Tag Archives: Two 4 Tuesday

Two for Tuesday – JUICY List Week – Lead Trap Day!

#TwoforTuesday – #JUICYList Week – Lead Traps!! Today’s the lead trap day, and announcement of the “special” I have for those that want a done 4 you solution! In the mortgage and RE industries the sales are made by gaining a prospect from a referral or from a lead trap made by that salesman! (or Sales Woman for that matter!) 🙂  Some LO’s have figured out that they do NOT want to learn this and just want to take more 1003’s and be on the phone selling and networking more.  So they hire an ad “agency” for the complete ad system to gain leads, grow their list to market too and have some follow up created.

Today I go over the software that for those that DO want to learn how to do marketing on their own, can use these lead trap software to do just that.  Gain Names, Phone Numbers and Emails all day long.  ↓

The first one I go over today is #LeadPops! LeadPops does exactly what it says, it pops open and creates lead traps in an instant, with done for you copy and templates.  It’s designed to allow you to drag and drop your logo and NMLS and be done.  The second one I go over today is by far my favorite due to the ease of use.  I’m a lefty creative, so naturally I like “making” things, and you can make funnels in less than 5 minutes on #Phonesites!  Phonesites is fantastic for someone who understands ad copy and creating an offer.  Whereas you don’t need to be a techie or understand code to use it.  Just upload pictures (right from your phone) create your ad copy and offer, tell it where to redirect, and your done!

This week I have several really cool “offers” for my followers and those that want to JUICE their own pipeline.  In talking about #LeadTraps today, many have figured out that it’s a giant puzzle connecting CRM’s, Zapier, Ad software, Follow up scripts (emails) and other things into a properly built lead trap.  And many decide to “let a pro” do it.  This week we have an offer from a funnel builder that includes the set up of all ads for less than half of what it typically costs in the market.  To get all this done 4 you solution out there, many are charging 1500-5000 for the same set up.  And do not have long form leads.  This is a funnel built for you that does everything from collect the lead to follow up, and is only 500-750 to do, 300 monthly, and what ever your ad spend is.  (there’s always three components, initial build of the funnel cost, a monthly reoccurring maintenance fee for the funnel to collect names, and an ad spend given to Facebook on most “done4you” solutions)  There’s a range for build out only due to what options you wish to have.  This week only we have the ability to turn on a lead switch for any LO for less than half what the typical costs is.  Shoot me an email here for that!

It doesn’t matter if you choose to do lead gen yourself or hire someone else to do it.  Somewhere in the process is the use of these software and components.  My suggestion is to have a mix of things going on.  Lead traps are list growers, how many do you have running?

As Always –

#SellWell

Two 4 Tuesday – New 1003 Week – Section 2

#Two4Tuesday – New 1003 Week – Today we break down section 2 of the new 1003! The flow of the URLA (Universal Residential Loan Application) has definitely changed.  But for the better, the instructions are more clear at the top of each page, and information flows nicely in each “charted” section for the borrower.  One thing that sticks out to me the most, is the “lists” of items and examples at the top of each charted section, is a great minder to all sales people what types of assets, liabilities, etc there may be.

Section 2 starts off with a nice instructional sentence at the top and moves right into assets first to list the total of value for that section.  Again note the lists that this chart shows.  Great sales tool in my opinion.

1003Section2a

The section 2b is new, and is a great itemization to some of the most commonly missed items on the old 1003.  It points out “Other Assets” you have such as an EMD already in escrow, or sweat equity or rent credits or proceeds from a sale of a home.  See again the list above the chart.  Great section to be on the 1003 and good new edition.

1003Section2b

Section 2c is the start for Liabilities and again I like the “chart look”.  What’s interesting is that Real Estate is excluded in this section specifically and you are to list all items as debts except mortgages in this section.  I wonder how the LOS systems out there will transfer over the debts into this form.

1003Section2c

Page 3 is all Section 2, and ends with the “other liabilities” that are often missed to disclose, such as Alimony or Child Support, separate maintenance etc.  What sticks out to me again is the name at the bottom of the page 3 that identifies who is the borrower on this application.  Their name is to be there so the underwriters know which 1003 belongs to who.

1003Section2d

As indicated yesterday there are a few extra forms on the application now.  In fact a second borrower has a complete separate application identified just for them.  You can see the identification of “Additional Borrower” on the 1003 for any co-borrower on a loan now at the bottom of all pages.  (where their name goes too) Another is the unmarried addendum that is needed if they selected unmarried and then a part of the 1003 that is actually filled out by the lender!

1003Additionalborrower

And the additional addendum for those that select unmarried in section 1.  ↓

1003unmarriedaddendum

I like the flow so far, but what it means in reality is the LO has to have more “apps” taken.  Meaning there is more forms to fill out a home loan application.  And more specific questions that need to asked and are pointed out inside the application in various sections.  Even a portion filled out by the lender.  Quite unique.  I would have these printed for the first several and go through them the long hand way to learn the new changes.  But that’s just me.

As I always indicate, being a master of your own craft starts with the heart of the transaction, which is what underwriters verify information off of, the 1003.  All LO’s need to know this like the back of their hand.

As Always –

#SellWell

Two for Tuesday – Guideline Day!

#TwoforTuesday – It’s Guideline Day on our regularly scheduled program!  Two guides today I share from recent scenarios and asks from #MortgageBrokers.  One from Conventional and one from FHA.  I ♥ “I gotta guy” questions and scenarios or guidelines that need to be clarified or answered.  Reach out with your next scenario, as I’d like to help.  My goal is to help you get paid!  Email Me

Short and sweet, right at 3 minutes to help! #GetOnPoint today with #BluePointMtg.  We’re growing and helping more and more loans close daily, #LetsDoBusiness!

Price BluePoint Mtg out on your next deal! #SellWell —> QUICK PRICER

As Always –

#SellWell

Two for Tuesday – Manually Underwritten or Approved!

#TwoforTuesday – Manually underwritten or Approved/Eligible!  The loans you have are one or the other.  Today I want to remind all LO’s some reason’s why loans are manually downgraded.  And that options exist.

Bonus reminder, Two 4 Tuesday style, VA loans can be DU Approved/Eligible or LP Accept.  Often times LO’s forget to run LP on VA loans.  That’s one product that can be either or.  ↓

You either #GetOnPoint or you are not hooked up yet! Might as well arm yourself and team with options.  Get on Point with #BluePointMtg and have manual and approved options for your borrowers.  CLICK HERE – Let’s do business!!

Offering .25 incentive to all new “first” loans from broker’s in April.  Let’s bloom together! Want to check out rates, programs or send me a scenario?  Text the word “Juiceman” to 33655 and download my app.  Take a scroll through the links and submit me a scenario real time.

As Always –

#SellWell

Two for Tuesday – DU or LP & VA Loans

#TwoforTuesday – DU or LP & VA loans.  Many LO’s forget that you can do a VA loan on DU or LP.  I say run it on DU and if it doesn’t get approved, try LP as a second resort.  #VALoans are quite possibly the best loan out there hands down.  I ♥ helping Veterans get into homes with no money down.

Today I dedicate the day to some of the #GuidelineWeek guidelines that I went over last week for VA Loans.  Foreclosure, SS, BK, concessions and more.  I talk about the recent changes in cash out LTV calculations and several other “cool VA guides” you should know.

When it comes to partnering with #WholesaleLenders for VA, I suggest you #GetOnPoint.  Why? Because at #BluePointMtg we have virtually no overlays and we will send out to a local VA office if needed.  (Happens when two unmarried Vets are on same loan).   Many lenders do not do this.  We want to give you options for your Veteran borrowers.  #LetsChatVA

We close loans, that’s the point! #GetOnPoint with #BluePointMtg – CLICK HERE

As Always –

#SellWell

Two 4 Tuesday – VA changes you need to know!

#Two4Tuesday – VA changes you need to know! There is (on Friday) two new types of VA loans.  VA type 1 and VA type 2 when it comes to VA refinances.  (The old “cash-out” loan) – And with this change there are some key things to know about.  Several new guidelines for VA loans and updates I detail in today’s show! ↓ It’s longer today guys and gals, but worth the watch! ↓↓

If you have any “leads” into the new form for showing options for the client I’d be interested to know what you’re using.  You would think that if VA says you need to disclose a comparison of options to the clients, they would INCLUDE that in the VA circular.  Nope.  Didn’t happen.  But hey it is what it is.  How are you going to show options?  Send a note, make a comment, message me, I’d ♥ to know what you’re doing.

And of course I do VA.  I love helping Vets, and we do them very well.  #GetOnPoint with #BluePointMtg and use us for your VA loans.  We go down to 550 FICO, have no manual underwriting hit to pricing, and we will send a file out to a local VA office if needed.  (Happens when two unmarried Vets are on a loan).  #LetsDoBusiness –

CLICK HERE for the easy sign up!

As always –

#SellWell

Two 4 Tuesday – REVERSING it UP!

#Two4Tuesday – Reversing it UP! There are a ton of LO’s I deal with that have NEVER wrote or even thought about learning reverse mortgages.  This is a growing trend that follows the biggest set of #TrendSetters in the US.  #BabyBoomers – And more and more people are exploring this option.  Might as well learn how to create more opportunity for yourself is my thoughts.  #GetOnPoint

With #BluePointMtg we help LO’s that have never done a reverse mortgage by doing all the “heavy lifting” for them.  Seriously we generate all the paperwork, we even pay for the inspection (in CA only) and we provide the counseling numbers for the client to call and offer to place in a “Living Trust”.  *For super cheap – Ask your AE for more info.

#Two4Tuesday – You get PAID $$$ Front and BACK just like the old days on this one.  And it’s growing popularity among the market place as a fantastic PURCHASE LOAN! A ton of “snow birds” are tired of traveling and just want to sell and then buy their last home in a warmer climate somewhere in the US.  It’s a trend.  And these people are putting down 50% or more in most cases, and are eligible to do a reverse loan and have NO MORTGAGE PAYMENT EVER!  And be in their last house!! What?? This loan makes so much sense, it’s time to educate the LO’s so this summer LO’s can educate the clients.  Let’s go!

Reverse it UP this year, and don’t give away your reverse mortgage leads to that one guy.  Do them yourself, we’ll show you how!  CLICK HERE to get approved with BluePointMtg!

As always –

#SellWell