Tag Archives: Loan Officers

Whacked Out Wednesday – Gain exposure already!

#WhackedOutWednesday – Gain some exposure already! IT IS WHACKED OUT! – That LO’s that post in comments or online they do loans, have no intro or otherwise recognized profile description they even do loans.  If you do loans you need to take the time to update your profile.  Make it known you do loans.  I recommend you place your “page” as were you work.  If you don’t have one, at least tag your companies page so your profile says where you work.  In the about section, there should be your phone number and or other ways to get a hold of you.  Seriously, making what you do public and how to get a hold of you is like a per-requisite to being successful as an LO.

Second today, I encourage others to understand how “facebook” and other social media works.  Understand that if you “tag” someone you are pulling them onto the post.  They DO see a notification, however that doesn’t always get seen.  I would go above and beyond that and “syndicate” with them.  That means message them in a private message asking them to engage in the post.  Like it, place their website in the comments, whatever it may be to gain the exposure.  Because what happens when someone else likes and engages is the post goes to the top of the news feed to be seen again by others.  And this time includes that person’s friends.  Make sure you know how this works, if you get tagged in posts, go back and like them.  It’s rude not too, if you message them and they still don’t interact, I probably wouldn’t recommend that person to be tagged in photos or posts any longer.  Just an observation.  🙂

Last and certainly not least, is the 3 day workshop I have now.  It’s the BLUEPRINT! A training that I’ve developed helping mortgage broker’s gain relevancy, reach and results for the last 2 years.  I’ve managed over 30 mortgage broker fan pages (at one time) and I can tell you the key to “blowing up” online is creating consistent marketing campaigns week in and week out.  With those campaigns I teach the type of posts to do, what to do with them to push and pull your messages to gain exposure, and how to leverage social selling at new heights.  Often times many broker’s double or triple their referral network actually giving them leads! Step up your social selling game, get the Blueprint working for you! CLICK HERE FOR THE BLUEPRINT

As Always #SellWell

Whacked Out Wednesday – Want free tools to help you build a list?

#WhackedOutWednesday – If you are not building a list and marketing to them you’re missing out on business.  Today’s tools out there are extravagant and each one has a subscription cost of a few hundred dollars at the least.  The good news is I have a marketing tip for you today to help this.  I absolutely suggest that you market to your clients daily, weekly, monthly, and do it in a fun way to Brand you.  Weather you send out letters (mailers), or simply go down a list you have on excel and email them manually.  I suggest you set yourself up to automate some aspects of your business.  Lead capture, and email campaigns go hand in hand.  And both can help you build a list and gain more business.

It is whacked out that each of these needed application costs so much, but it is what it is.  How I started was FREE, and you should too if you’re not doing any of this.  In today’s video I give two tips to use free applications to both capture leads with an interactive form you can advertise, and a way to build a free email campaign list.  My attempt to help you with solutions as always.  – Make it a great day – #SellWell

Workshop with Shawn? – Check it out, I put together this training that I was able to help individual Broker’s use to increase their business and now I’m helping others not in my network learn how.  You have Facebook Fan page but don’t get leads from it?  You don’t have a list built yet? No lead capture pages as suggested.  I can show you how to integrate these all on a Fan page and learn to push and pull your messages so you gain FREE leads.  It’s a work shop, and it’s the Blueprint guide to campaigning on Facebook with a Fan page.  Check it out below ↓

The Blueprint – Ultimate Facebook Fan page Marketing campaign guide
As Always – #SellWell