Gain clarity on what you do and what your partners do. As funny as it sounds this happens all the time where a “partner” promotes the other person and what they promote they do really isn’t what they “do”! Same for any and all marketing messages you put out there. Make it clear as to what you do. I suggest you start with #Hashtag and start branding yourself on your posts, or posts on your business page.
Many do not realize these hashtags are like SEO for Facebook. Use them often. And use it to gain clarity on your offerings.
What I do, just to clarify, is help serve the mortgage industry with a lending outfit that can help close more loans. Now as an AE (Account Executive) I get paid when Broker’s and Non-Delegated correspondent clients use my company to help them close loans. How do I differentiate myself? I go way above the call of duty and do things that normal AE’s don’t. Here’s a list of things I do;
- I help Mortgage origination offices get better at generating leads
- I help Mortgage sales folk learn to sell and structure loans to help them close
- I help Mortgage processors navigate the system we have and know where to go to do what inside of a loan.
- I help Mortgage Lenders outsource their FHA loans to my company in order to avoid a FHA neighborhood watch percentage affecting them. (Non-Del Correspondent option)
- I help Mortgage Brokers have Conventional/FHA/VA/USDA and Non-qm products as options to help close loans for their clients.
One of the biggest things as added value that I bring to the table is helping those in mortgage sales be able to source business with push and pull marketing campaigns. If you have a facebook fan page, I help others learn to use FREE marketing and exposure techniques to gain an edge in their own market place. Then with a specific relevancy and reach capacity I teach others to use facebook ads, or “Funnels” to run pull marketing campaigns to gain more leads. The key is to have organic reach first, the biggest issue I see that people have is they attempt to run “funnels” without this and then don’t get the results they are looking for.
Reach out to me, I have the BLUEPRINT on how to grow leads organically first with push marketing campaigns that sets you up for success when running pull marketing campaigns. (Funnels) #AEforhire #BestLenderRep #mortgagemarketerforhire #Mortgagetrainer #ClosemoreloanswithShawn