#WeekendCalltoAction – I ♥ training day! Invest in yourself and do one of these training’s that can impact your business! Today I wrap up the #JUICYList!! Join Us In Creating Yes’s to tools and training’s and companies that can help you grow your pipeline. That’s why I made this. To help the Mortgage Broker’s I serve do more business and ultimately do more business with us! #GetOnPoint with BluePoint here!
Today I highlight 4 different training’s that can help a LO/Broker #LevelUp! The weekend Call to action is simple, invest in yourself – Do something to learn to do more business! This is how the best of the best LO’s increase year over year!
The first is of course my #TheBluePrint training. It helps you with gaining more #Relevancy #Reach and #Results when creating FB marketing campaigns.
The second is where it all started for me, training’s to help salesman ship and online knowledge of funnel advertising. It’s #BFE and #ShowUpandClose – These were the foundation that helped me create the mortgage juicman dot com to begin with.
Third is a great training that teaches you how to segment when advertising. And what better product to segment than #VALoans. The best loan out there. MMBC – Military Mortgage BootCamp is a training that teaches marketing and product knowledge.
And one of the best for last, a complete systems, product, sales, workshop style training that takes LO’s to the #NextLevel! Next Level LO is a great training to accompany anyone’s want to dominate their local market!
I hope you saw something this week from the #JUICYList that can help you grow your business. Feel free to reach out anytime to me directly. DM me on Facebook will get you the fastest response. #SellWell or should I say #TrainWell ♥
#WeekendCalltoAction – Increase your referral partners with what I call a “Pillar Partner Post”! Using social media to grow your local presence and market domination is a must. Plus you reach more people. Hands down. So it’s all about “how” your utilizing social to grow. Today I give you a part of the blueprint training I have, and where I teach the 5 P’s of Posts. One of them is a “Pillar Partner Post” and is a strategic way to grow your referral network!
What I suggest is that you use the information right in front of you! Most just don’t know how to use it. Today’s strategy is really an easy organic way to make impact and learn to #PULL people onto your feed. Increase your referral partners when you use social media the right way. This is a great way to #PULL people into your feeds and gain exposure. Also a great way to make a referral partner feel special. I call it a “Pillar Partner Post”! If you want to learn more about the strategies that can help you organically grow your presence all the while increase your relevancy to make your paid ads perform better – Well The BLUEPRINT is here!
#WhackedOutWednesday – Boost your pipeline with a campaign strategy! I am a strategist and I partner with the best tools to help you create synergy in your marketing. And a lasting affect to your pillar partners! This is all part of the puzzle to put together a branding and culture campaign to grow your online presence. It’s whacked out that some LO’s just don’t take action and yet are “off referrals” and don’t even support their pillar partners even organically. If you don’t “do” something of value to your partners, some other LO will, they are out there, GOBBLING UP MARKET SHARE. Because they are adding value to their partners by “boosting listings” they have.
You can do this too, with #ListingBooster, another tool on the #JUICYList today designed to help you boost listings of up to 100 RE Agent partners every time they have a new listing. This is a great tool to add into a working campaign strategy.
Hope you’ve been enjoying the #JUICYList this week, I’ll post more on LinkedIn today on this as well. In the process of expanding your marketing for this summer fruit? I can show you how to create campaigns that help build your brand and culture with #TheBLUEPRINT! —-> CLICK HERE!
#MondaysMotivation – Increase your reach, relevancy and results with #TheBLUEPRINT! – I help anyone that wants to learn #SocialSelling to increase their market presence and Branding online. Through my training #TheBLUEPRINT I’ve been able to help others increase their referral network and organically gain results online.
Infact, this leads to become a stepping stone to gaining the relevancy score needed to run ads and see above average results. Knowing that you should be doing something online is one thing, taking action is another. My goal is to lower the barriers of entry for as many as possible, and it starts with my BLUEPRINT!
Don’t wait for someone else to dominate your market place, take advantage now. The momentum you build in the next 60 days will make the best purchase season you’ve ever had come to life. #SellWell – Fill in below ↓
#ThursdaysThoughts – Break Free from the norm, and the hump you can’t get over and learn to level up your marketing and lead count! More leads by marketing = more at bats! More at bats gives you more of a chance to win the sale, yes!/? I believe so, and even in B2B marketing have expanded my presence, my marketing reach and my lead flow right online. Over the years now I’ve developed this JUICE brand. And had it not been for me investing in myself, certain doors wouldn’t have opened for me.
If your in sales it’s all about marketing, mindset and consistency. You would know that after any length of time in this field. What I suggest is to learn yourself where a lot of these coaches originally started to begin with. – The HARDCORE CLOSER way. I’m extremely grateful to have taken action and seen the growth of my network over the years. You should be doing the same thing with your local market, and that will help you be seen as an authority, and gain you business. There’s not a doubt in my mind that this is ripe for the taking in almost every market out there. There’s too little of those that do it. And too many hungry good LO’s struggling. – Why? Well they haven’t invested in themselves in the right place yet. This is why I have made the #JUICYLIST to begin with.
So when you’re ready to invest in yourself and learn marketing on the next level, here’s the strategy to do it!
#1 – My blueprint is here to help you learn to get started expanding and using #SocialSelling to help you develop a marketing presence. It all starts with skills on how to organically push and pull your messages. I teach just this with the BLUEPRINT! – CLICK HERE!
#2 – After my 3 day workshop, you’ll take the BFE (Break Free Academy) marketing training to the next level. CLICK HERE FOR BFE!
#3 – During the BFE you are suggested to get some tools that help you develop the advertising they teach. Those tools are landing pages that allow you to capture names phone numbers and emails as leads. There’s two different programs to do this. LeadPops and Clickfunnels. Before you go spending money for them, you need number 1 for sure, and number 2 teaches you how to put it all together the best.
Hope this guide helps someone double their business! In my network or out, this is how it’s done. #SellWell
#WonderfulWednesday – Transition into market dominance by investing in you! Trust me all the top dogs do it! Everyone dominating in their market uses tools. No doubt and they have invested in themselves to learn how to leverage social media. In some fashion they have marketing working for them.
The first today is all about the good old never out of style website. You all should have one of these that at least helps you collect names, phone numbers and emails. In some fashion. Maybe have a mortgage calculator on it – I don’t know, but if your website is from 1983, might be a time to upgrade. – Jus Saying!
Second is my BLUEPRINT! This is what I’m doing with each of the LO’s for years that have been in my network. I’ve helped a lot of people in and out of my network now. It’s a way to learn to expand your referral network and ultimately increase your relevancy, reach and results in getting “organic” traction on social media. This helps when you get started into paid ads and various other “advertising”. I do this generously and add a ton of value to help any one get started. Mine is not 1000’s of dollars. However, I’ve been told I should be charging 997. If you want to begin to taste the rainbow of marketing online, CLICK HERE!
Last and certainly not least is the #NextLevelLO training that I endorse. I know the coaches and the content in this can help any struggling LO level up. From scripts, to processing tips, to marketing ideas to lead generation techniques. This has it all. If you’re ready to Level UP – CLICK HERE!
#TwoforTuesday – I love doing these videos on guidelines and hope you all get stuff out of them. Today I highlight the few changes that Fannie Mae introduced on 1/30/2018. It is awesome to see the work that FNMA did in the past in collecting data is coming to fruition. The first announcement and change to lending guidelines comes just in time for tax season. The second in perfect timing as home values have gone up and even the national loan limits have been increased. And as a bonus one of the hardest loans to close for property is updated; Condo’s!!
Today I am updating my CRM and organizing lists to help myself do more timely follow up and email marketing campaigns. There has to be a management of information (just like Fannie) that you have as a sales person too. Now’s the time to organize for the year. Merge your past client lists, update your prospects, take a look at who’s opening your emails, reading your blog, or visiting your website. These are the things that make a difference in sales success, I suggest you do the same. I also bet you find an “app” that comes of the follow up, or because you strike while the iron was hot. (they were on your website yesterday). Use information to help you close the sale, just like Fannie is using the information to close the loans.
I ♥ Sales, Marketing and Mortgages. Not sure which more, but they all go hand in hand in my book 🙂 As a result this week I am helping any LO that wants to develop a fan page on Facebook take their social selling to a new level. Want to #LevelUP? Click below, I’ve got the BLUEPRINT waiting: The BLUEPRINT to SOCIAL SELLING is HERE! #SocialSellingwithShawn – #SellWell
#WhackedOutWednesday – Gain some exposure already! IT IS WHACKED OUT! – That LO’s that post in comments or online they do loans, have no intro or otherwise recognized profile description they even do loans. If you do loans you need to take the time to update your profile. Make it known you do loans. I recommend you place your “page” as were you work. If you don’t have one, at least tag your companies page so your profile says where you work. In the about section, there should be your phone number and or other ways to get a hold of you. Seriously, making what you do public and how to get a hold of you is like a per-requisite to being successful as an LO.
Second today, I encourage others to understand how “facebook” and other social media works. Understand that if you “tag” someone you are pulling them onto the post. They DO see a notification, however that doesn’t always get seen. I would go above and beyond that and “syndicate” with them. That means message them in a private message asking them to engage in the post. Like it, place their website in the comments, whatever it may be to gain the exposure. Because what happens when someone else likes and engages is the post goes to the top of the news feed to be seen again by others. And this time includes that person’s friends. Make sure you know how this works, if you get tagged in posts, go back and like them. It’s rude not too, if you message them and they still don’t interact, I probably wouldn’t recommend that person to be tagged in photos or posts any longer. Just an observation. 🙂
Last and certainly not least, is the 3 day workshop I have now. It’s the BLUEPRINT! A training that I’ve developed helping mortgage broker’s gain relevancy, reach and results for the last 2 years. I’ve managed over 30 mortgage broker fan pages (at one time) and I can tell you the key to “blowing up” online is creating consistent marketing campaigns week in and week out. With those campaigns I teach the type of posts to do, what to do with them to push and pull your messages to gain exposure, and how to leverage social selling at new heights. Often times many broker’s double or triple their referral network actually giving them leads! Step up your social selling game, get the Blueprint working for you! CLICK HERE FOR THE BLUEPRINT
This week we did the Join Us In Creating Yes’s list update. Yearly I’ve done this now for a couple of years by the end of January. Each year the tools, the partnerships, and options on the list expand. I like providing solutions for those in need. And highlighting the important tools a broker or any business owner in sales could use is what this list was designed to do. I am absolutely looking for more recommendations and would invite anyone to share a company, program, product or service that you feel could help the Mortgage community. Education, to compliance, marketing to sales tools, it is a pleasure to have brought these great companies to light this week. I will be adding more value options in this am’s upload into the group; Sales Talk with Mortgage Pro’s.
Today’s #WeekendCalltoAction is all about taking action. It’s the beginning of the year. NOW’s the time to invest in yourself. Do something that involves training and helping yourself learn or master your craft. Learn more marketing, take a sales seminar, join a mastermind, do something to be forcing yourself to level up this year. One way to do this is to go to some training. I have a list, and all week I spoke to other’s that had trainings for LO’s. And had LO’s give me their input. A couple of them stick out more sales centered and some more heavily mortgage content driven. While this is good, and those options seem so far and wide. In the world of marketing and sales the land of just having a coarse is over. Where the rubber meets the road is in the results. So what I sought after was which trainings where set up like a workshop. So when you left you already had actions in place to be seeing results when you got back. This list in my opinion is inconclusive. I wanted at least 5, however I have 3 I can recommend based on the “action planning” and the content involved in these three trainings. By all means please recommend more viable loan officer workshops you know of. I check references, gain social comments on programs and even if possible do them myself to evaluate them. However there are several more I could list like a recommend Loan Officer Acceleration class or an Agent Mastermind. However I value your input so please let me know your experiences LO’s. As I will let you know mine. . Best Program is the BFE by far, for actionable results for LO’s, however here’s the (inconclusive) list of trainings for LO’s as I have them now:
This is a seasoned training that teaches segmentation for VA loans. A great education content association with it and full marketing plan of attack. It’s the Military Mortgage Boot Camp.
The second training is brand new. Let me say this, it’s NextLevel LO stuff. And that training #NextLevel LO has it’s launch soon. It’s a full suite of training and workshop modules that help you level up your game.
The last but not least, is a training I see that compliments many and that action plans taught help increase the success with other programs. It’s the BLUEPRINT I have personally. – Of course. By learning social selling with pages/groups and your personal profile you leverage social media to grow your business organically. Also is designed to help you expand your referral network. This places your relevancy in a great position to boost ads and learning the basics just opens the doors to many other marketing possibilities.
#WeekendCalltoAction – I suggest some of you to just start by creating a business page this weekend. If you have one, make sure it’s listed as the first thing you see in your “intro” of your personal profile. Let others know where you work. In fact, “check in” today at your own fan page and make a post on your personal profile.
#WhackedOutWednesday – If you are not building a list and marketing to them you’re missing out on business. Today’s tools out there are extravagant and each one has a subscription cost of a few hundred dollars at the least. The good news is I have a marketing tip for you today to help this. I absolutely suggest that you market to your clients daily, weekly, monthly, and do it in a fun way to Brand you. Weather you send out letters (mailers), or simply go down a list you have on excel and email them manually. I suggest you set yourself up to automate some aspects of your business. Lead capture, and email campaigns go hand in hand. And both can help you build a list and gain more business.
It is whacked out that each of these needed application costs so much, but it is what it is. How I started was FREE, and you should too if you’re not doing any of this. In today’s video I give two tips to use free applications to both capture leads with an interactive form you can advertise, and a way to build a free email campaign list. My attempt to help you with solutions as always. – Make it a great day – #SellWell
Workshop with Shawn? – Check it out, I put together this training that I was able to help individual Broker’s use to increase their business and now I’m helping others not in my network learn how. You have Facebook Fan page but don’t get leads from it? You don’t have a list built yet? No lead capture pages as suggested. I can show you how to integrate these all on a Fan page and learn to push and pull your messages so you gain FREE leads. It’s a work shop, and it’s the Blueprint guide to campaigning on Facebook with a Fan page. Check it out below ↓
The Blueprint – Ultimate Facebook Fan page Marketing campaign guide