#WeekendCalltoAction – Do this and increase business from various pillar partners not just RE Agents. This is a great way to subsidize a purchase pipeline with a few rate and term or cash out transactions!! In my BLUEPRINT training I teach a rhyme and reason for each type of referral partner that you could network with. There’s a season for them all!
For example, you should’ve networked with Builders in March when the ground was starting to soften. And you obviously want to be networking with RE Agents during purchase season. This is one I suggest none stop all year actually. But dead heart in the purchase season is also a great strategic time to follow up with this type of referral pillar partner. Check it out below ↓ I detail who and why!
HOW do you do this or find whom to network with! I’ll give you a hint – Blue bar on the top of Facebook. You will be surprised, even Divorce attorney’s have pages. Network with them there first, find out who they are and social sell. Then a few days later give that person a call. You do it right and you’ll make a cold call – warm!
#WeekendCalltoAction – Like your “friends” page I bet there’s a RE agent in there that you have done business with that could be wanting to network with you on social media. Funny thing is Facebook and LinkedIn are now the “search engines” before google for me. Might as well see who’s in your area to network with, you might just be able to expand your referral network! #GreatIdea
Try this, and let me know how it goes. I bet you find a Realtor you’re not networked with and you can start with “liking” their page. Then “friend” them, and social sell backwards to help yourself expand whom you have as a referral partner.
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#TGIF – The Grind Includes Friday – You got it! I ♥ doing these #WeekendCalltoAction segments as I attempt to help LO’s across the country learn how to build a pipeline. I give out viable activities that any LO can do to help themselves gain more leads, close more business, and connect with more referral partners.
Someone at the beginning of your career told you to “Go wide” with Realtors, and to network with them to gain a referral partnership that can help your pipeline. Most LO’s do this, however, most miss the boat on when to go after different pillar referral partners, or to even do it at all. I talk to a lot of LO’s with various levels of experience all the time. And the one common denominator is that the successful one’s have multiple “types” of referral partners in their own roster. It’s NOT just Real Estate Agents.
I suggest you do the same, and do this EARLY in your career. You should be networking with all types of pillar partners, like CPA’s, Financial advisors, maybe a credit repair person, insurance agents, of course RE Agents, builders, attorneys’, heck even carpet cleaning services, moving services and inspectors. I would have a spread sheet I develop with tabs for each and make it a goal to add 5 in each category quarterly. lol
The key to all this is TIMING! My advice is to follow trends. You see right now we are in December, and at the end of the year each year is the time more divorces are filed than any other time of the year. Most states have a waiting period and typically it’s 6 months. Start following up and engaging with this pillar partner now. Then in late FEB early March follow up, and in June July in the heart of purchase season you could add some refi’s to your pipeline when someone’s divorce is finalized and needs assets split. No matter how you look at it each and every one of these pillar partners has a prime time. Use these trends to engage and partner with them.
Want to learn to do this online and how to social sell at a whole new level to increase pillar partners? This is what I teach LO’s to do. And those doing it are KILLING it, they are not slow. They are implementing #TheBLUEPRINT! You can too, hit me up or CLICK HERE! #SellWell
#WeekendCalltoAction – Referral partners are a must in the mortgage field. And weather you are new or seasoned this is a gentle reminder to create a cadence to add value to them. And grow your list, in fact I suggest you go wide fast! If you want to know how to do this on social media for more effectiveness I have the BLUEPRINT for that! TODAY AT 3PM EST/Noon Pacific we #GOLIVE inside of the group Sales Talk with Mortgage Pro’s with our *Sponsor #oftheweek Card Tapp App!
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#TGIF The Grind Includes Friday! Weekend Call to Action this week is simple. Make a fan page if you don’t have one. State on your personal Facebook that your a LO or Mortgage Broker! Make it easy for others to know what you do! And then use your own list of connections to start a list of people to connect with, reach out to, like their page, engage with, comment on, private message to…I think you get the point. It all starts with you looking. #CalltoAction #SellWell #TheBLUEPRINT
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#WeekendCalltoAction – Social Media Networking with Referral Partners! It is great to see your referral partners in action, in person and online. Many have not taken the time to network with their various referral partners they work with now. Let alone find new one’s that have a social media presence. I suggest that you should be expanding your network of referral pillar partners weekly. From CPA’s, to Financial advisors, to divorce attorneys, to builders, construction companies and Real Estate Agents. Any “pillar” type you network with, look up to see if they have a fan page on social media somewhere. Like it, engage with them, show them support. Comment something telling others what a great job they do, endorse them online. This can be done on LinkedIn or a fan page in many cases. #Expandyourreach #SellWell
Yep, find Pillar referral partners with fan pages on facebook. Why? Well I will show you next week in a webinar. Don’t miss it next Thursday. In the interim set yourself up for success. Make sure you have an active fan page, and an active list of referral partners that have one too. You want to be on social media now. Like yesterday. In a rising rate environment where inventory is scarce it’s imperative to stand out. If you don’t understand the why, let me help you understand. Organic reach, getting others not in your network to view your page is why. It’s a way to generate leads! And if your not on this band wagon yet, take the weekend and create a page for yourself. #thetimeisnow