Tag Archives: Thursdays Thoughts

Thursday’s Thoughts – Did you get the SKINNY?

#ThursdaysThoughts – Did you get the #Skinny?  Yep the skinny package is what it’s called, and in the #WholesaleLending world many #MortgageBrokers have the choice to disclose to the borrower, or have the lender do it.  Many LO’s and Broker’s have the lender do it as it takes a level of compliance out of their hands.

We have a small package that contains 5 things that we call the Skinny package! Get the 411 on the skinny today! These are the 5 things I suggest to my broker partners to upload as the very first PDF inside a loan.  Then typically the other 190 page PDF comes in with the all the supporting documents.  LOL.  Put your loan in queue to be disclosed today!  Upload the #Skinny! ↓

We want to provide options for our business partners, and giving them the choice to disclose or to have #BluePointMtg disclose for them is one! We have a list of over 25 AMC’s to choose from for appraisals.  We can choose to send out a CD early, choose to change a compensation plan monthly, choose to be borrower paid or Lender Paid. (and change them in the loan) My point – #GetOnPoint with #BluePointMtg.  We close loans that’s the point!  Here’s a link to the SkinnyCLICK HERE to get signed up!

As Always – I’m in the office taking “I gotta guy” questions and turning scenarios into loans!  Why not yours?  🙂

#SellWell

Thursdays Thoughts – Niches are the game!

#ThursdaysThoughts – #Niches are the Game!  #GetOnPoint with #BluePointMtg I’ve been talking to a lot of people recently that have asked, what are your “niches” what do you do that’s different?  We are a true wholesale lender for #MortgageBrokers and our core business is #Niche loans.  FHA/VA/CONV we do and consists of 70% of our business! Remember VA and Conventional loans can go LP (Freddie) instead of Fannie (DU)!  Many seem to forget that.

Besides Home Possible, Home One, CALHFA (FHA), and manually underwritten loans we have many other options.  Including MI types, I talk in today’s video briefly on the types of delegated MI we have.  203H, is mentioned, and Reverse and Non-Agency loans! From a lender view we give our partners options to go borrower paid, or lender paid, to disclose on your own, or offer to disclose for you, and even change your comp monthly as needed.  #StayCompetitive

My thing is to help LO’s get paid! We all love loans, but like the payday the best I bet.  So if you’re in the same boat, and want a SPEED AND SERVICE NICHE LENDER in your arsenal!  Let’s chat Loans!  As I always say, I ♥ “I gotta guy” questions! 🙂

CLICK HERE TO SIGN UP

As Always –

#SellWell

Thursdays Thoughts – What to do? #LeadWeek

#ThursdaysThoughts – What to do?  There’s so many guru’s online it’s not even funny now-a-days.  I don’t claim to be one.  I just learn and soak up a lot from those around me and constantly are taking action so I get to see what happens.  Plus my passion is to help my #MortgageBroker partners grow their business.  When I call and ask for a loan submission if someone doesn’t have one, then I offer to talk about ways to source business.  Online or off.  Organic or paid.  I practice what I preach, and network with the best at it.  So here’s your options (Literally) ↓

Want to make funnels yourself with no tech background? Here’s the link to Phonesites, the best way to make instant landing pages! You can even make email follow up inside of this software.  You still need to learn how to boost ads and target people, but you can start organically even with this.  CLICK HERE

Want to learn how to do online ads all geared towards mortgage and real estate!  Join the Legion of Loan Officers! Nick Carpenter runs that, and does a great job helping LO’s learn how to run ads, and many types.  Highly recommended for those that want to learn and embrace online themselves but don’t know how.  Tell them the JUICEman sent you and get Nick to help you directly.  CLICK HERE

Want to skip the learning curve and just turn on the leads and learn as you go? – Then get Robots LLC to do the heavy lifting and start absorbing some of the 1000’s of videos Larry Le has.  Larry is genius in how he does his trainings, and has ton’s of ongoing training series to help you, so get leads going and then learn how to do it as your gaining leads.  CLICK HERE

Want to skip the learning curve and not learn anything yourself, but to just SELL like crazy to a mass amount of leads?  A done for you solution is available!

Most done 4 you solutions have something that looks like this:

1.      Fully Branded Lead Generation Website

2.      Fully Automated Follow-Up System

3.      Pre-Written Nurture Campaigns (Text, Email, VoiceMail)

4.      Full Back-end Campaign Set-up / Community Page & Group

5.      Multiple Ad Copy Variations

6.      Survey Form Set-Up/Installed To Collect The Mini 1003’$ (Leads),

7.      Million Dollar Pixel Installation To Increase, Track And Measure Conversions

8.      Complete FB ad

 

Depending on whom you talk too, these lead generation systems can go from 1000-5000 dollars and then you have to pay for “Ad spend”.   The majority of the done for you, or coaching systems have a monthly cost associated with them.  You either are paying for someone to guide you and teach you so you learn yourself, or you are paying for someone else to monitor the ad monthly.  Often called a monthly retainer, subscription or maintenance fee.

My advice get started doing something if you want leads.  If you have questions on who’s a viable coach out there or whom’s program is the best, reach out, I can help you know who’s training to do or which route to go based on your want to learn more.  Some LO’s just don’t want to embrace the online stuff, but want the leads it can give.  Some don’t want to pay someone else for work they can do, and they want to learn themselves.  Everyone is different.

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This week I have a special.  If you’re brand new to the online game and want to “start” with some done 4 you solution to gain leads, reach out to me.  PM me, we can chat.  While most of the guru’s out there want 1000’s to set it all up, you can gain the complete set up for under that this week.  My goal is to help LO’s have leads to turn into loans to send in to BluePoint Mtg so we can help you get paid.  It’s simple really, I’m here to help you close the leads you write loans for!  🙂 CLICK HERE

#LetsDoBusiness

As Always –

#SellWell

 

Thursdays Thoughts – Fannie Mae Updates!

#ThursdaysThoughts – Fannie Mae Updates! Wow 3 major updates I go over the highlights as they stick out to me.  Fannie has been busy in April already!  My suggestion – get informed and stay current.  There’s ONE thing that is 100% CERTAIN in the #MortgageIndustry and that is #Change!

2nd homes will cost more, disaster zone requirements updated for servicers, and HomeReady product guidelines updated.  Some good announcements in these recent updates.  #CheckItOut ↓

Ops… I put my number on the video, well been a while since I did that.  I do these raw, I might as well publish it as a FB live, I don’t re-record these (well every so often I do) but for the most part my videos are 1st take, and what comes out is what comes out.  lol

I’m in the office helping “I gotta guy” questions and scenarios come to life.  #LetsDoBusiness – Call me, text me, EMAIL ME, DM me, heck send smoke signals I don’t care, just reach out! I would ♥ to help you get a pay day! 🙂

As Always –

#SellWell

Thursdays Thoughts – Thankful Thursday!

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#ThursdayThoughts – Raw unscripted #ThankfulThursday – Wow what an honor to be featured in National Mortgage Professional magazine this past March.  They did a special diversity issue, and my article is titled; “Creating Excitement for Inclusion and Diversity in Lending”.  Check it out HERE!

I also was featured just at the end of last year in Success Profiles Magazine with my article: “Broker’s Are Back”.  Click HERE to read the issue, my article is on page 35.  My thoughts today are to say thanks, to you, the small business owner #MortgageBroker across America that contributes to my end goal.  Closing loans and making a difference.

I ♥ doing this blog/vlog and having fun with the group.  If you ever want to suggest a topic for a video, or guideline you want me to high light, shoot me an email – CLICK HERE!

My goal is to impact my business partners and provide value in many ways.  On the left and right of the blog/vlog you”ll see all the banners to the “Tools” I suggest.  I endorse these companies for a reason.  #JUICYList And in many cases they may be a necessary for your business or required for you to stay in business (Cont Ed).

We’re growing our partnerships now, and want to help you anyway we can in closing more loans.  Let’s do business! ↓ As Always – #SellWell

Thursdays Thoughts -Building an Audience!

#ThursdaysThoughts – Building an audience is the name of the game.  It’s all a LAW OF AVERAGE numbers game.  The more people you market too, the more opportunity you may find.  OK, so Facebook is changing the targeting parameters and has taken away Zip codes, Gender and Age in targeting for Housing ads.   This in my opinion is a good thing.  Read on to find out why, besides doing all the targeting was like “Digitial reverse red lining” really anyways.

Just like the day of the cell phone being for your friends and family (long gone), the day of Facebook being just for your friends and family are now gone too.  Facebook gives you the ability to “build an audience” of people that “like” and interact with you.  Heck they allow you to have up to 5,000 friends.  If you like local pages of businesses you go to, and get into local groups, what algorithms do is suggest friends with similar likes and interests.  And when they are identified to be in a reasonable distance from you, based on their location – Facebook suggests them to be your friend.  Seriously, you can actually cherry pick suggested friends and add people you think are local to you.  (ie in your state your licensed in)

The idea here, is that you can leverage your friends, to like your page, then run ads to those that like your page and their friends.  You can run an ad to a custom audience (past client list) and you can run an ad for those within a certain radius of where you state your “business” is.  50 Mile radius, 30 mile radius etc.  So in theory if you wanted to target a specific “zip code” without having that parameter to target, you could create a name of a community page that coincides and represents that area, and then run an ad with a 50 mile radius from that “place”.  You set the address, so enter away.

Does this change things, yes.  It says to me all day, that those utilizing “ORGANIC” reach to help them run ads, are going to win.  More, and more this is becoming relevant that you need to be building a “BRANDING STRATEGY” online.  You can’t just throw money at FB ads and see instant success.  You have to have parameters in place to help you.  Starting with your organic game, can help you increase your page likes, which in turn can be targeted.

I have solutions for both organic marketing for those needing help to start a branding strategy or for those that want a Done4You solution.  Even with that, you still have “organic” reach you should be taking advantage of to help your “paid ad” drive home more conversions.   Think about it, the more eyeballs you drive organically to a paid ad, the HIGHER the CLICK THROUGH rate, and the LOWER the COST PER CLICK.

My training – The BLUEPRINT can help with those struggling to start to use Facebook for a lead source.  The BLUEPRINT Option

My partners – ROBOTS LLC – Can help with those wanting to have a lead generation source and turn it on now.  DONE 4 YOU Option

My advice, personally I see it all the time, where people FAIL miserably at ads and claim the leads were crappy credit leads with no money.  There’s ways to make small campaigns and big campaigns.  You should be running a “big campaign” where you advertise a home (everybody wants a home, nobody wants a mortgage) on a community page.  Then run small campaigns of various targeting for various products you may have on your business page.  (ie VA loan ad, Investor loan ad, USDA loan ad etc) You will see the best results to any campaign strategy you do if you have a well rounded plan to PUSH and to PULL your messages BOTH with paid reach and ORGANIC EXPOSURE.  You can’t just rely on one side any more.  You must have both.  That’s how you’ll see the best results, and that’s what this all means.

You push and pull your ads/messages by sharing, liking, engaging, tagging others pages etc.  There are several ways to gain exposure all FREE!  You just need to take action.

#SellWell

 

Thursdays Thoughts – Getting JUICYer…

#ThursdaysThoughts – Getting JUICYer all the time we add more to the great #JUICYList!!  This week I introduce a few new companies to the list.  Today we have two of the newest on the list that help you grow your business, stay in business and retain your clients.

It’s a pleasure to introduce SUMMIT MORTGAGE TRAINING as a resource and tool for all LO’s that follow, and need to do continued education yearly.  As well as education for Licensing for new LO’s.  It seems I get asked that all the time.

STIKKUM – With a way to make your past clients remember you!! It’s a client retention strategy designed to help you connect and enrich relationships.  Retain your client is growing and it’s great to see tools we endorse growing and expanding.  Welcome STIKKUM!!

The #JUICYList is on FIRE this week, I ♥ it.  If you have a tool or company you think should be on here, let me know!  Maybe we can highlight them! 🙂

As Always –

#SellWell

 

Thursdays Thoughts – How Borrower Paid Works!!

#ThursdaysThoughts – How Borrower Paid Works!! Disclaimer, today’s video does not address “how” an individual LO or Broker is paid.  Today’s video goes over the different type of compensation structures that are allowed on a Brokered loan.  My advice is only that each Broker should have a separate agreement for compensation to their loan officers written out and signed.  From a wholesale level, no LO should be able to say, I get paid more to send it to X lender than you.  That can’t exist.  What we talk about today, is the lending laws that allow a Brokered loan to be charging the borrower directly (Borrower paid) or paid by the Lender paid compensation election. (Lender Paid)

I detailed some of the advantages of being a mortgage broker yesterday, and today I go in-depth on one of those advantages a #MortgageBroker has, going borrower paid on a loan.  Some Broker’s do this all the time, some Broker’s just don’t know how.  Borrower paid is actually the best way to structure a loan for a client, only due to the enhanced tax benefits they can get.  (from a consumer stand point)  From a LO/Broker stance, you have more flexibility to adjust numbers and give a credit if there’s a need to do so.  Hence closing the loan.  ↓

The biggest thing to remember on a borrower paid loan is that the credit can only cover the actual third party costs on the loan.  It can NOT cover the compensation.  So it’s important to look at the credits as DOLLAR AMOUNTS, not fractions and percentages.  In other words, what number is really 2.5% back to the client.  And is that over the actual costs or not?  Based on the loan amount, that end number will vary.

At the end of the day it’s all about structure, loan structure and the details of the transaction will always be the heart of the equation.  When a Broker/LO goes Borrower paid, they simply have more flexibility to make the structure work that they sold to the client in the beginning.  Making loans work is how they close.  When they close that’s when every one involved gets paid.

If you have questions about Borrower paid or Lender paid transactions please feel free to email me —CLICK HERE.  I’m here to help.

As always –

#SellWell

 

Thursdays Thoughts – GUIDELINE Week!

#ThursdaysThoughts – #GuidelineWeek – Guideline week in full effect, hope you’ve enjoyed the shows this week.  We are going over the most commonly asked questions on guidelines for Conventional and FHA this week.  I throw in a few VA guides here and there this week, but this is all centered around the biggest subjects.  Today and tomorrow we go over collections, disputes, liens, judgments, and gift guides. ↓

I ♥ “I gotta guy” questions and want to help you anyway I can to help bring loans to life.  Questions on guidelines? You can check the guideline matrices on my website here — GUIDELINES

As for me, I’m wrapping up a successful Feb and rolling right on pace for my goals in the first quarter 2019.  Are you?  If not we should chat.

Happy Month End.

As Always –

#SellWell

Thursdays Thoughts – Spreading the Love – Advertising Rules!!

#ThursdaysThoughts – Spreading the ♥ – Advertising Rules!  Happy Valentines Day everyone! This segment is stemmed from RE Agents posting payments or down payment or something that caused them to be non-compliant last week and I mentioned something about it.  There’s a lot that goes into this is my first disclaimer.  But you have to start with basics.  Understand the “trigger” words and what causes you to have to have APR disclosed.  Understand the basics of what any housing and or mortgage advertisement should have on it.  Understand what your targeting should INCLUDE to be compliant, because not including certain discriminatory things could make your segmenting OUT OF COMPLIANCE.

There is A LOT that goes into this “advertising game”.  And if you’re an LO using FB to “boost ads” you should know what your landing pages have to have on them and what targeting you need to include.  I can provide all types of in depth help on this.  But many just don’t know where to start.  The best thing to do is start with your personal profile and make sure you have your contact information, license & NMLS number, as well as company information on it.  Second, make a business page for yourself and put all of the mentioned items on your page for viewing.  Remember the trigger words and items to avoid having APR full disclosure and stay away from mentioning them.  Be fun, be yourself and start branding who you are.

Many do this WRONG all the time.  It’s important to know how to “Spread the Love” correctly on social media.  Especially when it comes to the protected classes with segmenting.  **This is why organic posts that you push and pull without direct targeting is important.  I’d LOVE ♥ LOVE to teach you.  If interested check out #TheBluePrint 3 day workshop I have for LO’s to get started online.

I’m a wholesale lender, and I don’t “advertise” towards consumers, I advertise towards #MortgageBrokers for relationships, but some of the same stuff applies to me.  Just know the trigger words and what would cause the need for additional disclosures to be added.  Get SIGNED UP to partner with a mortgage company with Niche programs to help you close more loans! #EqualHousingLender  🙂

As Always –

#SellWell