#TwoforTuesday I absolutely love guidelines, I’m a guideline geek. No joke, they help my whole world turn. Today I talk about the TWO MOST IMPORTANT pieces of paper you deal with in the mortgage world, the LE and the CD. Some people forget Saturdays do and don’t count, some people forget how to count! Seriously counting to three is different between the two disclosures. Check it out below. Great Two 4 Tuesday review! #TheSalesJUICE
WEBINAR THURSDAY THIS WEEK! @ 3PM EST. I have developed the name the Mortgage JUICEman for a reason. Join Us In Creating Excitement as I go over a year long campaign that anyone can do. It doesn’t require a lot of capital (in fact most do this campaign with little to no money out of pocket) and will be a JUMP starter for many to double if not TRIPLE their business as a result.
Sure there’s all this fancy dancy stuff you see on social media, and anyone can say go buy some advertisements, or make a Facebook FUNNEL. Most just don’t have the time for that. I am keeping it real, and what I will show you is;
#The number 1 marketing campaign that I’ve helped over 25+ Brokers personally execute and make six figures with.
#The secret to using trends and timing to your advantage.
#The number 1 way to diversify your reach and set a foot print in your own local market to be the go to guy/gal for referrals.
In a RISING RATE environment, you will need to learn to diversify, and how to make an impact to your own business. If not a year from now you could be wishing you did some of the things I will show you HOW and WHEN to do. Most of these suggestions are “organic” and are the ticket to helping you sustain, and see market “GROWTH” in times of a squeeze. Check out the WEBINAR THIS WEEK ON THURSDAY @ 3pm EST.
Click the below link to Register for the webinar this Thursday!
Did you leave for Green beer already? Hope not, here’s a fantastic WEEKEND CALL TWO ACTION that could help you think about ways to add value to your clients. HAPPY ST. PADDIES DAY to all!! May the luck of the Irish be with you!
Hey y’all, the mortgage JUICE is going to flow today. Let me say in sitting with a set up team member and asking ops today about what is the most Whacked OUT things broker’s do to their loans, so we can avoid them… Two things came up, both center around FEE’s.
First and foremost, make sure you are OVER-DISCLOSING your fees. For example, in the appraisal area, put the cost of an appraisal and one re-inspection, in the credit area, put the cost of a credit report and the cost of one credit supplement. I would go to the length of actually rounding up title fees’ if I was disclosing. It’s easier to over-disclose and go down than the other way. It sets you as and LO up for success. TO under promise (setting worst case cost expectations up front) and allows you to OVER DELIVER (and in the end the costs are less).
Now here’s the biggest mistake I see others doing. When you are disclosing or having a lender disclose, make sure on a LENDER PAID LE, that the BROKER COMMISSION AMOUNT IS NOT ON THE LE> Some are just so used to disclosing their income and now with the new disclosures it actually levels the playing field for originators. YOU NO LONGER need to have your Broker fee on the LE unless you are going Borrower Paid.
#TwoforTuesday. – Good one going over some recent changes to guidelines. #ThemortgageJUICE. See you in Dallas! *getting on a jet plane today 🙂
Go big or go home. Create urgency in a rising rate environment is so imperative. What you send a client today, may not be the “same” price tomorrow. Heck even mid day. You and I know that in the mortgage industry, clients do not. Explain how the rates work and use the rising rate environment to create urgency to get your “books” back. #SellWell
This weekends call to action I have to ask that my network help me. I’m setting the foundation right now, and Broker’s across the US are partnering with me to help them close more loans. I have a want to diversify my presence in many different states across the US. And I need to ask you for your help. Please, Share, Interact, LIKE and repeat!! I say this at the end of every video, but today, I am asking for referrals to great mortgage Broker’s that you may know. Refer them to the Mortgage Juiceman, and I will be the best Account Executive they’ve had in a long time. I helping structure loans, close home loans, and ultimately gain more business. Thanks for your help in advance! #JoinUsInCreatingExcitement (JUICE) #SellWell
**PS, don’t forget to ask your own network for referrals this weekend. 🙂
Today, do this, I dare you, bring that Enthusiasm out like it’s your first day! One of my favorite sayings is “Enthusiasm is the Key to Persuasion”. Bring it out inside you today, and I bet you gain an extra deal this week.
Whacked out Wednesday back at it! The stories I’ve heard in the last week have been amazing. Refreshing to me for sure. And an eye opener. This is exactly why I choose to pair with whom I did. Having systematic file flow, great pricing, and a few niches (not just one) making a great product mix. I’m known as the Mortgage JUICEman for a reason. Join Us In Creating Excitement (JUICE) as I ask some questions about client service, and your paired AE’s experience and added value for you.
AE’s should really be helping your LO’s drum up business, understand guidelines to structure loans, and help actively make revenue for that partnership to make sense. I have always taken a passion to help others grow their own business. I don’t know why but have a knack of working hard that I guess isn’t the norm. A relentless follow up and work habits (ethic) that maybe out performs others. When I get feedback that there are so many out there looking for an AE like me, it thrives to help me serve as many as I can.
Whacked OUT Wednesday CALL to ACTION – Reach out to me for a renewal of the added value an AE can give your mortgage firm. I can’t wait to help you.
EXTRA, EXTRA WATCH all about it! Guidelines are changing, Two for Tuesday going over them, with an added bonus guideline change. Check it out below.