Tag Archives: Perfect LO

Thursdays Thoughts – JUICY List Week

#ThursdaysThoughts – Join Us In Creating Yes’s all week long.  – Today I go over three categories as well, 1003 applications, groups for networking, and done for you marketing solutions.  Wow, did I miss a lot.  The feedback has been great this week and I will be adding two home security companies that can be”given” as part of your white glove treatment to your clients.  Also will be adding some additional resources to the list next week, stay tuned.

Today to start, I have to reiterate that LO’s should have some trackable app they pass on that acts as a business card.  Oh yeah, that’s number #1 thing on the JUICY list.  (see Monday’s video for that) The point is you can take an virtual 1003 app link and embed that link to a button on the card.  SWEET!  It’s a way to have a client fill out a 1003 without you as an LO actually!  These applications walk a client through the 1003 questions asking (more and or better) questions than you – Yep they’re designed that way.  Perfect LO and Pre-App 1003 are the applications.  And they are fantastic tools for a Loan Officer in today’s day and age.

Next I talk about groups for networking.  You see each and every LO out there, should have multiple ways to generate a deal.  Not just online, not just referrals from past clients or RE Agents.  You need to diversify.  A well rounded marketing plan to source business from many angles is needed.  I talk about these on my Friday, #WeekendCalltoAction video’s all the time.  Today, I mention the best groups, and they are LBN, BNI and Chamber or Commerce groups.  And they exist is pretty much every county and city across America.  Get in one, start networking.  If you’re a LO, it’s just all apart of the plan for local area dominance.

Last and definitely not least today, I have surrounded myself with marketing pro’s for years, and I follow trends all the time.  I was an early adapter to marketing funnels on Facebook years ago, and spent the time learning them.  Now, I’ve surrounded myself with the teams that have the best done for you solutions for Facebook marketing.  I’m talking the real pro’s, with a full scale agency that can switch on lead flow in a week for you.  Including provide a CRM, a 6 month email drip campaign and even make you a community page.  In short, there’s two types of “programs” for this, one a simple buyer/seller lead campaign.  It can be directly for a RE Agent, or you as LO’s can help obtain leads (pre-qualify them) and pass them on to your best referral partners.  From a marketing stand point people want a home, not a mortgage.  From a compliance stand point, it’s easier to “advertise” a list you can give someone, versus worry about advertising a rate or other compliance disclaimers in the ad.  However, some do want a custom funnel to go after VA leads, or a Jumbo lead campaign due to their area.  We have a solution for custom built funnels as well!

No matter what, some of these companies and things on the JUICY list this week you LO’s should embrace and take advantage of.  As always #SellWell

Thursdays Thoughts – JUICY Style

#ThursdayThoughts – Join Us In Creating Yes’s in the mortgage industry.  Get JUICY with us!  All this past year I promoted several companies and gave their marketing dept exclusive rights to advertise in my group on Facebook.  Sales Talk with Mortgage Pro’s! This next year, I want to add a few companies to complete the list.

What I need is a CRM sponsor! If you work for, or support a particular CRM, share your thoughts today with me.  I would ♥ to hear it! I have a goal to network with all the necessary tools a LO would need and offer them as solutions to 4000 mortgage pros’ in the group!

I have to take time and recognize the awesome partners I’ve connected with this past year.  If you need a website built, the best Lender Home Page you can get is with a partner I know Rocky Forountan.  Professional landing pages for your need of a website, weather big mortgage company or small brokerage shop.  If you need a virtual 1003 application software to help you take more 1003’s, I have just the thing for you.  Perfect LO is a great mortgage application that can help you prescreen and ask the right questions upfront for a complete application.  Feel free to reach out to Derek Malilia a great friend of mine now.  It’s amazing the relationships I’ve built this year.  To highlight one or two is just not enough, I feel like I have so many awesome partners already!

Thanks to my virtual business card sponsor on the JUICY list as well, Miss Dana Croft! If you are looking for a way to network with others and leave a mark, get a hold of the Card Tapp App.  This is a virtual business card you can track when prospects are “looking” at rates and strike while the iron is hot! Great sales tool! And last but certainly not least is my credit repair connection!  First let me say this, there are soooooo many credit repair “peeps” out there it’s not even funny.  I was looking for one that can handle volume, had a support staff and is really good at producing results! – Well I found the best in the country I think.  If you’re in mortgages and need to network with a professional credit repair company that delivers service above and beyond the call of duty, hit up 700 Credit Repair.  Billy Alt and his team are fantastic.

Yeah, I am looking for a CRM company to promote and give exclusive advertising rights in my group too, what other companies should I have in here?  Got ideas, let me know! Let’s network!  Happy Thursday! #ThursdaysThoughts

TGIF – 1003 Commonly asked ?’s

#TGIF – The Grind Includes Friday (everyday for me) 🙂 – Very frequently I am asked about rules of the 1003, and wanted to drop two commonly asked questions as guides today.  Number 1, the 1003 is going to changed, yep you’re going to have to learn a new one! But not until 2019.  So you still have 1 more year with the current version of the URLA.  So good news there.  Number 2, the most commonly asked question I get asked is about the work history.  Most get confused about the rules for using income, and how to fill out the 1003.  Let me clarify. – You need to detail a 2 year housing and a 2 year work history on the 1003.  It’s as simple as that.  If they have only worked at their current job for 30 days, just keep asking the client “where did you work prior to that?”.  Make sure you detail 2 years as a history of working.  Now high school does NOT count, but trade schools and college do.  If there is more than 30 day job gap all you need to do is get a letter of explanation from the client (loe/lox).  Simple.  Number 3, the rule of 5.  I love this rule.  And many do not know it.  So here’s a cheat sheet to refer too.  Commission, bonus, over-time, self-employed or working two jobs are the 5 things in this rule.  And really you only need a TWO YEAR HISTORY OF WORKING TWO JOBS AT THE SAME TIME!  The rest of the rule of 5 you only need a 1 year history of doing.  With exception of being self employed and actually working in the same field for 2 years or more, but you can be self employed for 1 year only and do a home loan.

Better yet, you can use our #SponsoroftheWeek PERFECT LO to help you take an accurate 1003 from the start!  #SellWell

I’m growing again and today calling Broker’s I do NOT know at all.  If you watch this, share it with a fellow Broker or Bank that could use a great Account Executive to help them close more loans and gain more business!  #FilloutBelow

Monday Motivation – What I do well!

#MondayMotivation – What I do well is close FHA/VA loans.  I ♥ these loans.  I coined the “I gotta guy” questions for a reason.  While I have a full suite of products these are my strong suits.  I also help LO’s learn how to advertise on Facebook and JUICE their pipelines big time.  Focus on what you do well!

*Sponsor #OftheWeek is PERFECTLO 1003 application.  Here’s a short video that explains it all #Checkitout PERFECT LO VIDEO !

#SellWell – Need leads? – Learn to JUICE your pipeline, CLICK HERE TO DOUBLE YOUR PIPELINE

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Whacked Out Wednesday – Keep calm and Carry on with closings!

#WhackedOutWednesday – Back at it with the end of the month closings.  Balance your file, put in your locks price, estimate your impounds based on information on title, the cash to close should NOT change drastically.  In fact, the one thing most will not have in advance is the actual “aggregate adjustment” from title.  That’s the only number really that should change what your client is bring to the table.  #SellWell

Sponsored by Perfect LO, a mortgage application software tool.  Take 1003’s interactively, with over a 90% complete ratio.  PerfectLO Website

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Two for Tuesday – Consistent Action

#TwoforTuesday – Sales TIP day, I go into the two things that have made me successful in whatever I do.  Consistency and Action.  Both work hand in hand, and all start with taking action.  Make time to prospect, make time to follow up, make time to go over emails and voicemail.  When you create consistent habits of action is when you will see results in the long term.  #SellWell

This weeks Blog Sponsor is PerfectLO.com .  Check out the video made demonstrating the product; Perfect LO VIDEO

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TAKE ACTION; GET A HOLD OF ME TODAY!  IF your SLOW, or NEED To close more loans with more products call me.  I just don’t help close loans, I help you alleviate risk, and get more done! (Need leads?)