Tag Archives: Marketing

Wonderful Wednesday – The difference in your pipeline!

#WonderfulWednesday – The difference in your pipeline is the actions you take.  More than ever before, TRENDS are affecting the mortgage business in a major way.  If you have seen this trend or do it yourself, it may be something worth adapting too.  What am I talking about?  An Online presence.  You see more and more people use their “phones” in a whole new way.  More people spend more time on their phone, but less time on actual phone calls.  Are you adapting to be in their daily routine or show up with messages that are read?

Today I talk about the difference I see in those LO’s /Mortgage Broker’s that are busy and those that are struggling.  The biggest difference is those that are busy are building brands, and using the phone an entirely different way.  The ways to communicate are changing, are you adapting to this?  While only 33% of all calls go answered, there’s a staggering 98% of all texts are seen/read.  Do you communicate that way?

This isn’t just about using “text messages” to reach out to people.  This is about showing up in a news feed as someone scrolls daily on one of the many social networks there are out there.  Insta, FB, LinkedIn, Twitter etc.  (Is My Space still around?)  lol – 🙂

Those building branding are building communities and groups and or at least participating in them.  There’s discussions all over online where consumers are reaching out for help.  If you’re “doing it right” you would be in those groups, commenting on those posts, and building an online presence.  This also goes into how more savvy referral partners are looking for value from LO’s.  They want someone to share their most recent listing and to rave about them.  Also a great way to prop out a partner that can send you leads.   The difference between those busy and those not are the ones actually doing the branding and online presence to grow their business.

If you want to get started and don’t know where to go, but see ton’s of people claiming to be online guru’s and have some coarse that’s a thousand dollars, before you spend major money, I have #TheBluePrint that can teach you organic marketing at it’s finest.  CLICK HERE

My goal is help LO’s and Broker’s “make it” and grow a pipeline with them.  While we can help you close the loans you have, we can also provide tools to help you source more business.  #GetOnPoint – With #BluePointMortgage – CLICK HERE to partner with a wholesale lender that has niches’ you can market.

PSST – Sign up with BluePoint Mortgage and I’ll personally help you with online strategy marketing to help you dominate your local market place.  #TakeMeUpOnThisOffer – Message me.  🙂

As Always – #SellWell

Mondays Motivation – Guidelines and Marketing!

#MondaysMotivation – Guidelines and Marketing are the two things you, as an LO, must master in order to be successful!  While guidelines change all the time, so do marketing trends and what works.  You need to be “up to date” on these to be a successful LO in Today’s environment! All this week, I go over commonly asked guidelines and a talk about how it coincides with marketing.

On FRIDAY Aug 31st, 2018 @ 10 am EST, I will put on a webinar that’s FREE for all! I am going to cover a part of #TheBluePrint that I’ve been teaching Broker’s/LO’s for years to expand their business.  It’s all about whom to reach out too when through the year to help you expand your rolodex of referral partners.  Someone probably told you to network with RE Agents, but whom else could you be gaining business from and when throughout the year should you be reaching out?  These are all things I cover on Friday’s Webinar.

FRIDAY AUGUST 31st, 2018 @ 10 am EST is the time for the webinar!  Want to know more about using seasons and trends to help you build your business?  SIGN UP HERE!

As Always – #SellWell

Two for Tuesday – Number 2

#TwoforTuesday – I talked guidelines this am, so number 2 is about marketing! Yep you guessed it, you can’t close more loans without more prospects.  Just like the last three months I’ve done a bulk order of funnel advertising systems, the sale starts this week! #BulkFunnelSale

Today I break more of it down so you understand your options! If you want a 3-5k product for half the price because I get a bunch of LO’s to gain lead machines at once this is the best deal out there!  Hands down, and as far as the results go, I’ve only promised 125-150 lead area for most geographical areas and with a 500 ad spend the results have been astounding.  Yes you have to pay for the ad to run on Facebook.  That’s what FB does.  It shows your ad to people we target in areas of your choice.

It’s all done with a professional management service for your advertisement.  That’s the most important part, and what is the reason your ad will give you results month in and month out.  Most are seeing 200+ leads with a slightly less than 20 dollars a day budget.  That’s around 500-600 dollars depending on how long the month is.  Most start at that point for ad spend.  20 dollars a day will get you a few thousand impressions and then some good 2-5 leads a day.  Sometimes north of 7.  But all in all, ad spend dictates lead count if relevancy is optimized.  This is what the management service is for.   And the longer you run the ad the more information you will have to retarget it, and make the most out of ad spend you have.

Here’s a result of one funnel from the first full month in on the campaign:  214 leads for 2.78 a piece.  What would you do with that many more opportunities?

results11

This management package is what starts the project.  You pick one of two options, a 500 dollar retainer monthly to have a professional service optimize your ad to gain results, or a 750 option.  The difference I explain in today’s 2nd video.

What you will get! Well this is a bulk funnel order of done for you solutions that can turn on a lead faucet to help you grow your list of prospects.  Then it comes with a follow up sequence built in (Or customize-able based on which option you choose) that will help your conversion of this marketing campaign.  NO DOUBT – A professional service will turn on lead flow.  But what you want is to convert the people interested in a home! (the advertisement) So what we do is set you up for success, and I put my own personal training to work for you.

First you get the ad made for you, it takes a few days to build out as this is a custom built advertisement for you.  And it’s run on a community page we will make for you.  The reasoning for that is there is a relevancy score associated with community pages that is higher than that of a business page.  Plus it hides the salesman a little.  People are more opt to “subscribe” into an ad from a community page than a business page.

Then you will get set up with a CRM that the leads will go into.  This is all part of the package, and technically what you pay later in the month for.  Inside the CRM there is a sequence of SLY DIAL, TEXT MESSAGE and EMAIL DRIP campaign all programmed in so when leads opt in, they start the sequence.  Depending on the “management package” you choose, that set of sequences may or may not be customize-able.  I suggest the customizable package, as it includes chat bots on your page as well.

Half way through the month the second invoice is taken for first installment of the purchase of the funnel.  500 on the 15th, and then 500 on the 30th.  Simple to understand, you’re getting a 3-5 dollar professional funnel built for your advertisement for 1k.  You do have to select a management of that funnel and is what starts the project.  (since that is a re-occurring item monthly) So if your math is right you’d be at 1500-1750 for the complete funnel deal and management month 1.  Then ad spend would be a separate expense.  Since it takes about a week to completely build a new ad project your expected ad budget would be less than 400 on month one.  Even at 20 dollars a day.  So depending on the management package you do pick (500 basic or 750 customize-able) you would be 1750-1850 area month one with 500 plan or 2000-2150 with customize-able plan.  Month two you wouldn’t have to pay for the funnel again so you would have your ad spend and your management package.  Assuming the basic package and 500 ad spend budget, you’d allocate 1k monthly to generate 125-150 leads.  Again most campaigns are pacing to do a lot more than this, but I like to set expectations you can hit a mark on.

To help with conversion, what I do with those that join my bulk order is give them my organic training #TheBLUEPRINT free.  And with this help them with social selling and the ability to convert the leads they get.  You are invited to take the free three day workshop or just use the information.  Also this month, I am including a month of #phonesites free with sign up.  What we’ve done is lowered the barriers of entry and allow LO’s to see results before they pay for it all.  500 starts, on the 15th the first 500 for the funnel is taken, and then on the 30th the last 500 is taken.  Once you’ve paid for the funnel, the community page, and the data and leads are all yours to keep.

There’s a big difference between buying leads and owning a lead generation machine.  And when you own one, you either need to run it yourself, or let a professional do it.  I offer a gateway to allow you to get in on generating leads, let someone else run it and you get the benefit of being able to do more of what you do best – Sell loans.

Here’s the full “funnel” for the advertisement bulk order.  Go thru this, watch the next video and let me know when your ready to start!  🙂 –  BULK FUNNEL ORDER HERE!

As always – #SellWell or should I say #MarketWell

 

Two for Tuesday – Guidelines to help!

#TwoforTuesday – Gotta love guidelines! It’s easy to forget but a VA loan is quite possibly the best loan out there.  Today I go over a quick tip on VA loans that could help you LO’s gain another quality conversation with a past client.  You might end up with a referral or a new purchase.

Today I will tell you about a bigger project I’m working on.  And it all starts with a smaller core group of LO’s that are action takers and want information on what to post to gain leads.  Ad copy is an art.  And I have teamed up with a few LO’s to create Mortgage Marketing Syndicates – A paid group for ad content to create engagement, exposure and opportunity.  Leads!  For about the cost of a good lunch (9.97) we give LO’s ideas, pictures and content that they can #Copy #Paste #Post and #Profit!  Fun stuff going on in here.  And it’s great to see those that take action from some of the best implement and see results.  And we’re just getting started.  If you’re interested in learning what to do, how to do it, and even get ad copy to use to do it…. well go ahead and click the link.  🙂

As Always #SellWell

Mondays Motivation – Mid Monday Motivation!!

Mid Monday Motivation – Get the week started off? – I hope so, here’s a message worth hearing.  What you focus on you find.  So if you’re B2B/B2C it doesn’t matter, work your LOA!  As for today – Well – I’ve been on the phone.  🙂  – I am focusing on just that.  And what do you know! – You should too!

With the focus at hand on converting leads, you (just like me) should be using some form of lead capture and lead cadence to help your audience.  Weather that contact is a prospect or past client, focus on conversion activities.  What’s the goal? Me = Drive more Broker’s to the website to use my wholesaler! You = Drive more clients to the closing table.  How, you focus on generating leads and prospecting to qualify people upfront.  The more conversations you have, the more credits you pull, the more loans you can pitch.  = The more loans that enter the pipeline.  🙂   Here’s a clue; You need to capture more potential prospects to talk too.  Use this tool – PhoneSites! 

#SellWell

Thursdays Thoughts – Get your ONLINE GAME RIGHT!

#ThursdaysThoughts – Get your ONLINE GAME RIGHT!! – Seriously if you have an online profile but it contains no contact info and no indication of what you do – AND your a loan officer – You’re doing it all wrong!! Look I get it, Facebook and other social media might have been once for your friends and family! But you’re in sales now, and nobody is giving you leads – You rely on referrals!? (I ask a question on that – How do you expect to do that if nobody knows what you do?)  Second major point is, if you’re a LO and NOT using social media you’re missing out! BIG TIME! For those that are, already have a JULY type pipeline going on right now!

My frustration is that I have more mortgage pro’s out of my immediate network that I’m helping KILL IT, than those that I have as a wholesale client.  I’ve helped fairway guys to movement peeps to even quickenloans LO’s that want to get more biz.  There’s no doubt there’s a shortage of ACTION TAKERS when it comes to mortgage broker marketing pro’s.  Some get a small piece of the pie, and are comfortable closing 2-5 deals a month.  If I was a broker, I would be generating leads all day every day to get my own pipeline at retail producing numbers.  Seems the retail guys get paid less, so they hustle more.  #GoodforYou – But I’m an advocate for Broker’s cause they have the best pricing and can do so much more in options than a retail MLO (they only have so many options)!   Look I get it, and I’m here to help those that want to expand their online presence.

There’s no doubt, there are advantages to using social to build a branding approach to things.  It develops culture, and helps your Mortgage company stand out as a great place to work.  HMMMMMM… Did you know not only am I helping LO’s actually run ads and campaigns that generate them leads (of all types) but they can grow their recruiting and hiring of LO’s online as well.  One guy in Cali I have has gotten over 12 resumes through messenger in the last 2 weeks.  Online marketing is needed for everything if your a LO or Broker owner.  It doesn’t matter what your goals are to produce, if you want to stay in business you better be online.  Someway shape or form.  #SellWell –  Oh and for those of you that want to take advantage of something and at least chat about options to help you grow your online marketing strategies, #clickbelow↓

Thursdays Thoughts – SAAS – Use Software as a Solution!

#ThursdaysThoughts – SAAS – Use Software as a Solution to gain a competitive edge.  In today’s day and age of mortgage origination it’s all about “client experience”.  From the end user, to the Broker’s easy of use with the system (and Lender) they use to get deals done.  Software as a Solution allows you to level the playing field with other tech giants like Quicken Loans.

There are a ton of solutions out there, some I endorse and have on my JUICY list.  (Join Us In Creating Yes’s) – I’m all about helping the Broker and LO community grow their business, that’s why I do what I do.  If you haven’t seen it feel free to join Sales Talk with Mortgage Pro’s on Facebook.  A group I’ve grown for over 4 years now.  There’s about 4500 people in there and a ton of companies that promote their SAAS for you to use.  From gaining trigger leads on your own past clients, to having a virtual app, CRM or marketing solution to gain leads.  These are all inside my group or on the banners on the side of the BLOG! Click one today, and get started using a SAAS!

Today, I am rounding up a BULK ORDER of Facebook advertising FUNNEL ORDERS that will generate Buyer/Seller leads galore for some LO’s.  If you don’t use SAAS to advertise your missing the boat.  Facebook is the best segmenting for ads hands down.  And I networked with pro’s that run a done for you solution to help you gain 100’s of leads monthly.  With the bulk order, I have put together a way to eliminate the high cost to start (Barrier to entry for many) – And this deal is this week only.  If you ever wanted to run FB ads to generate leads, NOW’s the time to start.  And a three to six month campaign will transform your business this summer.  #LetsDoBusiness

If interested to know more, fill in below, I’ll call you next.  (this special ends Friday)

As always – #SellWell

Mondays Motivation – A Face Lift for the JUICE!

#MondaysMotivation – A face lift without the facetime? Yep, no video can direct you to blog better than a catchy subject line! I updated the banner ads on the site this past weekend.  With more partnerships for you LO’s to take advantage of to grow your business!

First up is one of my favorites, Perfect LO app, this is an interactive application that can help you take a 1003 in multiple languages and then transcribe back to english for you! It perfects the 1003 in a way that many LO’s forget to ask the “important questions”, and this walks your clients right through it.  Great tool located on the left side of the blog, go ahead click the banner ad! 🙂

Second, is the newest of all affiliations, and it’s HOT! HOT as in making leads happen all day every day for your Real Estate partners on autopilot.  It’s LISTING BOOSTER! Check out this mega tool that you LO’s can capitalize on to help your RE partners gain more leads for new listings.  Do it now, and you will change your pipeline for the best summer ever.  CLICK the banner ad on the top right of the site!

Next is a tool in response to BRAWL! I support mortgage Brokers as you know, and believe in sales regardless of “which wholesaler” you use, the LO is responsible for retaining their own client.  You should check this out if you have a large client list, it’s a way to monitor past clients credit for a mortgage inquiry and get notified when the IRON’s hot to strike.  It’s RETAIN YOUR CLIENT – a mortgage retention service that helps you maintain a presence in front of past clients looking for financing solutions.  Weather you helped them years ago, or just six months ago, this option can help you stay relevant to your client list.

The next few banner ads on the left have been on there a while, however always a notable mention for mortgage broker websites, and lead pages.  From Click funnels, to LeadPops to the Lender Home Page, these options are on here because they can help you with exposure and help you gain leads!

More leads = More opportunity for business.  #SellWell the first Monslay day of the week, I’m in helping Broker partners of mine get their loans done.  If you want to work with an AE that can provide tools, be a tool, and help you move your own tools to CTC – 🙂 – That’s ME! #LetsDoBusiness

Mondays Motivation – Get Video Marketing!

#MondaysMotivation – Video marketing is a great tool.  I’d suggest it for just about everything.  From prospecting, to pitching, to asking for referrals.  You could even use it to help expand your referral network by showing your office or culture in a video.  People want to work with “interesting people” whom can add value to them.  Start standing out yourself, turning your phone sideways and hitting the record button is not hard.

Do you need a fancy smancy video openner? – No I didn’t have one for two years and it still helped me.  Do you need to be perfect? – No, in fact, be imperfect on purpose, show you are real.  It will help you get past being video shy.  Video is the way to make impact and I would suggest you try it to client by maybe doing a video follow up.  Instead of calling give your client a pipeline follow up and let them know how their loan is going – In a short video.  Send it to their email, text and IM.  And at the end ask for a referral.

I bet you see some action from doing this.  You will notice your message is received and you will have fun doing it.  Video marketing can be used for just about any part of the process in a mortgage, and the more you embrace to use it, the more business automation it can help you have.  You can make one video as a body to deliver the said message on a loan or process, and just create a custom intro so it’s tailored for the client/prospect.

If you do this right, it’s a home run in a many ways.  If you do nothing, you’ll soon see a video from your competitor in the area.  – I promise.  Get video marketing, start today!

As always #SellWell – For your start in the BLUEPRINT to help you have a place to put your “video’s” – hit me up! – I have the Facebook fan page blueprint to help you gain exposure, and do it FREE.

The Blueprint – Ultimate Facebook Fan page Marketing campaign guide ↓

Weekend Call to Action – Try it! It’s easy! Facebook Algorithms explained!

#WeekendCalltoAction – Facebook’s new algorithms explained! Facebook recently changed algorithms on Fan pages so you see more of your friends and family.  And less business page posts.  – Unless, you either follow that page and assign to see posts first, and or you are friends with someone that posts it on their personal profile.  Or you are tagged in the post on the fan page.  Either or, will do it I’ve found.

So what’s all this mean! – It means you can’t just post on your Fan page and expect enormous reach without pushing or pulling your message organically or with a paid targeted ad.  (Boosted Post).   The weekend’s call to action is to help you plan post actions.  For example you should schedule a post that allows you to “tag” your other team mates.  I call it a “PEOPLE POST”.  Like in the middle of the week do a picture of your office or a post that describes your culture.  *(remember all posts do not have to be selling – make it fun) Then tag all teammates in the picture or that work in your office on it.  When the posts shows up, ask those teammates to engage with it.

Here’s another one, make a post of a “selling bullet” you have, could be anything.  Then once that hits, plan to “share” that post to your own personal page from your fan page.  Make a small comment when you do and ask your followers on your personal page what they think.

The concept is simple, PUSH or PULL your messages.  This is technically marketing 101, however it starts with a phone call for many to spread their message.  Now a days you can get your messages or campaigns seen by many from driving campaigns online this way.  You have to have a plan and then execute on it.  It’s the actions after the planned post that matters.  Many just post, and have lost exposure since the new changes.  This is why.  #SellWell

 

When you want to know how to do this yourself I have #TheBLUEPRINT for you.  If you don’t want to learn it and just want someone else to do the campaigning for you, there’s a service for that too! 🙂 The BLUEPRINT is here!