Tag Archives: Market Segmentation

Wisdom Wednesday – Be Segment Focused!

#WisdomWednesday – Be segment focused and clearly define whom your perfect audience is.  It’s wayyyy more effective than saying your the Jack of all trades and master of none.  This is why only one campaign online doesn’t work like people think it will magically.  Sure you can get buyer/seller leads galore online, google, Facebook, Instagram etc.  But the conversion will be low.  To increase conversion increase your segmenting.  Clearly define with many “small” campaigns whom you want to work with.

For example, a well rounded “Branding Strategy” will have VA campaigns, self employed campaigns, first time home buyer campaigns, maybe a mailer, and of course the old fashion referral and networking sources that help pour into the “funnels” of leads you have.

Be segmenting yourself, it’s how you’ll see success in 2019.  Don’t just say you do it all.  Today, I’ll segment with you too, if your a mortgage broker and do business with UWM (love them, remember I started my AE career there) they don’t do what we do well.  So we can FIT IN with many Broker’s that have 550-640 FICO borrower’s that don’t fit their box.  (FHA/VA)  I love the manually underwritten FHA deals, and know guides off the top of my head.  Hit me up if you have one in this box – #LetsDoBusiness #GetOnPoint with #BluePointMtg by CLICKING HERE!

Segmenting in your messages is what you should do to see the best results!

#SellWell

Two for Tuesday -BP and Marketing

#TwoforTuesday – I have a proposal today for any broker in FL/GA/SC that’s interested in gaining some new business in the next 7 days.  I will do this free for anyone that signs up or is already signed up and licensed in these states.  The reality is this a great way to #Segment and to make impact to your local community.  It’s simple, and it’s easy to do to market to a specific Geographic area on Facebook.

Sign up with BluePoint Mortgage this week and I’ll make a free tool for you to use, and then show you how to use it.  Yes, you read that right.  I’m talking about Facebook funnels or lead capture aimed with a campaign to help your local community that may have been impacted by recent natural disasters.  Hurricane Michael.  ↓

I have a funnel for this called MarketME – Here check it out -> CLICK HERE

If you’re interested in getting approved CLICK HERE

Better yet, if you’re interested in gaining your own version of this tool to make any and all types of campaigns –> CLICK HERE – I’ll even show you how to make ads and use the tool.

As always –

#SellWell