#ThursdaysThoughts – #Niches are the Game! #GetOnPoint with #BluePointMtg I’ve been talking to a lot of people recently that have asked, what are your “niches” what do you do that’s different? We are a true wholesale lender for #MortgageBrokers and our core business is #Niche loans. FHA/VA/CONV we do and consists of 70% of our business! Remember VA and Conventional loans can go LP (Freddie) instead of Fannie (DU)! Many seem to forget that.
Besides Home Possible, Home One, CALHFA (FHA), and manually underwritten loans we have many other options. Including MI types, I talk in today’s video briefly on the types of delegated MI we have. 203H, is mentioned, and Reverse and Non-Agency loans! From a lender view we give our partners options to go borrower paid, or lender paid, to disclose on your own, or offer to disclose for you, and even change your comp monthly as needed. #StayCompetitive
My thing is to help LO’s get paid! We all love loans, but like the payday the best I bet. So if you’re in the same boat, and want a SPEED AND SERVICE NICHE LENDER in your arsenal! Let’s chat Loans! As I always say, I ♥ “I gotta guy” questions! 🙂
#ThursdaysThoughts – Mac Attack from Freddie I go over some notable changes from Freddie Mac’s update just yesterday! Great changes they are making including what student loan payment calculations are. Second is the BENEFIT SANDWICH! I think this is the most important and a great reminder to you LO’s. ASK WHY!
A client doesn’t pay an interest rate, and you can’t sturr up emotions without understanding the true reasoning behind “why” someone wants to save money or take cash out. YOU have to dig deep. Ask questions and look to pull the emotional strings out of them so you know what to “stack” in your “Benefit Sandwich”! Too many times I’m pricing a loan and ask LO’s questions about a deal and they don’t know “why” a client would be doing X. Strange to me actually. As I was trained in constructing mortgages it’s a wealth generation machine and a tool that someone can use to help them reach life goals. Like sending a kid to college, hence the reason for “cash out”. Know this on all your clients transactions. And build a Benefit Sandwich that allow you to help the borrower achieve their goals. (And helps you sell it)
I am super excited, and a little nervous actually for tomorrow’s webinar. There’s a lot of people that have pre-registered. I’ll be sending out the link today and have several follow up reminder emails to those that did. I’ll be going over how to use trends and the seasons to build a mortgage business year in and year out. Without the use of expensive “tools” and just the old fashion guerrilla marketing techniques. Building referral partners for your business is paramount to your success long term if you’re doing mortgages. This webinar is #TheBluePrint of how to put it together. Last day I’ll advertise it I promise, if you want to know more — SIGN UP FOR THE WEBINAR HERE!
#TwoforTuesday – New Freddie Mac Program! – Home One and Home Possible changes and roll outs are discussed today! Straight forward if you ask me, and they (Freddie) is doing some great things. I think their poised to see a pick up in market share this year.
Today, I’m searching for new Broker’s to help with closing loans, marketing campaigns and overall partnership to grow their business! If you want a difference maker on your team, let’s chat! Fill in below! ↓