#WeekendCalltoAction – Follow Up Friday – Today’s installment is just like any other weekend call to action, but instead of an idea to find a new referral partner or client, I give you an idea to follow up with your existing pillars. When done correctly, this can be the difference in making your message heard by the masses.
You know who does this well – UWM. We AE’s would all follow up with our clients and mention a specific product on every phone call. I’m not sure if they do this now, but we would mark that product we talked about in our CRM so we knew we had talked about it. It was a way to get a message out to the masses. And a GREAT way to follow up with client business partners. So instead of just saying hey send me a loan, AE’s had a product or guideline or process to go over. You should do this same thing. In fact you should have your whole team do it as a collaboration.
You can follow up on Friday with referral partners and let them know about a great new product or a guideline that may help them. More often than not, just by mentioning it I would find more than one person tell me, I just ran into that. Besides when you follow up on Friday, most people are in a good mood! #SellWell
I am coming back back to Cali Cali – Oh yeah. Next week, I will be traveling to California. If you are in Santa Ana area and want to meet, PM me I will have some time to visit. If you have not joined the group Sales Talk with Mortgage Pro’s yet, feel free to join. There’s over 4000 mortgage pro’s talking all about mortgage stuff. #SellWell and #TGIF – The Grind Includes Friday!
#WeekendCalltoAction – And I believe we have a new hashtag this week going forward I will use, #FollowUPFriday! I do write these blog’s for myself, and they really just apply to anyone in sales. It’s funny because I will do a video or give out a suggestion and then follow my own advice. #LeadbyExample – Right?! – So the moral of this today’s posts is all about just this, Follow up and Follow Through. Different but one in the same “action step”! The DOing, that I talk about.
80% of prospects turn into converted sales after the 5th contact. Somewhere between contact 5 and 12 is when they convert on average. Here’s the thing, if you’re getting into online lead generation (which I teach with my BLUEPRINT) they you should be reaching out to engage with that person on social media. Every 5 touches would be considered equivalent to 1 phone call (5 minutes or less). What I mean by that is the nature of social media. You see, on average as you engage, comment, like, IM etc with others on social media strategically (don’t always be selling, but always ABC) you are essentially building a relationship. After (on average) 8 touches with someone online they begin to think they know you. Might sound silly but it’s true. Are you following up with your leads on social media with this intent. And if every 5 interactions you make count as 1 call, how many calls do you need to convert. 5 like the statistic shows? Law of Averages is different with everyone, but social selling is a game and if played right, the art of the follow up and follow through can reiterate the old saying: “There’s a fortune in follow up”!
Don’t forget to follow up as a HUMAN contact too! I think some rely on too much automation now, with email drip campaigns and autobots! lol. The real statistic is close to the first one, except, 79% of leads are NEVER followed up with! ARE YOU KIDDING ME! $ucce$$ is in the follow up for sure. There is a fine line between being tenacious and annoying, or persistent and harassing. Words cast spells, that’s why there’s so much importance on “Spelling”! If you collectively gain interest through being genuine and show a social being, trust me others will reach out. You can’t just have a fan page and not post. You can’t just post on your social media wall every two weeks and expect everyone to see what you do! Consistency is key. And following up is the master lock. Combine them together to open the door of success stories.
#FollowUpFriday The Blueprint will help. CLICK HERE!