#WonderfulWednesday – Transition into market dominance by investing in you! Trust me all the top dogs do it! Everyone dominating in their market uses tools. No doubt and they have invested in themselves to learn how to leverage social media. In some fashion they have marketing working for them.
The first today is all about the good old never out of style website. You all should have one of these that at least helps you collect names, phone numbers and emails. In some fashion. Maybe have a mortgage calculator on it – I don’t know, but if your website is from 1983, might be a time to upgrade. – Jus Saying!
Second is my BLUEPRINT! This is what I’m doing with each of the LO’s for years that have been in my network. I’ve helped a lot of people in and out of my network now. It’s a way to learn to expand your referral network and ultimately increase your relevancy, reach and results in getting “organic” traction on social media. This helps when you get started into paid ads and various other “advertising”. I do this generously and add a ton of value to help any one get started. Mine is not 1000’s of dollars. However, I’ve been told I should be charging 997. If you want to begin to taste the rainbow of marketing online, CLICK HERE!
Last and certainly not least is the #NextLevelLO training that I endorse. I know the coaches and the content in this can help any struggling LO level up. From scripts, to processing tips, to marketing ideas to lead generation techniques. This has it all. If you’re ready to Level UP – CLICK HERE!
Invest in yourself – LEVEL UP!
This week we did the Join Us In Creating Yes’s list update. Yearly I’ve done this now for a couple of years by the end of January. Each year the tools, the partnerships, and options on the list expand. I like providing solutions for those in need. And highlighting the important tools a broker or any business owner in sales could use is what this list was designed to do. I am absolutely looking for more recommendations and would invite anyone to share a company, program, product or service that you feel could help the Mortgage community. Education, to compliance, marketing to sales tools, it is a pleasure to have brought these great companies to light this week. I will be adding more value options in this am’s upload into the group; Sales Talk with Mortgage Pro’s.
Today’s #WeekendCalltoAction is all about taking action. It’s the beginning of the year. NOW’s the time to invest in yourself. Do something that involves training and helping yourself learn or master your craft. Learn more marketing, take a sales seminar, join a mastermind, do something to be forcing yourself to level up this year. One way to do this is to go to some training. I have a list, and all week I spoke to other’s that had trainings for LO’s. And had LO’s give me their input. A couple of them stick out more sales centered and some more heavily mortgage content driven. While this is good, and those options seem so far and wide. In the world of marketing and sales the land of just having a coarse is over. Where the rubber meets the road is in the results. So what I sought after was which trainings where set up like a workshop. So when you left you already had actions in place to be seeing results when you got back. This list in my opinion is inconclusive. I wanted at least 5, however I have 3 I can recommend based on the “action planning” and the content involved in these three trainings. By all means please recommend more viable loan officer workshops you know of. I check references, gain social comments on programs and even if possible do them myself to evaluate them. However there are several more I could list like a recommend Loan Officer Acceleration class or an Agent Mastermind. However I value your input so please let me know your experiences LO’s. As I will let you know mine. . Best Program is the BFE by far, for actionable results for LO’s, however here’s the (inconclusive) list of trainings for LO’s as I have them now:
- This is a seasoned training that teaches segmentation for VA loans. A great education content association with it and full marketing plan of attack. It’s the Military Mortgage Boot Camp.
- The second training is brand new. Let me say this, it’s NextLevel LO stuff. And that training #NextLevel LO has it’s launch soon. It’s a full suite of training and workshop modules that help you level up your game.
- The last but not least, is a training I see that compliments many and that action plans taught help increase the success with other programs. It’s the BLUEPRINT I have personally. – Of course. By learning social selling with pages/groups and your personal profile you leverage social media to grow your business organically. Also is designed to help you expand your referral network. This places your relevancy in a great position to boost ads and learning the basics just opens the doors to many other marketing possibilities.
#WeekendCalltoAction – I suggest some of you to just start by creating a business page this weekend. If you have one, make sure it’s listed as the first thing you see in your “intro” of your personal profile. Let others know where you work. In fact, “check in” today at your own fan page and make a post on your personal profile.