Gain clarity on what you do and what your partners do. As funny as it sounds this happens all the time where a “partner” promotes the other person and what they promote they do really isn’t what they “do”! Same for any and all marketing messages you put out there. Make it clear as to what you do. I suggest you start with #Hashtag and start branding yourself on your posts, or posts on your business page.
Many do not realize these hashtags are like SEO for Facebook. Use them often. And use it to gain clarity on your offerings.
What I do, just to clarify, is help serve the mortgage industry with a lending outfit that can help close more loans. Now as an AE (Account Executive) I get paid when Broker’s and Non-Delegated correspondent clients use my company to help them close loans. How do I differentiate myself? I go way above the call of duty and do things that normal AE’s don’t. Here’s a list of things I do;
I help Mortgage origination offices get better at generating leads
I help Mortgage sales folk learn to sell and structure loans to help them close
I help Mortgage processors navigate the system we have and know where to go to do what inside of a loan.
I help Mortgage Lenders outsource their FHA loans to my company in order to avoid a FHA neighborhood watch percentage affecting them. (Non-Del Correspondent option)
I help Mortgage Brokers have Conventional/FHA/VA/USDA and Non-qm products as options to help close loans for their clients.
One of the biggest things as added value that I bring to the table is helping those in mortgage sales be able to source business with push and pull marketing campaigns. If you have a facebook fan page, I help others learn to use FREE marketing and exposure techniques to gain an edge in their own market place. Then with a specific relevancy and reach capacity I teach others to use facebook ads, or “Funnels” to run pull marketing campaigns to gain more leads. The key is to have organic reach first, the biggest issue I see that people have is they attempt to run “funnels” without this and then don’t get the results they are looking for.
Reach out to me, I have the BLUEPRINT on how to grow leads organically first with push marketing campaigns that sets you up for success when running pull marketing campaigns. (Funnels) #AEforhire #BestLenderRep #mortgagemarketerforhire #Mortgagetrainer #ClosemoreloanswithShawn
#Checkitout – Fannie and Freddie are making changes to help the mortgage industry THRIVE! Prayers to any and all that are affected by the tropical storm Cindy this summer. Two new guideline changes announced. #Thriveon #SellWell
#WisdomWednesday – The longer your in the mortgage industry the more you can “foreshadow” based on the information you get on the 1003. In my opinion just about everything on the 1003 can have a foreshadow associated with it. While you do this, paint pictures and create urgency. But the most important part is foreshadow things that can be deal killers and help yourself coach your clients so you #PreventIssues on a loan. Just about everything can be addressed upfront, assuming a good 1003 is taken. #SellWell #Foreshadowinfoon1003
#WeekendCalltoAction – Social Media Networking with Referral Partners! It is great to see your referral partners in action, in person and online. Many have not taken the time to network with their various referral partners they work with now. Let alone find new one’s that have a social media presence. I suggest that you should be expanding your network of referral pillar partners weekly. From CPA’s, to Financial advisors, to divorce attorneys, to builders, construction companies and Real Estate Agents. Any “pillar” type you network with, look up to see if they have a fan page on social media somewhere. Like it, engage with them, show them support. Comment something telling others what a great job they do, endorse them online. This can be done on LinkedIn or a fan page in many cases. #Expandyourreach #SellWell
There is a certain OPTIMISM quality that successful people have. I teach my kids to “train their brain” to think positively and visualize themselves seeing successful outcomes. “I can’t” isn’t allowed in my house. There is always something to be grateful for, and to make as a positive even out of a not so positive situation. #Trainyourbrain #Seethesalebeforeithappens #SellWell
Rate Rate Rate…”What’s your rate?” Rise and GRIND as the saying goes. Doing the duty of dealing with rate shoppers over and over to hit a goal! Today, I address the most common objection in the mortgage industry and how I would deal with it. #Checkitout #PaintthePicture #FactsTellStoriesSell #SellWell
As we swing into high gear for the “purchase season” don’t forget to ask about those homes being bought ALL CASH! You could still present a viable option to help the new homeowner’s replenish the cash they used to buy the home. Maybe do home improvements? #youjusthavetoask