Tag Archives: Mortgage Marketing

Motivational Monday – Prospecting Tips

When prospecting remember it’s a numbers game!  SW to the third power.  Some Will, Some Won’t, So What, Next!  As far as getting going on this, make a plan, and then stick your neck out there.  That’s how you gain more leads.

I am a fan of using social media to help spread your message, but there are also ways to do this locally instead of online.  My advice is to be talking to all neighbors, all places you go routinely should have perhaps your cards up for display.  Good question, can you leave behind a flyer or place a card holder? (@ your local spot)

My suggestion is to for sure have a list of “referral partners” that you are going through your rolodex to call.  If you have neighbors putting their house up for sale and you didn’t know about it, there may be more room for you to stick your neck out there.  Just saying.

Prospect well.  #SellWell

Whacked Out Wednesday – Free Leads Anyone?

Funny when you think about it, it wasn’t too long ago, people where like;

“I’m not giving out my email, -That’s for Friends and Family only!” or

“I am not giving out my cell number, -That’s for Friends and Family only!

HA HA..How many have heard that saying “it’s for Friends and Family only” for Facebook?  Or any other form of social media, where someone states they don’t connect with others they don’t know personally.  Or where someone says I don’t do business on Facebook!?

So you know where I’m going with this, WAKE UP PEOPLE, this is 2017, and if you’re not in tune with social selling yet you should start to adapt, like yesterday.  At this point I get more IM’s with scenario’s than I do with email.  I have a fan page that I’ve built for a few years now and it generates me business.  IF you’re in sales of any type using social media, IM, Facebook Fan pages and the like to grow your Brand is almost a necessity.

I know if I do business with someone, prior to writing a check I look them up.  On Facebook.  Especially if they have a fan page, I like it, I read the reviews, I engage with that person on a business level.  (first).  So fast forward to today, there are a ton of people that have fan pages but have NO IDEA on how to maintain it, or how to gain business from it.

I created #TheBLUEPRINT and is a way for Mortgage LO’s to create marketing campaigns to couple both PUSH and PULL marketing strategies on social media.  Over the last 12 months I’ve done a lot online regards to helping Brokers learn to do this.  And the most amazing part about #TheBLUEPRINT is if you implement a “free” exposure strategy with FUNNELS the cost per click goes way down and the click through ratio goes up.

Weather you’re all about using Facebook Ads to generate business or not, the point is at least have a Fan page marketing strategy set up (especially if you’re in sales) so you can gain FREE exposure.  That will eventually turn into leads, deals, and cash.

#Checkouttodaysvideo

And for those of you that didn’t see it yet, here’s the link to sign up for the WEBINAR TOMORROW where I go over how to set up a Fan page, maintain it, and the best marketing strategy to utilize a PUSH strategy with it.

The BLUEPRINT WEBINAR

#SellWell

Monday Motivation – The BLUEPRINT is coming

Did you prepare for the week?  Short one or not, that’s the secret to success, planning out an attack.  Literally, do you have a list of prospects ready to go on Monday?  Do you have posts that will work for you and your business lined up?  This is part of the BLUEPRINT, and will be going over just that this week, Thursday @ 12:30 pm EST.  #Signup

Do you have a Facebook fan page yet?  Maybe you’ve seen others doing this already and seeing success by gaining business off of social media.  Well there is a strategy to this and I will go over the BLUEPRINT of how to set up a Facebook fan page for success.  All of what I do teaches you how to maintain it, what posts work best to drive exposure to your page, and sets you up for future marketing campaigns.  #Checkitout

Here is the link to get signed up;

The BLUEPRINT WEBINAR on THURSDAY

#SellWell

#HappyMonday

 

Monday’s Motivation – Gain Clarity

Gain clarity on what you do and what your partners do.  As funny as it sounds this happens all the time where a “partner” promotes the other person and what they promote they do really isn’t what they “do”!  Same for any and all marketing messages you put out there.  Make it clear as to what you do.  I suggest you start with #Hashtag and start branding yourself on your posts, or posts on your business page.

Many do not realize these hashtags are like SEO for Facebook.  Use them often.  And use it to gain clarity on your offerings.

What I do, just to clarify, is help serve the mortgage industry with a lending outfit that can help close more loans.  Now as an AE (Account Executive) I get paid when Broker’s and Non-Delegated correspondent clients use my company to help them close loans.  How do I differentiate myself?  I go way above the call of duty and do things that normal AE’s don’t. Here’s a list of things I do;

  1.  I help Mortgage origination offices get better at generating leads
  2.  I help Mortgage sales folk learn to sell and structure loans to help them close
  3.  I help Mortgage processors navigate the system we have and know where to go to do what inside of a loan.
  4.  I help Mortgage Lenders outsource their FHA loans to my company in order to avoid a FHA neighborhood watch percentage affecting them. (Non-Del Correspondent option)
  5.  I help Mortgage Brokers have Conventional/FHA/VA/USDA and Non-qm products as options to help close loans for their clients.

One of the biggest things as added value that I bring to the table is helping those in mortgage sales be able to source business with push and pull marketing campaigns.  If you have a facebook fan page, I help others learn to use FREE marketing and exposure techniques to gain an edge in their own market place.  Then with a specific relevancy and reach capacity I teach others to use facebook ads, or “Funnels” to run pull marketing campaigns to gain more leads.  The key is to have organic reach first, the biggest issue I see that people have is they attempt to run “funnels” without this and then don’t get the results they are looking for.

Reach out to me, I have the BLUEPRINT on how to grow leads organically first with push marketing campaigns that sets you up for success when running pull marketing campaigns.  (Funnels) #AEforhire #BestLenderRep #mortgagemarketerforhire #Mortgagetrainer #ClosemoreloanswithShawn

Weekend Call to Action – Delayed Financing

As we swing into high gear for the “purchase season” don’t forget to ask about those homes being bought ALL CASH!  You could still present a viable option to help the new homeowner’s replenish the cash they used to buy the home.  Maybe do home improvements?  #youjusthavetoask

Motivational Monday – Creating Urgency with Economic Data

It’s the first of the month, and a great time to stress urgency to get the pipeline moving.  #MondayMotivation Last week had some great news for our economy, such as the jobs report showing a lot of jobs created, the job-less claims was down, and this month is actually a typical time period where “stocks” do bad.  I don’t know the markets like some of the “Masters of the markets do” but I follow trends.  And what I would do is use this information to stress urgency to my “potential clients” to get them off the fence.   Seems to be a perfect storm for this…#SellWell

Wonderfully Whacked Out Wednesday – Campaign Switch

Ever notice how each month in the car business the “promotion” on rebates switches.  What about your mortgage business.   Do you advertise that you do everything under the sun or do you segment monthly and have marketing campaigns to deliver to your audience?  Yep, that’s the topic.  Simple yet genius.  And you should do it too!

Most Broker’s I know just ask their pillar partners about a “loan” or referral in general.  What if you for 30 days did a marketing campaign for a specific product, like a USDA loan, or properties in a certain county you called any and all Realtors there for 30 days.  I bet if you introduced yourself to enough Realtors and suggested that you know USDA loans and can help clients purchasing in such and such county near them, well you may get a referral.

At the end of any month is a great time to switch up ADVERTISING and your marketing
“mentions” on the phone to add value when you chat with one of your referral partners.  What would I do?  Well on any given month I’d pick a product, read about guidelines on that product and spread the word.  As an LO or AE.  I add value to each and every person I call on purpose.  And in my day I plan different marketing messages to be spread.  You should too.

#JUNEBLOOM – Try this with each and every “Pillar Partner” you have in the next 30 days.  Try segmenting a specific product and let that person know about it.  In fact, find a cool “nugget” about that product and spread the word!  #ShareyourSuccessStory

#SellWell #Checkitout

 

Weekend Call to Action – Realtor Survival Kit

#HappyMemorialDay – Thanks for serving if you did.  This weekend’s CALL to ACTION is all about making an impact in your local Real Estate market.  I talk to LO’s all the time that ask me, “how do I break in to the Realtors in my area”?  Or they just don’t know where to start.  I say if you’re doing mortgages you should have a Rolodex of Realtors that you network and follow up with.  Like 30 or more.  And out of that you will have eventually 7-10 Realtors that use you.  Well this is a way to stand out in the crowd, to make an impact to the local Realtors you meet and potentially have the ability to gain referrals from down the road.  WHY?  Because they REMEMBER YOU!

#RealtorSurvivalKIT #Checkitout