Tag Archives: Communication

Weekend CALL to ACTION – Exit strategy marketing kit

Welcome kit, or maybe you call it your on-boarding package!  Every “good or service” has a delivery process, a closing if you will.  Some more meaningful than others.  Even local grocery stores now try to use “marketing” on receipts for example.  A dentist, gives you a small bag of goodies typcially on every visit.  What about a mortgage?  What about a car delivery?  Do you have a marketing kit that the client takes with them for example, a key fob or key ring with your logo?  Maybe a discount booklet that gives the new homeowner “discounts” for using them, such as a moving service, or a carpet cleaner, or housekeeping/maid service in the area?  Maybe you LO’s network with a grass cutting landscape business in the area and get the new resident a “free cut coupon”.  🙂  The possibilities are endless.  But what leave behind would make the most impact?  The one they look at everyday, the one on the refrigerator.  A magnet!  Put together a short or small marketing piece with your logo at the top, and then use it as a magnet to promote all the other services they may need, such as car wash, or a house cleaner, or insurance person, or landscaping to cable service.  You could easily network with other ‘sales’ entities in the relative area you serve and create something that makes them think of you for your professional service.  #WeekendCalltoAction #SellWell

This suggestion is real, the RE agent that made me the magnet from my first house is still on my refrigerator today.  And I don’t live in MI any longer.  lol

PS> You can use http://www.YourFreeAlarm.com as a service to your clients closing home loans!

Weekend Call to Action – All the way to the end.

Best Practice week wraps up with an ARTICLE on best practices summarizing the week.  This week my intent was to give out best practices for every stage of originating a mortgage loan.  Today I summarize and leave the week with the call to action on what to do all the way to the end.  #Closing

On Monday, I did a video on prospecting, and if anything remember SW3.  SW to the 3rd power as I know it.  Some Will, Some Won’t, So What, NEXT!  Always be prospecting and always know it’s a numbers game.

On Tuesday, I did a video on best practices taking a 1003.  Now I encourage you to go deep.  Find out the “Why”!  What’s funny is LO’s don’t know the why when I ask them.  I wonder how they sold the loan.  Or it is actually sold.  DIG DEEP, on every 1003 question, there should be another question you ask to dig deep, get to know the prospect and find out more about them.  (or why they doing the transaction)

On Wednesday, I did a video about submitting the loans to underwriting.  Half the battle with mortgage loans begins with the information that is on the 1003 that is being sent in to verify it.   And in the beginning, I suggest that you follow your AUS findings and only submit what it is calling for.  One of the biggest mistakes rookie’s make is turning in too much info in the beginning.

On Thursday, I did a video about obtaining conditions and reading them prior to sending in conditions to the underwriter.  Most loans do in fact change along the way, this is common.  The best practice is as an originator to know how any changes you do will affect the loan.  My suggestion is to always have access to “another file” to run AUS with any changes along the way.

Here we are on Friday, and besides asking for information from the clients you have, you need to do “follow up” through-out the process of the loan.  Even if you do not need something.  And FRIDAY’S are a great day to call everyone in your pipeline.  Say, HI! Touch base, let the client know where their file is or foreshadow the processes next.  One of the biggest things LO’s miss out on is the ask for referrals through the process.  If you’re doing a good job, regardless of closing the loan or not, you have a right to ask for referrals during the process of a loan.  (this works well around the 2nd Friday you follow up with them in the process)  I suggest that open communication is the key to a successful transaction, and that applies to all contacts in the transaction.  Lender, Realtor, AE, LO, Client for example.  If you feel lost on where your files are in a process something is not right.

In just about all relationships communication is key.  Why not set that standard on your business transactions.  Just my two cents.

TGIF – The Grind Includes Friday

#SellWell

#WeekendCalltoAction – Call your clients, ask for referrals