Category Archives: Mortgage guidelines

Thrive’in Thursday – It’s HOT, and Fannie and Freddie are making changes!

#Checkitout – Fannie and Freddie are making changes to help the mortgage industry THRIVE!  Prayers to any and all that are affected by the tropical storm Cindy this summer.  Two new guideline changes announced.  #Thriveon #SellWell

Weekend Call to Action – Delayed Financing

As we swing into high gear for the “purchase season” don’t forget to ask about those homes being bought ALL CASH!  You could still present a viable option to help the new homeowner’s replenish the cash they used to buy the home.  Maybe do home improvements?  #youjusthavetoask

Wonderfully Whacked Out Wednesday – Campaign Switch

Ever notice how each month in the car business the “promotion” on rebates switches.  What about your mortgage business.   Do you advertise that you do everything under the sun or do you segment monthly and have marketing campaigns to deliver to your audience?  Yep, that’s the topic.  Simple yet genius.  And you should do it too!

Most Broker’s I know just ask their pillar partners about a “loan” or referral in general.  What if you for 30 days did a marketing campaign for a specific product, like a USDA loan, or properties in a certain county you called any and all Realtors there for 30 days.  I bet if you introduced yourself to enough Realtors and suggested that you know USDA loans and can help clients purchasing in such and such county near them, well you may get a referral.

At the end of any month is a great time to switch up ADVERTISING and your marketing
“mentions” on the phone to add value when you chat with one of your referral partners.  What would I do?  Well on any given month I’d pick a product, read about guidelines on that product and spread the word.  As an LO or AE.  I add value to each and every person I call on purpose.  And in my day I plan different marketing messages to be spread.  You should too.

#JUNEBLOOM – Try this with each and every “Pillar Partner” you have in the next 30 days.  Try segmenting a specific product and let that person know about it.  In fact, find a cool “nugget” about that product and spread the word!  #ShareyourSuccessStory

#SellWell #Checkitout

 

Two for Tuesday – Income Calc’s

Two for Tuesday – Happy MonTuesday today!  Hope you had a great memorial day weekend making memories.  I did.  Back at it today addressing some topics that keep coming up recently, INCOME.  There is a way to look to look at the supporting information that a client sends you in order to calculate income to qualify.  #Checkitout  #SellWell