I’ve been getting all types of questions on the 203h FHA 100% LTV loan. For those in the area’s affected by recent natural disasters, this is a great loan to segment and campaign for applications. You can really help others in a bind with it! There is two types a refi, and a purchase, however I will go into detail on how these could potentially play out and which scenario I believe is the #sweetspot!
Brought to you by this weeks sponsor Lender Home Page! If your a Broker looking to get digital in your marketing, #checkitout! Lender Home Page Websites for Mortgage Lenders
#WorkWednesday – This weeks series has been about best practices in all stages of getting a mortgage done. Monday we talked about prospecting, yesterday we did two best practices for taking a 1003. Today we are all about the act of submitting. Every file is put together and submitted to an underwriter, whom in turn conditions out according to the information given.
It all starts with the 1003, the info on it needs to be verified. So if correctly input, the DU/DO/LP/GUS findings will tell you how to “underwrite” the file yourself. How to put the file together to submit information to the underwriter. All the basic needs are itemized on AUS findings on any system. All you have to do is #Readthem.
Only submit what the DU is asking for upfront. Then of course read the information the client gives you to make sure it matches the 1003 information PRIOR to turning it in. “Good Idea”. ☻♥ #SellWell
I want to help stimulate the market by educating the consumers and businesses on the DUAL market opportunity that presents itself in times today. This market has NOT been around for over 40 years, and if you are a homeowner, watch this video! Seriously consider getting a “move up” analysis from your local mortgage broker! I can help connect the dots, and if your looking for someone that can help you, let me know, I will refer you to the best mortgage Brokers across the US. #SellWell – has a new meaning today 🙂
Trending news can make you money, and can make your advertising campaign gain a lot of exposure. Trends are where it’s at with marketing, with investing, with gaining an inch that makes you stand out compared to your competitors. Following trends can be a lucrative idea, and I suggest that you embrace them. Find the right one, spin the right positive message as a result of that “trending news” and BOOM! Your reach will explode on that marketing message. There is an “art” in crafting marketing messages that takes advantage of current times and trends to help deliver to your audience value about your product or service. Embrace it, use it, capitalize on it. It’s “whacked out” in a way that people use controversy to their advantage, but a darn good way to gain exposure to your message. Check it out below.
Sign up now, gate closes at 230 pm EST. The topic, PUSH and PULL marketing and how mortgage Broker’s should be leveraging “TRENDS” to help themselves create more business. Today, I am thankful for the networking, the need, and the want and the inspiration of others to keep on trucking on doing these silly videos. In sharing guidelines, in showing others how to utilize social media to a whole new realm for them. I’ve really become a social media manager for mortgage companies to help learn how to make a impact and market presence on platforms that can’t be ignored. Learn more today at 3pm, click the following link to register before 230pm.
Watch the video below; #ThankfulThursday
#TwoforTuesday I absolutely love guidelines, I’m a guideline geek. No joke, they help my whole world turn. Today I talk about the TWO MOST IMPORTANT pieces of paper you deal with in the mortgage world, the LE and the CD. Some people forget Saturdays do and don’t count, some people forget how to count! Seriously counting to three is different between the two disclosures. Check it out below. Great Two 4 Tuesday review! #TheSalesJUICE
WEBINAR THURSDAY THIS WEEK! @ 3PM EST. I have developed the name the Mortgage JUICEman for a reason. Join Us In Creating Excitement as I go over a year long campaign that anyone can do. It doesn’t require a lot of capital (in fact most do this campaign with little to no money out of pocket) and will be a JUMP starter for many to double if not TRIPLE their business as a result.
Sure there’s all this fancy dancy stuff you see on social media, and anyone can say go buy some advertisements, or make a Facebook FUNNEL. Most just don’t have the time for that. I am keeping it real, and what I will show you is;
#The number 1 marketing campaign that I’ve helped over 25+ Brokers personally execute and make six figures with.
#The secret to using trends and timing to your advantage.
#The number 1 way to diversify your reach and set a foot print in your own local market to be the go to guy/gal for referrals.
In a RISING RATE environment, you will need to learn to diversify, and how to make an impact to your own business. If not a year from now you could be wishing you did some of the things I will show you HOW and WHEN to do. Most of these suggestions are “organic” and are the ticket to helping you sustain, and see market “GROWTH” in times of a squeeze. Check out the WEBINAR THIS WEEK ON THURSDAY @ 3pm EST.
Click the below link to Register for the webinar this Thursday!
Hey y’all, the mortgage JUICE is going to flow today. Let me say in sitting with a set up team member and asking ops today about what is the most Whacked OUT things broker’s do to their loans, so we can avoid them… Two things came up, both center around FEE’s.
First and foremost, make sure you are OVER-DISCLOSING your fees. For example, in the appraisal area, put the cost of an appraisal and one re-inspection, in the credit area, put the cost of a credit report and the cost of one credit supplement. I would go to the length of actually rounding up title fees’ if I was disclosing. It’s easier to over-disclose and go down than the other way. It sets you as and LO up for success. TO under promise (setting worst case cost expectations up front) and allows you to OVER DELIVER (and in the end the costs are less).
Now here’s the biggest mistake I see others doing. When you are disclosing or having a lender disclose, make sure on a LENDER PAID LE, that the BROKER COMMISSION AMOUNT IS NOT ON THE LE> Some are just so used to disclosing their income and now with the new disclosures it actually levels the playing field for originators. YOU NO LONGER need to have your Broker fee on the LE unless you are going Borrower Paid.
Go big or go home. Create urgency in a rising rate environment is so imperative. What you send a client today, may not be the “same” price tomorrow. Heck even mid day. You and I know that in the mortgage industry, clients do not. Explain how the rates work and use the rising rate environment to create urgency to get your “books” back. #SellWell
Diversity is key in a referral business. No matter what sales your in. For you mortgage pro’s, now’s the time (especially in a rising rate environment) to diversify whom you work with to gain referrals. The work done now to network can payoff in the summer. Two main sources will be key, purchase referral sources and CASHOUT referral sources. Check out the recommendations in the video. #SellWell #ReferralWell #SalesJUICE