#MondaysMotivation – Last week we talked about gaining lead machines to help you have prospects to call. This week we talk about converting those leads you have. This is a social profile you obtain when you run Facebook ads. So you should know how to social sell in order to be converting them at a higher level. No doubt someone clicked on something that said they are interested – But wait the lead isn’t a lay down??
LOL… That’s the big misconception on how this all works. You get a lead, and you need to follow up and probe for interest and action takers. It’s a numbers game. What a professional lead system does is help you build a list, the “Gold is in the follow up” to those lists. Which is why automation machines and systems help with text messages to email drip campaigns. But it doesn’t help “convert” prospects to a client. You actually have to connect most of the time to do that. Will you get a one off lead that jumps into your online app and fills it out, yeah probably over time. But if your waiting for that to happen every time, you will be disappointed.
Converting online leads is a skill, you need to bring out the detective a little bit and research that “social profile” you have. Look them up, poke them, call them, email them, text message them, find them on LinkedIn… See my point. There’s several types of “ads” you could have, but if your after numbers in leads, then the buyer/seller type advertisement is key. Everyone wants a home, no one wants a mortgage. Sell accordingly, and get in front of the prospects that want the shiny object your selling.
As Always #SellWell
Still want in? – Leads convert when you social sell, if you are still “thinking about it” nows that chance —-CLICK HERE!
#ThursdaysTruths – Stay out of slumps by focusing on what you do well. Then look to understand your LOA. Your Law of Averages is directly correlated to your (attitude) Skill and your Efforts. It’s funny because we see this all the time when young blood comes into the industry and has massive “attack” mode on. Their Efforts are through the roof. Then as you see their skill increase, the effort plateaus and they let off the gas! —– NOOOOOO – Don’t do that! Keep the gas on.
Most people fall into a slump sometime in their career of sales, and the piece of the puzzle that can solve it for them, isn’t changing what you say or how you pitch normally. It’s getting back to the basics, and focusing on the LOA. You see I just focused to be consistent all the time in sales instead of being the break out kid. No matter what I sold, I was typically the guy across the board that had consistent results. Why? Well I focused on my LOA all the time. I do this now. I knew in the past, I needed to make 100 calls a day, pull 4 credit reports, review them and pitch to get 1 deal potentially a day. By focusing on this there was absolutely months that I wrote over 25 loans a month. More than one. Most of the originators now days seem to top out at 10, or 15, and or even 5. They all seem to have an excuse to not let themselves get higher numbers. IF YOU WANT IT BAD ENOUGH, focus on the activities that drive results.
Now in my “wholesale sales” life, I know I need to make a certain amount of calls per day to NEW relationships, sign up several new Broker’s a month and keep servicing those that are in my network. It’s a balancing act and I block my day off to accomplish each task. My LOA, fluctuates, but my attitude and my effort do not. I keep them high at all times, you should too. When your optimistic you can manifest your destiny, when you keep your efforts going, your bound to connect. Make it happen today in whatever you sell. #SellWell.
Oh yeah, I am growing my workshop and will be changing it up just slightly. That just means more added value to those already in my network. If you’re a LO and want to double your business this year, I have the #Blueprint that can help you increase your LOA. By actively calling those that want you too. Get in the blueprint and start social selling at a whole new level.
The Blueprint – Ultimate Facebook Fan page Marketing campaign guide