#WisdomWednesday – Be segment focused and clearly define whom your perfect audience is. It’s wayyyy more effective than saying your the Jack of all trades and master of none. This is why only one campaign online doesn’t work like people think it will magically. Sure you can get buyer/seller leads galore online, google, Facebook, Instagram etc. But the conversion will be low. To increase conversion increase your segmenting. Clearly define with many “small” campaigns whom you want to work with.
For example, a well rounded “Branding Strategy” will have VA campaigns, self employed campaigns, first time home buyer campaigns, maybe a mailer, and of course the old fashion referral and networking sources that help pour into the “funnels” of leads you have.
Be segmenting yourself, it’s how you’ll see success in 2019. Don’t just say you do it all. Today, I’ll segment with you too, if your a mortgage broker and do business with UWM (love them, remember I started my AE career there) they don’t do what we do well. So we can FIT IN with many Broker’s that have 550-640 FICO borrower’s that don’t fit their box. (FHA/VA) I love the manually underwritten FHA deals, and know guides off the top of my head. Hit me up if you have one in this box – #LetsDoBusiness #GetOnPoint with #BluePointMtg by CLICKING HERE!
Segmenting in your messages is what you should do to see the best results!
#TwoforTuesday – Two GREAT products I absolutely ♥!! FHA loans & VA loans!! Helping first time home buyers and Veterans are a passion of mine for sure. It’s great to see those types of transactions go successfully month in and month out! I have learned in doing these types of loans, how to manipulate DU/LP and what guidelines stand out to help you and which to avoid.
No matter what I am always going to have my hand in helping first time home buyers and Vets, by far the best two products to get involved with and know inside and out! While I am fortunate to be able to help with “other” Non-QM options for my broker’s, these two products are my strongest suits.
One thing is certain, if you want to gain success with these types of loans, make sure you partner with a lender that knows the guidelines, and offers the service they deserve. #GetOnPoint – Reach out to me with any “I gotta guy” questions as I ♥ guidelines to make them happen! CLICK HERE to partner with me!
#TwoforTuesday – LARGE Deposit guidelines for USDA and VA loans. Bottom line make sure you “LOOK” at the bank statements you get from clients BEFORE you turn them in. Make sure you know the various large deposit guidelines to prescreen the statements prior to turning them in.
Short and sweet, with a need a need for leads? – I can show you how, click below video!
If you are still struggling to get going online, and don’t know where to start – I have #TheBLUEPRINT to help you get started making campaigns online. The struggle I see is most just don’t know what to do, or what to post! I created a guide of 5 types of posts I call the 5 P’s of Posts that help you gain reach, relevancy and results online. Might as well start somewhere! – Reach out to me, or fill in below and let’s get you dominating your local market place! #SellWell
#ThursdaysThoughts – The best loan in the market hands down in my opinion. And a great strike zone for me. If you mortgage Broker’s send in a check for 100 dollars to any lender to sponsor you on VA loans we should be one of them!
VA loans are great, but there are a few things that can “haunt” you if you do them wrong. 1st, make sure you ALWAYS disclose the highest funding fee upfront. Today I go over a few other tricks and tips and also provide the “Funding fee” chart below to help you and the VA residual test link to double check your calculations. Check it out below ↓
Below I will post the charts for VA funding and a residual income calculation to help you set up your VA loans for success!! 🙂
VA loans rock, and we price very well on these loans, #LetsDoBusiness!! I’m in the office all day taking “I gotta guy” questions to help others on guides!
#MondayMotivation – What I do well is close FHA/VA loans. I ♥ these loans. I coined the “I gotta guy” questions for a reason. While I have a full suite of products these are my strong suits. I also help LO’s learn how to advertise on Facebook and JUICE their pipelines big time. Focus on what you do well!
*Sponsor #OftheWeek is PERFECTLO 1003 application. Here’s a short video that explains it all #Checkitout PERFECT LO VIDEO !
#TwoforTuesday – Two great products today I highlight as my favorite, FHA and VA for sure. While I love conventional and Jumbo loans too, my team shines with the Government loans. We do the real IRRRL, the right streamline, and our pricing is top notch. What I absolutely ♥ about them personally is the ability to help those clients that need help. Besides the VA loan is the best loan out there hands down. And of course they make for the best marketing campaigns and we can help a wide range of people. From 560+ FICO on up!!
If you’re not set up with a lender that can make these loans happen, hit me up, we can JUICE the pipeline together. Join Us In Creating Excitement and let’s create a campaign to help you drum up business! In my side of the business, the last thing I want to do is have a conversation where the Broker/LO says they have no business to send. So what separates me from the crowd is I help my Broker/Bank clients actively create leads, gain resources and tools to help them do more business. Let’s partner together!
If you have a fan page on Facebook or Instagram and are not gaining leads from it, I can show you how. The BLUEPRINT is here!
Growing my network to help others get more done. Fill in below and let’s see how we can help you, let’s partner together!
#MondayMotivation – Do your clients know what you do? Do you have a need for more business right now?! I help mortgage Brokers and Banks expand their products, and get more loans done! And I do it by adding value in many ways. My #Awesometeam of underwriters do most of the work internally to help close loans sent, however I personally help LO’s create successful marketing campaigns to have more loans! Some do not realize that I offer this as a service to anyone, weather they are signed up with me or not! #Reachout I can help you. The best marketing segmentation campaign to do is the one taught by the Military Mortgage Bootcamp , these guys are great!
Your not slow are you? If your a growing Bank or Broker I’d love to help you in any capacity, let’s chat, #SellWell!
I ♥ GOVIE LOANS, USDA, VA or FHA are a specialty of mine. I do these loans for my Broker #partners down to 560 FICO! Today being #TwoforTuesday I wanted to address the up front insurance fees and monthly MI’s for all these programs. And provide a guide on this that could help you remember them.
#CardTappApp is the Sponsor this week and can custom tailor any app for the sales your in. The owner was a #MortgagePro that was seeking to gain more exposure! #Checkitout CARD TAPP APP – CLICK HERE
I WAS WRONG! LOL, I remember that majority of FHA loans are typically over 90% LTV and not a 15 year. But I am placing the charts for each product below;
Here’s where I was wrong, looks like if you have less than 78% LTV on a 15 year FHA loan the MI stays on the loan for 11 years and can fall off. I guess I forgot that 🙂
NEXT IS VA, I ♥ VA loans and it seems my Brokers educate me on this loan more than any. The guidelines are so awesome for this loan, did you know you can payoff debt with sellers contributions? Check out the Chart below and identifies based on the “branch of military” what the funding fee is;
And Last but certainly not least the chart for the USDA Guarantee fee;