Thursdays Trick – Home warranty value add!

#ThursdaysTrick – Here’s another trick for Thursday to add more value to your clients and referral sources.  #Checkitout


Two for Tuesday – Monday-est Tuesday!

I think I should hashtag #Ever behind that.  #MTE.  Monday-est Tuesday Ever, always seems to happen when following a Monday Holiday.  Right!? Well, now what’s the goal? Sell more right! Gain another order, another partner get your name out there!  It’s #MTE

You know if you don’t LOVE ♥ LOVE what you do you will find that it’s hard to “keep the energy up”!  Today’s a day when it counts.  First week of the month and already the 5th, it’s like starting 3 days  My favorite saying is and always will be Enthusiasm is the key to persuasion without pressure.  EN

Come with it today!  And have fun, you know what would be good is to appreciate your time with your family and show pictures perhaps, talk to the person next to you about what they did on the extra day off.  What if you did this and it gained you leads?

We all will have it happen today sometime, someone will ask, “how was your weekend?”  These are the things that you announce to the world so everyone can see how cool of a “company” you are.  And you do it on social media, on a “Fan Page”.  There are business pages for everything now.  Instagram is becoming big.  Facebook’s been around a while now.  Even Linkedin allows you to create a profile for a business.  Everyone of these channels are relevant.  And if you don’t have a campaign strategy on each of these in targeting segments (various target audiences on each platform) or something to help your exposure, you ARE missing out!

This part of how you answer this question, (or ask it to your audience) and use this to gain exposure, potential leads, and more presence online and off.  What I’ve been doing has developed into what I’m calling #TheBLUEPRINT and is a way for you to leverage this concept, help you set up a page, and KNOW WHAT TO DO with them.  Strategy is and should be apart of your campaign messaging and in doing so the above “post” would be described as a #PeoplePost.  You see I have formulated 5 master posts and then created activities behind each that help you develop exposure.  You use algorithms for exposure, syndication for interaction, and some form of a landing page to capture information to gain leads.  Obviously if the “marketing” lands in the news feed of someone that needs help.  You should be doing this too!  And it should be fun, and easy to do.

In fact that’s what I sought out to do was to create a campaign generation that was easy to follow instructions that anyone with a Fan Page can do.  Not just Mortgage people.  But that’s who I created this with mostly.  Until I showed it to others that were not in the mortgage space that is.  Now, it’s official and you can get your hands on it too.  Click below for #TheBLUEPRINT





Weekend Call to Action – Diversify your referral network!

Season’s greetings already?! Well it is the first day where the kids were “made” to wear jeans!  lol.  Only mid 60’s today.  New month, September 1st 2017, Happy Friday!  If your in mortgage sales, the best thing you can do for your business is have multiple sources of referral partners.  Ever heard “don’t put all your eggs in one basket?”

Yep, purchase “season” as we know it should slow down by the end of Sept by theory of relevancy for purchases during the summer months.  (when schools out).  I highly suggest that you continue to network, help and provide value to the RE Agents all through the year.  However, during certain times of the year, it becomes a “timing thing” to reach out to various other referral sources or business partners.  If your in sales, you need to watch this;  #MortgageSales101 #ReferralPartners

Thankful Thursday – Props to the Processors

Happy End of the month!  #HappyClosings  I hope everyone had a great mix of closings happen!  Shout out to the to often hidden link, the magic behind the scenes, the Processors that get it done!  Thanks to all the Processors internal and external that make successful transactions happen.  #ThankfulThursday



Two for Tuesday – I ♥ Texas – Special “h”

Affected by a natural disaster?  Unfortunately for TX, there was one recent incident that may make this special “h” program very popular.  FHA 203h, designed to help anyone that is affected by a natural disaster.  Including renters!

Who’d thought a natural disaster can be ploy to actually pull renters into homeownership with options that once didn’t exist.  What a great way to stimulate an affected local economy.  I’m all for it.  And can’t wait, to #help.  God Bless the great State of Texas!  I ♥ you all.  Stay safe, and when the storm passes, I participate in doing this loan.  I can refer you to the best mortgage broker’s in your area.  Broker’s partner with a lender that cares, and offers the special “h” program offered by FHA.  It’s a great way to market yourself in helping your local area.  #SellWell

Fill in survey below to be a partner;


Motivational Monday – Get OUT of your COMFORT ZONE & stay Persistent!

Take aways from the #BigFight.  If you don’t know, MMA only has 5 or 6 rounds as I remember it.  Whereas, with boxing there’s 12.  DOUBLE the time in the ring for a typical fight.  Also, McGregor didn’t come from this arena, (his is an octagon not a ring) and he had to step outside of his comfort zone.   Mayweather knew he’d come with a storm upfront, and his strategy was to end the fight strong in later rounds.  Which exactly happened, he was more consistent and persistent.  #checkitout #SellWell

Weekend CALL to ACTION – Exit strategy marketing kit

Welcome kit, or maybe you call it your on-boarding package!  Every “good or service” has a delivery process, a closing if you will.  Some more meaningful than others.  Even local grocery stores now try to use “marketing” on receipts for example.  A dentist, gives you a small bag of goodies typcially on every visit.  What about a mortgage?  What about a car delivery?  Do you have a marketing kit that the client takes with them for example, a key fob or key ring with your logo?  Maybe a discount booklet that gives the new homeowner “discounts” for using them, such as a moving service, or a carpet cleaner, or housekeeping/maid service in the area?  Maybe you LO’s network with a grass cutting landscape business in the area and get the new resident a “free cut coupon”.  🙂  The possibilities are endless.  But what leave behind would make the most impact?  The one they look at everyday, the one on the refrigerator.  A magnet!  Put together a short or small marketing piece with your logo at the top, and then use it as a magnet to promote all the other services they may need, such as car wash, or a house cleaner, or insurance person, or landscaping to cable service.  You could easily network with other ‘sales’ entities in the relative area you serve and create something that makes them think of you for your professional service.  #WeekendCalltoAction #SellWell

This suggestion is real, the RE agent that made me the magnet from my first house is still on my refrigerator today.  And I don’t live in MI any longer.  lol

PS> You can use as a service to your clients closing home loans!

Whacked Out Wednesday – Detail your Details!

Details of transaction are the most missed common denominator in issues recently.  Here’s my advice, when you lock the loan, go back to your LOS, and plug in the numbers.  Then the part that is missed is to compare your details to the details of transaction inside your lenders system.  Quite a few of you will notice a difference.  Let me just say, that’s “why” the underwriter thinks your short funds to close, and you don’t.  Make sure they see what you see! (or would like to see cause that’s what you sold).  #SellWell

Two for Tuesday – Tips for gaining a PIW

Property inspection waivers (PIW’s) never went away people.  You could still get them.  They were just rare or under HARP loans more so than any other.  So what sticks out about Sept 1st on the PIW is that CASH OUT loans can again get these.  Today I go over two tips/tricks to take before running DU that increases your chances of obtaining a PIW.  #SellWell

What site are you using in your area?  (what site or public info is close to the real values in your area?)  #Letmeknow #putincomments

Mortgage sales expert. Helping mortgages close everyday.

%d bloggers like this: