#WisdomWednesday – Be segment focused and clearly define whom your perfect audience is. It’s wayyyy more effective than saying your the Jack of all trades and master of none. This is why only one campaign online doesn’t work like people think it will magically. Sure you can get buyer/seller leads galore online, google, Facebook, Instagram etc. But the conversion will be low. To increase conversion increase your segmenting. Clearly define with many “small” campaigns whom you want to work with.
For example, a well rounded “Branding Strategy” will have VA campaigns, self employed campaigns, first time home buyer campaigns, maybe a mailer, and of course the old fashion referral and networking sources that help pour into the “funnels” of leads you have.
Be segmenting yourself, it’s how you’ll see success in 2019. Don’t just say you do it all. Today, I’ll segment with you too, if your a mortgage broker and do business with UWM (love them, remember I started my AE career there) they don’t do what we do well. So we can FIT IN with many Broker’s that have 550-640 FICO borrower’s that don’t fit their box. (FHA/VA) I love the manually underwritten FHA deals, and know guides off the top of my head. Hit me up if you have one in this box – #LetsDoBusiness #GetOnPoint with #BluePointMtg by CLICKING HERE!
Segmenting in your messages is what you should do to see the best results!
#WeekendCalltoAction – Part of expanding your referral base is to segment. Yep, segment those RE agents specializing in products you do. Such as those that list condo’s for example. Such as those that list BIG homes, or those that are near a VA base for example. You can create a way to segment with GUIDELINES. That’s how you find the WHO or WHERE to market.
To know HOW to market is sometimes just as simple as dropping a guideline. About that niche the referral partner works around. This is value added, and if it’s a strong point about your products then mention it. Maybe others have overlays, or don’t “do” that type of property. Market to the people that list those properties and you can expand your referral base.
I love ♥ to segment guidelines. It’s a great way to look at a geographical area and talk business about a specific product I know the broker would use. You can do the same with referral partners of all types not just RE Agents. Don’t get stuck with loans you can’t close, partner with a lender that offers solutions! #BluePoint is here to help!
If you want more options to close more loans, and help with potential segmenting for your marketing let’s chat! – CLICK HERE! #LetsDoBusiness
#WeekendCalltoAction – Create campaigns for a niche! This is how the most effective marketing campaigns get you results. Don’t just state your a jack of a trades and master of none, segment in your marketing. This is what will draw all types of loans.
All this week I went over #StrikeZones for me and #TeamNDM, while we have others, I focused on our strong suits and the loans that create the best campaigns on purpose. This weekend I suggest you do the same. Don’t just “pick a niche” and then find an audience. Do it backwards. Find the audience you want to market too, then market to them what can be a solution for them. That’s “niche” marketing at it’s finest.
I am in the office taking “I gotta guy” questions all day! – If you don’t have an Lender Rep that can help you close loans and source new business, let’s connect! Fill in below and I’ll call you next!