#WhackedOutWednesday – Boost your pipeline with a campaign strategy! I am a strategist and I partner with the best tools to help you create synergy in your marketing. And a lasting affect to your pillar partners! This is all part of the puzzle to put together a branding and culture campaign to grow your online presence. It’s whacked out that some LO’s just don’t take action and yet are “off referrals” and don’t even support their pillar partners even organically. If you don’t “do” something of value to your partners, some other LO will, they are out there, GOBBLING UP MARKET SHARE. Because they are adding value to their partners by “boosting listings” they have.
You can do this too, with #ListingBooster, another tool on the #JUICYList today designed to help you boost listings of up to 100 RE Agent partners every time they have a new listing. This is a great tool to add into a working campaign strategy.
Hope you’ve been enjoying the #JUICYList this week, I’ll post more on LinkedIn today on this as well. In the process of expanding your marketing for this summer fruit? I can show you how to create campaigns that help build your brand and culture with #TheBLUEPRINT! —-> CLICK HERE!
#MondaysMotivation – Increase your reach, relevancy and results with #TheBLUEPRINT! – I help anyone that wants to learn #SocialSelling to increase their market presence and Branding online. Through my training #TheBLUEPRINT I’ve been able to help others increase their referral network and organically gain results online.
Infact, this leads to become a stepping stone to gaining the relevancy score needed to run ads and see above average results. Knowing that you should be doing something online is one thing, taking action is another. My goal is to lower the barriers of entry for as many as possible, and it starts with my BLUEPRINT!
Don’t wait for someone else to dominate your market place, take advantage now. The momentum you build in the next 60 days will make the best purchase season you’ve ever had come to life. #SellWell – Fill in below ↓
#ThursdaysThoughts – Break Free from the norm, and the hump you can’t get over and learn to level up your marketing and lead count! More leads by marketing = more at bats! More at bats gives you more of a chance to win the sale, yes!/? I believe so, and even in B2B marketing have expanded my presence, my marketing reach and my lead flow right online. Over the years now I’ve developed this JUICE brand. And had it not been for me investing in myself, certain doors wouldn’t have opened for me.
If your in sales it’s all about marketing, mindset and consistency. You would know that after any length of time in this field. What I suggest is to learn yourself where a lot of these coaches originally started to begin with. – The HARDCORE CLOSER way. I’m extremely grateful to have taken action and seen the growth of my network over the years. You should be doing the same thing with your local market, and that will help you be seen as an authority, and gain you business. There’s not a doubt in my mind that this is ripe for the taking in almost every market out there. There’s too little of those that do it. And too many hungry good LO’s struggling. – Why? Well they haven’t invested in themselves in the right place yet. This is why I have made the #JUICYLIST to begin with.
So when you’re ready to invest in yourself and learn marketing on the next level, here’s the strategy to do it!
#1 – My blueprint is here to help you learn to get started expanding and using #SocialSelling to help you develop a marketing presence. It all starts with skills on how to organically push and pull your messages. I teach just this with the BLUEPRINT! – CLICK HERE!
#2 – After my 3 day workshop, you’ll take the BFE (Break Free Academy) marketing training to the next level. CLICK HERE FOR BFE!
#3 – During the BFE you are suggested to get some tools that help you develop the advertising they teach. Those tools are landing pages that allow you to capture names phone numbers and emails as leads. There’s two different programs to do this. LeadPops and Clickfunnels. Before you go spending money for them, you need number 1 for sure, and number 2 teaches you how to put it all together the best.
Hope this guide helps someone double their business! In my network or out, this is how it’s done. #SellWell
#WonderfulWednesday – Transition into market dominance by investing in you! Trust me all the top dogs do it! Everyone dominating in their market uses tools. No doubt and they have invested in themselves to learn how to leverage social media. In some fashion they have marketing working for them.
The first today is all about the good old never out of style website. You all should have one of these that at least helps you collect names, phone numbers and emails. In some fashion. Maybe have a mortgage calculator on it – I don’t know, but if your website is from 1983, might be a time to upgrade. – Jus Saying!
Second is my BLUEPRINT! This is what I’m doing with each of the LO’s for years that have been in my network. I’ve helped a lot of people in and out of my network now. It’s a way to learn to expand your referral network and ultimately increase your relevancy, reach and results in getting “organic” traction on social media. This helps when you get started into paid ads and various other “advertising”. I do this generously and add a ton of value to help any one get started. Mine is not 1000’s of dollars. However, I’ve been told I should be charging 997. If you want to begin to taste the rainbow of marketing online, CLICK HERE!
Last and certainly not least is the #NextLevelLO training that I endorse. I know the coaches and the content in this can help any struggling LO level up. From scripts, to processing tips, to marketing ideas to lead generation techniques. This has it all. If you’re ready to Level UP – CLICK HERE!
#TwoforTuesday – I love doing these videos on guidelines and hope you all get stuff out of them. Today I highlight the few changes that Fannie Mae introduced on 1/30/2018. It is awesome to see the work that FNMA did in the past in collecting data is coming to fruition. The first announcement and change to lending guidelines comes just in time for tax season. The second in perfect timing as home values have gone up and even the national loan limits have been increased. And as a bonus one of the hardest loans to close for property is updated; Condo’s!!
Today I am updating my CRM and organizing lists to help myself do more timely follow up and email marketing campaigns. There has to be a management of information (just like Fannie) that you have as a sales person too. Now’s the time to organize for the year. Merge your past client lists, update your prospects, take a look at who’s opening your emails, reading your blog, or visiting your website. These are the things that make a difference in sales success, I suggest you do the same. I also bet you find an “app” that comes of the follow up, or because you strike while the iron was hot. (they were on your website yesterday). Use information to help you close the sale, just like Fannie is using the information to close the loans.
I ♥ Sales, Marketing and Mortgages. Not sure which more, but they all go hand in hand in my book 🙂 As a result this week I am helping any LO that wants to develop a fan page on Facebook take their social selling to a new level. Want to #LevelUP? Click below, I’ve got the BLUEPRINT waiting: The BLUEPRINT to SOCIAL SELLING is HERE! #SocialSellingwithShawn – #SellWell
#WhackedOutWednesday – Gain some exposure already! IT IS WHACKED OUT! – That LO’s that post in comments or online they do loans, have no intro or otherwise recognized profile description they even do loans. If you do loans you need to take the time to update your profile. Make it known you do loans. I recommend you place your “page” as were you work. If you don’t have one, at least tag your companies page so your profile says where you work. In the about section, there should be your phone number and or other ways to get a hold of you. Seriously, making what you do public and how to get a hold of you is like a per-requisite to being successful as an LO.
Second today, I encourage others to understand how “facebook” and other social media works. Understand that if you “tag” someone you are pulling them onto the post. They DO see a notification, however that doesn’t always get seen. I would go above and beyond that and “syndicate” with them. That means message them in a private message asking them to engage in the post. Like it, place their website in the comments, whatever it may be to gain the exposure. Because what happens when someone else likes and engages is the post goes to the top of the news feed to be seen again by others. And this time includes that person’s friends. Make sure you know how this works, if you get tagged in posts, go back and like them. It’s rude not too, if you message them and they still don’t interact, I probably wouldn’t recommend that person to be tagged in photos or posts any longer. Just an observation. 🙂
Last and certainly not least, is the 3 day workshop I have now. It’s the BLUEPRINT! A training that I’ve developed helping mortgage broker’s gain relevancy, reach and results for the last 2 years. I’ve managed over 30 mortgage broker fan pages (at one time) and I can tell you the key to “blowing up” online is creating consistent marketing campaigns week in and week out. With those campaigns I teach the type of posts to do, what to do with them to push and pull your messages to gain exposure, and how to leverage social selling at new heights. Often times many broker’s double or triple their referral network actually giving them leads! Step up your social selling game, get the Blueprint working for you! CLICK HERE FOR THE BLUEPRINT
This week we did the Join Us In Creating Yes’s list update. Yearly I’ve done this now for a couple of years by the end of January. Each year the tools, the partnerships, and options on the list expand. I like providing solutions for those in need. And highlighting the important tools a broker or any business owner in sales could use is what this list was designed to do. I am absolutely looking for more recommendations and would invite anyone to share a company, program, product or service that you feel could help the Mortgage community. Education, to compliance, marketing to sales tools, it is a pleasure to have brought these great companies to light this week. I will be adding more value options in this am’s upload into the group; Sales Talk with Mortgage Pro’s.
Today’s #WeekendCalltoAction is all about taking action. It’s the beginning of the year. NOW’s the time to invest in yourself. Do something that involves training and helping yourself learn or master your craft. Learn more marketing, take a sales seminar, join a mastermind, do something to be forcing yourself to level up this year. One way to do this is to go to some training. I have a list, and all week I spoke to other’s that had trainings for LO’s. And had LO’s give me their input. A couple of them stick out more sales centered and some more heavily mortgage content driven. While this is good, and those options seem so far and wide. In the world of marketing and sales the land of just having a coarse is over. Where the rubber meets the road is in the results. So what I sought after was which trainings where set up like a workshop. So when you left you already had actions in place to be seeing results when you got back. This list in my opinion is inconclusive. I wanted at least 5, however I have 3 I can recommend based on the “action planning” and the content involved in these three trainings. By all means please recommend more viable loan officer workshops you know of. I check references, gain social comments on programs and even if possible do them myself to evaluate them. However there are several more I could list like a recommend Loan Officer Acceleration class or an Agent Mastermind. However I value your input so please let me know your experiences LO’s. As I will let you know mine. . Best Program is the BFE by far, for actionable results for LO’s, however here’s the (inconclusive) list of trainings for LO’s as I have them now:
This is a seasoned training that teaches segmentation for VA loans. A great education content association with it and full marketing plan of attack. It’s the Military Mortgage Boot Camp.
The second training is brand new. Let me say this, it’s NextLevel LO stuff. And that training #NextLevel LO has it’s launch soon. It’s a full suite of training and workshop modules that help you level up your game.
The last but not least, is a training I see that compliments many and that action plans taught help increase the success with other programs. It’s the BLUEPRINT I have personally. – Of course. By learning social selling with pages/groups and your personal profile you leverage social media to grow your business organically. Also is designed to help you expand your referral network. This places your relevancy in a great position to boost ads and learning the basics just opens the doors to many other marketing possibilities.
#WeekendCalltoAction – I suggest some of you to just start by creating a business page this weekend. If you have one, make sure it’s listed as the first thing you see in your “intro” of your personal profile. Let others know where you work. In fact, “check in” today at your own fan page and make a post on your personal profile.
#WhackedOutWednesday – If you are not building a list and marketing to them you’re missing out on business. Today’s tools out there are extravagant and each one has a subscription cost of a few hundred dollars at the least. The good news is I have a marketing tip for you today to help this. I absolutely suggest that you market to your clients daily, weekly, monthly, and do it in a fun way to Brand you. Weather you send out letters (mailers), or simply go down a list you have on excel and email them manually. I suggest you set yourself up to automate some aspects of your business. Lead capture, and email campaigns go hand in hand. And both can help you build a list and gain more business.
It is whacked out that each of these needed application costs so much, but it is what it is. How I started was FREE, and you should too if you’re not doing any of this. In today’s video I give two tips to use free applications to both capture leads with an interactive form you can advertise, and a way to build a free email campaign list. My attempt to help you with solutions as always. – Make it a great day – #SellWell
Workshop with Shawn? – Check it out, I put together this training that I was able to help individual Broker’s use to increase their business and now I’m helping others not in my network learn how. You have Facebook Fan page but don’t get leads from it? You don’t have a list built yet? No lead capture pages as suggested. I can show you how to integrate these all on a Fan page and learn to push and pull your messages so you gain FREE leads. It’s a work shop, and it’s the Blueprint guide to campaigning on Facebook with a Fan page. Check it out below ↓
The Blueprint – Ultimate Facebook Fan page Marketing campaign guide
#TwoforTuesday – DU is being updated this coming weekend and we discuss a commonly asked question about Interested Party Contributions. The loan limits have been increased in 2018, are you promoting that? And this weekend DU Updates to programming will install the final programming for FHA loan limits and VA loan limits will be programmed. Great to know. Something like 3000 counties went up this year in loan limit and shouldn’t affect any DU approvals, but if you were waiting for official time to run it, Monday will be it. Second, Interested Party Contributions seems to be a commonly asked question regards to RE Agents or other parties in a transaction giving gifts. Or contributions to the borrower in other words. Well if you are involved in the transaction on the RE side, Fannie Mae doesn’t like it. So builders, this includes you. This includes developers and Real Estate Agents as well.
For example, the borrowers Mother is a RE Agent on the home being sold, and they want to gift a down payment monies to their son. Can’t do it. Just know these rules on Interested Party Contributions as there is a line that can’t be crossed.
Today I’m social selling all day, and will be following up with those that interact with me. I am helping more and more people gain leverage on social media. It’s actually fun to see others thrive as a result. This is not hard and easy to do “organically”. The best part is it helps you gain an edge when you are going to boost ads for a Pillar Partner. I show you exactly how to do this in my training. Click below and get IN the groups and trainings top LO’s have done. ↓
Key words, #ThankfulThursday and #WithoutaDoubt! First and foremost, THANK YOU to all my business partners in 2017, and the new one’s to come in 2018! So many great things are happening for those in my network, and I am delighted to help the execution of goals for my partners. Without a doubt, I will conquer doubling my business in 2018 and I can’t wait. I will be doing so much more to help explode those that want to be helped! I am intrigued to unleash the secret sauce in my Blueprint for others!
The key to my success has been consistently expanding my network, and helping others along the way expand their business to be more profitable and gain market share! I have done this through aiming at adding value to my network by helping Banks / Credit Unions / Broker’s and LO’s advertise and achieve their goals. With the help of others services, I am able to “offer” tools for any business to succeed! From SEO, to Websites, to Virtual Business Cards, to 1003 applications and a resource of knowledge that I keep adding value to those in my network.
It all started again last year this time! I was basically given the short end of the stick on what I thought was an “opportunity of my career”! While unfortunate, I decided to do what I do best, go back to TPO and help others close loans. So I started to added value and help other broker’s increase their business by #SocialSelling! I have a proven track record and I was teaching how to use a Fan page on Facebook to help increase business to those Broker’s in my business! As a result if they got a loan from campaigns we generated, my partners would send me that loan to #myAwesomeTeam to underwrite and help close for them. This grew super fast, and was at a point I had to stop doing it myself for others and put something together as instructions for others to do the same thing. Enter my #Blueprint! Once I started to open this up to any LO across the country I was able to help others in many different positions and companies not just my own network of Brokers. Even helped a few not even in mortgages.
Once a few Broker’s started seeing success in my network, I was asked to provide a #Done4U solution for paid advertising on Facebook, not just organic campaigns. So in turn I networked with others that I knew where the “pro’s” at doing this. Turns out, this is where it’s at. My Blueprint has become a stepping stone to allow someone without an advertising budget to get into paid ads. And really take off. I mean double or triple their business with ease! From my perspective the goal was to impact others and help them close more loans, little did I know it would feed my pipeline in a whole new way! The teams I work with have the best ad copy for home buyer leads hands down, and we can generate leads under 4 dollars a pop across the country! The “economics geeks” I surrounded myself with are the super pro’s that optimize ads to keep performing month in and month out! Along with my “organic ad campaign” strategy taught in the Blueprint, BOOM – More click through and less cost per click where engaged!
Super excited to offer this magnificent opportunity to anyone looking to double their business in 2018! The power words are just an added value today! I wanted to tell all what I’ve been doing to build a six figure pipeline quickly in 2017, to help others and grow myself. (I had to start over at the beginning of the year) My point, is if there’s a will, there’s a way! And in my journey this year I created my own digital product to help others by accident actually! lol.
To added value today, besides say thank you to those partners and relationships that have flourished in 2017 with me, I wanted to provide POWER WORDS to you LO’s out there! Here’s a JUICY (Join Us In Creating Yes’s) list of words to use while custom tailoring a financing solution for your clients in 2018;
Replace Cost with the word Investment
Replace Price with the word Amount
Replace Down Payment with the words Initial Investment
Replace Monthly Payment with the words Monthly Amount (or Investment)
Replace Contract with the word Paperwork or Form or Agreement
Replace Buy with the word Own
Replace Sell or Sold with the words Get them Involved
Replace Deal with the word Opportunity or Transaction
Replace Sign here with the words Ok it, or Authorize or Endorse
Just some power words you can use while selling, and if needed use the power words in today’s Featured Image. If you want a POWER MOVE yourself, I am accepting applications to start the new year off with helping more people to increase their business, fill in Below: #SellWell as you wrap up the year and begin 2018! I’ll be back next week with videos and full blog in affect!! #IcantWait