Tag Archives: The BLUEPRINT

Whacked Out Wednesday – It’s the action plan, not the information!

#WhackedOutWednesday – Instead of goals and dreams what if you just take “massive” action and see what happens!  Seriously, this is what people pay for all the time in the land of coaching, and information.  It’s shocking to see what people do, they are willing to pay for information but not take that information and put it into action!  So odd to me.

This is what seperates what I do from a lot of others.  I don’t just sell any digital product or information and send you on your way! I help you take action and walk you through the action steps to implement it.  If you are an action taker, my blueprint that I have will help you.  LO’s say they want exposure and leads, but they don’t take action enough.  Or they take the first step gaining the information but don’t actually implement those teachings.  It is WhackedOut!

Where I excel and always have is the LOA.  It’s a numbers game.  I’m looking for a numbers person, not a lazy LO.  I can explain what the blueprint consists of all day, but for those that buy and do nothing it turns into no success story.  I ♥ success stories, and what I’ve been doing for years now is helping Broker’s and LO’s actually source business online.  This year I finally opened this up to others that are not in my network.  And technically if you’re in sales of any kind you can take the information that I provide in #theBLURPRINT and apply it to your business and gain results.  Key word is apply.

You have to take action and be willing to get out of your comfort zone.  For those that have, the best is one LO that got 17 viable leads in one week.  Another tripled his exposure and likes in one weeks time on his fan page.  Just about every person that has implemented the blueprint and took action after gaining the information has seen some form of success.  The key is this helps you gain leads free by pushing and pulling your messages into social media land.  And that has to be consistent.  Without consistency it doesn’t work.

It’s funny cause I see and hear stories almost everyday about someone whom tried a Facebook ad, and are “waiting” for leads.  (Did it fail for you too?) There is two ways to have paid ads really work on Facebook.  **PRO TIP – Either have some econ geek optimizing your ad for you (costs $$) or learn to help your ads click through rate, and lower cost per click by having an organic presence around the ad.  There are a ton of ways to do this.  #TheBLUEPRINT is a stepping stone and gets you ready to take the next step of paid ads if that’s what you want to do.  I don’t teach that, I teach the organic side that you need to know PRIOR to running ads.  It makes all the difference in the performance of the ads.  Also, why not be gaining free leads because you incorporate a weekly organic ad campaign that doesn’t cost a dime?  Seems to make sense to me, but why people don’t take action I just don’t get.

It’s #WhackedOut for sure, but the name of the game is to take action.  And for those action takers out there, I can help you leverage social media and level up your game in 2018.  Click the link HERE for the #TheBLUEPRINT!  Get started today!

Thrive Thursday – Don’t shut down, advertise up!

#ThriveThursday – Don’t shut down, advertise up! There is SOOOO much business out there to be had it’s not even funny.  It seems to me that the real numbers don’t lie.  While exec’s are looking at what they think is the total “volume” of application numbers, they don’t look at the numbers of population.  More and more people turn 18 every day.  That’s the legal age to sign a contract.  There’s more people in our population eligible to buy a home than ever before.  Yet, companies are shutting their doors or stopping operations, I would assume because it’s not profitable??  hmmm.

To bad to hear about US Bank exiting wholesale, I hear they were a go-to lender for big loans too.  (Jumbo program was nice I hear)  I don’t know much about them, other than reflecting 24 hours after their announcement, I wish I knew some exec’s there.  I wish I could’ve helped their wholesale stay in business.  Funny to say out loud, but in many ways I know I can be a difference maker at any company I am at.  In reality, you should too.  Have that confidence, and ADVERTISE UP! No joke, there’s clients of mine that have doubled their business in the last two months with my BLUEPRINT to help them advertise on social media.

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It doesn’t matter if you do advertising organically or you use paid advertising.  The goal is to get your messages out there! This is marketing 101.  I don’t know about you, but if I owned a big mortgage company already running, I wouldn’t want to shut down a segment or operations part, I would look to make it profitable.  There is so much business out there to be had, it’s not even funny.  And no one person or company dominates the market in any one area.  Personally, I am here to help you!  Do not give up, reach out to me.  I will teach you how to set up a business page, and then hold your hand and teach you the tricks to push and pull your messages FREE on Facebook.  That way you will have a shoot at gaining FREE leads.  Which can be a stepping stone to help you increase your referral network, and eventually get into paid ads if you wanted.  No doubt about it, this stuff works like a charm.  If your not onto social selling yet, you are absolutely missing the boat.  Here is the link to start your training and BLUEPRINT class with me personally to hold your hand and show you how to do this.  Your not alone – CLICK HERE

On a personal note, I could help a wholesale lender increase their market share by teaching the TPO partners how to advertise on social media.  By helping someone step up their social selling game you will gain business!  Hands over fist.  I could do that to a retail group and help the LO’s increase their business as well.  Heck I might just get a license hang my hat and kill it myself.  My goal in 2018 is to help some company that wants to grow leaps and bounds.  INTERESTED?  Reach out to me.  – Let’s chat! Let’s build a company together, don’t shut down, ADVERTISE UP!!  #SELLWELL

Two for Tuesday – Non Traditional Groups

#TwoforTuesday – Non-Traditional groups are needed to help when someone needs to qualify with non-traditional credit.  There are two groups that you need three things from.  I will detail this today in efforts to help you pre-qual someone whom has “thin” credit.  NEED ALTERNATIVE TRADE LINES? Here’s what you need to know;

There are two groups, and you need at least 1 thing from group number 1.  Group 1 consists of Rental history, a utility company, or telephone service.  Group 2 can consist of a personal loan, insurance payments (car, medical, renters, life), Child care payments, rent to own payments, or school tuition.  This second group also consists of car lease (rental) payments or retail store credit cards, however I don’t know why an auto lease or retail store wouldn’t report that to the bureaus though.  lol

Here’s a break down of guides for you: Happy Selling!

I am helping LO’s left and right learn how to generate business online.  No doubt anyone can do this and dominate in their market.  My suggestion, get going start social selling today! It changes people’s whole outlook on how they use social selling when they start seeing results.  (Facebook is no longer just for Friends and Family)

Get involved implementing the BLUEPRINT today, it will change your pipeline 30-60 days down the road.  Don’t struggle into the new year, get growing today!  Learn how to set up your business fan page to actually get you leads.  Learn the best posts to drive engagement and interaction.  And learn how to set yourself up to gain more referral partners! – This is only 250 dollars – If you are an action taker, I would ♥ to work with you! You will double your business by implementing the BLUEPRINT.

To get started click HERE!  #SellWell

 

Two for Tuesday – Tips and Tricks

#TwoforTuesday – A trick to remembering how long someone needs to have been receiving income to use it on a FHA loan.  And a tip to add value right now and gain more purchase business.  Short and sweet today.  I got leads to call.  Do you?

NEED LEADS?  Is it COLD there?  No weather pun intended.  What I’ve done over the past two years is lead by example in creating organic presence on various social media platforms.  If you do not know or “like” and “follow” my fan page on Facebook, please do!  Click HERE to See my FAN PAGE!  Technically it’s a hub of resources within it that any Broker or Mortgage LO can use to help #SellThemselves and gain leads for FREE>

In fact, I have a whole program that I do just this with Broker’s and individual LO’s that want to step up their #SOCIALSELLINGGAME!!  I teach how to plan campaigns weekly on social media business pages to allow those that want to take advantage of social media’s reach.  I teach how to set up a page, to how to push and pull your messages into social media land and gain leads FREE on a weekly basis.

Want to gain #theBLUEPRINT to doing so yourself?  Click BELOW ↓

THE BLUEPRINT IS HERE!

#SellWell

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Wonderful Wednesday – LO Tools galore

#WonderfulWednesday – What happened to “Whacked Out Wednesday”?  Well it’s both today, in a Wonderful way!  A friend of mine asked me to train LO’s how to gain more business online, and I was able to refer to ton’s of tools I have readily available to help new LO’s.

What’s next, I’ll tell you! Never tell them your next move, show them.  Well, I have made this over a year ago, and have yet to publish it.  It will go live after Thanksgiving and my ultimate goal is to hub just about everything a LO would need in a tool box.  I’ve created these trainings to help train AE’s actually.  Now it’s been formatted to be more of a B2B guide for LO’s.  The “whacked out” part is I’ve been giving this value FREE to people for so long.  Some realize it, some do not.  But if your in Mortgages, my fan page is designed to be a tool box for you.  Go HERE and steal a bunch of pictures to use for your own advertising campaign.  You can also go to the group Sales Talk with Mortgage Pro’s to check out the files tab yourself.  Some of the links and tools will be taken down after the new year.  Grab your copies now!

The BLUEPRINT just started, and most don’t know where it’s going.  So here it is, a tool that can help LO’s expand with on-going marketing suggestions and campaigns to program weekly to gain free leads.  Yep, the whole enchilada! I already have the application flow sheets, the objection responses, the software tools to help, and cheat sheets galore to help LO’s calculate income or prescreen condos.  Now I’m placing more tools than ever before including creating a membership site for LO’s and Broker’s that want free strategies to implement weekly.

The early adopters and clients of the BLUEPRINT will see the most value.  As they will be added Free upfront.  Ongoing, this cost will be minimal, like 5 to 10 dollars a month if that.  My suggestion, get the BLUEPRINT now! I will help you learn to use social selling to a whole new level.  Even if you have a paid ad campaign, having organic traffic helps those ads perform.  This is what the BLUEPRINT does, it shows you how to set up a fan page and actually leverage it to gain leads.

So what are you waiting for? CLICK HERE to get started!!

Monday Motivation – 10 New LO’s

#MondayMotivation – 10 New LO’s to do the BLUEPRINT this week.  That’s what I’m looking for! I got an awesome testimonial on Friday and more are on the way!  The success stories are pouring in.  I had one Broker partner double their fan page likes and engagement in 1 week.  Another gained 17 leads in his first week.  The BLUEPRINT not only works, it’s teaching LO’s to LEVEL-UP!

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With a slower time going on for most, the LO’s that make strides are the one’s developing new relationships now.  What better way to start a new relationship with a RE Agent than giving them a lead.  You become an authority that way.  And your not begging for business.  You come with business setting yourself up for success.  Now’s the time to network for next year.  Many in this industry “wind down” around the Holiday’s and don’t return to work until mid January.

What the BLUEPRINT can do for you is help you start using social selling in your daily routine and help you start networking like never before.  As a result you will learn to drive leads to your page organically! Yep, FREE LEADS ANYONE?  This is not rocket science but rather just work like you would do with going to RE Agents, but without leaving your office.

More importantly what the BLUEPRINT can do for you is help you develop the fan page relevancy that you can use to rippen your page for paid ads, that’s where you get leads hands over fist!  But no matter what there is no “set it and forget it” in being a king at lead generation.  If you want to dominate your local area, you have to put in the work.  Let the BLUEPRINT show you a step by step guide on how to do just this.

Get the BLUEPRINT here

Monday’s Motivation – Marketshare Mafia

#MondayMotivation – Are you getting ready to diversify your referral portfolio?  Are you gaining leads from multiple sources or multiple channels?  Good time to do so.

I have several Broker partners doing things this year that will help them have the best 2018 ahead of them.  One is partnering with a local radio station and gaining exposure that way! One of my partners is doing TV ads, and another one of my partners is doing everything they can on social media!  The common denominator is that every one of these partners started with online exposure on FB and other social mediums to gain exposure organically (FREE) and then used their profits off a deal or two and invested in paid ads.  Weather on TV, Radio or Online, paid advertisements can have a great ROI if you plan it out.  If you market it as well.  ONLINE!

You see Facebook is where you would have the best exposure off a business fan page that works beside the paid ads that you do.  I am a big believer in organic exposure and teach others how to use their own business fan page in a way that makes social media work for you.  I do offer the done for you solutions when you’re ready to step up your game, 🙂 but you have to take action first.

Here’s today’s tip on marketing, if you have a business fan page and the button at the top of the page doesn’t say “SIGN UP”, change it.  I see ton’s of these pages all the time, and the number 1 common thing I see is “Call now”.  While the website and phone number are displayed just inches below the button.  Make your call to action align with your audience and the habits they have.  You see facebook is for “thumbs” and now for calling people.  Most don’t go to Facebook to dial a number, however, if a page is intriguing enough someone will fill out a form.  Which is why I suggest as someone is scrolling and they see your page, promote a message button, or a sign up button to allow someone to enter their name, phone and email if interested.  Capture leads already! That is what you want your page to do right?  Set it up that way.  #SellWell

When your ready to start utilizing Facebook for organic FREE exposure call me, I’ll show you how to turn 250 dollars into several thousand dollars within 45 days or less. Then you can too, be investing profits into paid advertising.  Click below for #TheBLUEPRINT ↓

Gain FREE LEADS here! CLICK HERE!!!

 

 

 

 

TGIF – My Story Part 5

#TGIF – The Grind Includes Friday – Thanks to all that have been following my story this week.  We’ll be back at it with tips, tricks and guidelines to help you gain more business and close more loans next week.  It all started with me investing in myself.  If your in sales, you have stay GREEN AND GROWING! And through doing this, I started this blog, the mortgage JUICEman (Join Us In Creating Excitement), and surrounded myself with the pro’s running and creating the best ad campaigns on Facebook.

You can too, all you would need to do is invest in yourself.  You can learn from the same group I did at the “HardCore Closer”. Break Free Academy is full of all the knowledge from how to blog, to how to run ads on Facebook.  While I didn’t focus on ad spend and did grow my following and exposure “organically” I now have a plug for you.  You can learn with #TheBLUEPRINT to do the same, and gain leads with a FREE marketing campaign on Facebook.  But if you want to really turn on the faucet of leads that could be coming in for you, I have access to the best “DONE FOR YOU” solutions when it comes to running Facebook ads.

Complete with a CRM, an email drip campaign, funnel to capture leads and the best OPTIMIZATION and MANAGEMENT of that funnel out there.  THE SAME PRO’S THAT TAUGHT ME! This is where it’s at, and what I do is show others how to generate a free lead, then reinvest their profits in a paid ad campaign and really change the “coma’s” in their pay checks.  In most cases add a few digits.  🙂

Get a copy of the book, the Sales JUICE here!  Get the training and learn how to do facebook advertising yourself, or just fill in below and get the “DONE FOR YOU” solution that’s changing the game for many.  I can’t wait to help you!  #SELLWELL

LET’S WORK TOGETHER! Be apart of my network and I take a personal approach to helping you learn! Fill in below ↓

Thriving Thursday – Social Media Pay’$

#ThrivingThursday – Social Media pay’s dividends to those that work it right.  It is a new art called “social selling”!  Some don’t realize that you can use social media backwards.  Yes, you can connect with those you know, but more importantly start using to connect with people you don’t.  I’ve been teaching my #BLUEPRINT product which is a step by step guide on how to build a Facebook Fan page and learn to leverage it for FREE EXPOSURE! And it works wonders!

I am getting feedback that LO’s are networking with new referral partners as well as gaining more leads FREE on social media.  Just saw feedback from another LO doing this and social media has helped him go from 4-7 apps a week, to 4-7 apps a DAY!  KILLING IT!!!

For those that don’t know, there is TWO ways to do this, the FREE organic way (which I teach to all in my network) or to use PAID ADS to help you gain more qualified clients.  The results are self explanatory, what would you do with another 80-100 leads per month?  What I teach is how to generate leads free first, as what this does is prepares your page for a paid advertisement (funnel) to get more results.  The purpose is to create leverage and increase click through ratios so more people fill out your (short or long form) and the cost per click becomes less.

Once you see results and are provided analytic’s that show you buyer or seller leads being generated at approximately 3 dollars or less per lead, or VA/FHA leads being generated at 8 dollars or less per lead…. Well bye bye Zillow! Why pay 40-80 dollars per lead when you could be getting them EXCLUSIVELY for yourself at a FRACTION of the cost.  WOW is what I have to say!  I am changing people’s paychecks and would love to include you.  Weather you want to learn more yourself by the “free” way or you are interested in “paid ads” to boost your lead count like yesterday… 🙂

Click here to have a call to go over how these instruments are critical to help your company remain competitive in your market!  In fact DOMINATE your local area.

**Sponsor #oftheweek is an element that we can’t get these leads without, it’s the funnel platform, the lead page, the landing page, the lead capture formula! It doesn’t matter what you call it, my take, it’s necessary to have one! LEADPOPS is  great company to utilize to help you do these funnels by yourself.

#SocialSellWell – There are three options to dominate your area.

  1. Get the info and learn to run funnels yourself.  (this is when you get your own LeadPops)  Takes longer time, however some are ready for this. Take advantage of the tool, and LeadPops is giving away a FREE TRIAL.  Click above for that.
  2.  Get the info to start learning how to use Facebook fan page organically to create FREE LEADS yourself with push and pull campaigns on your own.  (for those that have little to no money for advertising and want to start) —> CLICK HERE FOR THE BLUEPRINT!
  3. Get a done for you solution where professionals have leveraged CONVERTING funnels, analytic’s and the ability to turn on a LEAD FAUCET for you! This is for those that have an ad spend budget.  —> CLICK HERE FOR DONE FOR YOU FUNNELS TO GET LEADS IMMEDIATELY!

#SocialSellWell – Can’t wait to help you double your business! 🙂

Whacked Out Wednesday – Free Leads Anyone?

Funny when you think about it, it wasn’t too long ago, people where like;

“I’m not giving out my email, -That’s for Friends and Family only!” or

“I am not giving out my cell number, -That’s for Friends and Family only!

HA HA..How many have heard that saying “it’s for Friends and Family only” for Facebook?  Or any other form of social media, where someone states they don’t connect with others they don’t know personally.  Or where someone says I don’t do business on Facebook!?

So you know where I’m going with this, WAKE UP PEOPLE, this is 2017, and if you’re not in tune with social selling yet you should start to adapt, like yesterday.  At this point I get more IM’s with scenario’s than I do with email.  I have a fan page that I’ve built for a few years now and it generates me business.  IF you’re in sales of any type using social media, IM, Facebook Fan pages and the like to grow your Brand is almost a necessity.

I know if I do business with someone, prior to writing a check I look them up.  On Facebook.  Especially if they have a fan page, I like it, I read the reviews, I engage with that person on a business level.  (first).  So fast forward to today, there are a ton of people that have fan pages but have NO IDEA on how to maintain it, or how to gain business from it.

I created #TheBLUEPRINT and is a way for Mortgage LO’s to create marketing campaigns to couple both PUSH and PULL marketing strategies on social media.  Over the last 12 months I’ve done a lot online regards to helping Brokers learn to do this.  And the most amazing part about #TheBLUEPRINT is if you implement a “free” exposure strategy with FUNNELS the cost per click goes way down and the click through ratio goes up.

Weather you’re all about using Facebook Ads to generate business or not, the point is at least have a Fan page marketing strategy set up (especially if you’re in sales) so you can gain FREE exposure.  That will eventually turn into leads, deals, and cash.

#Checkouttodaysvideo

And for those of you that didn’t see it yet, here’s the link to sign up for the WEBINAR TOMORROW where I go over how to set up a Fan page, maintain it, and the best marketing strategy to utilize a PUSH strategy with it.

The BLUEPRINT WEBINAR

#SellWell