#ThursdaysThoughts – #LUNCHNLEARN – Get Creative – In today’s market place if you are just showing the same options as everyone else and you’re not “niching” a specialty or making yourself be indifferent, things might get hard. What I suggest to do is get creative when presenting options. #BenefitSandwich Again…
One way to do this with a typical 1st time home buyer is to show them options with MI certs. With a first time home buyer the MI option to have split, or lender paid, or single premium all could allow the borrower to qualify for more of a house. Structuring the loan upfront to make sure it can close and allow the borrower to do is key. This could mean going borrower paid, or increasing the rate, or gaining seller contributions etc. But the bottom line is what a recent broker did was genius and a great idea that I wanted to share with you. By being indifferent I bet they gained business.
BluePoint Mortgage is a niche lender, we don’t have just “one niche” we have many, and you can use these niche’s to stand out as a product expert in your market place. Making yourself indifferent than someone else. Adding value and coming across as the expert at the same time. This idea from a Broker is genius and I know they will continue to get more loans as a result of their thinking this way to differentiate themselves from the competition.
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As always – #SellWell