Category Archives: Mortgage Originators

Thursdays Thoughts – What to do? #LeadWeek

#ThursdaysThoughts – What to do?  There’s so many guru’s online it’s not even funny now-a-days.  I don’t claim to be one.  I just learn and soak up a lot from those around me and constantly are taking action so I get to see what happens.  Plus my passion is to help my #MortgageBroker partners grow their business.  When I call and ask for a loan submission if someone doesn’t have one, then I offer to talk about ways to source business.  Online or off.  Organic or paid.  I practice what I preach, and network with the best at it.  So here’s your options (Literally) ↓

Want to make funnels yourself with no tech background? Here’s the link to Phonesites, the best way to make instant landing pages! You can even make email follow up inside of this software.  You still need to learn how to boost ads and target people, but you can start organically even with this.  CLICK HERE

Want to learn how to do online ads all geared towards mortgage and real estate!  Join the Legion of Loan Officers! Nick Carpenter runs that, and does a great job helping LO’s learn how to run ads, and many types.  Highly recommended for those that want to learn and embrace online themselves but don’t know how.  Tell them the JUICEman sent you and get Nick to help you directly.  CLICK HERE

Want to skip the learning curve and just turn on the leads and learn as you go? – Then get Robots LLC to do the heavy lifting and start absorbing some of the 1000’s of videos Larry Le has.  Larry is genius in how he does his trainings, and has ton’s of ongoing training series to help you, so get leads going and then learn how to do it as your gaining leads.  CLICK HERE

Want to skip the learning curve and not learn anything yourself, but to just SELL like crazy to a mass amount of leads?  A done for you solution is available!

Most done 4 you solutions have something that looks like this:

1.      Fully Branded Lead Generation Website

2.      Fully Automated Follow-Up System

3.      Pre-Written Nurture Campaigns (Text, Email, VoiceMail)

4.      Full Back-end Campaign Set-up / Community Page & Group

5.      Multiple Ad Copy Variations

6.      Survey Form Set-Up/Installed To Collect The Mini 1003’$ (Leads),

7.      Million Dollar Pixel Installation To Increase, Track And Measure Conversions

8.      Complete FB ad

 

Depending on whom you talk too, these lead generation systems can go from 1000-5000 dollars and then you have to pay for “Ad spend”.   The majority of the done for you, or coaching systems have a monthly cost associated with them.  You either are paying for someone to guide you and teach you so you learn yourself, or you are paying for someone else to monitor the ad monthly.  Often called a monthly retainer, subscription or maintenance fee.

My advice get started doing something if you want leads.  If you have questions on who’s a viable coach out there or whom’s program is the best, reach out, I can help you know who’s training to do or which route to go based on your want to learn more.  Some LO’s just don’t want to embrace the online stuff, but want the leads it can give.  Some don’t want to pay someone else for work they can do, and they want to learn themselves.  Everyone is different.

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This week I have a special.  If you’re brand new to the online game and want to “start” with some done 4 you solution to gain leads, reach out to me.  PM me, we can chat.  While most of the guru’s out there want 1000’s to set it all up, you can gain the complete set up for under that this week.  My goal is to help LO’s have leads to turn into loans to send in to BluePoint Mtg so we can help you get paid.  It’s simple really, I’m here to help you close the leads you write loans for!  🙂 CLICK HERE

#LetsDoBusiness

As Always –

#SellWell

 

Whacked Out Wednesday – 10 Days of Pain!

#WhackedOutWednesday – The “Gold” is in the follow up!  #LeadWeek – We’ve been going over what you need to know, and be doing to help you gain more leads online and off this week.  Today I go over the perfect anatomy of a well rounded campaign to generate leads. From start to finish.  I’m also “giving away” the 10 days of pain email campaign, that’s proven to work and convert.  All I suggest is you add your virtual application to the emails and work the leads.

#TodaysTool – Is the best platform to use to create the advertisements, and embed your 10 days of pain follow up emails to all leads.  All in one.  It’s #Phonesites!  I even made an investment campaign ad just yesterday for one of my broker’s.  My suggestion, use this software to make small and larger campaigns on an ongoing basis.  You can use it to boost listings, to open houses, to any event you do, or just direct mortgage ads or a first time home buyer funnel.  This is it — CLICK HERE!

When it comes down to it.  There’s people that get it, people that don’t want to do the work and would rather have someone else do all the marketing, and people that want to learn to do it themselves.  I am offering “major discounts” on a complete done-4-you system this week.  I’ll highlight that tomorrow.  hint hint.  But if you’re looking to do ads and gain leads, don’t let costs of setting it all up stop you.  Hit me up here – Email me  No joke, it’s Whacked out Wednesday, people either do the ads on their page (and waste money) or don’t have a converting follow up system to help them.  (I’m giving that 10 days of pain email follow up free – again email me)

I want more #MortgageBrokers seeing success with leads that we can generate business from together.  Remember I provide wholesale lender options for loans.  #GetOnPoint with #BluePointMtg! Of course – Click here to sign up!

As Always –

#SellWell

Two for Tuesday -Push or Pull, Organic and Paid, Online and Off!

#TwoforTuesday – Push or Pull, Organic and Paid, Online and Off! It’s #LeadWeek – And we go over several things in today’s post about what you need to be doing.  Online and offline, you need to be “showing up” on a personal level and for business.  That means on your personal profile, and your business page.  That means you need to meet realtors and attend closings.  Just get involved and do it! If you have a social media profile and you don’t even post what you do you’re missing the boat. 🙂

Online and off, you need to push and pull your messages.  Maybe you promote another person’s community event and show up and help.  Maybe you share a listing a RE Agent has you network with.  Maybe you post up a flyer at an apartment complex, maybe you give Facebook some money and boost a post or run an ad.  Bottom line is you need to be well balanced and not just do one or the other.  Organic and paid actions work well together, and formulate a “branding strategy” that helps your money go further.  The more you post on a community page or business page, the higher you can get the “relevancy” score, which in turn can help you gain more reach with paid ads.

Online and off, audiences are everywhere.  You have to learn to take advantage of appealing to them, and learn the subtle art of selling.  My advice is follow your #Passions.  Whatever that may be.  Groups online are everywhere, are you in them?  Are you giving them value and providing solutions?  A great way to gain eye balls is to PUSH your message into groups that are relevant to the subject you are posting about.  You can tie owning a home into almost everything someway shape or form.  You can also PULL your message or others by tagging people or checking in at places.  Eye’s are everywhere, its just how you produce your message that can gain an interest to the right person at the right time.

So today, here’s a tool that helps you be able to utilize both organic PUSH and PULL and paid action to gain a ton of eyeballs on any Realtors listing(s).  Many of the tools out there can be used both organically and paid, just many don’t realize how to make their message “go viral”.  It’s simple really, you need to push and pull.  There’s only two things that happen to messages.  Take advantage of these principals and grow your pipeline.

GET THE BEST TOOL TO ADD VALUE TO YOUR REAL ESTATE AGENTS HERE ↓

LISTING BOOSTER – A tool far under utilized

Want more leads? – Keep watching this week we continue to go over the anatomy of marketing and building campaigns.

As Always – If you gain leads and have questions about loans, guidelines, structure etc, let’s chat.  #GetOnPoint with #BluePointMtg – CLICK HERE– I’ll personally help you close a loan and get paid! 

#SellWell

Monday’s Motivation – #LeadWeek!

#MondaysMotivation – It’s #LeadWeek!  And this week we go over all types of things that can help a LO actually BUILD their business.  We’ll go over strategy, we’ll mention tools, and we’ll be here to help you close your loans! 🙂   Look you can’t grow without people to call, and people to market too, so the harsh reality is some of you are just not good at leads.  You might be able to “sell”, but you lack the numbers to gain because you don’t have enough people interested.  So what do you need to do?

Build a list! List building is the backbone of marketing, advertising and growing your business.  The more active you are in building a list of prospects the more likely you will turn a prospect into a client once you get the chance to sell them right! 🙂

Leads, leads and more leads.  This week, I am going to give away things that can help someone grow their business, and I am going to provide solutions and solve common problems most LO’s have.  Today I start with the obvious, a training by me personally that can help you learn to grow your lists, online and off.  I call it THE BLUEPRINT!

And I’ve been helping people with this for over 4 years now, and it works.  Its’ actually amazing to see when people start this, and grow over time.  When done correctly it’s a branding strategy that can help you gain a market presence.  You can start with having the basic necessities to market to and build a list.  I suggest some email campaigning software like (Mail Chimp connects to your FB page – FYI or Constant Contact) and I suggest something to make a FREE landing page. (Wufoo).

As Always –

#SellWell

Weekend CALL 2 Action – Lead Week is coming!

#WeekendCALL2Action – Lead week is coming next week!  You bet, I’m going to go over everything about lead generation you need to know all next week.  The CALL to Action is simple, make the calls now.  Or make the lists fresh for yourself to call next week.  You should have some sort of automation doing lead nurturing for yourself. But say you don’t next week I’m giving stuff away.  From a funnel system, to a proven script for follow up that converts.

What’s the BIG DEAL?  Why now?  Simple really, you’re about 60-90 days out from peak season of purchases and you need to start now if you want to see the best results this summer.  WHY? – Because people want to buy a house, they don’t want a mortgage!  And 90% of the leads are TRASH right out of the gate.  You have to nurture them, help them fix credit, show them the light at the end of the tunnel.  Sure you’ll find some gold nuggets in gaining leads online monthly, but the true ROI is when you’re into it 2-4 months down the line.  Many people just “give up” too soon.

Why do LO’s fail at lead generation online?  There’s a handful of reasons, but I’ll start with itemizing what NOT to do.  Number 1, you have a business page/fan page and have no relevancy score worthwhile to run ads on that page.  STOP doing that.  Create a community page and get instant relevancy higher than your 7 year old business page.  Number 2, if you don’t have some CRM, or follow up sequence built in to help nurture leads to life you’ve completely missed the boat on what “this” is all about.  I think every sales person will agree, the gold is in the follow up.  (we’ve all heard this before)  Number 3, treat the leads as leads.  They are not clients yet and the best campaigns are not for LO’s, they are for Real Estate Agents.  So as you run a 1st time home buyer ad, or advertise a property, the biggest thing NOT to do is put all your eggs in one basket.  What I mean here is don’t rely on crummy credit, no down payment having first time home buyers to build you a payday in the first 90 days.  These are “agent leads” and designed to help you expand your referral network.

I’ll go over more of what to do and NOT to do in lead generation ALL next week.  But the point is you should have a well rounded way of generating business.  You should have referrals from agents, you should have direct mortgage leads, and indirect leads you nurture as I mentioned.  You should have referrals from multiple sources that are not just RE Agents to be the most well rounded.  But Lead Gen is found around everywhere, both ONLINE and OFFLINE.  And in reality the whole kitten caboodle is called “Branding”.   We’ll go over what that looks like next week as well.

In the mean time, if you don’t have deals to submit #GetOnPoint, the best advice is to take the time to read this link about lead generation. –> LEAD GENERATION 101

leads8

If you are serious about getting started with something get on the blog #Vlog next week, I’ll highlight programs, people, systems, and do’s & don’ts of lead gen all week.

#SellWell

Thursdays Thoughts – Fannie Mae Updates!

#ThursdaysThoughts – Fannie Mae Updates! Wow 3 major updates I go over the highlights as they stick out to me.  Fannie has been busy in April already!  My suggestion – get informed and stay current.  There’s ONE thing that is 100% CERTAIN in the #MortgageIndustry and that is #Change!

2nd homes will cost more, disaster zone requirements updated for servicers, and HomeReady product guidelines updated.  Some good announcements in these recent updates.  #CheckItOut ↓

Ops… I put my number on the video, well been a while since I did that.  I do these raw, I might as well publish it as a FB live, I don’t re-record these (well every so often I do) but for the most part my videos are 1st take, and what comes out is what comes out.  lol

I’m in the office helping “I gotta guy” questions and scenarios come to life.  #LetsDoBusiness – Call me, text me, EMAIL ME, DM me, heck send smoke signals I don’t care, just reach out! I would ♥ to help you get a pay day! 🙂

As Always –

#SellWell

Wonderful Wednesday – Perception is Reality, until reality meets perception!

#WonderfulWednesday – Perception is reality, until reality meets perception! People want to work with people that are successful, and busy.  Perception is reality especially at first glance.  If you want to grow your business, and are not exposing your success stories you are missing the boat.  You also need to dress the part, to act the part.  At least in the beginning.

Once you “Brand” yourself, perception will help you manifest your reality you want.  To be busy, have a full pipeline.  In the mean time, don’t be afraid to make the best first impressions and then dress the part to put in the work.  My point, is putting in the work you need to be comfortable in your own skin.  Not just dressed to impress.  You have to put in the work.  So put on some clothes you can move in when you put in the work.  🙂

Get blooming by evaluating what your actions are to help your perception be your reality.  Are you making the calls, are you doing the visits, are you growing your network?

Let’s bloom together and put in the work as a team to close some loans! I’m ready to review your credit reports, and evaluate your “I gotta guy” questions.  Let’s Do Business! All new LO’s get .25 incentive to submit their first deal in April.  #BloomBoost

Email me your scenario – CLICK HERE

As Always –

#SellWell

Two for Tuesday – The 1003 & Offer!

#TwoforTuesday – The 1003 and the Offer!  I think these two things are commonly overlooked as some of the most important STEPS of the sale.  The 1003 first of all is the heart of the transaction and goes incomplete quite often.  Go deep ya’ll!  Ask them what color their blinds are! Getting a full 2 year history on what that “Person” owns and owes is what it is about.

The Offer, well that is sales orientated and many just forget or don’t take the time to plan a presentation.  Or even “DO” a presentation at all.  Do NOT just email your “offer” over to the client.  That’s a sure fire way to get shopped and lose the deal.  When I was a LO we would strive for SDS!  #SameDayService for a client that said yes signed the docs and sent everything back to us same day.

This is SALES 101, you need to be pushing the bruise (credit or their WHY) and elaborating on their pains to provide a solution.  You write mortgages, an intangible service, that if custom tailored can help that individual reach goals in life.  BE PROUD OF THAT, don’t just email the offer over and not have them on the phone to go over it.

When it comes to #SDS – We want to help!  Got a file with a fire, and want “Same Day Service” for disclosures and submission to underwriting to accommodate your “YES” you got?  We can help you #GetOnPoint!  CLICK HERE!

As always –

#SellWell – (Make your presentation stick out) 🙂

Monday’s Motivation – In Good Faith!

#MondaysMotivation – In Good Faith I hope you disclose all fee’s to your new clients from the weekend today! And do it with all relied upon information at the time of disclosure.   In all reality this hasn’t changed at all over the years, sure disclosures changed, names for them changed, but the philosophy of “doing loans” has been the same for decades.

There are fee’s that can change, fee’s that can NOT change and fee’s that can change within a 10% tolerance.  And if noted within 3 days of an event, new information can change fee’s all together.  A change of circumstance can be issued to do just that.  The philosophy is the same as it has always been, the “act” of doing loans has been the same.  If the LO disclosed in good faith and information “beyond their control”, or information “relied upon at time of disclosure” or a “discovery of new information”  changes it warrants new disclosure of those fees and structure of the loan.

Here’s the chart for your reference, a great one to keep handy when disclosing to clients fee’s.  If you do your job right in the beginning and even “over disclose” there isn’t any reason to worry about your loan and structure.  (Assuming the loan qualifies) lol.  Here’s the chart I suggest you keep handy! ↓

Tolerancechart

As always – I’m in the office taking “I gotta guy” questions to help LO’s structure a loan they can disclose in good faith.

#SellWell

Weekend Call 2 Action – Follow Up Friday!

#WeekendCall2Action – It’s #FollowUpFriday! Many ways to be doing this! But the truth is there is no WRONG way.  What I suggest is you ask about new listings and offer help to draw eyeballs to your Real Estate Agent partners listing with shares and social interaction.  Tell them you want to support them.  You don’t need to spend money doing it.  Then GO WIDE!

Idea 2 for you! – Get in with some builders, the ground is softening.  As the season’s change you need to be sourcing referral partners of many types.  I’d suggest builders as they are just beginning to break ground and gain momentum for the year.  Again GO WIDE!

The more Follow Up Friday you do, the more chance you have in doing some additional business.  Make it an “activity” that can help you source a new referral partner or help a RE Agent.  ↓

I’m doing my own “Follow Up” Friday and giving pricing incentive’s to all LO’s that have not yet submitted a loan in 2019.  .25 incentive in pricing for all new LO business in April.  Let’s Bloom together! #LetsDoBusiness! CLICK HERE   Better yet text the word “Juiceman” to 33655 and use the pricing engine or send me a scenario!

As always;

#SellWell