#WeekendCalltoAction – Build Your audience on social media this weekend. I go over a few key things in this video, but the main thoughts to focus on is whom are you connected with? Are you growing your target market?
Think of this way, you get 5000 people max to connect with on Facebook, are you topped out? Better yet are the majority of your connections in the States that your licensed in? – If your using “LinkedIn” to connect with professionals, are you growing your referral network on there? Just thoughts I see and suggest people to do all the time.
Grow your audience and whom you are marketing too. Plain and simple #WeekendCalltoAction! If you want a great support staff for you wholesale loans, click below, I’m still growing! Fill in below, the next Broker Package we approve could be yours! #SellWell
#TwoforTuesday – How are you using social media? As a search engine yet? As a way to search for new referral partners? Two things, groups and pages! If you don’t have a page yourself and you sell RE or Mortgages, make one. Then grow it. Second, join groups all the time, don’t just add a bunch at once FB will block you for that. There are groups for just about everything, I suggest you join groups that support your past times, hobbies and likes. That way it’s easier for you to develop a presence that you can leverage later.
Do not “advertise” in groups unless you add value to the group first, just thoughts. As owner of over 10 groups, most around 3000 people, I segment the content and group focus for the types of people I want to “gather in there”. It’s a way for me to build an audience and add value to everyone. You should do the same, and join groups that are not yours and develop a presence in them to be seen as an authority. It’s easy to do if you are adding value to the group based on the groups focus. As far as pages go, you should be advertising on your page and then sharing that relevant post into groups that coincide with that content. Pages are also a great thing to “look up” and expand your referral network with. Most LO’s spend too much time focusing on just RE agents when they could be getting leads from different types of partners. Use FB pages to search those in your area that could be a good fit for you to network with. As an added “bonus” make sure you are gaining testimonials and looking at testimonials other pages have. It helps to give them too. 🙂
Social selling is an art, and there’s a way to “reverse” sell to those you connect with. You just need to nurture this practice with your prospects more, or referral partners in order to gain exposure. Comment on enough things, like enough of their posts, be omni present in many groups – those people that see and engage along with you on your posts or someone elses are people that have grown to see your “value proposition”. What you can do is leverage this, contact them directly and then the call is warm and not so cold. There is a fine line between being stalker-ish and happen to be showing up. If you do it right, networking on social in groups, pages, and on peoples posts can help you social sell big time. If you engage with someone “new” on purpose over the next week more than 8 times, and then go back and call or PM that person, I can bet you my lunch they will openly have a conversation with you. All because you engaged on social with them for a week. Funny how this works, but if you “show up” more than half a dozen times in someone’s feed, they seem to think they are getting to know you. Use this technique to grow relationships. Besides #SocialSelling is fun when you do it right. 🙂
#MondayMotivation – The GRIND – Get Ready It’s a New Day! Been a year back at it again and wanted to highlight some reals this week. Blast from the past coming at ya. These are short and sweet. – Funny the one’s I picked all have something in common – Helping Broker’s.
Mondays Motivation for me has always come to help others drum up more business or help them with their guideline questions. I just wish I could help more people. Maybe you’re next? Fill in below if you’re looking for a great Account Executive, lender rep that will answer calls, help you push files, and provide the pricing and product service help when it counts! 🙂 As always #SellWell
#WhackedOutWednesday – Gain some exposure already! IT IS WHACKED OUT! – That LO’s that post in comments or online they do loans, have no intro or otherwise recognized profile description they even do loans. If you do loans you need to take the time to update your profile. Make it known you do loans. I recommend you place your “page” as were you work. If you don’t have one, at least tag your companies page so your profile says where you work. In the about section, there should be your phone number and or other ways to get a hold of you. Seriously, making what you do public and how to get a hold of you is like a per-requisite to being successful as an LO.
Second today, I encourage others to understand how “facebook” and other social media works. Understand that if you “tag” someone you are pulling them onto the post. They DO see a notification, however that doesn’t always get seen. I would go above and beyond that and “syndicate” with them. That means message them in a private message asking them to engage in the post. Like it, place their website in the comments, whatever it may be to gain the exposure. Because what happens when someone else likes and engages is the post goes to the top of the news feed to be seen again by others. And this time includes that person’s friends. Make sure you know how this works, if you get tagged in posts, go back and like them. It’s rude not too, if you message them and they still don’t interact, I probably wouldn’t recommend that person to be tagged in photos or posts any longer. Just an observation. 🙂
Last and certainly not least, is the 3 day workshop I have now. It’s the BLUEPRINT! A training that I’ve developed helping mortgage broker’s gain relevancy, reach and results for the last 2 years. I’ve managed over 30 mortgage broker fan pages (at one time) and I can tell you the key to “blowing up” online is creating consistent marketing campaigns week in and week out. With those campaigns I teach the type of posts to do, what to do with them to push and pull your messages to gain exposure, and how to leverage social selling at new heights. Often times many broker’s double or triple their referral network actually giving them leads! Step up your social selling game, get the Blueprint working for you! CLICK HERE FOR THE BLUEPRINT
#WhackedOutWednesday – If you are not building a list and marketing to them you’re missing out on business. Today’s tools out there are extravagant and each one has a subscription cost of a few hundred dollars at the least. The good news is I have a marketing tip for you today to help this. I absolutely suggest that you market to your clients daily, weekly, monthly, and do it in a fun way to Brand you. Weather you send out letters (mailers), or simply go down a list you have on excel and email them manually. I suggest you set yourself up to automate some aspects of your business. Lead capture, and email campaigns go hand in hand. And both can help you build a list and gain more business.
It is whacked out that each of these needed application costs so much, but it is what it is. How I started was FREE, and you should too if you’re not doing any of this. In today’s video I give two tips to use free applications to both capture leads with an interactive form you can advertise, and a way to build a free email campaign list. My attempt to help you with solutions as always. – Make it a great day – #SellWell
Workshop with Shawn? – Check it out, I put together this training that I was able to help individual Broker’s use to increase their business and now I’m helping others not in my network learn how. You have Facebook Fan page but don’t get leads from it? You don’t have a list built yet? No lead capture pages as suggested. I can show you how to integrate these all on a Fan page and learn to push and pull your messages so you gain FREE leads. It’s a work shop, and it’s the Blueprint guide to campaigning on Facebook with a Fan page. Check it out below ↓
The Blueprint – Ultimate Facebook Fan page Marketing campaign guide