#WisdomWednesday – Be segment focused and clearly define whom your perfect audience is. It’s wayyyy more effective than saying your the Jack of all trades and master of none. This is why only one campaign online doesn’t work like people think it will magically. Sure you can get buyer/seller leads galore online, google, Facebook, Instagram etc. But the conversion will be low. To increase conversion increase your segmenting. Clearly define with many “small” campaigns whom you want to work with.
For example, a well rounded “Branding Strategy” will have VA campaigns, self employed campaigns, first time home buyer campaigns, maybe a mailer, and of course the old fashion referral and networking sources that help pour into the “funnels” of leads you have.
Be segmenting yourself, it’s how you’ll see success in 2019. Don’t just say you do it all. Today, I’ll segment with you too, if your a mortgage broker and do business with UWM (love them, remember I started my AE career there) they don’t do what we do well. So we can FIT IN with many Broker’s that have 550-640 FICO borrower’s that don’t fit their box. (FHA/VA) I love the manually underwritten FHA deals, and know guides off the top of my head. Hit me up if you have one in this box – #LetsDoBusiness #GetOnPoint with #BluePointMtg by CLICKING HERE!
Segmenting in your messages is what you should do to see the best results!
#WhackedOutWednesday – The good stuff, on what “NOT” to do so you know. I reiterate best practices typically in the Whacked Out Wednesday videos that I do. Today is no exception we will go over the difference between a manual underwrite and AUS underwriting.
You see doing more and more Bank statement and Non-Agency loans now, I can tell you I see it first hand. Some LO’s do not realize how good they have it on AUS findings from GUS, to LP to DU! Automated Underwriting Systems make is super easy to do loans now days and all you really need to do is make sure your 1003 is right. Wait, that sounds familiar. So garbage in and garbage out right! Well on a Manual underwrite you need to do the same. And you must scrutinize information a little more on your own. You can’t just throw information around like you do on an AUS loan. You have to read and compare. That’s what the underwriter does. And it must make sense. Read the supporting docs information, compare it to the 1003 and does it make sense?!
Sounds like a best practice for all loans! Don’t be whacked out and try to push a loan to closing and then do sloppy work. IT’S only going to slow your loan down. The biggest down fall LO’s have is not reading the findings or the information they get as supporting docs and then pushing it into the loan to only have silly requests from underwriting that they should’ve had completed prior to submitting the information. For example, like a VOE or VOR being filled in completely. If there’s line to be filled in that are blank once you get it back, make sure you READ the info, and ask for it PRIOR to sending in. TRUST ME – This best practice will help you close more loans on time.
IF you want help, guidance and the ability to close more #NICHE loans let’s #GetOnPoint together with #BLUEPOINTMTG – All you need to do is CLICK HERE!
I am here to help you grow your business personally for anyone that wants help. With individual loans, to strategies to help you market and obtain more clients. I team with my Broker partners any way I can to help them build a business. From structure of loans, to helping processors submit, to LO’s know guidelines to Broker’s recruiting more LO’s. My goal is grow my business partners business, and in the process do business! What are you waiting for, get a higher level AE to help you —CLICK HERE!
As Always –