#WisdomWednesday – Be segment focused and clearly define whom your perfect audience is. It’s wayyyy more effective than saying your the Jack of all trades and master of none. This is why only one campaign online doesn’t work like people think it will magically. Sure you can get buyer/seller leads galore online, google, Facebook, Instagram etc. But the conversion will be low. To increase conversion increase your segmenting. Clearly define with many “small” campaigns whom you want to work with.
For example, a well rounded “Branding Strategy” will have VA campaigns, self employed campaigns, first time home buyer campaigns, maybe a mailer, and of course the old fashion referral and networking sources that help pour into the “funnels” of leads you have.
Be segmenting yourself, it’s how you’ll see success in 2019. Don’t just say you do it all. Today, I’ll segment with you too, if your a mortgage broker and do business with UWM (love them, remember I started my AE career there) they don’t do what we do well. So we can FIT IN with many Broker’s that have 550-640 FICO borrower’s that don’t fit their box. (FHA/VA) I love the manually underwritten FHA deals, and know guides off the top of my head. Hit me up if you have one in this box – #LetsDoBusiness #GetOnPoint with #BluePointMtg by CLICKING HERE!
Segmenting in your messages is what you should do to see the best results!
#WednesdaysWisdom – 3 marketing tips and tricks to help you LO’s source more loans. Seems to be a dog eat dog world out there with rate(s) and for those LO’s that know how to market and handle objections are the one’s busy. Today I go over 3 marketing tips to help you grow a local market presence and source new loans.
Number 1, yes, you should be using social media and many different channels for growing a presence. You should be using the “data” you can find to help you connect with new referral partners (of all types) and create value for your followers. I have a training I developed over 2 years ago, and now it’s more valuable than ever before. It teaches you “branding” and how to create a social presence. I call it #TheBluePrint and is a 3 day workshop with yours truly, where I take a hands on approach to help you. I just don’t sell information and send you on your way. CLICK HERE for #TheBluePrint.
Number 2, you should have a business page and post on it. But you should more importantly have another type of page that you use as a tool to help yourself run ads, and create more exposure. It’s called a community page. And it should be branded to help you market to your local area. Mega tip #2, not mentioned in the video, you should have a group that coincides with the community page. WHY? Well as you become affluent online, you’ll want to run ads, and what you should be doing is making the ad have a re-direct at the end of the opt-in page to lead people there. It gives you a second/third/fourth etc chance to re-market to those already expressing interest to what you have.
Number 3, you should be getting into GROUPS! Part of my #TheBluePrint training is I tell people to get into groups that follow their passions. If you like golfing, get into local golfing groups. There’s groups for everything online. You name it there’s a group for it. One segment of groups is just about in every metropolitan area, that is, garage sale groups. Or buy/sell groups. They are everywhere. And there’s more than likely more than one. Get in them. They all have pulses. If you can relate, engage, interact and post anything just about to appeal to those in there, you’ll gain leads. BIG TIME. This stuff is FREE ya’ll. You don’t need to spend a dime on FB ads to do this. You just need to get thinking outside the box.
I’m helping more and more LO’s realize their own marketing potential and create a local dominance online. Why not you? If you’re a mortgage broker, and want to learn, CLICK HERE – I’ll help you create campaigns in your local area with my niche products. And we can source business together!
#WisdomWednesday – Plan Do Check Act, in every aspect of your business. Where you communicate should be checked, (is it the best medium) how you advertise, to when you strike for the sale, is there automated follow up, to the actual client/customer experience. Enhance and upgrade your game if you want to grow. There is no other way around it. My advice, do some planning and make a plan of attack. Then take MASSIVE ACTION, and do a lot of DOING. Then go back and assess/check your results, then optimize and change based on the NEW FOUND INFORMATION! Know what works best. What works well in one corner of the country may not work well in another. The idea is to grow, and you can’t grow without #CHANGE. The best way to know what to do is to analyze what’s working and what’s not. Where you gain feedback from complaints to common dropped balls. Assessing your performance even your HR does yearly. Who’s got one of those coming up??
In order to THRIVE and really grow in sales you must always be DOING a lot of DOING, and then change up what works and what doesn’t. RE TARGET your own sales strategy, your own method to your madness. Make efforts to stick your neck out there and then realign with what works and what doesn’t. That’s how you grow. PLAN DO CHECK ACT! Remember that.
#SponsoroftheWEEK ** PERFECTLO.COM is an interactive 1003 application that can help you take more applications while you’re busy doing something else. Imagine being in a meeting or driving down the road, a client calls and you say, “Sounds great, I would need you to go to my Facebook Fan page and click on the SIGN UP button and fill out the application. I will call you once I get done.” or Something along those lines. lol Bottom line, use resources, all in front of you to grow.
Sales Talk With Mortgage Pro’s group – Click here to join.