media to a whole new realm for them.  I’ve really become a social media manager for mortgage companies to help learn how to make a impact and market presence on platforms that can’t be ignored.  Learn more today at 3pm, click the following link to register before 230pm.

Watch the video below; #ThankfulThursday