Tag Archives: Lead Generation

Two for Tuesday – JUICY List Week – Lead Trap Day!

#TwoforTuesday – #JUICYList Week – Lead Traps!! Today’s the lead trap day, and announcement of the “special” I have for those that want a done 4 you solution! In the mortgage and RE industries the sales are made by gaining a prospect from a referral or from a lead trap made by that salesman! (or Sales Woman for that matter!) 🙂  Some LO’s have figured out that they do NOT want to learn this and just want to take more 1003’s and be on the phone selling and networking more.  So they hire an ad “agency” for the complete ad system to gain leads, grow their list to market too and have some follow up created.

Today I go over the software that for those that DO want to learn how to do marketing on their own, can use these lead trap software to do just that.  Gain Names, Phone Numbers and Emails all day long.  ↓

The first one I go over today is #LeadPops! LeadPops does exactly what it says, it pops open and creates lead traps in an instant, with done for you copy and templates.  It’s designed to allow you to drag and drop your logo and NMLS and be done.  The second one I go over today is by far my favorite due to the ease of use.  I’m a lefty creative, so naturally I like “making” things, and you can make funnels in less than 5 minutes on #Phonesites!  Phonesites is fantastic for someone who understands ad copy and creating an offer.  Whereas you don’t need to be a techie or understand code to use it.  Just upload pictures (right from your phone) create your ad copy and offer, tell it where to redirect, and your done!

This week I have several really cool “offers” for my followers and those that want to JUICE their own pipeline.  In talking about #LeadTraps today, many have figured out that it’s a giant puzzle connecting CRM’s, Zapier, Ad software, Follow up scripts (emails) and other things into a properly built lead trap.  And many decide to “let a pro” do it.  This week we have an offer from a funnel builder that includes the set up of all ads for less than half of what it typically costs in the market.  To get all this done 4 you solution out there, many are charging 1500-5000 for the same set up.  And do not have long form leads.  This is a funnel built for you that does everything from collect the lead to follow up, and is only 500-750 to do, 300 monthly, and what ever your ad spend is.  (there’s always three components, initial build of the funnel cost, a monthly reoccurring maintenance fee for the funnel to collect names, and an ad spend given to Facebook on most “done4you” solutions)  There’s a range for build out only due to what options you wish to have.  This week only we have the ability to turn on a lead switch for any LO for less than half what the typical costs is.  Shoot me an email here for that!

It doesn’t matter if you choose to do lead gen yourself or hire someone else to do it.  Somewhere in the process is the use of these software and components.  My suggestion is to have a mix of things going on.  Lead traps are list growers, how many do you have running?

As Always –

#SellWell

Weekend CALL 2 Action – Lead Week is coming!

#WeekendCALL2Action – Lead week is coming next week!  You bet, I’m going to go over everything about lead generation you need to know all next week.  The CALL to Action is simple, make the calls now.  Or make the lists fresh for yourself to call next week.  You should have some sort of automation doing lead nurturing for yourself. But say you don’t next week I’m giving stuff away.  From a funnel system, to a proven script for follow up that converts.

What’s the BIG DEAL?  Why now?  Simple really, you’re about 60-90 days out from peak season of purchases and you need to start now if you want to see the best results this summer.  WHY? – Because people want to buy a house, they don’t want a mortgage!  And 90% of the leads are TRASH right out of the gate.  You have to nurture them, help them fix credit, show them the light at the end of the tunnel.  Sure you’ll find some gold nuggets in gaining leads online monthly, but the true ROI is when you’re into it 2-4 months down the line.  Many people just “give up” too soon.

Why do LO’s fail at lead generation online?  There’s a handful of reasons, but I’ll start with itemizing what NOT to do.  Number 1, you have a business page/fan page and have no relevancy score worthwhile to run ads on that page.  STOP doing that.  Create a community page and get instant relevancy higher than your 7 year old business page.  Number 2, if you don’t have some CRM, or follow up sequence built in to help nurture leads to life you’ve completely missed the boat on what “this” is all about.  I think every sales person will agree, the gold is in the follow up.  (we’ve all heard this before)  Number 3, treat the leads as leads.  They are not clients yet and the best campaigns are not for LO’s, they are for Real Estate Agents.  So as you run a 1st time home buyer ad, or advertise a property, the biggest thing NOT to do is put all your eggs in one basket.  What I mean here is don’t rely on crummy credit, no down payment having first time home buyers to build you a payday in the first 90 days.  These are “agent leads” and designed to help you expand your referral network.

I’ll go over more of what to do and NOT to do in lead generation ALL next week.  But the point is you should have a well rounded way of generating business.  You should have referrals from agents, you should have direct mortgage leads, and indirect leads you nurture as I mentioned.  You should have referrals from multiple sources that are not just RE Agents to be the most well rounded.  But Lead Gen is found around everywhere, both ONLINE and OFFLINE.  And in reality the whole kitten caboodle is called “Branding”.   We’ll go over what that looks like next week as well.

In the mean time, if you don’t have deals to submit #GetOnPoint, the best advice is to take the time to read this link about lead generation. –> LEAD GENERATION 101

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If you are serious about getting started with something get on the blog #Vlog next week, I’ll highlight programs, people, systems, and do’s & don’ts of lead gen all week.

#SellWell