Tag Archives: The BLUEPRINT

Two for Tuesday – New Fannie Announcements!

#TwoforTuesday – I love doing these videos on guidelines and hope you all get stuff out of them.  Today I highlight the few changes that Fannie Mae introduced on 1/30/2018.  It is awesome to see the work that FNMA did in the past in collecting data is coming to fruition.  The first announcement and change to lending guidelines comes just in time for tax season.  The second in perfect timing as home values have gone up and even the national loan limits have been increased.  And as a bonus one of the hardest loans to close for property is updated; Condo’s!!

Today I am updating my CRM and organizing lists to help myself do more timely follow up and email marketing campaigns.  There has to be a management of information (just like Fannie) that you have as a sales person too.  Now’s the time to organize for the year.  Merge your past client lists, update your prospects, take a look at who’s opening your emails, reading your blog, or visiting your website.  These are the things that make a difference in sales success, I suggest you do the same.  I also bet you find an “app” that comes of the follow up, or because you strike while the iron was hot.  (they were on your website yesterday).  Use information to help you close the sale, just like Fannie is using the information to close the loans.

I ♥ Sales, Marketing and Mortgages.  Not sure which more, but they all go hand in hand in my book 🙂  As a result this week I am helping any LO that wants to develop a fan page on Facebook take their social selling to a new level.  Want to #LevelUP?  Click below, I’ve got the BLUEPRINT waiting: The BLUEPRINT to SOCIAL SELLING is HERE! #SocialSellingwithShawn – #SellWell


Whacked Out Wednesday – Gain exposure already!

#WhackedOutWednesday – Gain some exposure already! IT IS WHACKED OUT! – That LO’s that post in comments or online they do loans, have no intro or otherwise recognized profile description they even do loans.  If you do loans you need to take the time to update your profile.  Make it known you do loans.  I recommend you place your “page” as were you work.  If you don’t have one, at least tag your companies page so your profile says where you work.  In the about section, there should be your phone number and or other ways to get a hold of you.  Seriously, making what you do public and how to get a hold of you is like a per-requisite to being successful as an LO.

Second today, I encourage others to understand how “facebook” and other social media works.  Understand that if you “tag” someone you are pulling them onto the post.  They DO see a notification, however that doesn’t always get seen.  I would go above and beyond that and “syndicate” with them.  That means message them in a private message asking them to engage in the post.  Like it, place their website in the comments, whatever it may be to gain the exposure.  Because what happens when someone else likes and engages is the post goes to the top of the news feed to be seen again by others.  And this time includes that person’s friends.  Make sure you know how this works, if you get tagged in posts, go back and like them.  It’s rude not too, if you message them and they still don’t interact, I probably wouldn’t recommend that person to be tagged in photos or posts any longer.  Just an observation.  🙂

Last and certainly not least, is the 3 day workshop I have now.  It’s the BLUEPRINT! A training that I’ve developed helping mortgage broker’s gain relevancy, reach and results for the last 2 years.  I’ve managed over 30 mortgage broker fan pages (at one time) and I can tell you the key to “blowing up” online is creating consistent marketing campaigns week in and week out.  With those campaigns I teach the type of posts to do, what to do with them to push and pull your messages to gain exposure, and how to leverage social selling at new heights.  Often times many broker’s double or triple their referral network actually giving them leads! Step up your social selling game, get the Blueprint working for you! CLICK HERE FOR THE BLUEPRINT

As Always #SellWell

Weekend Call to Action – JUICY List Week

This week we did the Join Us In Creating Yes’s list update.  Yearly I’ve done this now for a couple of years by the end of January.  Each year the tools, the partnerships, and options on the list expand.  I like providing solutions for those in need.  And highlighting the important tools a broker or any business owner in sales could use is what this list was designed to do.  I am absolutely looking for more recommendations and would invite anyone to share a company, program, product or service that you feel could help the Mortgage community.  Education, to compliance, marketing to sales tools, it is a pleasure to have brought these great companies to light this week.  I will be adding more value options in this am’s upload into the group; Sales Talk with Mortgage Pro’s.

Today’s #WeekendCalltoAction is all about taking action.  It’s the beginning of the year.  NOW’s the time to invest in yourself.  Do something that involves training and helping yourself learn or master your craft.  Learn more marketing, take a sales seminar, join a mastermind, do something to be forcing yourself to level up this year.  One way to do this is to go to some training.  I have a list, and all week I spoke to other’s that had trainings for LO’s.  And had LO’s give me their input.  A couple of them stick out more sales centered and some more heavily mortgage content driven.  While this is good, and those options seem so far and wide.  In the world of marketing and sales the land of just having a coarse is over.  Where the rubber meets the road is in the results.  So what I sought after was which trainings where set up like a workshop.  So when you left you already had actions in place to be seeing results when you got back.  This list in my opinion is inconclusive.  I wanted at least 5, however I have 3 I can recommend based on the “action planning” and the content involved in these three trainings.  By all means please recommend more viable loan officer workshops you know of.  I check references, gain social comments on programs and even if possible do them myself to evaluate them.  However there are several more I could list like a recommend Loan Officer Acceleration class or an Agent Mastermind.  However I value your input so please let me know your experiences LO’s.  As I will let you know mine.  .  Best Program is the BFE by far, for actionable results for LO’s, however here’s the (inconclusive) list of trainings for LO’s as I have them now:

  1. This is a seasoned training that teaches segmentation for VA loans.  A great education content association with it and full marketing plan of attack. It’s the Military Mortgage Boot Camp.
  2. The second training is brand new.  Let me say this, it’s NextLevel LO stuff.  And that training #NextLevel LO has it’s launch soon.  It’s a full suite of training and workshop modules that help you level up your game.
  3. The last but not least, is a training I see that compliments many and that action plans taught help increase the success with other programs.  It’s the BLUEPRINT I have personally.  – Of course.  By learning social selling with pages/groups and your personal profile you leverage social media to grow your business organically.  Also is designed to help you expand your referral network.  This places your relevancy in a great position to boost ads and learning the basics just opens the doors to many other marketing possibilities.

#WeekendCalltoAction – I suggest some of you to just start by creating a business page this weekend.  If you have one, make sure it’s listed as the first thing you see in your “intro” of your personal profile.  Let others know where you work.  In fact, “check in” today at your own fan page and make a post on your personal profile.

Whacked Out Wednesday – Want free tools to help you build a list?

#WhackedOutWednesday – If you are not building a list and marketing to them you’re missing out on business.  Today’s tools out there are extravagant and each one has a subscription cost of a few hundred dollars at the least.  The good news is I have a marketing tip for you today to help this.  I absolutely suggest that you market to your clients daily, weekly, monthly, and do it in a fun way to Brand you.  Weather you send out letters (mailers), or simply go down a list you have on excel and email them manually.  I suggest you set yourself up to automate some aspects of your business.  Lead capture, and email campaigns go hand in hand.  And both can help you build a list and gain more business.

It is whacked out that each of these needed application costs so much, but it is what it is.  How I started was FREE, and you should too if you’re not doing any of this.  In today’s video I give two tips to use free applications to both capture leads with an interactive form you can advertise, and a way to build a free email campaign list.  My attempt to help you with solutions as always.  – Make it a great day – #SellWell

Workshop with Shawn? – Check it out, I put together this training that I was able to help individual Broker’s use to increase their business and now I’m helping others not in my network learn how.  You have Facebook Fan page but don’t get leads from it?  You don’t have a list built yet? No lead capture pages as suggested.  I can show you how to integrate these all on a Fan page and learn to push and pull your messages so you gain FREE leads.  It’s a work shop, and it’s the Blueprint guide to campaigning on Facebook with a Fan page.  Check it out below ↓

The Blueprint – Ultimate Facebook Fan page Marketing campaign guide
As Always – #SellWell

Two for Tuesday – DU Updates and IPC’s

#TwoforTuesday – DU is being updated this coming weekend and we discuss a commonly asked question about Interested Party Contributions.  The loan limits have been increased in 2018, are you promoting that?  And this weekend DU Updates to programming will install the final programming for FHA loan limits and VA loan limits will be programmed.  Great to know.  Something like 3000 counties went up this year in loan limit and shouldn’t affect any DU approvals, but if you were waiting for official time to run it, Monday will be it.  Second, Interested Party Contributions seems to be a commonly asked question regards to RE Agents or other parties in a transaction giving gifts.  Or contributions to the borrower in other words.  Well if you are involved in the transaction on the RE side, Fannie Mae doesn’t like it.  So builders, this includes you.  This includes developers and Real Estate Agents as well.

For example, the borrowers Mother is a RE Agent on the home being sold, and they want to gift a down payment monies to their son.  Can’t do it.  Just know these rules on Interested Party Contributions as there is a line that can’t be crossed.

Today I’m social selling all day, and will be following up with those that interact with me.  I am helping more and more people gain leverage on social media.  It’s actually fun to see others thrive as a result.  This is not hard and easy to do “organically”.  The best part is it helps you gain an edge when you are going to boost ads for a Pillar Partner.  I show you exactly how to do this in my training.  Click below and get IN the groups and trainings top LO’s have done.  ↓

This has everything you need in it to start taking advantage of tools to increase mortgage business, check it out; The Mortgage JUICE you need is here!


Thankful Thursday – Without a doubt

Key words, #ThankfulThursday and #WithoutaDoubt!  First and foremost, THANK YOU to all my business partners in 2017, and the new one’s to come in 2018! So many great things are happening for those in my network, and I am delighted to help the execution of goals for my partners.  Without a doubt, I will conquer doubling my business in 2018 and I can’t wait.  I will be doing so much more to help explode those that want to be helped!  I am intrigued to unleash the secret sauce in my Blueprint for others!

The key to my success has been consistently expanding my network, and helping others along the way expand their business to be more profitable and gain market share! I have done this through aiming at adding value to my network by helping Banks / Credit Unions / Broker’s and LO’s advertise and achieve their goals.  With the help of others services, I am able to “offer” tools for any business to succeed! From SEO, to Websites, to Virtual Business Cards, to 1003 applications and a resource of knowledge that I keep adding value to those in my network.

It all started again last year this time! I was basically given the short end of the stick on what I thought was an “opportunity of my career”!  While unfortunate, I decided to do what I do best, go back to TPO and help others close loans.  So I started to added value and help other broker’s increase their business by #SocialSelling!  I have a proven track record and I was teaching how to use a Fan page on Facebook to help increase business to those Broker’s in my business! As a result if they got a loan from campaigns we generated, my partners would send me that loan to #myAwesomeTeam to underwrite and help close for them.  This grew super fast, and was at a point I had to stop doing it myself for others and put something together as instructions for others to do the same thing.  Enter my #Blueprint! Once I started to open this up to any LO across the country I was able to help others in many different positions and companies not just my own network of Brokers.  Even helped a few not even in mortgages.

Once a few Broker’s started seeing success in my network, I was asked to provide a #Done4U solution for paid advertising on Facebook, not just organic campaigns.  So in turn I networked with others that I knew where the “pro’s” at doing this.  Turns out, this is where it’s at.  My Blueprint has become a stepping stone to allow someone without an advertising budget to get into paid ads.  And really take off.  I mean double or triple their business with ease!  From my perspective the goal was to impact others and help them close more loans, little did I know it would feed my pipeline in a whole new way! The teams I work with have the best ad copy for home buyer leads hands down, and we can generate leads under 4 dollars a pop across the country!  The “economics geeks” I surrounded myself with are the super pro’s that optimize ads to keep performing month in and month out! Along with my “organic ad campaign” strategy taught in the Blueprint, BOOM – More click through and less cost per click where engaged!

Super excited to offer this magnificent opportunity to anyone looking to double their business in 2018! The power words are just an added value today! I wanted to tell all what I’ve been doing to build a six figure pipeline quickly in 2017, to help others and grow myself.  (I had to start over at the beginning of the year)  My point, is if there’s a will, there’s a way! And in my journey this year I created my own digital product to help others by accident actually!  lol.

To added value today, besides say thank you to those partners and relationships that have flourished in 2017 with me, I wanted to provide POWER WORDS to you LO’s out there!  Here’s a JUICY (Join Us In Creating Yes’s) list of words to use while custom tailoring a financing solution for your clients in 2018;

Replace Cost with the word Investment

Replace Price with the word Amount

Replace Down Payment with the words Initial Investment

Replace Monthly Payment with the words Monthly Amount (or Investment)

Replace Contract with the word Paperwork or Form or Agreement

Replace Buy with the word Own

Replace Sell or Sold with the words Get them Involved

Replace Deal with the word Opportunity or Transaction

Replace Sign here with the words Ok it, or Authorize or Endorse


Just some power words you can use while selling, and if needed use the power words in today’s Featured Image.  If you want a POWER MOVE yourself, I am accepting applications to start the new year off with helping more people to increase their business, fill in Below: #SellWell as you wrap up the year and begin 2018!  I’ll be back next week with videos and full blog in affect!!  #IcantWait




Monday’s Motivation – Holiday Spirit

#MondaysMotivation – Holiday Spirit is among us and lot’s of “teams” are having holiday parties etc.  Take pictures, show them on your social media is my opinion.  A “People post” is one of the 5 types of posts I teach, and this one is golden.  In 2017, I built a pipeline by helping broker’s advertise on social media.  I kept this strictly to those that were in my network upfront, and then mid year monetized this due to the success others where having.  I even partnered with some of the best programs and done for you solutions for paid advertising this year.  For those that want to learn how to do this on their own, or for those that just want someone else to work the ad and they just focus on selling leads.

My Blueprint I made a digital product to help any and all LO’s I can.  If you want to learn organic marketing on a fan page, (which is a pre-req to running paid ads in my opinion) feel free to reach out! I made the BLUEPRINT to be affordable and allow you to WIN within 30 days or less.  To date, the best is someone doubling their fan base inside of a week, and another got 17 free leads in the first week of implementing the blueprint.  Also, In my group Sales Talk with Mortgage Pro’s I aligned this year with more partners that have tools for LO’s.  From virtual business cards, to virtual 1003 applications that help LO’s with questions to fill out the 1003.  I have the best website design for mortgage brokers I networked with and credit repair partners, to condo cheat sheets and even application flow sheets you can use.  It’s full of tools in the file’s tab now.  The JUICY list is growing.  Join Us In Creating Yes’s!!

I feel like I want to help as many that would like to help themselves this week.  This week only, I’m offering 75 dollars off the BLUEPRINT to anyone that wants to start.  Must pay in bitcoin!  🙂  I am going to help more and more people into 2018 with added value on whom to learn from, to what coaching programs to join, and roll out a few more trainings myself.  Join Us In Creating Excitement (JUICE) inside the group with 4000 people in the industry talking and helping others.  (Goal is 10K by end of 18)

The BLUEPRINT teaches you how to #Push and #Pull your page and messages you have to gain leads free.  This organic presence increases your relevancy on facebook and helps be a stepping stone to help others get into paid ads down the “very short” road by doing so.  Why is it so important to have a social media presence in 2018?  Well it’s a way to use social media to increase your pillar partners to gain referrals.  And it’s a prerequesite of running ads, and helping you develop an audience.  This is how LO’s dominate their local market place.  And this is ripe for the taking in almost all areas.  (Trust me there is not enough LO’s doing these things).

Share your stories on social media of helping others, that’s the biggest advice tip I can give you.  Facts tell, stories sell.  Plain and simple.  I hope you have a festive start to your week! #NoVideoToday 🙂  #SellWell – Go tell your own story! 🙂


Whacked Out Wednesday – It’s the action plan, not the information!

#WhackedOutWednesday – Instead of goals and dreams what if you just take “massive” action and see what happens!  Seriously, this is what people pay for all the time in the land of coaching, and information.  It’s shocking to see what people do, they are willing to pay for information but not take that information and put it into action!  So odd to me.

This is what seperates what I do from a lot of others.  I don’t just sell any digital product or information and send you on your way! I help you take action and walk you through the action steps to implement it.  If you are an action taker, my blueprint that I have will help you.  LO’s say they want exposure and leads, but they don’t take action enough.  Or they take the first step gaining the information but don’t actually implement those teachings.  It is WhackedOut!

Where I excel and always have is the LOA.  It’s a numbers game.  I’m looking for a numbers person, not a lazy LO.  I can explain what the blueprint consists of all day, but for those that buy and do nothing it turns into no success story.  I ♥ success stories, and what I’ve been doing for years now is helping Broker’s and LO’s actually source business online.  This year I finally opened this up to others that are not in my network.  And technically if you’re in sales of any kind you can take the information that I provide in #theBLURPRINT and apply it to your business and gain results.  Key word is apply.

You have to take action and be willing to get out of your comfort zone.  For those that have, the best is one LO that got 17 viable leads in one week.  Another tripled his exposure and likes in one weeks time on his fan page.  Just about every person that has implemented the blueprint and took action after gaining the information has seen some form of success.  The key is this helps you gain leads free by pushing and pulling your messages into social media land.  And that has to be consistent.  Without consistency it doesn’t work.

It’s funny cause I see and hear stories almost everyday about someone whom tried a Facebook ad, and are “waiting” for leads.  (Did it fail for you too?) There is two ways to have paid ads really work on Facebook.  **PRO TIP – Either have some econ geek optimizing your ad for you (costs $$) or learn to help your ads click through rate, and lower cost per click by having an organic presence around the ad.  There are a ton of ways to do this.  #TheBLUEPRINT is a stepping stone and gets you ready to take the next step of paid ads if that’s what you want to do.  I don’t teach that, I teach the organic side that you need to know PRIOR to running ads.  It makes all the difference in the performance of the ads.  Also, why not be gaining free leads because you incorporate a weekly organic ad campaign that doesn’t cost a dime?  Seems to make sense to me, but why people don’t take action I just don’t get.

It’s #WhackedOut for sure, but the name of the game is to take action.  And for those action takers out there, I can help you leverage social media and level up your game in 2018.  Click the link HERE for the #TheBLUEPRINT!  Get started today!

Thrive Thursday – Don’t shut down, advertise up!

#ThriveThursday – Don’t shut down, advertise up! There is SOOOO much business out there to be had it’s not even funny.  It seems to me that the real numbers don’t lie.  While exec’s are looking at what they think is the total “volume” of application numbers, they don’t look at the numbers of population.  More and more people turn 18 every day.  That’s the legal age to sign a contract.  There’s more people in our population eligible to buy a home than ever before.  Yet, companies are shutting their doors or stopping operations, I would assume because it’s not profitable??  hmmm.

To bad to hear about US Bank exiting wholesale, I hear they were a go-to lender for big loans too.  (Jumbo program was nice I hear)  I don’t know much about them, other than reflecting 24 hours after their announcement, I wish I knew some exec’s there.  I wish I could’ve helped their wholesale stay in business.  Funny to say out loud, but in many ways I know I can be a difference maker at any company I am at.  In reality, you should too.  Have that confidence, and ADVERTISE UP! No joke, there’s clients of mine that have doubled their business in the last two months with my BLUEPRINT to help them advertise on social media.


It doesn’t matter if you do advertising organically or you use paid advertising.  The goal is to get your messages out there! This is marketing 101.  I don’t know about you, but if I owned a big mortgage company already running, I wouldn’t want to shut down a segment or operations part, I would look to make it profitable.  There is so much business out there to be had, it’s not even funny.  And no one person or company dominates the market in any one area.  Personally, I am here to help you!  Do not give up, reach out to me.  I will teach you how to set up a business page, and then hold your hand and teach you the tricks to push and pull your messages FREE on Facebook.  That way you will have a shoot at gaining FREE leads.  Which can be a stepping stone to help you increase your referral network, and eventually get into paid ads if you wanted.  No doubt about it, this stuff works like a charm.  If your not onto social selling yet, you are absolutely missing the boat.  Here is the link to start your training and BLUEPRINT class with me personally to hold your hand and show you how to do this.  Your not alone – CLICK HERE

On a personal note, I could help a wholesale lender increase their market share by teaching the TPO partners how to advertise on social media.  By helping someone step up their social selling game you will gain business!  Hands over fist.  I could do that to a retail group and help the LO’s increase their business as well.  Heck I might just get a license hang my hat and kill it myself.  My goal in 2018 is to help some company that wants to grow leaps and bounds.  INTERESTED?  Reach out to me.  – Let’s chat! Let’s build a company together, don’t shut down, ADVERTISE UP!!  #SELLWELL

Two for Tuesday – Non Traditional Groups

#TwoforTuesday – Non-Traditional groups are needed to help when someone needs to qualify with non-traditional credit.  There are two groups that you need three things from.  I will detail this today in efforts to help you pre-qual someone whom has “thin” credit.  NEED ALTERNATIVE TRADE LINES? Here’s what you need to know;

There are two groups, and you need at least 1 thing from group number 1.  Group 1 consists of Rental history, a utility company, or telephone service.  Group 2 can consist of a personal loan, insurance payments (car, medical, renters, life), Child care payments, rent to own payments, or school tuition.  This second group also consists of car lease (rental) payments or retail store credit cards, however I don’t know why an auto lease or retail store wouldn’t report that to the bureaus though.  lol

Here’s a break down of guides for you: Happy Selling!

I am helping LO’s left and right learn how to generate business online.  No doubt anyone can do this and dominate in their market.  My suggestion, get going start social selling today! It changes people’s whole outlook on how they use social selling when they start seeing results.  (Facebook is no longer just for Friends and Family)

Get involved implementing the BLUEPRINT today, it will change your pipeline 30-60 days down the road.  Don’t struggle into the new year, get growing today!  Learn how to set up your business fan page to actually get you leads.  Learn the best posts to drive engagement and interaction.  And learn how to set yourself up to gain more referral partners! – This is only 250 dollars – If you are an action taker, I would ♥ to work with you! You will double your business by implementing the BLUEPRINT.

To get started click HERE!  #SellWell