Weekend Call to Action – JUICY List Week

This week we did the Join Us In Creating Yes’s list update.  Yearly I’ve done this now for a couple of years by the end of January.  Each year the tools, the partnerships, and options on the list expand.  I like providing solutions for those in need.  And highlighting the important tools a broker or any business owner in sales could use is what this list was designed to do.  I am absolutely looking for more recommendations and would invite anyone to share a company, program, product or service that you feel could help the Mortgage community.  Education, to compliance, marketing to sales tools, it is a pleasure to have brought these great companies to light this week.  I will be adding more value options in this am’s upload into the group; Sales Talk with Mortgage Pro’s.

Today’s #WeekendCalltoAction is all about taking action.  It’s the beginning of the year.  NOW’s the time to invest in yourself.  Do something that involves training and helping yourself learn or master your craft.  Learn more marketing, take a sales seminar, join a mastermind, do something to be forcing yourself to level up this year.  One way to do this is to go to some training.  I have a list, and all week I spoke to other’s that had trainings for LO’s.  And had LO’s give me their input.  A couple of them stick out more sales centered and some more heavily mortgage content driven.  While this is good, and those options seem so far and wide.  In the world of marketing and sales the land of just having a coarse is over.  Where the rubber meets the road is in the results.  So what I sought after was which trainings where set up like a workshop.  So when you left you already had actions in place to be seeing results when you got back.  This list in my opinion is inconclusive.  I wanted at least 5, however I have 3 I can recommend based on the “action planning” and the content involved in these three trainings.  By all means please recommend more viable loan officer workshops you know of.  I check references, gain social comments on programs and even if possible do them myself to evaluate them.  However there are several more I could list like a recommend Loan Officer Acceleration class or an Agent Mastermind.  However I value your input so please let me know your experiences LO’s.  As I will let you know mine.  .  Best Program is the BFE by far, for actionable results for LO’s, however here’s the (inconclusive) list of trainings for LO’s as I have them now:

  1. This is a seasoned training that teaches segmentation for VA loans.  A great education content association with it and full marketing plan of attack. It’s the Military Mortgage Boot Camp.
  2. The second training is brand new.  Let me say this, it’s NextLevel LO stuff.  And that training #NextLevel LO has it’s launch soon.  It’s a full suite of training and workshop modules that help you level up your game.
  3. The last but not least, is a training I see that compliments many and that action plans taught help increase the success with other programs.  It’s the BLUEPRINT I have personally.  – Of course.  By learning social selling with pages/groups and your personal profile you leverage social media to grow your business organically.  Also is designed to help you expand your referral network.  This places your relevancy in a great position to boost ads and learning the basics just opens the doors to many other marketing possibilities.

#WeekendCalltoAction – I suggest some of you to just start by creating a business page this weekend.  If you have one, make sure it’s listed as the first thing you see in your “intro” of your personal profile.  Let others know where you work.  In fact, “check in” today at your own fan page and make a post on your personal profile.

Thursdays Thoughts – JUICY List Week

#ThursdaysThoughts – Join Us In Creating Yes’s all week long.  – Today I go over three categories as well, 1003 applications, groups for networking, and done for you marketing solutions.  Wow, did I miss a lot.  The feedback has been great this week and I will be adding two home security companies that can be”given” as part of your white glove treatment to your clients.  Also will be adding some additional resources to the list next week, stay tuned.

Today to start, I have to reiterate that LO’s should have some trackable app they pass on that acts as a business card.  Oh yeah, that’s number #1 thing on the JUICY list.  (see Monday’s video for that) The point is you can take an virtual 1003 app link and embed that link to a button on the card.  SWEET!  It’s a way to have a client fill out a 1003 without you as an LO actually!  These applications walk a client through the 1003 questions asking (more and or better) questions than you – Yep they’re designed that way.  Perfect LO and Pre-App 1003 are the applications.  And they are fantastic tools for a Loan Officer in today’s day and age.

Next I talk about groups for networking.  You see each and every LO out there, should have multiple ways to generate a deal.  Not just online, not just referrals from past clients or RE Agents.  You need to diversify.  A well rounded marketing plan to source business from many angles is needed.  I talk about these on my Friday, #WeekendCalltoAction video’s all the time.  Today, I mention the best groups, and they are LBN, BNI and Chamber or Commerce groups.  And they exist is pretty much every county and city across America.  Get in one, start networking.  If you’re a LO, it’s just all apart of the plan for local area dominance.

Last and definitely not least today, I have surrounded myself with marketing pro’s for years, and I follow trends all the time.  I was an early adapter to marketing funnels on Facebook years ago, and spent the time learning them.  Now, I’ve surrounded myself with the teams that have the best done for you solutions for Facebook marketing.  I’m talking the real pro’s, with a full scale agency that can switch on lead flow in a week for you.  Including provide a CRM, a 6 month email drip campaign and even make you a community page.  In short, there’s two types of “programs” for this, one a simple buyer/seller lead campaign.  It can be directly for a RE Agent, or you as LO’s can help obtain leads (pre-qualify them) and pass them on to your best referral partners.  From a marketing stand point people want a home, not a mortgage.  From a compliance stand point, it’s easier to “advertise” a list you can give someone, versus worry about advertising a rate or other compliance disclaimers in the ad.  However, some do want a custom funnel to go after VA leads, or a Jumbo lead campaign due to their area.  We have a solution for custom built funnels as well!

No matter what, some of these companies and things on the JUICY list this week you LO’s should embrace and take advantage of.  As always #SellWell

Wonderful Wednesday – JUICY List Week

#WonderfulWednesday – More great companies we go over today that help you LO’s and Mortgage companies increase business.  Today is about retaining your clients, and learning how to obtain new prospects (that turn into clients)  Yep, my favorite subject, marketing.

First things first, on the JUICY list (Join Us In Creating Yes’s) there’s a new company that allows mortgage broker’s to get a service to monitor their clients credit for mortgage pulls.  If there is one, the service sends you a lead.  So it doesn’t matter what side of BRAWL your wholesale partners are on, you can control your ability to help your client on your own.  – “Retain your Client” is the company, and they are on the JUICY list now.

Second, today’s marketing segment.  We all know that marketing and sales go hand in hand, and you need to know about or be implementing lead magnets in the mortgage industry.  There are two companies I will highlight.  First, is Leadpops and is a great company to help you learn to “do” funnels.  Great for those now so tech savvy and want a plug and play version to use as a landing page.  (Oh yeah, landing pages by definition capture names, phones, and emails)  Second is Clickfunnels, the godfather of funnel creation, and requires some know-how to plug all the pieces together.  If your creative and want to custom tailor something this is for you.

Last and certainly not least, is THE “program to learn funnels”.  If you want to know how to put the pieces together, are interested in cutting your learning curve in half, and wouldn’t mind having a entourage of people as resources to ask and answer questions for you… This is IT!  It allows you to break free from the daily grind and call prospects that sign up with you faster than any other out there.  It’s mandatory I believe if you want to “know about” funnels, lead generation tips, tricks and ultimately the newest trends to double your business.  It’s the Break Free Entourage.

Here we go, if you want to level up or take any of these programs to the next level yourself, I have a blueprint training that once you take will help you implement these funnels and programs more effectively.  You see I teach the organic reach marketing tips that can help you increase your funnels results.  There is a trick to this, and if done right, it increases click through rates and lowers cost per click.  Two magic words right there.  If you want to make the most out of funnels you have to have both a push and pull campaign going on with Facebook’s new changes.  Just posting to your business page is dead.  You have to know how to push and pull your messages into feeds now.  Driving engagement is more than ever KING.  Learn how I segment this into 5 different types of Posts that you can do to drive your exposure, increase your relevancy and help results on your paid ads.  The BLUEPRINT is here!

As Always #SellWell

Two for Tuesday – JUICY List Week

#TwoforTuesday – CRM’s and Title companies both in the mortgage industry you can’t live without! Plus a third bonus for you in commercial sales today!  Today I am looking for more input, suggestions and recommendations from you -My readers! Please message me or make a comment – Thanks to those that did yesterday!

CRM conversations inside the group, Sales Talk with Mortgage Pro’s on Facebook seem to get a ton of comments and interaction.  There’s always a new one it seems coming out.  Functionality that changes, programs that can be embedded etc.  We do have a list of CRM’s, and one that has been a go to for a year.  LoanTek is a great CRM for those in the mortgage industry, and have been on the JUICY List for a year.  Definitely check them out!

Title companies are also a must have in your back pocket as a LO.  There are so many great title companies Nationwide, do you have a favorite?  Let’s hear about it! We have a great Title company that has been on the JUICY List for a year as well, CLA Title and Escrow.  Great group of people that get the job done.  Highly suggested for use!

As always #SellWell

Mondays Motivation – JUICY LIST Week

#MondaysMotivation – This week it’s all about Join Us In Creating Yes’s as we disclose the JUICY List publish for 2018! I’ve done this for three years now, and have updated this list and helped promote, use and recommend these tools on the list.  What is it? A list of companies, technology apps, tools, and services that any mortgage campany or LO big and small can use to grow their business.

The idea was to always be adding value to those in my network and group Sales Talk with Mortgage Pro’s.  Over 4000 people now, made primarily as a way for me to add value to my broker network, is now the second largest mortgage group on Facebook.  The plan, put together a list of items that and companies that often asked about and offer the group discounts or a list of the best options for that item.  Such as headsets, to websites, to CRM’s, to which mortgage training is the best to take.  We cover 14 different categories this year with almost two dozen different companies that can help take your business to the next level.  Just one thing; I need your help!

If you watch or read this, step up.  We want your input to help place the best needed items on this list.  I will go through the list all week long and on Friday publish it on all social media channels.  From time to time it’s updated, however yearly it gets this face lift, and if you know of a company you think should be on here, let me know.  I’m looking for help all week! – Share, Interact, Like Repeat! As always #SellWell 🙂

This week, I’m offering free consultations to help #SocialSellingwithShawn !  Please give us input on the JUICY List.  Join Us In Creating Excitement and give your input.  If you’re a mortgage broker and want a free consult on some suggestive ideas to help you gain more activity on social media fill in below.

 

Weekend Call to Action – 50 Ways to Generate Business!

Want to increase your cash flow$$$$?

I spend time going over business marketing plans my “Broker owners” who want to step up their game all the time.. The main thing those successful in leadership do with LO’s is similar to what I do.  WE ACTUALLY GIVE OUT IDEAS TO HELP LO’s DRUM UP BUSINESS.  The going get’s tough on a referral based business from time to time, and the LO’s that come to me in a slow moment have done ONE or multiple ideas of the 50+ ways to drum up business below.  IT WORKS> If you’re a small shop or big, you should have some “marketing plan” in place to take advantage of several of these on the list.

Weekend Call to action = Ways to generate leads! Find one or two below and implement some idea that helps you drum up business.

Most LO’s are commission driven, which means you are your own business. Get marketing some way to allow you to transition from making calls to receiving calls. The most important system to establish in any business is any lead generation marketing system. Without exposure there is no customers, without customers there is no business. So I challenge you to attempt an angle that is here.  There is no shortage of ways to generate leads. I suggest that you pick only two or three of them to begin with, then once you have a solid pillar partner you work on the next one.  Here’s over 50+ ideas to drum up a mortgage.

  1. Real Estate Pillar referral partners.  – Ton’s of ideas on how to market Realtor’s and develop lasting relationships. Reach out to me I can give you at least 10 more ideas in this segment, from hosting lunch and learns, to visiting open houses.
  2. Offer Specialty Financing- Market special programs on Flyers or print ads, or on social media.  But key here is segmentation.  Like a VA campaign, or a specialty product like a construction loan or 203k for example.  When you niche market you can gain a lot of exposure.
  3. Help Realtors market their listings– Pre qualify the realtors buyers by using programs like listingbooster.com or http://www.singlepropertysites.com. *BIG ONE – This is major JUICE and for those that “get it” on social media are helping their pillar partners drum up leads.  (hint doesn’t have to be just RE Agents)
  4. Accountants and CPA Firms: They have clients who are buying or selling a home or need a cash-out refinance.  Just don’t call them in April.  If you’re all referrals and don’t buy leads, you should have a marketing campaign strategy to reach out to “different pillar partners” at different TIMES of the year.  (October is for this)
  5. Advertising: Never stop. Use simple ads with a unique headline; for example, “Don’t sell your home until you get pre-approved for another one.” Print ads can be every where, even digitally now on social media.  I am a fan of always having multiple mediums to advertise on, Radio, print, and social are the top one’s for sure.  I’d spend time learning social if I was you.  (hint I have the BLUEPRINT that can teach you to the basics of driving traffic FREE to your fan page – The BLUEPRINT social media training workshop
  6. Apartment Complexes: Buy mailing lists (www.ApartmentToolKit.com) and send postcards on a regular basis. Heck I would go there and find some pin up board in the laundry room and post up a flyer or a business card at all the local apt complexes around me.  – Do some leg movement here.  Partner with them.
  7. Attorneys: Attorneys know when people need money, often to pay their fees. Not just probate but divorce, family law and real estate attorneys. Divorce attorney’s are hot right now.  More divorces are filed during holiday time than any other time of year, call them now, more than likely anything filed 6 months ago is rip to be a lead for you. So here we are in Jan, did you reach out to a divorce attorney yet?  No, make a list and reach out next week.  Thank me in six months.
  8. Auctions: There are a ton of “cash only” that need Delayed financing right away.  This is a great way to segment and can be a great source to follow up and gain referrals with.
  9. Apparel with Logos: Hats, T-shirts, golf shirts and handbags—I’ve talked with a ton of LOs who got leads while standing in line at the grocery store. – Are you branding your brand?  At closing how many of you Mortgage Companies are giving the client a white glove treatment.  Do they any goodies they leave with?
  10. Blogs: Check out blog spots to social networking where top real estate agents blog. Connect with them.  Some have them, but rarely do I see them shine.  Do you advertise on LinkedIn like I do when you post?  Do you post a video like me?  Do you have banners or ways to actually drive “revenue” from this outlet?  Oh yeah I just said that – and Blogging can be lucrative enough to create a pot of extra cash you give back to your sales force for contests even.  But as an LO, you can use it to drive exposure and post on multiple platforms all at once.
  11. Business Cards: Use different ones with different messages on the back: one for sellers, one for buyers, one for professionals (banker, attorney, CPA).  Look if you haven’t heard of a virtual business card yet, look into it.  As an LO, if you give someone a business card you would want to know when they are thinking about you (or your rate) and call them when they are “hot”.  This is what they do.
  12. Builders Models: Stop by and leave your financing flyers. – You know builders are on social, they do have models and from a financing standpoint, many LO’s just think they have their own lender.  Well guess what, they want you to stop by.  Most builders I talk too only do the whole “preferred lender” thing because no other LO’s stop by.  They actually have a LACK of options and don’t speak up.
  13. Carpet Cleaners: Many of their customers are getting ready to sell their home. Great to network with carpet cleaners to offer an incentive to start the deal… hint hint.  What’s funny is this is part of the while glove experience I am talking about! Partner with movers and carpet cleaners too, not just RE Agents, think outside the box.  Being creative is what will gain you results.
  14. Classified Ads: Great place online and in newspaper to see FSBO and call them. What you thought RE Agents are the only ones to call expired listings?  Or FSBO homes.  Funny thing is, in a short as 10 calls I bet you can find one person interested in cash out that might have the equity.
  15. Credit Repair Agencies and Counselors: Ask them to refer clients to you who have gotten their credit scores in order and are ready to buy a home. WHAT? You don’t have a corporate go to credit repair company?  You should.  And they are a great referral source for mortgage LO’s.  Many forget about them.
  16. Direct Mail: Target a couple of subdivisions and regularly send out mortgage information using the good old U.S. Post Office. – If your creative, and have good ad copy, there’s no reason why you couldn’t see a decent ROI from a mail campaign.  – It’s not completely dead, and with the right targeting it can drive results.  (FYI- stay away from VA mailers, this is overkilled)
  17. Door Hangers: Door to door blitz anyone? – How about a community give back event or a barn raising.  Or habitat for humanity home build your team takes part in and then blitz’s the nearby neighborhood? – Just outside the box thinking.
  18. Estate Sales: Attend with your real estate agent and see if they need the property listed or have a relative who wants to buy the home.  – These happen every weekend, are you in tune>
  19. Expired Listings: Offer to call expired listings for the real estate agent. – Depends on how hungry you are, you could actually make calls to help a RE Agent.  Just stay in your lane, (keep your license in mind).
  20. Facebook/LinkedIn: There is a great way to drum up business on FB now and have leads come to you.  – Want a full done for you solution custom tailored with a CRM and 6 month email drip campaign all built in.  Yep turn on the robots yourself and sit back and call the leads that come flowing in.  Done 4 you Facebook marketing funnel solutions
  21. Family Members: Explain what you do and ask for referrals. Put them on your mailing or email list and keep them updated on what’s happening in the real estate market and with interest rates. – We are told to do in the beginning, however rarely a LO goes back to their “family” and really push the matter.  When was the last time you reached out to your uncle and let him know what you do?
  22. Farm an Area: Become the local neighborhood expert. – Literally, either segment in like a USDA area (farm area) or just know the local area enough to be marketing as the expert.  (Grocery stores should be added to this list – Have you ever seen a RE Agents face on a bus, or a bench, or a grocery store shopping cart?)
  23. Flyers: Cut your cost in half, print two to a page and distribute at shopping centers, Wal-Mart, Home Depot and malls. Put on car windshields, heck hang them at your local convenience store.  – There are some wholesale lenders that provide broker’s these.  I encourage it, and helped create them in my day, and I have a ton of ideas you can actually use these for, hit me up. (see end of article)
  24. Friends: They know who will be buying or selling a home this year. Heck when was the last time you called your HS class mates. – Facebook and social selling is where it’s at.  If you’re not “checking in” to your business page at least once a week you are missing out!
  25. FSBO Sellers: Offer to pre-approve them before they sell their home. It’s also a good way to refer listings to your real estate agents if the FSBO seller gets tired of trying to sell it himself. – Again this is gold, and I’d be on the look out for those you drive by as well.
  26. Garage Sales: Is there a for sale sign in the front yard?  Do they need a mortgage? – Ha, GOLD here.  You know there are more garage sale groups on facebook than any other type of group.  How many in your area are you in?
  27. Hair Salons: Lots of talking going on. You can ask your hair dresser to refer you and give him/her a stack of business cards to distribute. Great place for a flyer.  You kidding me, one of my best TX broker’s owns a salon, and she gains all her business from just shop talk.
  28. Homebuilders: Find out what they are looking for in a lender and see if they will refer business to you. Network, Network, Network. Ummm did I say network.
  29. HUD Foreclosures: Link to HUD’s website (http://portal.hud.gov/hudportal/HUD?src=/topics/homes_for_sale) and regularly email the list to your client and Realtor database. – Inside tip, check your state regulation, but an LO can absolutely advertise in many states the HUD foreclosures. (certain disclosure and or state jargon needed look it up)
  30. Internet: Check Craigslist and FSBO websites and offer to pre-approve seller for a mortgage. Even Rent to own sites or Zillow, to Trulia a great way to even “co-brand” with RE Agents. – Not just co branding, but actually sourcing leads that want a house.  Yep, another funnel system, do you see a trend yet?  Complete done for you option for this type of ad copy.  And done by one of the pro’s – Buyer/Seller lead Funnel Campaign
  31. Insurance Agents: You can also refer your clients to them who need to buy homeowner’s insurance. I think you’re beginning to see that I suggest you expand your referral network beyond just RE Agents.  Insurance agents are a great source of referrals, and apart of your “White Glove” treatment.
  32. Large Employers: This is where setting up a corporate benefits program can help you get your foot in the door by offering exclusive savings to their employees. – Mentioned in the video, and I think its super hot.  Many don’t do this from a mass perspective.  If you’re in small town USA and half the town works at that one manufacturing plant I would be all over this.
  33. Lenders: Bank and credit union loan officers may not be able to offer the same mortgage programs as you do. They are also a great resource for loans that you cannot do. – UMMM – Yeah, I hear of Broker’s that gain deals from Wells guys all the time that they can’t do.  Got a person to send your turn downs too? (mind RESPA and do the right thing peeps)
  34. Lists: You can buy lists for pretty much anything: neighborhoods, properties with no mortgage, mortgages older than five years, etc. – While this is older and not as viable I don’t think, what is GOLDEN now days is “internet cookies” you see INFORMATION is the new gold rush.  You can buy lists that target those that may be looking based on behaviors now, and they may not have filled in a form yet.  If they looked up “mortgage rates” you can find out.
  35. Magnetic Car Signs and Wraps: While this might cost you thousands of dollars, it’s a great way to advertise. I know a loan officer who gets calls on her cell phone from people waiting in traffic behind her. – One of my best brokers in Cali has his shops smart car wrapped.  It’s awesome.
  36. Market Bulletin Boards: Grocery stores, coffee shops, restaurants, gas stations, even apartment complexes have pin up boards in common laundry areas for example. – Again these are everywhere, hardware stores have them too.
  37. Military Transfers: Check out military bases for those needing to sell and buy off-base housing.  Heck go to the base and do a presentation for all Vets on their VA home loan benefits. – If you’re in an area that is near a VA base I would suggest you stop by, offer to do a presentation on VA home loan benefits etc.  This is a huge segmentation niche I would suggest you jump into.
  38. Neighborhood Newsletters: Create them or bring a fresh zing on an article to life with a small published article. – I pay a HOA, and I get a news letter in the mail, and you know what I looked at the back and saw who advertised before I threw it away.  – Maybe your ad could be eye catching enough.  FYI. CHURCHES have programs like this handed out every week.  Some don’t charge to advertise.
  39. Networking: This would include LBN/BNI groups, clubs you belong to, the church you attend, PTA, etc. There are groups in every county that meet super early in the am and refer business to each other.  Get involved in some business networking group. Chamber of Commerce in your area meeting? Join these events.  And go for the long term, they pay off big time. (Local Business Networking – look it up)
  40. Pens: Buy cheap ones and leave them everywhere with your logo on it. – Do you have some leave behind that has your name on it that you leave all over the place? These are great ideas!
  41. Public Speaking: Offer to speak at Rotary, Lions and Kiwanis clubs, Realtor meetings and builder associations. Prepare a bio and a short description of your topic and what people will learn from your presentation. – I’d go a step further and get into a VFW hall or something and do a presentation on VA home loan benefits.  – Just a thought.
  42. Radio Ads or Host a Show: It’s not as expensive as you think to host your own radio show. Invite real estate agents, appraisers, home inspectors, insurance agents and interview them. Then post the audio recording of your show on your website or social media.  I had another one of my broker’s sponsor a concert with the goo-goo dolls and it was a hit.  They got to be on the radio, go to the show, meet the band and got a TON of leads.  Are you thinking outside the box?
  43. Real Estate Investors: Know the underwriting rules for non-owner-occupied home purchases. Join RE investor clubs. Let real estate agents know that you specialize in this niche.  If you have a construction loan of any type to market I would be all over groups that have my target audience in it.  Just me “typing” out loud.  lol
  44. Referrals: Don’t “ask for referrals” but say this instead—“If you know of anyone buying a home or who mentions the word ‘mortgage,’ would you mention my name and phone number?” – Funny thing is referrals come from testimonials, and if I was you, I’d be attempting to get a review online every chance I could get.
  45. Relocations: Get in touch with relocation companies or local companies who move their employees around a lot. – Again if you think outside the box, there’s tons of leads here.
  46. Rent with an Option to Own Deals: Educate real estate agents on the underwriting rules regarding “rent with option to own” and tell them you’ll prequal them so when ready to buy, they will be qualified. – You could even talk to a landlord about putting renters in a land contract to help him be bought out 12 months down the road.  I call it property planning.
  47. Property Managers: They usually manage rental homes for investors. They know who is moving and can often refer the investor to refinance their homes. Even land contract companies can be a great target too. – Again referral network expansion.
  48. Seminars: One size does not fit all. Think about holding “niche” seminars: first-time buyers, women only, buying investment property, refinancing your home, new construction, FSBO seminars. – Somewhat overkilled but still viable with certain niche marketing.  I’d go after the niche’ stuff.
  49. Testimonials: Ask for them on a regular basis. At closing is a good time to ask them to write a little testimonial for you. Post them on your social media pages and website. – Fan page marketing anyone? When was the last time you had someone post one of these on your fan page?
  50. Title Companies: Not all transactions close like they are supposed to. Let the title companies know you can help if the deal does not close.  What about ask them for a list of homes bought in the last 3 months with no mortgage, and all cash.  You can call them and ask if they want to do any improvements and can help them with a special “delayed financing” loan. – I think often times title companies are forgot about because their “service” is used in all loans.  When was the last time you had this conversation with your title rep?
  51. TV: Cable companies may offer community service spots for free. – Just a thought.
  52. Websites: The National Association of Realtor’s states that over 85% of people search the Internet for information about you before they decide to do business with you. Get your bio out there and state how you can help them get a mortgage. Every Mortgage company should have some website now days in my opinion. Now market it.  If you do not have some landing page or website, I network with lender home page, a great company to help you get a viable website with calculators and the whole nine to become more social media prevalent. See the banner on the far left of website. 🙂

Hope this ignites a fire, on ideas to drum up loans with little overhead.  The rest is just taking action.  I have a ton of ideas and can give specific examples of real life stories on about each one of these.  WEEKEND CALL TO ACTION OFFER: For a free strategy session next week PM me.  I can help create a tailored marketing plan people typically pay for with your team.  Sell Well – Juiceman.

Thursdays Truths – The reason why you fall into slumps

#ThursdaysTruths – Stay out of slumps by focusing on what you do well.  Then look to understand your LOA.  Your Law of Averages is directly correlated to your (attitude) Skill and your Efforts.  It’s funny because we see this all the time when young blood comes into the industry and has massive “attack” mode on.  Their Efforts are through the roof.  Then as you see their skill increase, the effort plateaus and they let off the gas!  —– NOOOOOO – Don’t do that! Keep the gas on.

Most people fall into a slump sometime in their career of sales, and the piece of the puzzle that can solve it for them, isn’t changing what you say or how you pitch normally.  It’s getting back to the basics, and focusing on the LOA.  You see I just focused to be consistent all the time in sales instead of being the break out kid.  No matter what I sold, I was typically the guy across the board that had consistent results.  Why?  Well I focused on my LOA all the time.  I do this now.  I knew in the past, I needed to make 100 calls a day, pull 4 credit reports, review them and pitch to get 1 deal potentially a day.  By focusing on this there was absolutely months that I wrote over 25 loans a month.  More than one.  Most of the originators now days seem to top out at 10, or 15, and or even 5.  They all seem to have an excuse to not let themselves get higher numbers.  IF YOU WANT IT BAD ENOUGH, focus on the activities that drive results.

Now in my “wholesale sales” life, I know I need to make a certain amount of calls per day to NEW relationships, sign up several new Broker’s a month and keep servicing those that are in my network.  It’s a balancing act and I block my day off to accomplish each task.  My LOA, fluctuates, but my attitude and my effort do not.  I keep them high at all times, you should too.  When your optimistic you can manifest your destiny, when you keep your efforts going, your bound to connect.  Make it happen today in whatever you sell.  #SellWell.

Oh yeah, I am growing my workshop and will be changing it up just slightly.  That just means more added value to those already in my network.  If you’re a LO and want to double your business this year, I have the #Blueprint that can help you increase your LOA.  By actively calling those that want you too.  Get in the blueprint and start social selling at a whole new level.

The Blueprint – Ultimate Facebook Fan page Marketing campaign guide

 

Whacked Out Wednesday – Want free tools to help you build a list?

#WhackedOutWednesday – If you are not building a list and marketing to them you’re missing out on business.  Today’s tools out there are extravagant and each one has a subscription cost of a few hundred dollars at the least.  The good news is I have a marketing tip for you today to help this.  I absolutely suggest that you market to your clients daily, weekly, monthly, and do it in a fun way to Brand you.  Weather you send out letters (mailers), or simply go down a list you have on excel and email them manually.  I suggest you set yourself up to automate some aspects of your business.  Lead capture, and email campaigns go hand in hand.  And both can help you build a list and gain more business.

It is whacked out that each of these needed application costs so much, but it is what it is.  How I started was FREE, and you should too if you’re not doing any of this.  In today’s video I give two tips to use free applications to both capture leads with an interactive form you can advertise, and a way to build a free email campaign list.  My attempt to help you with solutions as always.  – Make it a great day – #SellWell

Workshop with Shawn? – Check it out, I put together this training that I was able to help individual Broker’s use to increase their business and now I’m helping others not in my network learn how.  You have Facebook Fan page but don’t get leads from it?  You don’t have a list built yet? No lead capture pages as suggested.  I can show you how to integrate these all on a Fan page and learn to push and pull your messages so you gain FREE leads.  It’s a work shop, and it’s the Blueprint guide to campaigning on Facebook with a Fan page.  Check it out below ↓

The Blueprint – Ultimate Facebook Fan page Marketing campaign guide
As Always – #SellWell

Two for Tuesday – DU Updates and IPC’s

#TwoforTuesday – DU is being updated this coming weekend and we discuss a commonly asked question about Interested Party Contributions.  The loan limits have been increased in 2018, are you promoting that?  And this weekend DU Updates to programming will install the final programming for FHA loan limits and VA loan limits will be programmed.  Great to know.  Something like 3000 counties went up this year in loan limit and shouldn’t affect any DU approvals, but if you were waiting for official time to run it, Monday will be it.  Second, Interested Party Contributions seems to be a commonly asked question regards to RE Agents or other parties in a transaction giving gifts.  Or contributions to the borrower in other words.  Well if you are involved in the transaction on the RE side, Fannie Mae doesn’t like it.  So builders, this includes you.  This includes developers and Real Estate Agents as well.

For example, the borrowers Mother is a RE Agent on the home being sold, and they want to gift a down payment monies to their son.  Can’t do it.  Just know these rules on Interested Party Contributions as there is a line that can’t be crossed.

Today I’m social selling all day, and will be following up with those that interact with me.  I am helping more and more people gain leverage on social media.  It’s actually fun to see others thrive as a result.  This is not hard and easy to do “organically”.  The best part is it helps you gain an edge when you are going to boost ads for a Pillar Partner.  I show you exactly how to do this in my training.  Click below and get IN the groups and trainings top LO’s have done.  ↓

This has everything you need in it to start taking advantage of tools to increase mortgage business, check it out; The Mortgage JUICE you need is here!

 

Monday’s Motivation – “I have a dream”

#MondaysMotivation – “I have a dream”! – A dream that impacts many business owners Nationwide, and Loan Officers far and near, with service to help them close more loans, gain more pillar partners, and get more leads! A dream that grows someones pipeline, and a business plan that double’s the impact! Yep I have a dream.  A dream that in every valley, and every mountain top across the country, will be exposed to funnels! A marketing dream, to increase the chances of owning a piece of the American Dream all across our great Nation.  Let Mortgage Marketing Freedom Ring! Let it ring, let it ring.  I have a dream to let mortgage marketing freedom ring, I commit to helping my business partners learn to perfect a marketing strategy that helps them preserve and offer the American Dream.  I commit to helping Mortgage Marketing Freedom Ring! Let it ring! When a new lead is input, let it ring, when a email drip campaign begins, let it ring when we help Pillar partners source business.  Let freedom ring to Mortgage Marketing when new referral sources are added.  Let Mortgage Marketing Freedom ring! Thank God Almighty, Let freedom ring!

Ha ha, I had to be fun and entertaining, while placing light to a little source of business.  This is what marketing’s about, and it’s fun.  If you didn’t laugh at least once, don’t bother filling in the form.  I make this mortgage stuff fun, and am a great Account Executive with a fantastic support staff.  I always place myself in the position that most impact my clients.  With great rates, speedy turn times (1 day right now fyi) and a product mix that can supplement where some other lenders have overlays.

If you’ve had a dream, of a responsive AE that can get stuff done and push a file if needed I’d like to connect! If you have a dream to obtain a lender that help you where some others have overlays, I’d like to connect! If you have a dream of learning social media but don’t know where to start (in my network or not) I’d like to connect! If you have a dream of helping more homeowners in 2018, I’d like to connect to help you develop a plan to do just that! I have a dream to help you make Mortgage Marketing Freedom ring! 🙂

Click below, let’s work together

Mortgage sales expert. Helping mortgages close everyday.

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