#WeekendCalltoAction – Plan a Pillar Partner Post this weekend or for next week. Either or you should be doing these more often. This is where you take a referral partner (A Realtor, CPA, Builder, Divorce Attorney etc.) post from their page or personal profile and share it onto yours! It’s simple to do.
Here’s how to do it; First find a post of that referral partners that shows how they shine, or do great business. Perhaps a success post of some sort. Interact with it, and then share it onto your page or personal profile. Here’s the key, tag them in the post and then tie in how you both work together to reach the end goal. They find the home, you do the loan. They build the house, you do the loan. Etc.
Here’s the gold; Once it’s done, have them interact with your post, even if you send them a private message asking them to do so. Have them place their website in the comments for example. By doing so they are syndicating with you and causing your post to have more relevancy and reach on social media. Which means more people will see it.
Plus it makes the referral partner appreciate you promoting them. (it should) You can also ask them to help you and do a similar post to one of your success stories. Two way street right. I would plan two or three of these for next week. With different types of referral partners. Social media is going to have relatives galore around during this next week and you can use it to spark conversation during the upcoming “festivities”.
#Sickbutpushing #TheGrindIncludesFriday #SellWell
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#WeekendCalltoAction – I bet you have a few Realtors you may network with, but what about Insurance agents? What about CPA’s? Builders perhaps? Do you have a go to credit repair guy? How about a divorce attorney you network with? Yep, I figured you may have heard of this before, but you still don’t have 10 other people besides RE Agents sending you leads?
Here’s the #CalltoAction – Use social media to help yourself network and start to engage with the best in your area. This weekend look up Builders, and search by pages on Facebook. Do the same with other potential referral partners. Insurance agents are a great one. In fact, let me ask, what would you as a LO look for in insurance agent referral partners? (leads?) That might not be the best two way street, but you may be able to get more knowledge on homes and what to help your client to look out for. I know RE Agents get some of their knowledge from the insurance agents. Why not go to the source for value, and in turn send them a lead.
My point is there is other reasons besides leads in general to network with a partner that can add value to your client in the process of buying a home. Heck who knows that insurance agent could make your DTI work with a lower premium on a refi too! (there’s always that one deal). So use social media, LinkedIn, Facebook etc, and look up the prominent social presence of the top guys/gals in your area. You can use a fan page/business page to network with to help you actually get in the door. You don’t need to know them upfront.
Remember this, perception is reality. And when someone starts to see your name on likes and comments, over time you get to “know” that person. In fact, about 8 times is the lucky number. So all you need to do is engage with someone 8 times on social media and you could potentially have the ability to turn a cold call into a warm one.
WAIT – SHARE INTERACT LIKE REPEAT!!!! 🙂
Also feel free to comment below, what are you looking for in an insurance agent?
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