Tag Archives: Thursdays Thoughts

Thursdays Thoughts – Compete with “rockets” and have a mobile app!

#ThursdaysThoughts – Compete with rockets and do it with mobile technology leveling the playing field.  Look just as sophisticated and give the same interactive client experience as the big banks! #JUICYList expansion and the newest addition to the list is announced today!!

#PreApp1003 – Is a virtual application device, and offers so much more.  From a Spanish 1003, to having clients upload documents securely to you! To co-branding with a RE Agent or giving your client a personalize next step video.  You can even use #ShortCode to advertise.  TEXT 33566 the word Juiceman.  You can see for yourself how it works.  You can even pull credit and verify assets all inside the app.  DU is coming inside the next 30 days, and you can always save a 1003 as a FNMA 3.2 and upload into your LOS.

If you aren’t using technology to market, build a brand and culture and create an interactive mortgage experience for your clients…..well, your missing business.  And the next guy that is, he’s taking your clients from you.  This isn’t 1000’s or even 100’s to do, in fact it’s as affordable as business cards, and frankly if your LO, you should have some mobile app to set yourself up for success with!

#SellWell

PS – Oh yeah I didn’t forget, today’s link is TheBLUEPRINT – because these mobile app tools are apart of the bigger picture for you to dominate your local market.

Thursdays Thoughts – Get your ONLINE GAME RIGHT!

#ThursdaysThoughts – Get your ONLINE GAME RIGHT!! – Seriously if you have an online profile but it contains no contact info and no indication of what you do – AND your a loan officer – You’re doing it all wrong!! Look I get it, Facebook and other social media might have been once for your friends and family! But you’re in sales now, and nobody is giving you leads – You rely on referrals!? (I ask a question on that – How do you expect to do that if nobody knows what you do?)  Second major point is, if you’re a LO and NOT using social media you’re missing out! BIG TIME! For those that are, already have a JULY type pipeline going on right now!

My frustration is that I have more mortgage pro’s out of my immediate network that I’m helping KILL IT, than those that I have as a wholesale client.  I’ve helped fairway guys to movement peeps to even quickenloans LO’s that want to get more biz.  There’s no doubt there’s a shortage of ACTION TAKERS when it comes to mortgage broker marketing pro’s.  Some get a small piece of the pie, and are comfortable closing 2-5 deals a month.  If I was a broker, I would be generating leads all day every day to get my own pipeline at retail producing numbers.  Seems the retail guys get paid less, so they hustle more.  #GoodforYou – But I’m an advocate for Broker’s cause they have the best pricing and can do so much more in options than a retail MLO (they only have so many options)!   Look I get it, and I’m here to help those that want to expand their online presence.

There’s no doubt, there are advantages to using social to build a branding approach to things.  It develops culture, and helps your Mortgage company stand out as a great place to work.  HMMMMMM… Did you know not only am I helping LO’s actually run ads and campaigns that generate them leads (of all types) but they can grow their recruiting and hiring of LO’s online as well.  One guy in Cali I have has gotten over 12 resumes through messenger in the last 2 weeks.  Online marketing is needed for everything if your a LO or Broker owner.  It doesn’t matter what your goals are to produce, if you want to stay in business you better be online.  Someway shape or form.  #SellWell –  Oh and for those of you that want to take advantage of something and at least chat about options to help you grow your online marketing strategies, #clickbelow↓

Thursdays Thoughts – GOT GRIT?

#ThursdaysThoughts – Got GRIT?  – What is GRIT to you?  Do you have it?  Today I go over what makes up GRIT and the personality types that go along with it! Do you exemplify GRIT in this way?  I am on a mission and have a need to achieve more than ever before, my competitiveness is healthy (and I want to build others up, not step on people to get there) and my optimism is beaming out my ears!

I have goals, BIG ONE’s and the best thing I do for me is remind myself of them daily.  Do you have a dream space?  A picture of a car or bike or vacation you want to take that fuels you?  I encourage you to pick up one and put it in your cubicle.  Do you have an internal competitiveness that keeps you modest, but has you taking notes every time someone better than you speaks?  Do you chant that old folk tale in your head, “I think I can, I think I can”…. That’s the kind of optimistic GRIT mindset that you need to manifest your own destiny.  I encourage you to pick up the phone with the best GRIT you have today, don’t take NO as an answer, see it before it happens, add value and express your passion to help whomever your speaking too.  It just may land you the sale! #SellWell #EnvisiontheYes

SellWell – And display your best GRIT today!  I’m in the office helping Broker’s expand their pipelines all day! PM me, Text me, Email me, Call me – Whatever you do, reach out – #LetsDoBusiness

Thursdays Thoughts – SAAS – Use Software as a Solution!

#ThursdaysThoughts – SAAS – Use Software as a Solution to gain a competitive edge.  In today’s day and age of mortgage origination it’s all about “client experience”.  From the end user, to the Broker’s easy of use with the system (and Lender) they use to get deals done.  Software as a Solution allows you to level the playing field with other tech giants like Quicken Loans.

There are a ton of solutions out there, some I endorse and have on my JUICY list.  (Join Us In Creating Yes’s) – I’m all about helping the Broker and LO community grow their business, that’s why I do what I do.  If you haven’t seen it feel free to join Sales Talk with Mortgage Pro’s on Facebook.  A group I’ve grown for over 4 years now.  There’s about 4500 people in there and a ton of companies that promote their SAAS for you to use.  From gaining trigger leads on your own past clients, to having a virtual app, CRM or marketing solution to gain leads.  These are all inside my group or on the banners on the side of the BLOG! Click one today, and get started using a SAAS!

Today, I am rounding up a BULK ORDER of Facebook advertising FUNNEL ORDERS that will generate Buyer/Seller leads galore for some LO’s.  If you don’t use SAAS to advertise your missing the boat.  Facebook is the best segmenting for ads hands down.  And I networked with pro’s that run a done for you solution to help you gain 100’s of leads monthly.  With the bulk order, I have put together a way to eliminate the high cost to start (Barrier to entry for many) – And this deal is this week only.  If you ever wanted to run FB ads to generate leads, NOW’s the time to start.  And a three to six month campaign will transform your business this summer.  #LetsDoBusiness

If interested to know more, fill in below, I’ll call you next.  (this special ends Friday)

As always – #SellWell

Thursdays Thoughts – Strike Zone Week! VA Loans!!

#ThursdaysThoughts – The best loan in the market hands down in my opinion.  And a great strike zone for me.  If you mortgage Broker’s send in a check for 100 dollars to any lender to sponsor you on VA loans we should be one of them!

VA loans are great, but there are a few things that can “haunt” you if you do them wrong.  1st, make sure you ALWAYS disclose the highest funding fee upfront.  Today I go over a few other tricks and tips and also provide the “Funding fee” chart below to help you and the VA residual test link to double check your calculations.  Check it out below ↓

Below I will post the charts for VA funding and a residual income calculation to help you set up your VA loans for success!! 🙂

VAfundingfee

VAtable

VAresidual

VA loans rock, and we price very well on these loans, #LetsDoBusiness!!  I’m in the office all day taking “I gotta guy” questions to help others on guides!

#SellWell

Thursdays Thoughts – Balance your file!

#ThursdaysThoughts – It’s been a processing week, and we went over all stages of a wholesale loan.  Today is one of the most important, it’s #BalancingYourFile!  This means you make every match from the lenders system to your own.  You double check your cash to and from the client, and see that the lender matches your numbers.  The biggest downfall is when LO’s don’t balance their file and then have to make last minute changes due to not having the right structure.

Sure things change in a loan from time to time, with low appraisals, to addendums with seller concessions changes.  These should be registered on your end so you know exactly how the file should shake out, and there’s no question on your end what the loan should look like.  When you’re ready to submit the last of the last conditions to CTC your file, my biggest suggestion is to send the lender a “mock” CD or HUD showing the exact breakdown of your file.  That way the structure is verified in the process and you have no closing surprises or last minute changes.  Especially after the CD goes out.

Balancing the file is so important at the end, and easier to do if you set up the loan right to begin with.  Double check your lock and details of transaction, and provide the lender a “golden platter” to make an easy exit to docs! #ThursdaysThoughts #StayJUICY #SellWell

 

Thursdays Thoughts – Break Free and join the Entourage of others increasing biz!

#ThursdaysThoughts – Break Free from the norm, and the hump you can’t get over and learn to level up your marketing and lead count! More leads by marketing = more at bats! More at bats gives you more of a chance to win the sale, yes!/?  I believe so, and even in B2B marketing have expanded my presence, my marketing reach and my lead flow right online.  Over the years now I’ve developed this JUICE brand.  And had it not been for me investing in myself, certain doors wouldn’t have opened for me.

If your in sales it’s all about marketing, mindset and consistency.  You would know that after any length of time in this field. What I suggest is to learn yourself where a lot of these coaches originally started to begin with.  – The HARDCORE CLOSER way.  I’m extremely grateful to have taken action and seen the growth of my network over the years.  You should be doing the same thing with your local market, and that will help you be seen as an authority, and gain you business.  There’s not a doubt in my mind that this is ripe for the taking in almost every market out there.  There’s too little of those that do it.  And too many hungry good LO’s struggling.  – Why?  Well they haven’t invested in themselves in the right place yet.  This is why I have made the #JUICYLIST to begin with.

So when you’re ready to invest in yourself and learn marketing on the next level, here’s the strategy to do it!

#1 – My blueprint is here to help you learn to get started expanding and using #SocialSelling to help you develop a marketing presence.  It all starts with skills on how to organically push and pull your messages.  I teach just this with the BLUEPRINT! – CLICK HERE!

#2 – After my 3 day workshop, you’ll take the BFE (Break Free Academy) marketing training to the next level.  CLICK HERE FOR BFE! 

#3 – During the BFE you are suggested to get some tools that help you develop the advertising they teach.  Those tools are landing pages that allow you to capture names phone numbers and emails as leads.  There’s two different programs to do this.  LeadPops and Clickfunnels.  Before you go spending money for them, you need number 1 for sure, and number 2 teaches you how to put it all together the best.

Hope this guide helps someone double their business! In my network or out, this is how it’s done.  #SellWell

Thursdays Thoughts – DTI & FICO buckets for risk threshold on FHA (cheat sheet)

#ThursdaysThoughts – DTI and FICO thresholds exist on all loans. But some are not written in stone. Once you run a ton of DU and get a sense of what’s being approved you can look at a 1008 and a 1003 and basically “see the approval” or know it’s got to be run. This really is somewhat an art. You have to understand the risk thresholds and what that particular DU results may be looking for on that file.

Here’s a cheat sheet if you will. It’s somewhat connected to the FHA manual guidelines, and there is a FICO bucket associated with it. You won’t find many 96.5% LTV FHA loans with under a 620 FICO approved over 50 DTI. It’s rare. It could happen with certain risk factors in favor, like compensating factors read from the 1003. But rare. The idea is this is all correlated to FICO and DTI in these buckets and if you’re a LO you should know these things.

Calling all ACTION TAKERS who want more leads, more closings and more of a pipeline.  I will be working with those that want a rep so local he reply’s at 10:30 pm at night, he works to push your loans to the table, is able to prescreen income to guidelnes to DPA programs.  And is all about helping you grow your business.  YEP, that’s right, that’s me, and what I do is help the LO’s in my network grow their business by helping them learn to source new business online.  If you know you should be expanding your referrals partners, if you know you need to be on social media but haven’t started doing these things, reach out to me I can help.  The BLUEPRINT is a step by step guide to helping you achieve just this.  (Doubling your pipeline is typical for action takers) – Why not YOU!? – Click HERE and start learning today with a 3 day workshop I have put together.  If you get signed up with me I help you further than just 3 days.  *There’s major benefits in partnering with me 🙂 – #LetsDoBusiness

#SellWell – JUICEman (Join Us In Creating Excitement)

Thursdays Thoughts – Investor Loan Highlights #JUICY

#ThursdaysThoughts – Each lender has their product mix for an angle to help you mortgage brokers.  My non-qm product is advantageous for INVESTOR loans BIG TIME! Today I highlight some advantages on this program.

When filling your brokerage with a lending roster to help you close all types of deals you want to evaluate who does what in regards to the BRAWL movement.  Yesterday was a big webinar on the “score cards” for this.  A great webinar given by a fellow colleague and head of the movement, Anthony Casa.  Great guy, and did a really good job breaking down what Broker’s should be looking for in regards to lenders.

Well guess what, I’m one of the “Good Guys” and on this list.  No I don’t flaunt and advertise my home base brand too often, but this is where the mortgage JUICEman started.  And I’m glad to be back at a lender that cares about the vary businesses I help grow, Broker’s.  To me, one of the biggest things that has made me successful is offering tools for the teams that I help.  If your a mortgage Broker and you want a lender that will help you retain your clients, and advocate for your business.  Hit me up, we are a great addition to the finance team you have on your lender roster.

BRAWLpartner

Check out the video today, I go over a ton of cool guidelines quickly and can help you know the in’s on the program.  To view the full product mix today, click here!

If your interested in having the mortgage JUICEman help you and your team close more loans with great rates, fantastic service and the ability to help you generate more loans click here! – I’ll call you next!

#SellWell

Thursdays Thoughts – Guideline Week

#ThursdaysThoughts – Some great guidelines this whole week we’ve had.  Today’s installment I kept raw, a first take and said umm quite a bit.  LOL.  I want to encourage everyone I can to break out of their comfort zone and do a video, it doesn’t need to be perfect.  This week we had a lot of videos to honor a LO that spread his wings.  During this past Tuesday a TON of LO’s did video’s some for the first time.  EVER.

The thing is, consistency gets you better at them, today I just winged it.  First take and just minimal thought into it.  Not my best one for sure, but what I want to reiterate towards others is that YOU can do this too.  Create a market presence with video marketing in your area.  It’s proven to work, and all my exposure is from organic videos, this blog, and my charismatic persona online.  I don’t pay for ads, I don’t pay for anything but like 45 dollars for this domain yearly.

You can do this! NO JOKE! Oh, and the guidelines today are good too 🙂 I do go over EAD cards and what to do if there’s an expired one.   Also I highlight an Investor Advantage loan that I have to offer you LO’s and Broker’s out there.  Check it out below ↓

All you need to do is stick your neck out there and spread a message you believe in.  There’s not really much to all this marketing stuff.  Many just are afraid.  I want to encourage each of you to try and try again.  Do it consistently for 1 week, and you will see yourself evolve.  – #SellWell (no link today) 🙂