Tag Archives: Marketing

Weekend Call to Action – Try it! It’s easy! Facebook Algorithms explained!

#WeekendCalltoAction – Facebook’s new algorithms explained! Facebook recently changed algorithms on Fan pages so you see more of your friends and family.  And less business page posts.  – Unless, you either follow that page and assign to see posts first, and or you are friends with someone that posts it on their personal profile.  Or you are tagged in the post on the fan page.  Either or, will do it I’ve found.

So what’s all this mean! – It means you can’t just post on your Fan page and expect enormous reach without pushing or pulling your message organically or with a paid targeted ad.  (Boosted Post).   The weekend’s call to action is to help you plan post actions.  For example you should schedule a post that allows you to “tag” your other team mates.  I call it a “PEOPLE POST”.  Like in the middle of the week do a picture of your office or a post that describes your culture.  *(remember all posts do not have to be selling – make it fun) Then tag all teammates in the picture or that work in your office on it.  When the posts shows up, ask those teammates to engage with it.

Here’s another one, make a post of a “selling bullet” you have, could be anything.  Then once that hits, plan to “share” that post to your own personal page from your fan page.  Make a small comment when you do and ask your followers on your personal page what they think.

The concept is simple, PUSH or PULL your messages.  This is technically marketing 101, however it starts with a phone call for many to spread their message.  Now a days you can get your messages or campaigns seen by many from driving campaigns online this way.  You have to have a plan and then execute on it.  It’s the actions after the planned post that matters.  Many just post, and have lost exposure since the new changes.  This is why.  #SellWell

 

When you want to know how to do this yourself I have #TheBLUEPRINT for you.  If you don’t want to learn it and just want someone else to do the campaigning for you, there’s a service for that too! 🙂 The BLUEPRINT is here!

Thursdays Thoughts – Are you Mobile?

#ThursdaysThoughts – Are you mobile?  In every meaning of it.  So when was the last time you went to your OWN website on your mobile phone?  Does it look right?  In advertising, one of the things taught is to “test your own funnel” or advertisement.  See how it looks on desktop and mobile.  Funnel or not, have you checked yours?

How about this, do you have a CRM?  If so, when was the last time you texted someone from your mobile as you called and dialed them from the office line?  Do you check Facebook to see if you can IM your prospects?  What about LinkedIn messaging, do you reach out to prospects that way?

Point is are you using your mobile phone at the same time as your office line?  If your boss says put your cell phone down, and get on the phone – They need trained.  You should be social selling as much as you are calling people from an office line.  This is the truth! Communicate where your client is the most, if they are instagram the most, meet them there, engage with them, message and or add a comment to their story.

Get Mobile – And use it as a CRM for yourself.  If your in sales, you need to think mobile in many ways.  If not you’re going to be left behind in the times, competition and reach of your efforts.  #SocialSellingwithShawn – I can say with 100% certainty that those that do the BLUEPRINT training I have level up their social selling game and are increasing their sales as a result.   Getting mobile and social are not optional in sales any longer, and if you don’t do these things to learn now, you will have a hard time in the future.

Today I want to help YOU! If you read this and are not doing these things, then reach out me, click the BLUEPRINT link below.  Let’s get started in helping you social sell in many ways.  The BLUEPRINT helps you expand your pillar partners, helps you learn to push and pull your messages on social media.  The idea is simple, the concept is genius and the action is easy.  In fact the BLUEPRINT teaches you to program and schedule your messages in advance to have a clear intent on delivery and marketing.  Most of what you see from me is done on Sunday.  This post included.  I did the video almost 5 days ago.  When was the last time you planned a week long marketing campaign?

The BLUEPRINT can show you how —>> CLICK HERE

#SellWell

Wonderful Wednesday – ♥ Day

Happy Valentines Day! ♥ I love mortgages and everyone involved with them! This is why I do the mortgage Join Us In Creating Excitement (JUICE) stuff.  Today it’s all about #WhackedOutWednesday – for the love of mortgages.  If you’re a LO and do NOT have a fan page on social media you are missing the boat!

I have taken a passion in helping others in my B2B stance and career as a Lender Rep.  I help others grow their online presence that are partnered with me.  In return they do more loans and send some to my awesome team of support that helps get them done.  (1 day Turn Times 🙂 I’ve done this for years and started out with flyer marketing to help give out ideas to brokers, now it’s turned into a full suite of advertising options that any Broker or LO can do.  The BLUEPRINT is a 3 day workshop, for those action takers that want a little guidance on how to grow a fan page audience and gain exposure.

Inside the BLUEPRINT I break down how to help you get past writers block and segment what I call the 5 P’s of Posts.  This helps you make posts with meaningful intent to push and pull your messages to gain exposure, relevancy, reach and results.  I now offer this to anyone, inside my network or not.  For the LOVE ♥ of mortgages and helping others, get the BLUEPRINT today and start your online journey to increase your business.

If you want the BLUEPRINT click here! – I will take the same passion in helping with you to help you learn to plan out campaigns with intent to increase your reach, relevancy and results on social media.  I’ve done organic advertising for 3 years and built several “Brands” in my sales day now, all organically.  What is missing is your Brand! I can help with those that want to learn it themselves, as well as those that want a done for you solution to gain results! #SellWell (With lots of Love today ♥_)

Motivational Monday – Brand You!

#MotivationalMonday – I do the “The Mortgage JUICEman” to brand me.  JUICE is an acronym; Join Us In Creating Excitement.  When I was an originator I was known to always have a redbull or a “green AMP” at my desk inside a call center.  – The JUICE was always flowing.  But all kidding aside, I think due to my hearing loss I spend a lot of energy focusing during the day, more so than someone whom doesn’t have to concentrate on what’s being said.  So I don’t miss it.  But point is, the whole JUICE thing stuck with me as a result through the years and I branded it as “me”.  You should have some story like this too.

You should be branding you in a way that makes you unique, fun and memorable to work with for your clients.  In sales, that’s exactly what you want, to brand yourself and have that be remembered by others.  I help others think outside the box quite often and have a training that I put together to help others start their action taking in getting their brand marketing started on a Facebook Fan Page.  Today’s video to start the week is a story about just this.  Someone whom was having a hard time “branding” and after our conversation they took an idea that was real to them and branded it beautifully.  ↓

I’m in all week helping others brand and grow their mortgage business! The blueprint can help you do the same thing.  From establishing how to brand, to creating a tag line or theme or even marketing campaign to run.  Brand you, not NMLS# 123456789.  Just a thought to open your mind and tap into your creativity this week.  Brand you and do it with a purpose, you’ll get more results.  The BLUEPRINT is here!   #SellWell

Weekend Call to Action – Try this exercise

#TGIF It’s the #WeekendCalltoAction – Do this exercise I suggest.  The idea is to get out of your comfort zone, do a little research in your own backyard.  And then on the way to get something from the store you make a stop to say hi and network really quick.  Plan this out and you will make the most effective use of your time.

I’ve talked about this before and can say it works.  Not only from past doing, but those that have come back to me to say they did it.  Use a little creativity, but the overall goal is to make it so you are not driving from one side of town to the next and stay within a 2 mile radius of where you live.

I love giving suggestions to help others gain business, online and off, my goal is to partner with enough “hungry” Broker’s to close loans.  These weekend call to action video’s are just a taste, I help my Broker’s create active marketing plans with ton’s of different types of campaigns in them.  Most that implement double or triple their business.  Sound like something you want to do?  Grow your mortgage company with me, sign up below! ↓

Whacked Out Wednesday – Gain exposure already!

#WhackedOutWednesday – Gain some exposure already! IT IS WHACKED OUT! – That LO’s that post in comments or online they do loans, have no intro or otherwise recognized profile description they even do loans.  If you do loans you need to take the time to update your profile.  Make it known you do loans.  I recommend you place your “page” as were you work.  If you don’t have one, at least tag your companies page so your profile says where you work.  In the about section, there should be your phone number and or other ways to get a hold of you.  Seriously, making what you do public and how to get a hold of you is like a per-requisite to being successful as an LO.

Second today, I encourage others to understand how “facebook” and other social media works.  Understand that if you “tag” someone you are pulling them onto the post.  They DO see a notification, however that doesn’t always get seen.  I would go above and beyond that and “syndicate” with them.  That means message them in a private message asking them to engage in the post.  Like it, place their website in the comments, whatever it may be to gain the exposure.  Because what happens when someone else likes and engages is the post goes to the top of the news feed to be seen again by others.  And this time includes that person’s friends.  Make sure you know how this works, if you get tagged in posts, go back and like them.  It’s rude not too, if you message them and they still don’t interact, I probably wouldn’t recommend that person to be tagged in photos or posts any longer.  Just an observation.  🙂

Last and certainly not least, is the 3 day workshop I have now.  It’s the BLUEPRINT! A training that I’ve developed helping mortgage broker’s gain relevancy, reach and results for the last 2 years.  I’ve managed over 30 mortgage broker fan pages (at one time) and I can tell you the key to “blowing up” online is creating consistent marketing campaigns week in and week out.  With those campaigns I teach the type of posts to do, what to do with them to push and pull your messages to gain exposure, and how to leverage social selling at new heights.  Often times many broker’s double or triple their referral network actually giving them leads! Step up your social selling game, get the Blueprint working for you! CLICK HERE FOR THE BLUEPRINT

As Always #SellWell

Wonderful Wednesday – JUICY List Week

#WonderfulWednesday – More great companies we go over today that help you LO’s and Mortgage companies increase business.  Today is about retaining your clients, and learning how to obtain new prospects (that turn into clients)  Yep, my favorite subject, marketing.

First things first, on the JUICY list (Join Us In Creating Yes’s) there’s a new company that allows mortgage broker’s to get a service to monitor their clients credit for mortgage pulls.  If there is one, the service sends you a lead.  So it doesn’t matter what side of BRAWL your wholesale partners are on, you can control your ability to help your client on your own.  – “Retain your Client” is the company, and they are on the JUICY list now.

Second, today’s marketing segment.  We all know that marketing and sales go hand in hand, and you need to know about or be implementing lead magnets in the mortgage industry.  There are two companies I will highlight.  First, is Leadpops and is a great company to help you learn to “do” funnels.  Great for those now so tech savvy and want a plug and play version to use as a landing page.  (Oh yeah, landing pages by definition capture names, phones, and emails)  Second is Clickfunnels, the godfather of funnel creation, and requires some know-how to plug all the pieces together.  If your creative and want to custom tailor something this is for you.

Last and certainly not least, is THE “program to learn funnels”.  If you want to know how to put the pieces together, are interested in cutting your learning curve in half, and wouldn’t mind having a entourage of people as resources to ask and answer questions for you… This is IT!  It allows you to break free from the daily grind and call prospects that sign up with you faster than any other out there.  It’s mandatory I believe if you want to “know about” funnels, lead generation tips, tricks and ultimately the newest trends to double your business.  It’s the Break Free Entourage.

Here we go, if you want to level up or take any of these programs to the next level yourself, I have a blueprint training that once you take will help you implement these funnels and programs more effectively.  You see I teach the organic reach marketing tips that can help you increase your funnels results.  There is a trick to this, and if done right, it increases click through rates and lowers cost per click.  Two magic words right there.  If you want to make the most out of funnels you have to have both a push and pull campaign going on with Facebook’s new changes.  Just posting to your business page is dead.  You have to know how to push and pull your messages into feeds now.  Driving engagement is more than ever KING.  Learn how I segment this into 5 different types of Posts that you can do to drive your exposure, increase your relevancy and help results on your paid ads.  The BLUEPRINT is here!

As Always #SellWell