Tag Archives: Mortgage Marketing

Weekend Call to Action – Pillar Partner Pages

#WeekendCalltoAction – I bet you have a few Realtors you may network with, but what about Insurance agents?  What about CPA’s? Builders perhaps?  Do you have a go to credit repair guy?  How about a divorce attorney you network with?  Yep, I figured you may have heard of this before, but you still don’t have 10 other people besides RE Agents sending you leads?

Here’s the #CalltoAction – Use social media to help yourself network and start to engage with the best in your area.  This weekend look up Builders, and search by pages on Facebook.  Do the same with other potential referral partners.  Insurance agents are a great one.  In fact, let me ask, what would you as a LO look for in insurance agent referral partners?  (leads?) That might not be the best two way street, but you may be able to get more knowledge on homes and what to help your client to look out for.  I know RE Agents get some of their knowledge from the insurance agents.  Why not go to the source for value, and in turn send them a lead.

My point is there is other reasons besides leads in general to network with a partner that can add value to your client in the process of buying a home.  Heck who knows that insurance agent could make your DTI work with a lower premium on a refi too!  (there’s always that one deal).  So use social media, LinkedIn, Facebook etc, and look up the prominent social presence of the top guys/gals in your area.  You can use a fan page/business page to network with to help you actually get in the door.  You don’t need to know them upfront.

Remember this, perception is reality.  And when someone starts to see your name on likes and comments, over time you get to “know” that person.  In fact, about 8 times is the lucky number.  So all you need to do is engage with someone 8 times on social media and you could potentially have the ability to turn a cold call into a warm one.

#SELLWELL

WAIT – SHARE INTERACT LIKE REPEAT!!!!  🙂

Also feel free to comment below, what are you looking for in an insurance agent?

I have the BLUEPRINT to help you.  #Checkitout

Thursday’s Truth’s – A Plan backed by ACTION!

#ThursdaysTruths – Many say they want success, few do what it takes to get there!  There is definitely a shortage of action takers out there.  I talk to people all the time that are “slow” or so they say, but yet when presented a plan to get more done, less take action than you would think.  I believe the true reasoning behind this is discipline, planning and knowing how to take massive action.  Today I will detail that for you.

First, write down your goals, then make a list of small activities as steps to help you get there.  Then plan out specific time blocks daily to do those activities.  Put the plan of attack right on your desk so you see it every day.  Then take massive action!  Yes, you have to do work! #whataconcept While funny, it’s the moral of the story, many dream, but most don’t act on them.

Brought to you by our sponsors this week, Perfect LO! #Checkthemout

#SellWell

If your SLOW in business I have the BLUEPRINT to help you obtain more leads and opportunities to grow your business!  The BLUEPRINT for LEADS

lambo1

Weekend Call to Action – Diversify pillar partners!

#TGIF The Grind Includes Friday!  Weekend Call to Action this week is simple.  Make a fan page if you don’t have one.  State on your personal Facebook that your a LO or Mortgage Broker! Make it easy for others to know what you do!  And then use your own list of connections to start a list of people to connect with, reach out to, like their page, engage with, comment on, private message to…I think you get the point.  It all starts with you looking.  #CalltoAction #SellWell #TheBLUEPRINT

For those of you that Broker home loans, or are a LO struggling.  I can help.  Even with Banks, and Credit Unions to help their lending team alleviate risk with underwriting.  I help others close more home loans across the US!  I offer an array of products from FHA/VA/USDA/ Conventional / Jumbo and even NON-QM to offer your clients.  Fill in the form below!

For those of you LO’s that are struggling and need help finding a way to gain more referrals and deals to work.  I have theBLUEPRINT for you!  A way to leverage social media and set yourself up for ORGANIC FREE exposure to gain more leads and do more loans.  Check it out here; TheBLUEPRINT is here!

Thursdays Trick – Home warranty value add!

#ThursdaysTrick – Here’s another trick for Thursday to add more value to your clients and referral sources.  #Checkitout

#SellWell

Motivational Monday – Prospecting Tips

When prospecting remember it’s a numbers game!  SW to the third power.  Some Will, Some Won’t, So What, Next!  As far as getting going on this, make a plan, and then stick your neck out there.  That’s how you gain more leads.

I am a fan of using social media to help spread your message, but there are also ways to do this locally instead of online.  My advice is to be talking to all neighbors, all places you go routinely should have perhaps your cards up for display.  Good question, can you leave behind a flyer or place a card holder? (@ your local spot)

My suggestion is to for sure have a list of “referral partners” that you are going through your rolodex to call.  If you have neighbors putting their house up for sale and you didn’t know about it, there may be more room for you to stick your neck out there.  Just saying.

Prospect well.  #SellWell

Whacked Out Wednesday – Free Leads Anyone?

Funny when you think about it, it wasn’t too long ago, people where like;

“I’m not giving out my email, -That’s for Friends and Family only!” or

“I am not giving out my cell number, -That’s for Friends and Family only!

HA HA..How many have heard that saying “it’s for Friends and Family only” for Facebook?  Or any other form of social media, where someone states they don’t connect with others they don’t know personally.  Or where someone says I don’t do business on Facebook!?

So you know where I’m going with this, WAKE UP PEOPLE, this is 2017, and if you’re not in tune with social selling yet you should start to adapt, like yesterday.  At this point I get more IM’s with scenario’s than I do with email.  I have a fan page that I’ve built for a few years now and it generates me business.  IF you’re in sales of any type using social media, IM, Facebook Fan pages and the like to grow your Brand is almost a necessity.

I know if I do business with someone, prior to writing a check I look them up.  On Facebook.  Especially if they have a fan page, I like it, I read the reviews, I engage with that person on a business level.  (first).  So fast forward to today, there are a ton of people that have fan pages but have NO IDEA on how to maintain it, or how to gain business from it.

I created #TheBLUEPRINT and is a way for Mortgage LO’s to create marketing campaigns to couple both PUSH and PULL marketing strategies on social media.  Over the last 12 months I’ve done a lot online regards to helping Brokers learn to do this.  And the most amazing part about #TheBLUEPRINT is if you implement a “free” exposure strategy with FUNNELS the cost per click goes way down and the click through ratio goes up.

Weather you’re all about using Facebook Ads to generate business or not, the point is at least have a Fan page marketing strategy set up (especially if you’re in sales) so you can gain FREE exposure.  That will eventually turn into leads, deals, and cash.

#Checkouttodaysvideo

And for those of you that didn’t see it yet, here’s the link to sign up for the WEBINAR TOMORROW where I go over how to set up a Fan page, maintain it, and the best marketing strategy to utilize a PUSH strategy with it.

The BLUEPRINT WEBINAR

#SellWell

Monday Motivation – The BLUEPRINT is coming

Did you prepare for the week?  Short one or not, that’s the secret to success, planning out an attack.  Literally, do you have a list of prospects ready to go on Monday?  Do you have posts that will work for you and your business lined up?  This is part of the BLUEPRINT, and will be going over just that this week, Thursday @ 12:30 pm EST.  #Signup

Do you have a Facebook fan page yet?  Maybe you’ve seen others doing this already and seeing success by gaining business off of social media.  Well there is a strategy to this and I will go over the BLUEPRINT of how to set up a Facebook fan page for success.  All of what I do teaches you how to maintain it, what posts work best to drive exposure to your page, and sets you up for future marketing campaigns.  #Checkitout

Here is the link to get signed up;

The BLUEPRINT WEBINAR on THURSDAY

#SellWell

#HappyMonday

 

Monday’s Motivation – Gain Clarity

Gain clarity on what you do and what your partners do.  As funny as it sounds this happens all the time where a “partner” promotes the other person and what they promote they do really isn’t what they “do”!  Same for any and all marketing messages you put out there.  Make it clear as to what you do.  I suggest you start with #Hashtag and start branding yourself on your posts, or posts on your business page.

Many do not realize these hashtags are like SEO for Facebook.  Use them often.  And use it to gain clarity on your offerings.

What I do, just to clarify, is help serve the mortgage industry with a lending outfit that can help close more loans.  Now as an AE (Account Executive) I get paid when Broker’s and Non-Delegated correspondent clients use my company to help them close loans.  How do I differentiate myself?  I go way above the call of duty and do things that normal AE’s don’t. Here’s a list of things I do;

  1.  I help Mortgage origination offices get better at generating leads
  2.  I help Mortgage sales folk learn to sell and structure loans to help them close
  3.  I help Mortgage processors navigate the system we have and know where to go to do what inside of a loan.
  4.  I help Mortgage Lenders outsource their FHA loans to my company in order to avoid a FHA neighborhood watch percentage affecting them. (Non-Del Correspondent option)
  5.  I help Mortgage Brokers have Conventional/FHA/VA/USDA and Non-qm products as options to help close loans for their clients.

One of the biggest things as added value that I bring to the table is helping those in mortgage sales be able to source business with push and pull marketing campaigns.  If you have a facebook fan page, I help others learn to use FREE marketing and exposure techniques to gain an edge in their own market place.  Then with a specific relevancy and reach capacity I teach others to use facebook ads, or “Funnels” to run pull marketing campaigns to gain more leads.  The key is to have organic reach first, the biggest issue I see that people have is they attempt to run “funnels” without this and then don’t get the results they are looking for.

Reach out to me, I have the BLUEPRINT on how to grow leads organically first with push marketing campaigns that sets you up for success when running pull marketing campaigns.  (Funnels) #AEforhire #BestLenderRep #mortgagemarketerforhire #Mortgagetrainer #ClosemoreloanswithShawn

Weekend Call to Action – Delayed Financing

As we swing into high gear for the “purchase season” don’t forget to ask about those homes being bought ALL CASH!  You could still present a viable option to help the new homeowner’s replenish the cash they used to buy the home.  Maybe do home improvements?  #youjusthavetoask