Tag Archives: Mortgage Company

Weekend Call to Action – 50 Ways to Generate Business!

Want to increase your cash flow$$$$?

I spend time going over business marketing plans my “Broker owners” who want to step up their game all the time.. The main thing those successful in leadership do with LO’s is similar to what I do.  WE ACTUALLY GIVE OUT IDEAS TO HELP LO’s DRUM UP BUSINESS.  The going get’s tough on a referral based business from time to time, and the LO’s that come to me in a slow moment have done ONE or multiple ideas of the 50+ ways to drum up business below.  IT WORKS> If you’re a small shop or big, you should have some “marketing plan” in place to take advantage of several of these on the list.

Weekend Call to action = Ways to generate leads! Find one or two below and implement some idea that helps you drum up business.

Most LO’s are commission driven, which means you are your own business. Get marketing some way to allow you to transition from making calls to receiving calls. The most important system to establish in any business is any lead generation marketing system. Without exposure there is no customers, without customers there is no business. So I challenge you to attempt an angle that is here.  There is no shortage of ways to generate leads. I suggest that you pick only two or three of them to begin with, then once you have a solid pillar partner you work on the next one.  Here’s over 50+ ideas to drum up a mortgage.

  1. Real Estate Pillar referral partners.  – Ton’s of ideas on how to market Realtor’s and develop lasting relationships. Reach out to me I can give you at least 10 more ideas in this segment, from hosting lunch and learns, to visiting open houses.
  2. Offer Specialty Financing- Market special programs on Flyers or print ads, or on social media.  But key here is segmentation.  Like a VA campaign, or a specialty product like a construction loan or 203k for example.  When you niche market you can gain a lot of exposure.
  3. Help Realtors market their listings– Pre qualify the realtors buyers by using programs like listingbooster.com or http://www.singlepropertysites.com. *BIG ONE – This is major JUICE and for those that “get it” on social media are helping their pillar partners drum up leads.  (hint doesn’t have to be just RE Agents)
  4. Accountants and CPA Firms: They have clients who are buying or selling a home or need a cash-out refinance.  Just don’t call them in April.  If you’re all referrals and don’t buy leads, you should have a marketing campaign strategy to reach out to “different pillar partners” at different TIMES of the year.  (October is for this)
  5. Advertising: Never stop. Use simple ads with a unique headline; for example, “Don’t sell your home until you get pre-approved for another one.” Print ads can be every where, even digitally now on social media.  I am a fan of always having multiple mediums to advertise on, Radio, print, and social are the top one’s for sure.  I’d spend time learning social if I was you.  (hint I have the BLUEPRINT that can teach you to the basics of driving traffic FREE to your fan page – The BLUEPRINT social media training workshop
  6. Apartment Complexes: Buy mailing lists (www.ApartmentToolKit.com) and send postcards on a regular basis. Heck I would go there and find some pin up board in the laundry room and post up a flyer or a business card at all the local apt complexes around me.  – Do some leg movement here.  Partner with them.
  7. Attorneys: Attorneys know when people need money, often to pay their fees. Not just probate but divorce, family law and real estate attorneys. Divorce attorney’s are hot right now.  More divorces are filed during holiday time than any other time of year, call them now, more than likely anything filed 6 months ago is rip to be a lead for you. So here we are in Jan, did you reach out to a divorce attorney yet?  No, make a list and reach out next week.  Thank me in six months.
  8. Auctions: There are a ton of “cash only” that need Delayed financing right away.  This is a great way to segment and can be a great source to follow up and gain referrals with.
  9. Apparel with Logos: Hats, T-shirts, golf shirts and handbags—I’ve talked with a ton of LOs who got leads while standing in line at the grocery store. – Are you branding your brand?  At closing how many of you Mortgage Companies are giving the client a white glove treatment.  Do they any goodies they leave with?
  10. Blogs: Check out blog spots to social networking where top real estate agents blog. Connect with them.  Some have them, but rarely do I see them shine.  Do you advertise on LinkedIn like I do when you post?  Do you post a video like me?  Do you have banners or ways to actually drive “revenue” from this outlet?  Oh yeah I just said that – and Blogging can be lucrative enough to create a pot of extra cash you give back to your sales force for contests even.  But as an LO, you can use it to drive exposure and post on multiple platforms all at once.
  11. Business Cards: Use different ones with different messages on the back: one for sellers, one for buyers, one for professionals (banker, attorney, CPA).  Look if you haven’t heard of a virtual business card yet, look into it.  As an LO, if you give someone a business card you would want to know when they are thinking about you (or your rate) and call them when they are “hot”.  This is what they do.
  12. Builders Models: Stop by and leave your financing flyers. – You know builders are on social, they do have models and from a financing standpoint, many LO’s just think they have their own lender.  Well guess what, they want you to stop by.  Most builders I talk too only do the whole “preferred lender” thing because no other LO’s stop by.  They actually have a LACK of options and don’t speak up.
  13. Carpet Cleaners: Many of their customers are getting ready to sell their home. Great to network with carpet cleaners to offer an incentive to start the deal… hint hint.  What’s funny is this is part of the while glove experience I am talking about! Partner with movers and carpet cleaners too, not just RE Agents, think outside the box.  Being creative is what will gain you results.
  14. Classified Ads: Great place online and in newspaper to see FSBO and call them. What you thought RE Agents are the only ones to call expired listings?  Or FSBO homes.  Funny thing is, in a short as 10 calls I bet you can find one person interested in cash out that might have the equity.
  15. Credit Repair Agencies and Counselors: Ask them to refer clients to you who have gotten their credit scores in order and are ready to buy a home. WHAT? You don’t have a corporate go to credit repair company?  You should.  And they are a great referral source for mortgage LO’s.  Many forget about them.
  16. Direct Mail: Target a couple of subdivisions and regularly send out mortgage information using the good old U.S. Post Office. – If your creative, and have good ad copy, there’s no reason why you couldn’t see a decent ROI from a mail campaign.  – It’s not completely dead, and with the right targeting it can drive results.  (FYI- stay away from VA mailers, this is overkilled)
  17. Door Hangers: Door to door blitz anyone? – How about a community give back event or a barn raising.  Or habitat for humanity home build your team takes part in and then blitz’s the nearby neighborhood? – Just outside the box thinking.
  18. Estate Sales: Attend with your real estate agent and see if they need the property listed or have a relative who wants to buy the home.  – These happen every weekend, are you in tune>
  19. Expired Listings: Offer to call expired listings for the real estate agent. – Depends on how hungry you are, you could actually make calls to help a RE Agent.  Just stay in your lane, (keep your license in mind).
  20. Facebook/LinkedIn: There is a great way to drum up business on FB now and have leads come to you.  – Want a full done for you solution custom tailored with a CRM and 6 month email drip campaign all built in.  Yep turn on the robots yourself and sit back and call the leads that come flowing in.  Done 4 you Facebook marketing funnel solutions
  21. Family Members: Explain what you do and ask for referrals. Put them on your mailing or email list and keep them updated on what’s happening in the real estate market and with interest rates. – We are told to do in the beginning, however rarely a LO goes back to their “family” and really push the matter.  When was the last time you reached out to your uncle and let him know what you do?
  22. Farm an Area: Become the local neighborhood expert. – Literally, either segment in like a USDA area (farm area) or just know the local area enough to be marketing as the expert.  (Grocery stores should be added to this list – Have you ever seen a RE Agents face on a bus, or a bench, or a grocery store shopping cart?)
  23. Flyers: Cut your cost in half, print two to a page and distribute at shopping centers, Wal-Mart, Home Depot and malls. Put on car windshields, heck hang them at your local convenience store.  – There are some wholesale lenders that provide broker’s these.  I encourage it, and helped create them in my day, and I have a ton of ideas you can actually use these for, hit me up. (see end of article)
  24. Friends: They know who will be buying or selling a home this year. Heck when was the last time you called your HS class mates. – Facebook and social selling is where it’s at.  If you’re not “checking in” to your business page at least once a week you are missing out!
  25. FSBO Sellers: Offer to pre-approve them before they sell their home. It’s also a good way to refer listings to your real estate agents if the FSBO seller gets tired of trying to sell it himself. – Again this is gold, and I’d be on the look out for those you drive by as well.
  26. Garage Sales: Is there a for sale sign in the front yard?  Do they need a mortgage? – Ha, GOLD here.  You know there are more garage sale groups on facebook than any other type of group.  How many in your area are you in?
  27. Hair Salons: Lots of talking going on. You can ask your hair dresser to refer you and give him/her a stack of business cards to distribute. Great place for a flyer.  You kidding me, one of my best TX broker’s owns a salon, and she gains all her business from just shop talk.
  28. Homebuilders: Find out what they are looking for in a lender and see if they will refer business to you. Network, Network, Network. Ummm did I say network.
  29. HUD Foreclosures: Link to HUD’s website (http://portal.hud.gov/hudportal/HUD?src=/topics/homes_for_sale) and regularly email the list to your client and Realtor database. – Inside tip, check your state regulation, but an LO can absolutely advertise in many states the HUD foreclosures. (certain disclosure and or state jargon needed look it up)
  30. Internet: Check Craigslist and FSBO websites and offer to pre-approve seller for a mortgage. Even Rent to own sites or Zillow, to Trulia a great way to even “co-brand” with RE Agents. – Not just co branding, but actually sourcing leads that want a house.  Yep, another funnel system, do you see a trend yet?  Complete done for you option for this type of ad copy.  And done by one of the pro’s – Buyer/Seller lead Funnel Campaign
  31. Insurance Agents: You can also refer your clients to them who need to buy homeowner’s insurance. I think you’re beginning to see that I suggest you expand your referral network beyond just RE Agents.  Insurance agents are a great source of referrals, and apart of your “White Glove” treatment.
  32. Large Employers: This is where setting up a corporate benefits program can help you get your foot in the door by offering exclusive savings to their employees. – Mentioned in the video, and I think its super hot.  Many don’t do this from a mass perspective.  If you’re in small town USA and half the town works at that one manufacturing plant I would be all over this.
  33. Lenders: Bank and credit union loan officers may not be able to offer the same mortgage programs as you do. They are also a great resource for loans that you cannot do. – UMMM – Yeah, I hear of Broker’s that gain deals from Wells guys all the time that they can’t do.  Got a person to send your turn downs too? (mind RESPA and do the right thing peeps)
  34. Lists: You can buy lists for pretty much anything: neighborhoods, properties with no mortgage, mortgages older than five years, etc. – While this is older and not as viable I don’t think, what is GOLDEN now days is “internet cookies” you see INFORMATION is the new gold rush.  You can buy lists that target those that may be looking based on behaviors now, and they may not have filled in a form yet.  If they looked up “mortgage rates” you can find out.
  35. Magnetic Car Signs and Wraps: While this might cost you thousands of dollars, it’s a great way to advertise. I know a loan officer who gets calls on her cell phone from people waiting in traffic behind her. – One of my best brokers in Cali has his shops smart car wrapped.  It’s awesome.
  36. Market Bulletin Boards: Grocery stores, coffee shops, restaurants, gas stations, even apartment complexes have pin up boards in common laundry areas for example. – Again these are everywhere, hardware stores have them too.
  37. Military Transfers: Check out military bases for those needing to sell and buy off-base housing.  Heck go to the base and do a presentation for all Vets on their VA home loan benefits. – If you’re in an area that is near a VA base I would suggest you stop by, offer to do a presentation on VA home loan benefits etc.  This is a huge segmentation niche I would suggest you jump into.
  38. Neighborhood Newsletters: Create them or bring a fresh zing on an article to life with a small published article. – I pay a HOA, and I get a news letter in the mail, and you know what I looked at the back and saw who advertised before I threw it away.  – Maybe your ad could be eye catching enough.  FYI. CHURCHES have programs like this handed out every week.  Some don’t charge to advertise.
  39. Networking: This would include LBN/BNI groups, clubs you belong to, the church you attend, PTA, etc. There are groups in every county that meet super early in the am and refer business to each other.  Get involved in some business networking group. Chamber of Commerce in your area meeting? Join these events.  And go for the long term, they pay off big time. (Local Business Networking – look it up)
  40. Pens: Buy cheap ones and leave them everywhere with your logo on it. – Do you have some leave behind that has your name on it that you leave all over the place? These are great ideas!
  41. Public Speaking: Offer to speak at Rotary, Lions and Kiwanis clubs, Realtor meetings and builder associations. Prepare a bio and a short description of your topic and what people will learn from your presentation. – I’d go a step further and get into a VFW hall or something and do a presentation on VA home loan benefits.  – Just a thought.
  42. Radio Ads or Host a Show: It’s not as expensive as you think to host your own radio show. Invite real estate agents, appraisers, home inspectors, insurance agents and interview them. Then post the audio recording of your show on your website or social media.  I had another one of my broker’s sponsor a concert with the goo-goo dolls and it was a hit.  They got to be on the radio, go to the show, meet the band and got a TON of leads.  Are you thinking outside the box?
  43. Real Estate Investors: Know the underwriting rules for non-owner-occupied home purchases. Join RE investor clubs. Let real estate agents know that you specialize in this niche.  If you have a construction loan of any type to market I would be all over groups that have my target audience in it.  Just me “typing” out loud.  lol
  44. Referrals: Don’t “ask for referrals” but say this instead—“If you know of anyone buying a home or who mentions the word ‘mortgage,’ would you mention my name and phone number?” – Funny thing is referrals come from testimonials, and if I was you, I’d be attempting to get a review online every chance I could get.
  45. Relocations: Get in touch with relocation companies or local companies who move their employees around a lot. – Again if you think outside the box, there’s tons of leads here.
  46. Rent with an Option to Own Deals: Educate real estate agents on the underwriting rules regarding “rent with option to own” and tell them you’ll prequal them so when ready to buy, they will be qualified. – You could even talk to a landlord about putting renters in a land contract to help him be bought out 12 months down the road.  I call it property planning.
  47. Property Managers: They usually manage rental homes for investors. They know who is moving and can often refer the investor to refinance their homes. Even land contract companies can be a great target too. – Again referral network expansion.
  48. Seminars: One size does not fit all. Think about holding “niche” seminars: first-time buyers, women only, buying investment property, refinancing your home, new construction, FSBO seminars. – Somewhat overkilled but still viable with certain niche marketing.  I’d go after the niche’ stuff.
  49. Testimonials: Ask for them on a regular basis. At closing is a good time to ask them to write a little testimonial for you. Post them on your social media pages and website. – Fan page marketing anyone? When was the last time you had someone post one of these on your fan page?
  50. Title Companies: Not all transactions close like they are supposed to. Let the title companies know you can help if the deal does not close.  What about ask them for a list of homes bought in the last 3 months with no mortgage, and all cash.  You can call them and ask if they want to do any improvements and can help them with a special “delayed financing” loan. – I think often times title companies are forgot about because their “service” is used in all loans.  When was the last time you had this conversation with your title rep?
  51. TV: Cable companies may offer community service spots for free. – Just a thought.
  52. Websites: The National Association of Realtor’s states that over 85% of people search the Internet for information about you before they decide to do business with you. Get your bio out there and state how you can help them get a mortgage. Every Mortgage company should have some website now days in my opinion. Now market it.  If you do not have some landing page or website, I network with lender home page, a great company to help you get a viable website with calculators and the whole nine to become more social media prevalent. See the banner on the far left of website. 🙂

Hope this ignites a fire, on ideas to drum up loans with little overhead.  The rest is just taking action.  I have a ton of ideas and can give specific examples of real life stories on about each one of these.  WEEKEND CALL TO ACTION OFFER: For a free strategy session next week PM me.  I can help create a tailored marketing plan people typically pay for with your team.  Sell Well – Juiceman.

Thursdays Thoughts – Testimonials and Culture

#ThursdaysThoughts – Are you working with a company that has an awesome culture?  Are the walls painted orange, yellow or blue?  Do you have motivational quotes or some mission statement that is often heard in the meetings.  How about any type of community events?  Do you do those?

You see now days people don’t want to work with just a “company” they want to work with “PEOPLE” that they know like and trust, more than ever.  And expressing your people centric focus internally with culture is a great idea to share.  People want to hear these stories.  Same with testimonials.  When was the last time you gained a testimonial on any social page and shared it on your personal profile.  Or perhaps make light of it in any way shape or form?

Again it’s the “fact” that facts tell, stories sell.  And I encourage you to embrace your company culture if you have one, and tell others about it.  Get testimonials and share stories of how you impacted someone’s life.  This is a difference maker and will be what creates more reach for you than saying you have the programs or lowest rate.

I embrace all of this and would love to show you how as well.  I teach social selling in a whole new way to those LO’s that want to level up their game.  Hit me up personally today, you’ll be glad you did come purchase season.

#SellWell

TGIF – 1003 Commonly asked ?’s

#TGIF – The Grind Includes Friday (everyday for me) 🙂 – Very frequently I am asked about rules of the 1003, and wanted to drop two commonly asked questions as guides today.  Number 1, the 1003 is going to changed, yep you’re going to have to learn a new one! But not until 2019.  So you still have 1 more year with the current version of the URLA.  So good news there.  Number 2, the most commonly asked question I get asked is about the work history.  Most get confused about the rules for using income, and how to fill out the 1003.  Let me clarify. – You need to detail a 2 year housing and a 2 year work history on the 1003.  It’s as simple as that.  If they have only worked at their current job for 30 days, just keep asking the client “where did you work prior to that?”.  Make sure you detail 2 years as a history of working.  Now high school does NOT count, but trade schools and college do.  If there is more than 30 day job gap all you need to do is get a letter of explanation from the client (loe/lox).  Simple.  Number 3, the rule of 5.  I love this rule.  And many do not know it.  So here’s a cheat sheet to refer too.  Commission, bonus, over-time, self-employed or working two jobs are the 5 things in this rule.  And really you only need a TWO YEAR HISTORY OF WORKING TWO JOBS AT THE SAME TIME!  The rest of the rule of 5 you only need a 1 year history of doing.  With exception of being self employed and actually working in the same field for 2 years or more, but you can be self employed for 1 year only and do a home loan.

Better yet, you can use our #SponsoroftheWeek PERFECT LO to help you take an accurate 1003 from the start!  #SellWell

I’m growing again and today calling Broker’s I do NOT know at all.  If you watch this, share it with a fellow Broker or Bank that could use a great Account Executive to help them close more loans and gain more business!  #FilloutBelow

Wisdom Wednesday – Plan Do Check Act

#WisdomWednesday – Plan Do Check Act, in every aspect of your business.  Where you communicate should be checked, (is it the best medium) how you advertise, to when you strike for the sale, is there automated follow up, to the actual client/customer experience.  Enhance and upgrade your game if you want to grow.  There is no other way around it.  My advice, do some planning and make a plan of attack.  Then take MASSIVE ACTION, and do a lot of DOING.  Then go back and assess/check your results, then optimize and change based on the NEW FOUND INFORMATION!  Know what works best.  What works well in one corner of the country may not work well in another.  The idea is to grow, and you can’t grow without #CHANGE.  The best way to know what to do is to analyze what’s working and what’s not.  Where you gain feedback from complaints to common dropped balls.  Assessing your performance even your HR does yearly.  Who’s got one of those coming up??

In order to THRIVE and really grow in sales you must always be DOING a lot of DOING, and then change up what works and what doesn’t.  RE TARGET your own sales strategy, your own method to your madness.  Make efforts to stick your neck out there and then realign with what works and what doesn’t.  That’s how you grow.  PLAN DO CHECK ACT! Remember that.

#SponsoroftheWEEK ** PERFECTLO.COM is an interactive 1003 application that can help you take more applications while you’re busy doing something else.  Imagine being in a meeting or driving down the road, a client calls and you say, “Sounds great, I would need you to go to my Facebook Fan page and click on the SIGN UP button and fill out the application. I will call you once I get done.”  or Something along those lines.  lol Bottom line, use resources, all in front of you to grow.

Sales Talk With Mortgage Pro’s group – Click here to join.

#SellWell

Two for Tuesday – Creating Omni-presence & differentiation!

#TwoforTuesday – Time for a great Article to shine in the feed.  Something that gets you going and helps you think of the next best way to gain business.  How to set yourself apart from others.  This is what it’s about.  1. – Creating Omni-presence in your market place so you are seen as a go to person, and 2, – Differentiating and adding value that your competition does not!  This is what can help you stand out from the crowd and be the preferred LO for your agents.

Millennial4

  1. Creating Omni-Presence in any field is easy now days, it’s all about how many “see” your messages, engage, or often times scroll by, but they saw your advertisement.  – Yep I’m talking social media again, and many see my posts daily and read it, take tips, guidelines etc, and I am looked at as an industry go to guy.  You can too for your local area.  One of the most advantageous ways to do is this by having a Facebook fan page that you use to “promote” your referral partners.  You can pull a post from that Realtors page, or tag the realtor in the post, or better yet give them a raving review.  The more you do these things the more opportunity you have for exposure.  Syndication is key!  And what I mean is get other “people” to interact with your posts, even ask them straight up to do so.  Create that Omni-presence over time by being CONSISTENT, and add value and content others can use.  VIDEO is a big way to do this.  But even just posts with pictures and growth in your exposure in many areas can help others “SEE YOUR NAME ALL OVER THE PLACE”.  And when that happens, you gain authority, you gain that Omni-presence your looking for.  It doesn’t take much to be honest, it just takes time, and persistent adding of value.  It has nothing to do with like’s or comments, and has to do with how many times people see your messages.

I teach tricks to do just this, and show others how to use a Fan Page for marketing purposes to gain FREE leads.  I also show others whom want to run paid ads the most effective and efficient way to do it.  (A done for you solution!) #hitmeup Click here to get the BLUEPRINT

blueprint3

2. Making an impact in your market can start with differentiation between you and the “other guy”!  I offer something from my wholesale sales channel that can help you LO’s stand out!  It’s a way to offer a client Down Payment Protection and can help you be unique with your marketing as you see the yard sign above.  Just this alone could drive traffic to see a home for the purpose of those interested in protecting their investment.  What’s funny actually if you think about it in the mortgage industry is there is protection for the seller in contracts, protection to the buyer on the home with a warranty, legal signage and other contract law all designed to protect something involved with a mortgage transaction…. All but one thing is protected in the current market place, THE DOWN PAYMENT the buyer/borrower brings to the table!!  Now you have a solution that can help you STAND OUT IN THE CROWD and protect a borrowers down payment on a home.  If the houses value drops in the relative area within 7 years of purchase and they are moving, the down payment is protected!!  Check out these FACTS:

millennial1

Millennial’s will be driving the market’s of many things to come in the future.  Much like the Baby boomer generation did.  Here’s some additional speculation;

Millennial2

The average person is not staying in the same home 30 years now days.  They are moving or doing some additional transaction with a 3-7 year time frame typically.  More and more are moving in this window, due to increase family size or new job for example.  This is just one way to differentiate and those that partner with me can offer this to your clients.  Hit me up, I can show you how to do both, add a ton of value to your network and STAND OUT with products no one else has.  (and there’s a big need).

#SellWell – I’m here to help on many levels 🙂

 

Weekend Call to Action

#WeekendCalltoAction – Show’em you have a pulse! Get involved! Do some cool activity for the kids!!  The idea here is that there are several holiday activities coming up that can be great to sponsor events in your local area for.  My suggestion, get involved, gain more exposure and who knows more leads too! 🙂

#HappySweetestDay as well!

This whole week the #SponsoroftheWeek – LEADPOPS – Take advantage of the FREE TRIAL!

#SellWell

PS… The BLUEPRINT is here —>> CLICK HERE

Thursday’s Thoughts – Short Sale, Foreclosure & Bankruptcy Guidelines

#ThursdaysThoughts – Make a plan and take massive action on it.  #Successwillfollow

Today I go over the guidelines for seasoning and waiting on BK’s, Foreclosures and SS!  Know these waiting periods and what questions to ask your clients, it could save a headache later!

*Sponsor #oftheweek is the virtual business card, if your in sales, you should have a CARD TAPP APP! #Checkitout #SellWell

Solving Problems is my forte’!  Are you a bank that has overlays to prevent risk?  Good thing to do actually, however, as a non-delegated specialist my bank can help yours!  We can open up products you may not have currently for your sales force, all while mitigating risk on your FHA neighborhood watch percentage.  A great option to outsource underwriting on certain FHA loans. (manuals or below a certain FICO band)

Are you an LO and business is slow?  Maybe your a Broker and do not have the support you wish you had on your files from your lenders.  We can be the newest edition to your lender arsenal! I ♥ Wholesale Brokers!  And I help others grow their business!  Fill in below and let’s connect if you have any of these problems!

*Also available for any “I gotta guy” questions, hit me up in the office! #SellWell

Two for Tuesday – Mortgage Insurances

I ♥ GOVIE LOANS, USDA, VA or FHA are a specialty of mine.  I do these loans for my Broker #partners down to 560 FICO!  Today being #TwoforTuesday I wanted to address the up front insurance fees and monthly MI’s for all these programs.  And provide a guide on this that could help you remember them.

#CardTappApp is the Sponsor this week and can custom tailor any app for the sales your in.  The owner was a #MortgagePro that was seeking to gain more exposure! #Checkitout CARD TAPP APP – CLICK HERE

I WAS WRONG!  LOL, I remember that majority of FHA loans are typically over 90% LTV and not a 15 year.  But I am placing the charts for each product below;

FHA FIRST:

FHAMIP3

Here’s where I was wrong, looks like if you have less than 78% LTV on a 15 year FHA loan the MI stays on the loan for 11 years and can fall off.  I guess I forgot that 🙂

FHAMIP4

NEXT IS VA, I ♥ VA loans and it seems my Brokers educate me on this loan more than any.  The guidelines are so awesome for this loan, did you know you can payoff debt with sellers contributions?  Check out the Chart below and identifies based on the “branch of military” what the funding fee is;

VA-Funding-Fee-Chart

And Last but certainly not least the chart for the USDA Guarantee fee;

post-infographic138

#SELLWELL

Weekend Call to Action – Think exposure, think different referral sources

#WeekendCalltoAction – Are you green and growing?  Literally are you networking with many different people in different industries?  Not just RE Agents for example?  Are you using social media to gain exposure?  Do you have a fan page or business page online?  Are you in many groups?

These are all great questions to ask yourself about your business.  When it comes down to it, there should be a strategy about networking and marketing to help sales.  Not just to post how awesome you are!  lol.  When I look at someone’s fan page and they have the last post two years ago and say it’s slow, I show them why.  Where are the actions for the posts?  Most just post and hope and pray it goes viral.  There’s a strategy to this.  And a way to ORGANICALLY (meaning FREE) get exposure to your fan page, your post tagging your business, your special for the month.  But do you do them is the question?  I have put together #theBLUEPRINT !! A way to start from scratch and learn how to run campaigns on Facebook.  I break it down into steps and describe what I call the 5 P’s of posts.  That allows you to segment what you post with a rhyme and reason to gain exposure, increase relevancy, and get sign ups.  (leads!)

That’s what you want right?  Leads to do more business!?  *Most do, and don’t realize how many leads are in abundance to grab.  #FREELEADS I can show you how with #theBLUEPRINT

Thanks to our sponsor this week, PERFECT LO , an interactive 1003 application that YOU can try on your next few deals.  #FREETRIAL Click here

The BLUEPRINT is HERE –>> #THEBLUEPRINT

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Thursday’s Truth’s – A Plan backed by ACTION!

#ThursdaysTruths – Many say they want success, few do what it takes to get there!  There is definitely a shortage of action takers out there.  I talk to people all the time that are “slow” or so they say, but yet when presented a plan to get more done, less take action than you would think.  I believe the true reasoning behind this is discipline, planning and knowing how to take massive action.  Today I will detail that for you.

First, write down your goals, then make a list of small activities as steps to help you get there.  Then plan out specific time blocks daily to do those activities.  Put the plan of attack right on your desk so you see it every day.  Then take massive action!  Yes, you have to do work! #whataconcept While funny, it’s the moral of the story, many dream, but most don’t act on them.

Brought to you by our sponsors this week, Perfect LO! #Checkthemout

#SellWell

If your SLOW in business I have the BLUEPRINT to help you obtain more leads and opportunities to grow your business!  The BLUEPRINT for LEADS

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