#ThursdaysTruths – Stay out of slumps by focusing on what you do well. Then look to understand your LOA. Your Law of Averages is directly correlated to your (attitude) Skill and your Efforts. It’s funny because we see this all the time when young blood comes into the industry and has massive “attack” mode on. Their Efforts are through the roof. Then as you see their skill increase, the effort plateaus and they let off the gas! —– NOOOOOO – Don’t do that! Keep the gas on.
Most people fall into a slump sometime in their career of sales, and the piece of the puzzle that can solve it for them, isn’t changing what you say or how you pitch normally. It’s getting back to the basics, and focusing on the LOA. You see I just focused to be consistent all the time in sales instead of being the break out kid. No matter what I sold, I was typically the guy across the board that had consistent results. Why? Well I focused on my LOA all the time. I do this now. I knew in the past, I needed to make 100 calls a day, pull 4 credit reports, review them and pitch to get 1 deal potentially a day. By focusing on this there was absolutely months that I wrote over 25 loans a month. More than one. Most of the originators now days seem to top out at 10, or 15, and or even 5. They all seem to have an excuse to not let themselves get higher numbers. IF YOU WANT IT BAD ENOUGH, focus on the activities that drive results.
Now in my “wholesale sales” life, I know I need to make a certain amount of calls per day to NEW relationships, sign up several new Broker’s a month and keep servicing those that are in my network. It’s a balancing act and I block my day off to accomplish each task. My LOA, fluctuates, but my attitude and my effort do not. I keep them high at all times, you should too. When your optimistic you can manifest your destiny, when you keep your efforts going, your bound to connect. Make it happen today in whatever you sell. #SellWell.
Oh yeah, I am growing my workshop and will be changing it up just slightly. That just means more added value to those already in my network. If you’re a LO and want to double your business this year, I have the #Blueprint that can help you increase your LOA. By actively calling those that want you too. Get in the blueprint and start social selling at a whole new level.
The Blueprint – Ultimate Facebook Fan page Marketing campaign guide
#MondaysMotivation – “I have a dream”! – A dream that impacts many business owners Nationwide, and Loan Officers far and near, with service to help them close more loans, gain more pillar partners, and get more leads! A dream that grows someones pipeline, and a business plan that double’s the impact! Yep I have a dream. A dream that in every valley, and every mountain top across the country, will be exposed to funnels! A marketing dream, to increase the chances of owning a piece of the American Dream all across our great Nation. Let Mortgage Marketing Freedom Ring! Let it ring, let it ring. I have a dream to let mortgage marketing freedom ring, I commit to helping my business partners learn to perfect a marketing strategy that helps them preserve and offer the American Dream. I commit to helping Mortgage Marketing Freedom Ring! Let it ring! When a new lead is input, let it ring, when a email drip campaign begins, let it ring when we help Pillar partners source business. Let freedom ring to Mortgage Marketing when new referral sources are added. Let Mortgage Marketing Freedom ring! Thank God Almighty, Let freedom ring!
Ha ha, I had to be fun and entertaining, while placing light to a little source of business. This is what marketing’s about, and it’s fun. If you didn’t laugh at least once, don’t bother filling in the form. I make this mortgage stuff fun, and am a great Account Executive with a fantastic support staff. I always place myself in the position that most impact my clients. With great rates, speedy turn times (1 day right now fyi) and a product mix that can supplement where some other lenders have overlays.
If you’ve had a dream, of a responsive AE that can get stuff done and push a file if needed I’d like to connect! If you have a dream to obtain a lender that help you where some others have overlays, I’d like to connect! If you have a dream of learning social media but don’t know where to start (in my network or not) I’d like to connect! If you have a dream of helping more homeowners in 2018, I’d like to connect to help you develop a plan to do just that! I have a dream to help you make Mortgage Marketing Freedom ring! 🙂
#WonderfulWednesday – The new 1003 comes out this year!! Have you looked at it yet? I can look at these new forms and the way questions are asked and envision how I will deliver it to clients if I was licensed. Are you doing this to be proactive?
Todays video is a reminder to do just that, you should know what these look like and how all 5 of these “interactive PDF’s” will be apart of your daily JOB!
I have placed the new 1003 links here as I found them:
I’ve been getting all types of questions on the 203h FHA 100% LTV loan. For those in the area’s affected by recent natural disasters, this is a great loan to segment and campaign for applications. You can really help others in a bind with it! There is two types a refi, and a purchase, however I will go into detail on how these could potentially play out and which scenario I believe is the #sweetspot!
#WorkWednesday – This weeks series has been about best practices in all stages of getting a mortgage done. Monday we talked about prospecting, yesterday we did two best practices for taking a 1003. Today we are all about the act of submitting. Every file is put together and submitted to an underwriter, whom in turn conditions out according to the information given.
It all starts with the 1003, the info on it needs to be verified. So if correctly input, the DU/DO/LP/GUS findings will tell you how to “underwrite” the file yourself. How to put the file together to submit information to the underwriter. All the basic needs are itemized on AUS findings on any system. All you have to do is #Readthem.
Only submit what the DU is asking for upfront. Then of course read the information the client gives you to make sure it matches the 1003 information PRIOR to turning it in. “Good Idea”. ☻♥ #SellWell
I want to help stimulate the market by educating the consumers and businesses on the DUAL market opportunity that presents itself in times today. This market has NOT been around for over 40 years, and if you are a homeowner, watch this video! Seriously consider getting a “move up” analysis from your local mortgage broker! I can help connect the dots, and if your looking for someone that can help you, let me know, I will refer you to the best mortgage Brokers across the US. #SellWell – has a new meaning today 🙂
Trending news can make you money, and can make your advertising campaign gain a lot of exposure. Trends are where it’s at with marketing, with investing, with gaining an inch that makes you stand out compared to your competitors. Following trends can be a lucrative idea, and I suggest that you embrace them. Find the right one, spin the right positive message as a result of that “trending news” and BOOM! Your reach will explode on that marketing message. There is an “art” in crafting marketing messages that takes advantage of current times and trends to help deliver to your audience value about your product or service. Embrace it, use it, capitalize on it. It’s “whacked out” in a way that people use controversy to their advantage, but a darn good way to gain exposure to your message. Check it out below.
Sign up now, gate closes at 230 pm EST. The topic, PUSH and PULL marketing and how mortgage Broker’s should be leveraging “TRENDS” to help themselves create more business. Today, I am thankful for the networking, the need, and the want and the inspiration of others to keep on trucking on doing these silly videos. In sharing guidelines, in showing others how to utilize social media to a whole new realm for them. I’ve really become a social media manager for mortgage companies to help learn how to make a impact and market presence on platforms that can’t be ignored. Learn more today at 3pm, click the following link to register before 230pm.
#TwoforTuesday I absolutely love guidelines, I’m a guideline geek. No joke, they help my whole world turn. Today I talk about the TWO MOST IMPORTANT pieces of paper you deal with in the mortgage world, the LE and the CD. Some people forget Saturdays do and don’t count, some people forget how to count! Seriously counting to three is different between the two disclosures. Check it out below. Great Two 4 Tuesday review! #TheSalesJUICE
WEBINAR THURSDAY THIS WEEK! @ 3PM EST. I have developed the name the Mortgage JUICEman for a reason. Join Us In Creating Excitement as I go over a year long campaign that anyone can do. It doesn’t require a lot of capital (in fact most do this campaign with little to no money out of pocket) and will be a JUMP starter for many to double if not TRIPLE their business as a result.
Sure there’s all this fancy dancy stuff you see on social media, and anyone can say go buy some advertisements, or make a Facebook FUNNEL. Most just don’t have the time for that. I am keeping it real, and what I will show you is;
#The number 1 marketing campaign that I’ve helped over 25+ Brokers personally execute and make six figures with.
#The secret to using trends and timing to your advantage.
#The number 1 way to diversify your reach and set a foot print in your own local market to be the go to guy/gal for referrals.
In a RISING RATE environment, you will need to learn to diversify, and how to make an impact to your own business. If not a year from now you could be wishing you did some of the things I will show you HOW and WHEN to do. Most of these suggestions are “organic” and are the ticket to helping you sustain, and see market “GROWTH” in times of a squeeze. Check out the WEBINAR THIS WEEK ON THURSDAY @ 3pm EST.
Click the below link to Register for the webinar this Thursday!