Tag Archives: Mortgage Marketing

Monday’s Motivation – “I have a dream”

#MondaysMotivation – “I have a dream”! – A dream that impacts many business owners Nationwide, and Loan Officers far and near, with service to help them close more loans, gain more pillar partners, and get more leads! A dream that grows someones pipeline, and a business plan that double’s the impact! Yep I have a dream.  A dream that in every valley, and every mountain top across the country, will be exposed to funnels! A marketing dream, to increase the chances of owning a piece of the American Dream all across our great Nation.  Let Mortgage Marketing Freedom Ring! Let it ring, let it ring.  I have a dream to let mortgage marketing freedom ring, I commit to helping my business partners learn to perfect a marketing strategy that helps them preserve and offer the American Dream.  I commit to helping Mortgage Marketing Freedom Ring! Let it ring! When a new lead is input, let it ring, when a email drip campaign begins, let it ring when we help Pillar partners source business.  Let freedom ring to Mortgage Marketing when new referral sources are added.  Let Mortgage Marketing Freedom ring! Thank God Almighty, Let freedom ring!

Ha ha, I had to be fun and entertaining, while placing light to a little source of business.  This is what marketing’s about, and it’s fun.  If you didn’t laugh at least once, don’t bother filling in the form.  I make this mortgage stuff fun, and am a great Account Executive with a fantastic support staff.  I always place myself in the position that most impact my clients.  With great rates, speedy turn times (1 day right now fyi) and a product mix that can supplement where some other lenders have overlays.

If you’ve had a dream, of a responsive AE that can get stuff done and push a file if needed I’d like to connect! If you have a dream to obtain a lender that help you where some others have overlays, I’d like to connect! If you have a dream of learning social media but don’t know where to start (in my network or not) I’d like to connect! If you have a dream of helping more homeowners in 2018, I’d like to connect to help you develop a plan to do just that! I have a dream to help you make Mortgage Marketing Freedom ring! 🙂

Click below, let’s work together

Thrive Thursday – Don’t shut down, advertise up!

#ThriveThursday – Don’t shut down, advertise up! There is SOOOO much business out there to be had it’s not even funny.  It seems to me that the real numbers don’t lie.  While exec’s are looking at what they think is the total “volume” of application numbers, they don’t look at the numbers of population.  More and more people turn 18 every day.  That’s the legal age to sign a contract.  There’s more people in our population eligible to buy a home than ever before.  Yet, companies are shutting their doors or stopping operations, I would assume because it’s not profitable??  hmmm.

To bad to hear about US Bank exiting wholesale, I hear they were a go-to lender for big loans too.  (Jumbo program was nice I hear)  I don’t know much about them, other than reflecting 24 hours after their announcement, I wish I knew some exec’s there.  I wish I could’ve helped their wholesale stay in business.  Funny to say out loud, but in many ways I know I can be a difference maker at any company I am at.  In reality, you should too.  Have that confidence, and ADVERTISE UP! No joke, there’s clients of mine that have doubled their business in the last two months with my BLUEPRINT to help them advertise on social media.

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It doesn’t matter if you do advertising organically or you use paid advertising.  The goal is to get your messages out there! This is marketing 101.  I don’t know about you, but if I owned a big mortgage company already running, I wouldn’t want to shut down a segment or operations part, I would look to make it profitable.  There is so much business out there to be had, it’s not even funny.  And no one person or company dominates the market in any one area.  Personally, I am here to help you!  Do not give up, reach out to me.  I will teach you how to set up a business page, and then hold your hand and teach you the tricks to push and pull your messages FREE on Facebook.  That way you will have a shoot at gaining FREE leads.  Which can be a stepping stone to help you increase your referral network, and eventually get into paid ads if you wanted.  No doubt about it, this stuff works like a charm.  If your not onto social selling yet, you are absolutely missing the boat.  Here is the link to start your training and BLUEPRINT class with me personally to hold your hand and show you how to do this.  Your not alone – CLICK HERE

On a personal note, I could help a wholesale lender increase their market share by teaching the TPO partners how to advertise on social media.  By helping someone step up their social selling game you will gain business!  Hands over fist.  I could do that to a retail group and help the LO’s increase their business as well.  Heck I might just get a license hang my hat and kill it myself.  My goal in 2018 is to help some company that wants to grow leaps and bounds.  INTERESTED?  Reach out to me.  – Let’s chat! Let’s build a company together, don’t shut down, ADVERTISE UP!!  #SELLWELL

Thankful Thursday – No video, straight check-up time!

#ThankfulThursday – No video sorry! LOL.. I like switching it up from time to time.  You know this is how you gain exposure as well.  Today is social media Thursday.  My buddy whom owns a brokerage does the best out there for his LO’s.  I see nothing like it from anyone else.  He actually has a group for his LO’s and he posts tools and resources to help that team.  He is a great broker in Michigan that I have in my network.

I am thankful to have partners that help other people with the same passion I do for others building their business.  I am thankful for my existing partners and sometimes wish more were “action takers”.  But there’s a rhyme and reason to everyone’s beat.  Some just have more GRIT than others.  If you have GRIT, you have to consistently be pushing yourself.  You ask how can I, not why should it.  You attempt to get out of your comfort zone and help yourself grow daily.  GRIT is the secret ingredient to the successful.  No doubt about it.  There are studies now on students that display the most GRIT seem to get the furthest out of life.

I am extremely thankful for all my experiences, the companies I’ve worked for and the surroundings I have enclosed myself with.  It is through these, that my drive for satisfaction really probably won’t ever be 100% complete.  I will always want more.  It is my Dad that helped me develop my work ethic and dedication to take a consultative approach to continuous improvement.  It’s my mother that I get my true passion for helping others from.  🙂

My point today is to help you expand your why, your level of GRIT and your want to achieve more.  That need for achievement drives me big time.  And I am only beginning.  Today I encourage you to try this, post a version of this on your own business page or wall on social media;  Social Media Thursday post;  ♥ it.

Copy Paste Post – Reword if needed;

You know, I talk to people all the time about Real Estate, buying a new home, fixing their credit or acquiring investment properties.  ONE thing that really bothers me is when people are clearly not in the right mortgage to help them get to their financial goals.

You see a mortgage is a wealth vehicle. It’s actually an investment vehicle to help you achieve your financial goals.  Assuming your in the right one, it can compliment and be custom tailored to help you reach your life’s goals.  Weather that’s to take money and invest in a business, or send your kids to college.  Or even pay for your daughters wedding.

Right now, is a perfect time to get a mortgage check-up to see how you are leveraging your wealth vehicle and equity to help you achieve your life’s goals.  Everyone is different.  And just like a doctor recommends you getting yearly check ups, I suggest the same for your credit, mortgage and equity situation.  It’s a perfect time to see how you could lower your overall debt situation perhaps, or just plan for the unexpected.

I have set some time aside over the next week with holiday’s fast approaching to help others at least look into it.  FREE, and of course you get my expertise to advise if there’s a way to help you generate more wealth in 2018.  It takes less than 15 minutes and I invite you to reach out to me personally.  You don’t even need to like this post, just message me privately if needed.

Just like a doctor my role is to make sure everything is in working order!  Reach out to me, it may just be the best thing you did in a long time! 🙂

Signed the #kickbuttLO that you are!

Post this and grow.  Or a version of your own.  No matter what, My GRIT to help is deep and would welcome each and everyone of you the ability to work with me as well.  I am always looking for ACTION TAKERS whom want a great rep to help them grow their business.  #FillinBELOW ↓

 

Monday Motivation – 10 New LO’s

#MondayMotivation – 10 New LO’s to do the BLUEPRINT this week.  That’s what I’m looking for! I got an awesome testimonial on Friday and more are on the way!  The success stories are pouring in.  I had one Broker partner double their fan page likes and engagement in 1 week.  Another gained 17 leads in his first week.  The BLUEPRINT not only works, it’s teaching LO’s to LEVEL-UP!

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With a slower time going on for most, the LO’s that make strides are the one’s developing new relationships now.  What better way to start a new relationship with a RE Agent than giving them a lead.  You become an authority that way.  And your not begging for business.  You come with business setting yourself up for success.  Now’s the time to network for next year.  Many in this industry “wind down” around the Holiday’s and don’t return to work until mid January.

What the BLUEPRINT can do for you is help you start using social selling in your daily routine and help you start networking like never before.  As a result you will learn to drive leads to your page organically! Yep, FREE LEADS ANYONE?  This is not rocket science but rather just work like you would do with going to RE Agents, but without leaving your office.

More importantly what the BLUEPRINT can do for you is help you develop the fan page relevancy that you can use to rippen your page for paid ads, that’s where you get leads hands over fist!  But no matter what there is no “set it and forget it” in being a king at lead generation.  If you want to dominate your local area, you have to put in the work.  Let the BLUEPRINT show you a step by step guide on how to do just this.

Get the BLUEPRINT here

Thursday Thoughts – Leverage of Social Media is a must!

#ThursdayThoughts – The leveraging of social media presence and advertising is a must in 2018! The odd part about it is so many still do not do this properly.  Or are not doing it at all.  I could even turn on a faucet of leads for the LO’s at my company.

Not everyone understands that marketing is a fine art, and attracting the masses with a message is as good as the medium itself.  At one point news papers used to be a go to medium because people read them, and your message was “seen”.  Radio is still a viable medium and it can help your messages be heard.  I believe radio is stronger than TV in some cents.  Unless your advertising on a major network for television at prime time advertising, the so called bang for your buck is gone there.  Radio will give you higher ROI for marketing dollars in most cases.  But in the last decade a shift became prevalent with social media users and the ability to have a message seen.  Now, on Facebook, Instagram, LinkedIn, Twitter these are all the new mediums.

And guess what? They are TV!  More people “watch” and “read” posts than watch a television in their living room.  People will “watch” a screen that’s a fraction of the size of a TV, while sitting next to a 55 inch flat screen and not see what’s playing on it.  People get to engage and comment their opinions and beliefs creating the best form of interaction any advertiser can get.  Yet some still haven’t shifted their focus or medium concentration.  Heck just five short years ago, websites were “hot”.  Google ad words was still relevant and how you ranked on a website was important.  Not any more.  Websites are still relevant in a way, but they are dying slowly.  Especially if they are not a true “landing page” designed to capture the audience, book an order or an appointment for example.

Funny thing is, I’ve been told multiple times by other’s, “I see you on TV all the time”.. I ♥ your videos! Blushing of course I love to do them.  And aim to add quick value to the mortgage broker world.  But now it’s gone beyond that, and my ‘marketing tips’ and tricks are seen as viable worldwide in almost any industry.

I have surrounded myself with the pro’s that offer the management of the Facebook advertising that can turn on faucets of leads for anyone.  The power of social media is real, and weather you learn to do it organically or jump into paid advertising, the results will net better ROI than most other mediums now.  Why aren’t you taking advantage?

#ThursdaysThoughts – Last thoughts on the matter, if you’re not using Facebook as a business, and it’s all friends and family still, you’re doing it wrong.  Especially if your in sales.  Change the way you view social media and change your sales game up.  If you want help, I have the gateway to turning the faucet of leads on! I offer done for you solutions for any sales team in any industry at this point, to take advantage of Facebook Marketing.  Click below ↓ #SellWell

Ready to explode your sales? CLICK HERE

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Two for Tuesday – Creating Omni-presence & differentiation!

#TwoforTuesday – Time for a great Article to shine in the feed.  Something that gets you going and helps you think of the next best way to gain business.  How to set yourself apart from others.  This is what it’s about.  1. – Creating Omni-presence in your market place so you are seen as a go to person, and 2, – Differentiating and adding value that your competition does not!  This is what can help you stand out from the crowd and be the preferred LO for your agents.

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  1. Creating Omni-Presence in any field is easy now days, it’s all about how many “see” your messages, engage, or often times scroll by, but they saw your advertisement.  – Yep I’m talking social media again, and many see my posts daily and read it, take tips, guidelines etc, and I am looked at as an industry go to guy.  You can too for your local area.  One of the most advantageous ways to do is this by having a Facebook fan page that you use to “promote” your referral partners.  You can pull a post from that Realtors page, or tag the realtor in the post, or better yet give them a raving review.  The more you do these things the more opportunity you have for exposure.  Syndication is key!  And what I mean is get other “people” to interact with your posts, even ask them straight up to do so.  Create that Omni-presence over time by being CONSISTENT, and add value and content others can use.  VIDEO is a big way to do this.  But even just posts with pictures and growth in your exposure in many areas can help others “SEE YOUR NAME ALL OVER THE PLACE”.  And when that happens, you gain authority, you gain that Omni-presence your looking for.  It doesn’t take much to be honest, it just takes time, and persistent adding of value.  It has nothing to do with like’s or comments, and has to do with how many times people see your messages.

I teach tricks to do just this, and show others how to use a Fan Page for marketing purposes to gain FREE leads.  I also show others whom want to run paid ads the most effective and efficient way to do it.  (A done for you solution!) #hitmeup Click here to get the BLUEPRINT

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2. Making an impact in your market can start with differentiation between you and the “other guy”!  I offer something from my wholesale sales channel that can help you LO’s stand out!  It’s a way to offer a client Down Payment Protection and can help you be unique with your marketing as you see the yard sign above.  Just this alone could drive traffic to see a home for the purpose of those interested in protecting their investment.  What’s funny actually if you think about it in the mortgage industry is there is protection for the seller in contracts, protection to the buyer on the home with a warranty, legal signage and other contract law all designed to protect something involved with a mortgage transaction…. All but one thing is protected in the current market place, THE DOWN PAYMENT the buyer/borrower brings to the table!!  Now you have a solution that can help you STAND OUT IN THE CROWD and protect a borrowers down payment on a home.  If the houses value drops in the relative area within 7 years of purchase and they are moving, the down payment is protected!!  Check out these FACTS:

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Millennial’s will be driving the market’s of many things to come in the future.  Much like the Baby boomer generation did.  Here’s some additional speculation;

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The average person is not staying in the same home 30 years now days.  They are moving or doing some additional transaction with a 3-7 year time frame typically.  More and more are moving in this window, due to increase family size or new job for example.  This is just one way to differentiate and those that partner with me can offer this to your clients.  Hit me up, I can show you how to do both, add a ton of value to your network and STAND OUT with products no one else has.  (and there’s a big need).

#SellWell – I’m here to help on many levels 🙂

 

Weekend Call to Action – Pillar Partner Pages

#WeekendCalltoAction – I bet you have a few Realtors you may network with, but what about Insurance agents?  What about CPA’s? Builders perhaps?  Do you have a go to credit repair guy?  How about a divorce attorney you network with?  Yep, I figured you may have heard of this before, but you still don’t have 10 other people besides RE Agents sending you leads?

Here’s the #CalltoAction – Use social media to help yourself network and start to engage with the best in your area.  This weekend look up Builders, and search by pages on Facebook.  Do the same with other potential referral partners.  Insurance agents are a great one.  In fact, let me ask, what would you as a LO look for in insurance agent referral partners?  (leads?) That might not be the best two way street, but you may be able to get more knowledge on homes and what to help your client to look out for.  I know RE Agents get some of their knowledge from the insurance agents.  Why not go to the source for value, and in turn send them a lead.

My point is there is other reasons besides leads in general to network with a partner that can add value to your client in the process of buying a home.  Heck who knows that insurance agent could make your DTI work with a lower premium on a refi too!  (there’s always that one deal).  So use social media, LinkedIn, Facebook etc, and look up the prominent social presence of the top guys/gals in your area.  You can use a fan page/business page to network with to help you actually get in the door.  You don’t need to know them upfront.

Remember this, perception is reality.  And when someone starts to see your name on likes and comments, over time you get to “know” that person.  In fact, about 8 times is the lucky number.  So all you need to do is engage with someone 8 times on social media and you could potentially have the ability to turn a cold call into a warm one.

#SELLWELL

WAIT – SHARE INTERACT LIKE REPEAT!!!!  🙂

Also feel free to comment below, what are you looking for in an insurance agent?

I have the BLUEPRINT to help you.  #Checkitout

Thursday’s Truth’s – A Plan backed by ACTION!

#ThursdaysTruths – Many say they want success, few do what it takes to get there!  There is definitely a shortage of action takers out there.  I talk to people all the time that are “slow” or so they say, but yet when presented a plan to get more done, less take action than you would think.  I believe the true reasoning behind this is discipline, planning and knowing how to take massive action.  Today I will detail that for you.

First, write down your goals, then make a list of small activities as steps to help you get there.  Then plan out specific time blocks daily to do those activities.  Put the plan of attack right on your desk so you see it every day.  Then take massive action!  Yes, you have to do work! #whataconcept While funny, it’s the moral of the story, many dream, but most don’t act on them.

Brought to you by our sponsors this week, Perfect LO! #Checkthemout

#SellWell

If your SLOW in business I have the BLUEPRINT to help you obtain more leads and opportunities to grow your business!  The BLUEPRINT for LEADS

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Weekend Call to Action – Diversify pillar partners!

#TGIF The Grind Includes Friday!  Weekend Call to Action this week is simple.  Make a fan page if you don’t have one.  State on your personal Facebook that your a LO or Mortgage Broker! Make it easy for others to know what you do!  And then use your own list of connections to start a list of people to connect with, reach out to, like their page, engage with, comment on, private message to…I think you get the point.  It all starts with you looking.  #CalltoAction #SellWell #TheBLUEPRINT

For those of you that Broker home loans, or are a LO struggling.  I can help.  Even with Banks, and Credit Unions to help their lending team alleviate risk with underwriting.  I help others close more home loans across the US!  I offer an array of products from FHA/VA/USDA/ Conventional / Jumbo and even NON-QM to offer your clients.  Fill in the form below!

For those of you LO’s that are struggling and need help finding a way to gain more referrals and deals to work.  I have theBLUEPRINT for you!  A way to leverage social media and set yourself up for ORGANIC FREE exposure to gain more leads and do more loans.  Check it out here; TheBLUEPRINT is here!

Thursdays Trick – Home warranty value add!

#ThursdaysTrick – Here’s another trick for Thursday to add more value to your clients and referral sources.  #Checkitout

#SellWell