Tag Archives: Trends

Wonderful Wednesday – The difference in your pipeline!

#WonderfulWednesday – The difference in your pipeline is the actions you take.  More than ever before, TRENDS are affecting the mortgage business in a major way.  If you have seen this trend or do it yourself, it may be something worth adapting too.  What am I talking about?  An Online presence.  You see more and more people use their “phones” in a whole new way.  More people spend more time on their phone, but less time on actual phone calls.  Are you adapting to be in their daily routine or show up with messages that are read?

Today I talk about the difference I see in those LO’s /Mortgage Broker’s that are busy and those that are struggling.  The biggest difference is those that are busy are building brands, and using the phone an entirely different way.  The ways to communicate are changing, are you adapting to this?  While only 33% of all calls go answered, there’s a staggering 98% of all texts are seen/read.  Do you communicate that way?

This isn’t just about using “text messages” to reach out to people.  This is about showing up in a news feed as someone scrolls daily on one of the many social networks there are out there.  Insta, FB, LinkedIn, Twitter etc.  (Is My Space still around?)  lol – 🙂

Those building branding are building communities and groups and or at least participating in them.  There’s discussions all over online where consumers are reaching out for help.  If you’re “doing it right” you would be in those groups, commenting on those posts, and building an online presence.  This also goes into how more savvy referral partners are looking for value from LO’s.  They want someone to share their most recent listing and to rave about them.  Also a great way to prop out a partner that can send you leads.   The difference between those busy and those not are the ones actually doing the branding and online presence to grow their business.

If you want to get started and don’t know where to go, but see ton’s of people claiming to be online guru’s and have some coarse that’s a thousand dollars, before you spend major money, I have #TheBluePrint that can teach you organic marketing at it’s finest.  CLICK HERE

My goal is help LO’s and Broker’s “make it” and grow a pipeline with them.  While we can help you close the loans you have, we can also provide tools to help you source more business.  #GetOnPoint – With #BluePointMortgage – CLICK HERE to partner with a wholesale lender that has niches’ you can market.

PSST – Sign up with BluePoint Mortgage and I’ll personally help you with online strategy marketing to help you dominate your local market place.  #TakeMeUpOnThisOffer – Message me.  🙂

As Always – #SellWell

Weekend Call to ACTION – Follow Trends

#TGIF – The Grind Includes Friday – You got it! I ♥ doing these #WeekendCalltoAction segments as I attempt to help LO’s across the country learn how to build a pipeline.  I give out viable activities that any LO can do to help themselves gain more leads, close more business, and connect with more referral partners.

Someone at the beginning of your career told you to “Go wide” with Realtors, and to network with them to gain a referral partnership that can help your pipeline.  Most LO’s do this, however, most miss the boat on when to go after different pillar referral partners, or to even do it at all.  I talk to a lot of LO’s with various levels of experience all the time.  And the one common denominator is that the successful one’s have multiple “types” of referral partners in their own roster.  It’s NOT just Real Estate Agents.

I suggest you do the same, and do this EARLY in your career.  You should be networking with all types of pillar partners, like CPA’s, Financial advisors, maybe a credit repair person, insurance agents, of course RE Agents, builders, attorneys’, heck even carpet cleaning services, moving services and inspectors.  I would have a spread sheet I develop with tabs for each and make it a goal to add 5 in each category quarterly.  lol

The key to all this is TIMING!  My advice is to follow trends.  You see right now we are in December, and at the end of the year each year is the time more divorces are filed than any other time of the year.  Most states have a waiting period and typically it’s 6 months.  Start following up and engaging with this pillar partner now.  Then in late FEB early March follow up, and in June July in the heart of purchase season you could add some refi’s to your pipeline when someone’s divorce is finalized and needs assets split.  No matter how you look at it each and every one of these pillar partners has a prime time.  Use these trends to engage and partner with them.

Want to learn to do this online and how to social sell at a whole new level to increase pillar partners?  This is what I teach LO’s to do.  And those doing it are KILLING it, they are not slow.  They are implementing #TheBLUEPRINT! You can too, hit me up or CLICK HERE! #SellWell

Weekend Call to Action – Think exposure, think different referral sources

#WeekendCalltoAction – Are you green and growing?  Literally are you networking with many different people in different industries?  Not just RE Agents for example?  Are you using social media to gain exposure?  Do you have a fan page or business page online?  Are you in many groups?

These are all great questions to ask yourself about your business.  When it comes down to it, there should be a strategy about networking and marketing to help sales.  Not just to post how awesome you are!  lol.  When I look at someone’s fan page and they have the last post two years ago and say it’s slow, I show them why.  Where are the actions for the posts?  Most just post and hope and pray it goes viral.  There’s a strategy to this.  And a way to ORGANICALLY (meaning FREE) get exposure to your fan page, your post tagging your business, your special for the month.  But do you do them is the question?  I have put together #theBLUEPRINT !! A way to start from scratch and learn how to run campaigns on Facebook.  I break it down into steps and describe what I call the 5 P’s of posts.  That allows you to segment what you post with a rhyme and reason to gain exposure, increase relevancy, and get sign ups.  (leads!)

That’s what you want right?  Leads to do more business!?  *Most do, and don’t realize how many leads are in abundance to grab.  #FREELEADS I can show you how with #theBLUEPRINT

Thanks to our sponsor this week, PERFECT LO , an interactive 1003 application that YOU can try on your next few deals.  #FREETRIAL Click here

The BLUEPRINT is HERE –>> #THEBLUEPRINT

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Weekend Call to Action – Diversify pillar partners!

#TGIF The Grind Includes Friday!  Weekend Call to Action this week is simple.  Make a fan page if you don’t have one.  State on your personal Facebook that your a LO or Mortgage Broker! Make it easy for others to know what you do!  And then use your own list of connections to start a list of people to connect with, reach out to, like their page, engage with, comment on, private message to…I think you get the point.  It all starts with you looking.  #CalltoAction #SellWell #TheBLUEPRINT

For those of you that Broker home loans, or are a LO struggling.  I can help.  Even with Banks, and Credit Unions to help their lending team alleviate risk with underwriting.  I help others close more home loans across the US!  I offer an array of products from FHA/VA/USDA/ Conventional / Jumbo and even NON-QM to offer your clients.  Fill in the form below!

For those of you LO’s that are struggling and need help finding a way to gain more referrals and deals to work.  I have theBLUEPRINT for you!  A way to leverage social media and set yourself up for ORGANIC FREE exposure to gain more leads and do more loans.  Check it out here; TheBLUEPRINT is here!

Weekend CALL to ACTION – Exit strategy marketing kit

Welcome kit, or maybe you call it your on-boarding package!  Every “good or service” has a delivery process, a closing if you will.  Some more meaningful than others.  Even local grocery stores now try to use “marketing” on receipts for example.  A dentist, gives you a small bag of goodies typcially on every visit.  What about a mortgage?  What about a car delivery?  Do you have a marketing kit that the client takes with them for example, a key fob or key ring with your logo?  Maybe a discount booklet that gives the new homeowner “discounts” for using them, such as a moving service, or a carpet cleaner, or housekeeping/maid service in the area?  Maybe you LO’s network with a grass cutting landscape business in the area and get the new resident a “free cut coupon”.  🙂  The possibilities are endless.  But what leave behind would make the most impact?  The one they look at everyday, the one on the refrigerator.  A magnet!  Put together a short or small marketing piece with your logo at the top, and then use it as a magnet to promote all the other services they may need, such as car wash, or a house cleaner, or insurance person, or landscaping to cable service.  You could easily network with other ‘sales’ entities in the relative area you serve and create something that makes them think of you for your professional service.  #WeekendCalltoAction #SellWell

This suggestion is real, the RE agent that made me the magnet from my first house is still on my refrigerator today.  And I don’t live in MI any longer.  lol

PS> You can use http://www.YourFreeAlarm.com as a service to your clients closing home loans!

Two for Tuesday – Spread the word on DUAL markets

I want to help stimulate the market by educating the consumers and businesses on the DUAL market opportunity that presents itself in times today.  This market has NOT been around for over 40 years, and if you are a homeowner, watch this video!  Seriously consider getting a “move up” analysis from your local mortgage broker!  I can help connect the dots, and if your looking for someone that can help you, let me know, I will refer you to the best mortgage Brokers across the US.  #SellWell – has a new meaning today 🙂

Weekend Call to Action – Find Pillars with pages!

Yep, find Pillar referral partners with fan pages on facebook.  Why?  Well I will show you next week in a webinar.  Don’t miss it next Thursday.  In the interim set yourself up for success.  Make sure you have an active fan page, and an active list of referral partners that have one too.  You want to be on social media now.  Like yesterday.  In a rising rate environment where inventory is scarce it’s imperative to stand out.  If you don’t understand the why, let me help you understand.  Organic reach, getting others not in your network to view your page is why.  It’s a way to generate leads!  And if your not on this band wagon yet, take the weekend and create a page for yourself.  #thetimeisnow

#WeekendCalltoAction

Whacked Out Wednesday – Trending News

Trending news can make you money, and can make your advertising campaign gain a lot of exposure.  Trends are where it’s at with marketing, with investing, with gaining an inch that makes you stand out compared to your competitors.  Following trends can be a lucrative idea, and I suggest that you embrace them.  Find the right one, spin the right positive message as a result of that “trending news” and BOOM!  Your reach will explode on that marketing message.  There is an “art” in crafting marketing messages that takes advantage of current times and trends to help deliver to your audience value about your product or service.  Embrace it, use it, capitalize on it.  It’s “whacked out” in a way that people use controversy to their advantage, but a darn good way to gain exposure to your message.  Check it out below.

#TheSalesJUICE