Tag Archives: Weekend Call to Action

Weekend Call to Action – 50 Ways to Generate Business!

Want to increase your cash flow$$$$?

I spend time going over business marketing plans my “Broker owners” who want to step up their game all the time.. The main thing those successful in leadership do with LO’s is similar to what I do.  WE ACTUALLY GIVE OUT IDEAS TO HELP LO’s DRUM UP BUSINESS.  The going get’s tough on a referral based business from time to time, and the LO’s that come to me in a slow moment have done ONE or multiple ideas of the 50+ ways to drum up business below.  IT WORKS> If you’re a small shop or big, you should have some “marketing plan” in place to take advantage of several of these on the list.

Weekend Call to action = Ways to generate leads! Find one or two below and implement some idea that helps you drum up business.

Most LO’s are commission driven, which means you are your own business. Get marketing some way to allow you to transition from making calls to receiving calls. The most important system to establish in any business is any lead generation marketing system. Without exposure there is no customers, without customers there is no business. So I challenge you to attempt an angle that is here.  There is no shortage of ways to generate leads. I suggest that you pick only two or three of them to begin with, then once you have a solid pillar partner you work on the next one.  Here’s over 50+ ideas to drum up a mortgage.

  1. Real Estate Pillar referral partners.  – Ton’s of ideas on how to market Realtor’s and develop lasting relationships. Reach out to me I can give you at least 10 more ideas in this segment, from hosting lunch and learns, to visiting open houses.
  2. Offer Specialty Financing- Market special programs on Flyers or print ads, or on social media.  But key here is segmentation.  Like a VA campaign, or a specialty product like a construction loan or 203k for example.  When you niche market you can gain a lot of exposure.
  3. Help Realtors market their listings– Pre qualify the realtors buyers by using programs like listingbooster.com or http://www.singlepropertysites.com. *BIG ONE – This is major JUICE and for those that “get it” on social media are helping their pillar partners drum up leads.  (hint doesn’t have to be just RE Agents)
  4. Accountants and CPA Firms: They have clients who are buying or selling a home or need a cash-out refinance.  Just don’t call them in April.  If you’re all referrals and don’t buy leads, you should have a marketing campaign strategy to reach out to “different pillar partners” at different TIMES of the year.  (October is for this)
  5. Advertising: Never stop. Use simple ads with a unique headline; for example, “Don’t sell your home until you get pre-approved for another one.” Print ads can be every where, even digitally now on social media.  I am a fan of always having multiple mediums to advertise on, Radio, print, and social are the top one’s for sure.  I’d spend time learning social if I was you.  (hint I have the BLUEPRINT that can teach you to the basics of driving traffic FREE to your fan page – The BLUEPRINT social media training workshop
  6. Apartment Complexes: Buy mailing lists (www.ApartmentToolKit.com) and send postcards on a regular basis. Heck I would go there and find some pin up board in the laundry room and post up a flyer or a business card at all the local apt complexes around me.  – Do some leg movement here.  Partner with them.
  7. Attorneys: Attorneys know when people need money, often to pay their fees. Not just probate but divorce, family law and real estate attorneys. Divorce attorney’s are hot right now.  More divorces are filed during holiday time than any other time of year, call them now, more than likely anything filed 6 months ago is rip to be a lead for you. So here we are in Jan, did you reach out to a divorce attorney yet?  No, make a list and reach out next week.  Thank me in six months.
  8. Auctions: There are a ton of “cash only” that need Delayed financing right away.  This is a great way to segment and can be a great source to follow up and gain referrals with.
  9. Apparel with Logos: Hats, T-shirts, golf shirts and handbags—I’ve talked with a ton of LOs who got leads while standing in line at the grocery store. – Are you branding your brand?  At closing how many of you Mortgage Companies are giving the client a white glove treatment.  Do they any goodies they leave with?
  10. Blogs: Check out blog spots to social networking where top real estate agents blog. Connect with them.  Some have them, but rarely do I see them shine.  Do you advertise on LinkedIn like I do when you post?  Do you post a video like me?  Do you have banners or ways to actually drive “revenue” from this outlet?  Oh yeah I just said that – and Blogging can be lucrative enough to create a pot of extra cash you give back to your sales force for contests even.  But as an LO, you can use it to drive exposure and post on multiple platforms all at once.
  11. Business Cards: Use different ones with different messages on the back: one for sellers, one for buyers, one for professionals (banker, attorney, CPA).  Look if you haven’t heard of a virtual business card yet, look into it.  As an LO, if you give someone a business card you would want to know when they are thinking about you (or your rate) and call them when they are “hot”.  This is what they do.
  12. Builders Models: Stop by and leave your financing flyers. – You know builders are on social, they do have models and from a financing standpoint, many LO’s just think they have their own lender.  Well guess what, they want you to stop by.  Most builders I talk too only do the whole “preferred lender” thing because no other LO’s stop by.  They actually have a LACK of options and don’t speak up.
  13. Carpet Cleaners: Many of their customers are getting ready to sell their home. Great to network with carpet cleaners to offer an incentive to start the deal… hint hint.  What’s funny is this is part of the while glove experience I am talking about! Partner with movers and carpet cleaners too, not just RE Agents, think outside the box.  Being creative is what will gain you results.
  14. Classified Ads: Great place online and in newspaper to see FSBO and call them. What you thought RE Agents are the only ones to call expired listings?  Or FSBO homes.  Funny thing is, in a short as 10 calls I bet you can find one person interested in cash out that might have the equity.
  15. Credit Repair Agencies and Counselors: Ask them to refer clients to you who have gotten their credit scores in order and are ready to buy a home. WHAT? You don’t have a corporate go to credit repair company?  You should.  And they are a great referral source for mortgage LO’s.  Many forget about them.
  16. Direct Mail: Target a couple of subdivisions and regularly send out mortgage information using the good old U.S. Post Office. – If your creative, and have good ad copy, there’s no reason why you couldn’t see a decent ROI from a mail campaign.  – It’s not completely dead, and with the right targeting it can drive results.  (FYI- stay away from VA mailers, this is overkilled)
  17. Door Hangers: Door to door blitz anyone? – How about a community give back event or a barn raising.  Or habitat for humanity home build your team takes part in and then blitz’s the nearby neighborhood? – Just outside the box thinking.
  18. Estate Sales: Attend with your real estate agent and see if they need the property listed or have a relative who wants to buy the home.  – These happen every weekend, are you in tune>
  19. Expired Listings: Offer to call expired listings for the real estate agent. – Depends on how hungry you are, you could actually make calls to help a RE Agent.  Just stay in your lane, (keep your license in mind).
  20. Facebook/LinkedIn: There is a great way to drum up business on FB now and have leads come to you.  – Want a full done for you solution custom tailored with a CRM and 6 month email drip campaign all built in.  Yep turn on the robots yourself and sit back and call the leads that come flowing in.  Done 4 you Facebook marketing funnel solutions
  21. Family Members: Explain what you do and ask for referrals. Put them on your mailing or email list and keep them updated on what’s happening in the real estate market and with interest rates. – We are told to do in the beginning, however rarely a LO goes back to their “family” and really push the matter.  When was the last time you reached out to your uncle and let him know what you do?
  22. Farm an Area: Become the local neighborhood expert. – Literally, either segment in like a USDA area (farm area) or just know the local area enough to be marketing as the expert.  (Grocery stores should be added to this list – Have you ever seen a RE Agents face on a bus, or a bench, or a grocery store shopping cart?)
  23. Flyers: Cut your cost in half, print two to a page and distribute at shopping centers, Wal-Mart, Home Depot and malls. Put on car windshields, heck hang them at your local convenience store.  – There are some wholesale lenders that provide broker’s these.  I encourage it, and helped create them in my day, and I have a ton of ideas you can actually use these for, hit me up. (see end of article)
  24. Friends: They know who will be buying or selling a home this year. Heck when was the last time you called your HS class mates. – Facebook and social selling is where it’s at.  If you’re not “checking in” to your business page at least once a week you are missing out!
  25. FSBO Sellers: Offer to pre-approve them before they sell their home. It’s also a good way to refer listings to your real estate agents if the FSBO seller gets tired of trying to sell it himself. – Again this is gold, and I’d be on the look out for those you drive by as well.
  26. Garage Sales: Is there a for sale sign in the front yard?  Do they need a mortgage? – Ha, GOLD here.  You know there are more garage sale groups on facebook than any other type of group.  How many in your area are you in?
  27. Hair Salons: Lots of talking going on. You can ask your hair dresser to refer you and give him/her a stack of business cards to distribute. Great place for a flyer.  You kidding me, one of my best TX broker’s owns a salon, and she gains all her business from just shop talk.
  28. Homebuilders: Find out what they are looking for in a lender and see if they will refer business to you. Network, Network, Network. Ummm did I say network.
  29. HUD Foreclosures: Link to HUD’s website (http://portal.hud.gov/hudportal/HUD?src=/topics/homes_for_sale) and regularly email the list to your client and Realtor database. – Inside tip, check your state regulation, but an LO can absolutely advertise in many states the HUD foreclosures. (certain disclosure and or state jargon needed look it up)
  30. Internet: Check Craigslist and FSBO websites and offer to pre-approve seller for a mortgage. Even Rent to own sites or Zillow, to Trulia a great way to even “co-brand” with RE Agents. – Not just co branding, but actually sourcing leads that want a house.  Yep, another funnel system, do you see a trend yet?  Complete done for you option for this type of ad copy.  And done by one of the pro’s – Buyer/Seller lead Funnel Campaign
  31. Insurance Agents: You can also refer your clients to them who need to buy homeowner’s insurance. I think you’re beginning to see that I suggest you expand your referral network beyond just RE Agents.  Insurance agents are a great source of referrals, and apart of your “White Glove” treatment.
  32. Large Employers: This is where setting up a corporate benefits program can help you get your foot in the door by offering exclusive savings to their employees. – Mentioned in the video, and I think its super hot.  Many don’t do this from a mass perspective.  If you’re in small town USA and half the town works at that one manufacturing plant I would be all over this.
  33. Lenders: Bank and credit union loan officers may not be able to offer the same mortgage programs as you do. They are also a great resource for loans that you cannot do. – UMMM – Yeah, I hear of Broker’s that gain deals from Wells guys all the time that they can’t do.  Got a person to send your turn downs too? (mind RESPA and do the right thing peeps)
  34. Lists: You can buy lists for pretty much anything: neighborhoods, properties with no mortgage, mortgages older than five years, etc. – While this is older and not as viable I don’t think, what is GOLDEN now days is “internet cookies” you see INFORMATION is the new gold rush.  You can buy lists that target those that may be looking based on behaviors now, and they may not have filled in a form yet.  If they looked up “mortgage rates” you can find out.
  35. Magnetic Car Signs and Wraps: While this might cost you thousands of dollars, it’s a great way to advertise. I know a loan officer who gets calls on her cell phone from people waiting in traffic behind her. – One of my best brokers in Cali has his shops smart car wrapped.  It’s awesome.
  36. Market Bulletin Boards: Grocery stores, coffee shops, restaurants, gas stations, even apartment complexes have pin up boards in common laundry areas for example. – Again these are everywhere, hardware stores have them too.
  37. Military Transfers: Check out military bases for those needing to sell and buy off-base housing.  Heck go to the base and do a presentation for all Vets on their VA home loan benefits. – If you’re in an area that is near a VA base I would suggest you stop by, offer to do a presentation on VA home loan benefits etc.  This is a huge segmentation niche I would suggest you jump into.
  38. Neighborhood Newsletters: Create them or bring a fresh zing on an article to life with a small published article. – I pay a HOA, and I get a news letter in the mail, and you know what I looked at the back and saw who advertised before I threw it away.  – Maybe your ad could be eye catching enough.  FYI. CHURCHES have programs like this handed out every week.  Some don’t charge to advertise.
  39. Networking: This would include LBN/BNI groups, clubs you belong to, the church you attend, PTA, etc. There are groups in every county that meet super early in the am and refer business to each other.  Get involved in some business networking group. Chamber of Commerce in your area meeting? Join these events.  And go for the long term, they pay off big time. (Local Business Networking – look it up)
  40. Pens: Buy cheap ones and leave them everywhere with your logo on it. – Do you have some leave behind that has your name on it that you leave all over the place? These are great ideas!
  41. Public Speaking: Offer to speak at Rotary, Lions and Kiwanis clubs, Realtor meetings and builder associations. Prepare a bio and a short description of your topic and what people will learn from your presentation. – I’d go a step further and get into a VFW hall or something and do a presentation on VA home loan benefits.  – Just a thought.
  42. Radio Ads or Host a Show: It’s not as expensive as you think to host your own radio show. Invite real estate agents, appraisers, home inspectors, insurance agents and interview them. Then post the audio recording of your show on your website or social media.  I had another one of my broker’s sponsor a concert with the goo-goo dolls and it was a hit.  They got to be on the radio, go to the show, meet the band and got a TON of leads.  Are you thinking outside the box?
  43. Real Estate Investors: Know the underwriting rules for non-owner-occupied home purchases. Join RE investor clubs. Let real estate agents know that you specialize in this niche.  If you have a construction loan of any type to market I would be all over groups that have my target audience in it.  Just me “typing” out loud.  lol
  44. Referrals: Don’t “ask for referrals” but say this instead—“If you know of anyone buying a home or who mentions the word ‘mortgage,’ would you mention my name and phone number?” – Funny thing is referrals come from testimonials, and if I was you, I’d be attempting to get a review online every chance I could get.
  45. Relocations: Get in touch with relocation companies or local companies who move their employees around a lot. – Again if you think outside the box, there’s tons of leads here.
  46. Rent with an Option to Own Deals: Educate real estate agents on the underwriting rules regarding “rent with option to own” and tell them you’ll prequal them so when ready to buy, they will be qualified. – You could even talk to a landlord about putting renters in a land contract to help him be bought out 12 months down the road.  I call it property planning.
  47. Property Managers: They usually manage rental homes for investors. They know who is moving and can often refer the investor to refinance their homes. Even land contract companies can be a great target too. – Again referral network expansion.
  48. Seminars: One size does not fit all. Think about holding “niche” seminars: first-time buyers, women only, buying investment property, refinancing your home, new construction, FSBO seminars. – Somewhat overkilled but still viable with certain niche marketing.  I’d go after the niche’ stuff.
  49. Testimonials: Ask for them on a regular basis. At closing is a good time to ask them to write a little testimonial for you. Post them on your social media pages and website. – Fan page marketing anyone? When was the last time you had someone post one of these on your fan page?
  50. Title Companies: Not all transactions close like they are supposed to. Let the title companies know you can help if the deal does not close.  What about ask them for a list of homes bought in the last 3 months with no mortgage, and all cash.  You can call them and ask if they want to do any improvements and can help them with a special “delayed financing” loan. – I think often times title companies are forgot about because their “service” is used in all loans.  When was the last time you had this conversation with your title rep?
  51. TV: Cable companies may offer community service spots for free. – Just a thought.
  52. Websites: The National Association of Realtor’s states that over 85% of people search the Internet for information about you before they decide to do business with you. Get your bio out there and state how you can help them get a mortgage. Every Mortgage company should have some website now days in my opinion. Now market it.  If you do not have some landing page or website, I network with lender home page, a great company to help you get a viable website with calculators and the whole nine to become more social media prevalent. See the banner on the far left of website. 🙂

Hope this ignites a fire, on ideas to drum up loans with little overhead.  The rest is just taking action.  I have a ton of ideas and can give specific examples of real life stories on about each one of these.  WEEKEND CALL TO ACTION OFFER: For a free strategy session next week PM me.  I can help create a tailored marketing plan people typically pay for with your team.  Sell Well – Juiceman.

Weekend Call to Action – Cadence Frequency creation action plan

#WeekendCalltoAction – TGIF – The Grind Includes Friday – Create a cadence frequency plan of attack! Actually write it down! YOU WANT TO CONVERT MORE LEADS RIGHT? Well what are you doing to actively “attack” and proactively gain interest.  We talk about funnels and lead gen all the time.  The common question is, Shawn, what’s the conversion rate?  Well, Bob, it depends on the sales person and how hungry they are.  lol – My typical response.

Here’s the call to action to help you CONVERT more leads.  If you have a CRM great, see if you can “program” in it a reminder to set actions like, on the second touch Text them, IM them and send them a message on LinkedIn.  On the third touch (day 3) maybe send them yet another email, call, and then Facebook them.  Reply to a comment they have done, or follow them and or post on their wall, or comment on their post.  Friend them, see if they are on twitter, instagram etc.  You should have a cadence frequency set up for at least TWO WEEKS, before you just let your “email drip” campaign take over completely.  In my opinion, this is where most sales people fail, not only are they “giving up” after the 1st or 2nd no (or no contact) they aren’t thinking outside the box to actually reach the client.   Not every client is on Facebook, some may spend more time on LinkedIn and that’s the best place to reach them.  The job of the sales person is to figure this out.  A PROFESSIONAL SALESPERSON is like a PRO STALKER, literally.  Sad to say to most sales organizations do NOT have any frequency in place to help guide their salespeople to success.

So you needs to create a frequency for?  I got your back, hit me up, let’s start you off with something organic that teaches you how to PUSH and PULL your messages on Social Media to increase your reach, relevancy and results in free leads! It’s called my Blueprint.  And is the ultimate fan page guide to help you gain leads.  It’s a stepping stone for those that want to get into paid ads.

The Blueprint – Ultimate Facebook Fan page Marketing campaign guide
#SellWell and #TGIF!
PS – I’m going wide next week.

Weekend Call To Action – Get Involved NOW!

#WeekendCalltoAction – Get involved! – Now’s the time to do just that, join a networking group and start making appearances NOW!  You can’t just go once and expect others to give you leads, you have to be consistent.  Part of networking and growing your Pillar Partner network to gain referrals is getting involved.  I highly encourage that you do just that!

Once you’ve done this and gained some traction it is easy to name drop or suggest to others what you do as well.  Gaining exposure in these groups is a great thing to do! The Grind Includes Friday – Weekend Call to Action – Look them up! #SellWell

Weekend Call to Action – Follow-UP Friday

#WeekendCalltoAction – And I believe we have a new hashtag this week going forward I will use, #FollowUPFriday! I do write these blog’s for myself, and they really just apply to anyone in sales.  It’s funny because I will do a video or give out a suggestion and then follow my own advice.  #LeadbyExample – Right?! – So the moral of this today’s posts is all about just this, Follow up and Follow Through.  Different but one in the same “action step”!  The DOing, that I talk about.

80% of prospects turn into converted sales after the 5th contact.  Somewhere between contact 5 and 12 is when they convert on average.  Here’s the thing, if you’re getting into online lead generation (which I teach with my BLUEPRINT) they you should be reaching out to engage with that person on social media.  Every 5 touches would be considered equivalent to 1 phone call (5 minutes or less).  What I mean by that is the nature of social media.  You see, on average as you engage, comment, like, IM etc with others on social media strategically (don’t always be selling, but always ABC) you are essentially building a relationship.  After (on average) 8 touches with someone online they begin to think they know you.  Might sound silly but it’s true.  Are you following up with your leads on social media with this intent.  And if every 5 interactions you make count as 1 call, how many calls do you need to convert.  5 like the statistic shows?  Law of Averages is different with everyone, but social selling is a game and if played right, the art of the follow up and follow through can reiterate the old saying: “There’s a fortune in follow up”!

Don’t forget to follow up as a HUMAN contact too! I think some rely on too much automation now, with email drip campaigns and autobots!  lol.  The real statistic is close to the first one, except, 79% of leads are NEVER followed up with!  ARE YOU KIDDING ME!  $ucce$$ is in the follow up for sure.  There is a fine line between being tenacious and annoying, or persistent and harassing.  Words cast spells, that’s why there’s so much importance on “Spelling”!  If you collectively gain interest through being genuine and show a social being, trust me others will reach out.  You can’t just have a fan page and not post.  You can’t just post on your social media wall every two weeks and expect everyone to see what you do!  Consistency is key.  And following up is the master lock.  Combine them together to open the door of success stories.

#FollowUpFriday The Blueprint will help. CLICK HERE!

#SellWell

Weekend CALL to Action – Social Selling Tip

#WeekendCALLtoAction – Social selling tip today for all you LO’s reading and watching my videos.  Exploding in traction is a direct result of your actions.  If you pound the phones someone will call you back, if you network large enough (go wide) someone will give you a shot!  If you perform social selling acts DAILY you will be seen!  It’s all about consistency.

And all you have to do is start with the right places.  Here’s the tip and the #WeekendCALLtoAction – On Facebook this weekend, click HOME at the top blue bar.  On the far left side, scroll down until you see the work EXPLORE! Then right under that is the first option that says PAGES – CLICK IT!   Then at the top you will see several “tabs” and one of them is INVITES and probably has a RED number next to it.  Looks something like this;  invites

CLICK THAT! There you will find a ton of your friends that have PAGES that have invited you to “like” them and you haven’t done so yet!  I bet you may have some referral partners or Pages you’ve done business with in the last 12 months that you haven’t engaged with them yet!   START SOCIAL SELLING PEOPLE!!

Engage with others and use these “pages” to help you gain referrals.  Infact you can use this strategy to sell “backwards” and you could look up a potential referral partner’s page and then like it.  Then go find out whom owns the page by scrolling around and ultimately finding whom controls the page.  Fairly easy to do if you put your detective hat on.  Then Friend that person on your personal profile, engage with them.  Make a comment on a post etc.  A few days later call them up.  You’ll turn a complete COLD call into a warm conversation.  This is a great way to start networking and using SOCIAL SELLING TO DO IT!

Have fun, and #SellWell

If you want to learn how to step up your game and get into a routine weekly that can help you gain more referrals and leads FREE right on Facebook or any other social platform.  I have a program that I put together that helps others transform their social selling and gain a ton of traction increasing their business online.  Like actually gain leads FREE! Yep, it’s called the BLUEPRINT!  – A step by step guide that can help you bring your business to life online.  Just about everyone that has gone through this is using these strategies on an on-going basis and gaining more exposure, relevancy and reach as a result.  And the real results of that become more loans.  So if you’re not actively gaining leads online, I can show you how!  Without spending a dime!

THE BLUEPRINT IS HERE – CLICK HERE!!

Weekend Call to Action – Pillar Partner Post

#WeekendCalltoAction – Plan a Pillar Partner Post this weekend or for next week.  Either or you should be doing these more often.  This is where you take a referral partner (A Realtor, CPA, Builder, Divorce Attorney etc.) post from their page or personal profile and share it onto yours!  It’s simple to do.

Here’s how to do it; First find a post of that referral partners that shows how they shine, or do great business.  Perhaps a success post of some sort.  Interact with it, and then share it onto your page or personal profile.  Here’s the key, tag them in the post and then tie in how you both work together to reach the end goal.  They find the home, you do the loan.  They build the house, you do the loan.  Etc.

Here’s the gold; Once it’s done, have them interact with your post, even if you send them a private message asking them to do so.  Have them place their website in the comments for example.  By doing so they are syndicating with you and causing your post to have more relevancy and reach on social media.  Which means more people will see it.

Plus it makes the referral partner appreciate you promoting them.  (it should) You can also ask them to help you and do a similar post to one of your success stories.  Two way street right.  I would plan two or three of these for next week.  With different types of referral partners.  Social media is going to have relatives galore around during this next week and you can use it to spark conversation during the upcoming “festivities”.

#Sickbutpushing #TheGrindIncludesFriday #SellWell

Oh yeah and I need a few more people to reach my goal today to help LO’s grow their fan pages and gain leads FREE>  This Pillar Partner Post is one of the many types of ways to push and pull exposure free on Facebook without paid ads!  Learn yourself – with the BLUEPRINT!! Click below ↓

Invest in yourself, it’s way under priced for the Value I give in this.  Plus you get three calls with me to help you plan out two weeks worth of campaigns on your page.

The BLUEPRINT is Here!!

blueprint3

Weekend Call to Action – Segmentation (VA Loans) – Happy Veterans Day

#WeekendCalltoAction – This weekend if you write loans, the number one thing I would do is campaign for VA loans!  Heck I would’ve done that all week long, but that’s just me.  When it comes to loans, segment!  And USE these HOLIDAYS to help you! There’s nothing wrong with that, why not thank a VET and help them get into a home with NO MONEY DOWN!!!?

You see this is called planned MARKETING – And if your not doing it your missing the boat!  BIG TIME!  I can teach anyone that wants to know how to start with social media to learn to do these things! I teach LO’s how to segment and advertise on a business fan page on Facebook to gain free leads.  Meaning without having to do a paid ad or facebook funnel advertising.  If you’re not leveraging social media as I mentioned earlier in the week, click here – we can get you started!

What I suggest is that you do some educational tips for VA loans and mention a guideline on your page! Do a video even as a tribute to Vets in the local area.  If you had already an organic presence on social media I can plug you in with PAID ADVERTISING DONE FOR YOU SOLUTIONS! (And target all the VFW Halls in your area, or Military bases near you) Click here if you have a marketing budget to buy leads.  STOP BUYING LEADS and start your own machine that can help you create leads.  There’s a BIG difference between buying leads, and having the ability to create your own exclusive leads!  This is where it’s at – Paid ads.  I graduate my students from free ads to paid ads.  Most small broker’s don’t have a budget for immediate marketing funnel results.

Again what I suggest, is that you take advantage of the month of November and aim to direct all marketing to segment VA loans as a whole.  PS – My lender is like 4th in the Nation for VA rates :)!!  We have minimal overlays and I’m always building my network of Mortgage Brokers to help get these loans done.  My underwriting team rocks!

 

I grow my lists this time of the year because I earn my right to stay in lending rosters across the Nation with small banks, credit unions and mortgage broker’s that need great service, rates, and a responsive AE to help them.  My specialty, I help my partners actually drum up loans.  #WeekendCalltoAction – I just don’t ask “what’s on the corner of your desk?”!   If you like the idea of having a wholesale/non-del REP that can help you actually grow your business, teach your sales team to sell and structure loans, my forte’ is getting loans done.  (Difficult one’s too)  *Heck I coined the “I gotta guy” questions.  Let’s rock, stop procrastinating, let’s work together!  I’ll email you a Broker Package or a Non-Del package after you fill in below.  #SellWell

 

Weekend Call to Action

#WeekendCalltoAction – Show’em you have a pulse! Get involved! Do some cool activity for the kids!!  The idea here is that there are several holiday activities coming up that can be great to sponsor events in your local area for.  My suggestion, get involved, gain more exposure and who knows more leads too! 🙂

#HappySweetestDay as well!

This whole week the #SponsoroftheWeek – LEADPOPS – Take advantage of the FREE TRIAL!

#SellWell

PS… The BLUEPRINT is here —>> CLICK HERE

Weekend Call to Action – Free Leads if you build referral partners!

#WeekendCalltoAction – Referral partners are a must in the mortgage field.  And weather you are new or seasoned this is a gentle reminder to create a cadence to add value to them.  And grow your list, in fact I suggest you go wide fast!  If you want to know how to do this on social media for more effectiveness I have the BLUEPRINT for that!  TODAY AT 3PM EST/Noon Pacific we #GOLIVE inside of the group Sales Talk with Mortgage Pro’s with our *Sponsor #oftheweek Card Tapp App!

The BLUEPRINT is designed with you in mind, someone whom doesn’t have a lot of money to start paying for leads, but you need them!  It’s a sales tool that I developed that sets you up with a cadence frequency with referral partners and allows you to gain more exposure to your website! I talk to mortgage Broker’s all the time that have websites but they have no traffic!  I can show you how to increase traffic online, and gain engagement, referrals and live leads with campaigns!  FREE! You don’t need a fancy dancy funnel to do this.  But if you do, it makes your marketing help the reach of a funnel and potentially reach 1000’s of more prospects.  #SellWell

Weekend Call to Action – Think exposure, think different referral sources

#WeekendCalltoAction – Are you green and growing?  Literally are you networking with many different people in different industries?  Not just RE Agents for example?  Are you using social media to gain exposure?  Do you have a fan page or business page online?  Are you in many groups?

These are all great questions to ask yourself about your business.  When it comes down to it, there should be a strategy about networking and marketing to help sales.  Not just to post how awesome you are!  lol.  When I look at someone’s fan page and they have the last post two years ago and say it’s slow, I show them why.  Where are the actions for the posts?  Most just post and hope and pray it goes viral.  There’s a strategy to this.  And a way to ORGANICALLY (meaning FREE) get exposure to your fan page, your post tagging your business, your special for the month.  But do you do them is the question?  I have put together #theBLUEPRINT !! A way to start from scratch and learn how to run campaigns on Facebook.  I break it down into steps and describe what I call the 5 P’s of posts.  That allows you to segment what you post with a rhyme and reason to gain exposure, increase relevancy, and get sign ups.  (leads!)

That’s what you want right?  Leads to do more business!?  *Most do, and don’t realize how many leads are in abundance to grab.  #FREELEADS I can show you how with #theBLUEPRINT

Thanks to our sponsor this week, PERFECT LO , an interactive 1003 application that YOU can try on your next few deals.  #FREETRIAL Click here

The BLUEPRINT is HERE –>> #THEBLUEPRINT

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