MondaysMotivation – Collect more names!! Great to see LO’s taking advantage of prime times like the super bowl weekend to post and make a message go viral! This is awesome, but is it?? If you look at any “marketing message” you send out and it advertises a website you don’t own, you’re missing the boat! Marketing is about building a list, 100% of the time. It’s about getting people to wave their hand and say “I’m interested”!
Well what if your picture directs people to opt in at another website that you don’t own? Do you see their information? Do you get that name after the fact? Be smart marketing is the motivation today people! I see it all the time where one LO does a great post and soon afterwards another LO uses the same content. That’s great and all, but where are you directing your audience? Do you have something in the “ad copy” that you write to have people reach out? Do you tag your business page or check in? Do you have a short code you use to promote?
With FB and many other social platforms the algorithms do not like when you direct people to an outside link, as they are leaving the platform. So to always post “links” won’t work with reach the way you want it to. However, comments are game on. You can always go back to “comments” and post your link. What are you posting to direct a prospective home buyer to fill out a short form with their information? That’s the 1 million dollar question today!
So here’s some tools to help you LO’s. When I started this all, I didn’t have a lot of money and needed to do things FREE! So here’s a list of tools that can help you collect names, phone numbers and emails all day long.
Wufoo.com = Great site that if you sign up for, you get 5 free interactive forms you can make. Basically like a “short form” or “long form” questionnaire to qualify your clients and collect their information. ALL FREE!
Website = Many of you have a website, and you have a “Contact Us” section of your site that allows a visitor to enter their information. Have you used that page? For many it would look like this: https://www.awesomemortgage.com/contactus
PreApp1003 = The short code is awesome for use in marketing like this. You can tell anyone to “text” the word “Juiceman” to 33655 for example. *feel free to try 🙂 This will enable user to enter any information and gain yours or complete a virtual application. CLICK HERE
Phonesites = By far one of the easiest ways to collect social profiles on just about all social platforms. You don’t need to be a programmer to know how to use this as a way to make landing pages to help you advertise. CLICK HERE
Lead Ads with Facebook Funnels = Facebooks own lead form that allows you to capture the whole social profile without them putting in their name, phone number and email. It’s automatic. A complete done 4 you system to turn on a faucet of leads. CLICK HERE
Today I’m adding to my list of names, phone numbers and emails and adding a bunch of Mortgage Broker’s to help in closing loans all year long. Let’s partner and do some wholesale mortgage business together! As always – CLICK HERE for that!
Not tired of links yet are you? It’s only Monday! Have fun collecting leads today.
#MondaysMotivation – DU updates, VA guideline changes, and the NEW URLA! Wow lots of stuff happening with increased loan amounts and various updates in the mortgage industry. There’s one I talk about today that will impact VA loan guidelines that you need to know about.
DU has been updated with a new fancy dancy look. You might notice day 1 certainty items pointed out, and bolded items to the new way the findings read. Fannie did a good job updating the findings report on this round. MAJOR MAJOR MAJOR updates are on the horizon. I have to say that I don’t want to spoil it, so watch the video on the changes. ↓ Needless to say the way you figure LTV on VA loan is changing in 3 weeks.
And of course the NEW URLA. Yes a new 1003, completely redesigned and digital format for borrowers. Lenders can start “testing” this 1003 now, and Lenders can start using this 1003 on July 1st, 2019. Yes less than 6 months away. WOW! So if you haven’t even looked at the new 1003, here’s the link to the forms. —CLICK HERE!
You know I’m all about helping mortgage Broker’s grow their pipeline, let’s do business in 2019! CLICK HERE – I’m partnering with new Mortgage Broker’s all the time.
#MondaysMotivation – I have a dream. Yes a dream to impact and help create a movement in mortgages and help one broker community at a time. I have a dream to help small independent mortgage broker’s to grow their business year over year! I have a dream that LO’s and Real Estate Agents work in tandem, and builders don’t steer their clients. I have a dream to help more loans close and more AE’s know how to build a pipeline.
I have a dream to help as many LO’s as I can become mortgage broker’s, or grow with an existing brokerage. I have a dream, and that’s why this Thursday at 1 PM I am putting on a webinar to teach LO’s how to brand. What the most effective campaigns are and how to take advantage of online marketing. I have a dream, that I impact mortgage broker’s to help them grow a pipeline bigger than they have ever before, and they send just a small piece of that pie to our wholesale relationship. I have a dream, and that dream is to motivate you – The LO reading this – to do more, grow more, and compete more with any and all retail mortgage companies out there. Sign up for the webinar here – JUICY WEBINAR – And gain all the insights to help you have the most effective branding strategy to dominate your local market place!
Motivational Monday – Just like MLK – Take MASSIVE action and create a movement of 1st time home buyers in your local market! People are home, kids are off school.
#MondaysMotivation – Work your plan time!! Are you ready? Do you have a list of referral partners you are going to call each day this week all set up? Do you have a list of past clients or new leads you will reach out to? The new year rang in, we all talked about goals and new years resolutions. Now’s time to take action!
Just a little planning in the am, or perhaps on a Sunday if you’re like me, and a plotting out of a plan of attack for the week. That’s what can set the stage for your success. If you’re not on the board yet in 2019, time to do just that. This year I’m not wasting time with others that don’t want to do business. I’m all about growing a business, helping others close loans and expanding relationships into 2019! It’s time for new relationships for me, as I have planned out my attack to reach my goals. Have you?
If you’re a mortgage broker or know someone that is, lets get connected!! I’m looking to grow others small businesses across the US, and would be open to help anyone with a strategy call to see how we can fit into their business plans. Take action and fill in below ↓
#MondaysMotivation – Yeeehaaawww Ho Ho Ho – Merry Christmas and Happy Holidays to all! As we wrap up 2018, I go over the most influential tools of 2018! What was on the #JUICYList all year! Join Us In Creating Excitement about your pipeline! These are tools, companies, apps and more all designed to help LO’s and mortgage companies with something! Today I go over the NUMBER 1 JUICY tool that every LO should have!
And there’s FOUR different companies in this list. Yes FOUR, why because “Lead Generation” was the Number #1 thing in 2018 that separated the boys from the men! If you learned how to use any of these you’re probably NOT slow right now! If you didn’t learn you definitely saw them, and probably wondered which one to get. ↓
LEADPOPS – This a done for you templated lead capture site, where you drag and drop your logo and use it for purposes of lead gen.
CLICKFUNNELS – This is the “God Father” of all lead gen sites, and is the most complex. You can integrate just about anything with it, and custom tailor each page you make. Takes a creative brain to use!
PHONESITES – The easiest way to create funnels in 5 minutes or less for various campaigns. Get an idea, make a funnel and have it up collecting names, phone numbers and emails within minutes. No tech savvy people needed, super simple to use.
LISTING BOOSTER – The best way to leverage RE relationships is to have a “GIANT” list of them in your booster software. Then as they get listing you help your referral partners out with gaining qualified clients to view the home.
If you learned how to generate business with online marketing in 2018, next year will be your best year hands down. More and more people are resorting to social proof and means to do business than ever before. People search FB before they search google or the whitepages very often. Why not take advantage of where the traffic is? If you want help, click on the banners on the website, or in the blog today!
#MondaysMotivation – DU 10.3 is here! And Fannie Mae says “expect this change to yield a slight reduction in case files that receive approve/eligible findings”! Risk is being analyzed and DU is getting smarter! If your DTI is over 45, I’d suggest you have reserves in there prior to running it. Loan amounts were updated for FHA to follow suit of the conforming loan limit changes;
Conforming limits; 484,350 and High balance 726,525! FHA’s limits follow suit typically at 65% of the conforming limits, and that is; 314,827 and high balance 726,525 depending on county.
There was another great reference I want to mention in these changes on Friday last week, and that is FORM 1084! A self employed borrower income worksheet Fannie Mae has approved to working income calculations off of. I uploaded that form into the group, Sales Talk with Mortgage Pro’s! Feel free to check out the #Files tab to see all the cool cheats I have uploaded for you LO’s.
As always’ Let’s go – It’s Mondays Motivation – The Tragedy of Life doesn’t lie in NOT reaching your goal! The tragedy lies in having no goals to reach! I’m doing strategy sessions with new mortgage broker relationships to help create campaigns with Niche products! If you’re interested in creating goals and crushing them in 2019, let’s chat, CLICK HERE!
#MotivationalMonday – Who’s ready to rock for the week? No seriously do you have a plan of attack? Did you plan out who to call, or when to reach out to someone? Did you schedule a reminder for a meeting, or make a to do list? Sunday is a great day to “organize yourself” in sales. If you are doing something to this affect you’re doing it right.
But when it comes down to the “act” of implementing it’s the “ion” that makes a difference. ACTION or “taking action” is the reflection of your attitude and effort working together. The outcome is a direct result of your preparation and your attempt. Because someone can “go thru the motions” of taking action, but have a bad attitude when doing it and be less constructive.
My point, it’s preparation that sets up success. Then it’s the attitude and effort combined that makes the action come to life. It also helps when your mental state influences positive responses. (referred to attitude). But all in all, there is a way to manifest your yes for the day – you have to be see it before it happens. Or believe it will happen as you take action. This attitude is the secret to many great action takers, they envisioned their success before it happened. Are you doing the same?
This week I come back with video’s (Thursday I’m thinking) and will add a blog a day. I have some great guidelines and more info for those seeking business. Oh, I did yet another campaign in FL just yesterday and already gained 10 leads all organically. I’ll post results as the week go. For now, see it before it happens, and take massive action!
You can too, be creating campaigns to help you source more business! Do it with #TheBluePrint training that shows you to how start branding and leveraging social media. CLICK HERE for more info!
#MondaysMotivation – Focus till the end of the year! Now’s the time to add another one or two loans (or more) to close this year! You can increase your YTD right now! All you need to do is focus!
There’s an old saying – “What you focus on you find”! I think this is 100% accurate in my life and how I’ve shifted focus and found what I was looking for at any given time. Our brains construct our reality based on what we pay attention to. When you learn to really manage and direct your thoughts and focus, you have the power to improve virtually every aspect of your life. What I suggest is to market towards a niche you have in your area. Not everyone is the same, not every area consists of the same type of people that could benefit from an ad campaign. That’s why it’s called segmenting.
If you’re having trouble sourcing new business right now, reach out to me. I’d be honored to help you create a segmented campaign for you to focus on to get business. With “self employed” loans, or “reverse” loans for snow birds, or VA loans for Veterans, or just a simple cash-out or first time home buyer campaign. There’s a ton of ways to be sourcing business right now. Limitations live only in our minds. But if we use our imaginations our possibilities become limitless!
Don’t settle for a wholesale partner that doesn’t help you actually grow your business and just takes orders. We want to be apart of your business for 2019! Start now, complete the broker package, and we can focus together using our imaginations and niche products to help you grow your business!
#MondaysMotivation – Check your 1003 for accuracy and these three things! Today I itemize the 1003 killers, that every LO should master. You know the old saying, garbage in, garbage out! Well if you take an accurate 1003 and address these three areas to be 100% half the issues most LO’s have will go away.
Before you turn in your 1003 from the weekend, double check these things. ↓
I’m here helping 1003’s come to life and become funded loans! Got something that has fallen out of agency approval, or even non-agency? In need of a manual underwrite? While I ♥ a great approved/eligible loan, we do manuals to save the day often. CLICK HERE to get approved to start structuring loans with us!
#MondaysMotivation – Mortgage Translation by Fannie Mae is finally here. A decade late and a dollar short, but at least it’s here. Funny thing is you can be taking 1003’s in a wide array of languages with the PerfectLO application. But now Fannie Mae has stepped up and is making a website for Mortgage Translation – They have a spanish version of the 1003 listed now. More to come in the next 24 months.
Some Monday Motivation on getting creative to get loans done, did you know there’s a restriction to how many non-occupant co-borrower FHA loans someone can do? Also Freddie Mac has the 85% LTV CASH OUT loan back. Find out more in today’s episode! ↓
For access to tools to help you get creative check the files tab in Sales Talk with Mortgage Pro’s today! In talking about motivation and getting “creative”, JUMBO loans is where it’s at to do that. Most Non-Agency/Alt-QM loans are just that, a JUMBO loan that goes down to minimum of like 100k or so. Rarely do you see these go less than that. I was taking a peak at some guidelines and noticed we have 95% LTV available up to 1.5 MILLION dollar loan amounts! #GetOnPoint with #BluePointMtg this week. Partnering with more #MortgageBrokers that are looking for a great #NicheLender! CLICK HERE!