All posts by The Mortgage Juiceman

Mortgage sales guru here to help! I get "I gotta guy" questions all day long and help Loan Officer's close loans. Not just take an application correctly. Or let alone manipulate DU (desktop underwriter) to give approvals. A business coach to Brokers.

Whacked Out Wednesday – Bank Statement Loan calculations!

#WhackedOutWednesday – Bank Statement loans and the income calculations are something worth going over.  I closed one in 21 days just last month, so knowing how they’re calculated and how to look at bank statements is crucial to success.  The biggest problem I see is no one is educating others on how to do them, nor are they closing fast.  The key is the work upfront.

First, you must actually look at the deposits and where they are coming from, not just the total of deposits at the top of the monthly statement.   As you do this analyze if any deposits are transfers. (You can’t use these).  Then make sense out of the deposits, a return or “another” business that isn’t being listed on the 1003 can’t be used as deposits.

Second, after adding up all of the deposits you can use, some banks say you can only use a certain percentage.  BluePointMtg does not.  If the client has 10 or less employees and nets less than 2 million gross deposits a year you can use a client produced P&L and expense statement to take into consideration expense ratio.  Then deduct that from your total.  It just has to make sense for the industry the client is in.

At BluePointMtg we have a 24 month, 12 month and a 3 month bank statement loan program for those self employed!  It’s a great alternative for those that write off everything and can’t prove their income the typical way with taxes.  #GetOnPoint with #BluePointMtg and the various Bank Statement programs we have!! CLICK HERE 

In the office all day doing AE trainings, team meetings and taking “I gotta guy” scenarios to help LO’s get loans done.  Let’s work together!!

As Always –

#SellWell

Two for Tuesday – NAMB National Review and my Why!

#TwoforTuesday – NAMB National review and my why today!! Loved the show, the National NAMB show is definitely the one to go too!  5 Stars NAMB!  Great opening ceremony, great speaking events from various industry leaders and technology companies, and very classy wrap up event with special guests Boyz 2 Men!

#TakeAShot for an #EchoDot campaign was great! We pulled a ton of people over to the booth to take a basketball shot, and if they made two in a row they won!  Super awesome to be a guest on Mortgage News Network, and such a great time seeing old colleagues and current, past and future clients!  I had several people recognize me from my silly videos and tell me they watch me on TV all the time.  LOL!!

From my take, I am super glad to be positioned with a company poised for success as our product mix features so many niche programs for our mortgage broker partners!  NON-AGENCY and NICHE programs were the talk of the town BIG TIME!  And I can’t wait to be reaching out to all the new connections this week from the show!  Everything I do has always centered around my WHY – And it’s the #Twins bday today, happy birthday #Noah and #Luke!

If you want to see some of the great programs that you can get on point with BLUEPOINT MORTGAGE – CLICK HERE! This show was the first show for #BluePointMtg and was a great success!

5 Star Review NAMB!  Great Show!

As Always

#SellWell

 

Thursdays Thoughts – Back on Track!

#ThursdaysThoughts – Back on track to my own goals of hitting 200+ videos this year with an opener!  Today’s video is 185 so I’m back on track!  The #JUICE is back Jack!!

First, thanks to all that followed up, thanks to all that visited the blog, had many days in the last month where I was completely surprised on the number of visitors! I ♥ to see people using the blog as a search engine for guidelines to watch my silly video’s!

Thursdays thoughts is all about goals, I’m on pace to hit several of mine for 2018! Are you in the same place?  Have you began to think about your plan of attack for 2019?  It’s coming quick, and now’s the time to relook at the goals you set for this year and evaluate where you want to go next year! I’m offering FREE strategy sessions to anyone that wants help in creating a game plan for 2019!

For me I love doing these video’s to add value to any Loan Originator there is out there that wants some JUICE!  Join Us In Creating Excitement at the NAMB NATIONAL event this coming weekend.  BluePoint Mortgage and I will be there at booth 615, come down and say hi!  Better yet, #GetOnPoint with #BluePointMtg today!  CLICK HERE! And let’s set you up to utilize our #Niches to help source new loans and close more loans in 2019 together!

Two for Tuesday – 859 dollars and groups!

#TwoforTuesday – One of my favorite to write.  This week I want to highlight the biggest change recently in the mortgage industry and a guideline I found out in a group! The power of groups is huge, if your not in them you’re missing out.  I’m in so many I sometimes miss my own groups engagements.  In the past three weeks I’ve done two different campaigns for 203H loans and have generated over 75 leads completely FREE from groups.  I did it in CA and in FL/GA groups on Facebook of course.

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The other day I found out in a group about a VA guideline I didn’t know.  If a Veteran has filed for the disabled veteran status, they do a #VAloan and then later on can send the paperwork into the VA and since they were not exempt at time of loan, get a principle reduction of the VA funding fee later on.  Crazy, I didn’t know that.  Found out in a group full of LO’s that guideline.  As long as the filing was prior to the loan, they can do this.  If your an LO, join Sales Talk with Mortgage Pro’s group along with 4500 others!

The biggest announcement I’m sure you’ve seen is that LOAN AMOUNTS have been increased for conventional conforming limits.  This is a good sign.  And hope to see FHA’s loan limits increase with it, but that’s yet to be announced.  The difference in a #MortgageBroker compensation on a 453,100 deal now, versus the new loan limit of 484,350 is 859 dollars.  Yep, an average comp plan with a mortgage broker will almost make another nine hundred dollars more in commission due to having a larger loan size.  Another reason why broker’s are better.  If you’re a mortgage broker and want to get on point with more #Niche programs for 2019 – CLICK HERE!  We’re partnering with true “partners” as we go into 2019, and personally I will be helping as many as I can grow their business.  Let’s start now!

As Always –

#SellWell

PS – Ready for a video yet?  I am, Thursday is the day! Stay tuned!

Mondays Motivation – Back at it!

#MotivationalMonday – Who’s ready to rock for the week?  No seriously do you have a plan of attack?  Did you plan out who to call, or when to reach out to someone?  Did you schedule a reminder for a meeting, or make a to do list?  Sunday is a great day to “organize yourself” in sales.  If you are doing something to this affect you’re doing it right.

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But when it comes down to the “act” of implementing it’s the “ion” that makes a difference.  ACTION or “taking action” is the reflection of your attitude and effort working together.  The outcome is a direct result of your preparation and your attempt.  Because someone can “go thru the motions” of taking action, but have a bad attitude when doing it and be less constructive.

My point, it’s preparation that sets up success.  Then it’s the attitude and effort combined that makes the action come to life.  It also helps when your mental state influences positive responses.  (referred to attitude).  But all in all, there is a way to manifest your yes for the day – you have to be see it before it happens.  Or believe it will happen as you take action.  This attitude is the secret to many great action takers, they envisioned their success before it happened.  Are you doing the same?

This week I come back with video’s (Thursday I’m thinking) and will add a blog a day.  I have some great guidelines and more info for those seeking business.  Oh, I did yet another campaign in FL just yesterday and already gained 10 leads all organically.  I’ll post results as the week go.  For now, see it before it happens, and take massive action!

#SellWell

You can too, be creating campaigns to help you source more business! Do it with #TheBluePrint training that shows you to how start branding and leveraging social media.  CLICK HERE for more info!

Mondays Motivation – FOCUS till the end!

#MondaysMotivation – Focus till the end of the year! Now’s the time to add another one or two loans (or more) to close this year!  You can increase your YTD right now! All you need to do is focus!

There’s an old saying – “What you focus on you find”! I think this is 100% accurate in my life and how I’ve shifted focus and found what I was looking for at any given time.  Our brains construct our reality based on what we pay attention to.  When you learn to really manage and direct your thoughts and focus, you have the power to improve virtually every aspect of your life.  What I suggest is to market towards a niche you have in your area.  Not everyone is the same, not every area consists of the same type of people that could benefit from an ad campaign.  That’s why it’s called segmenting.

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If you’re having trouble sourcing new business right now, reach out to me.  I’d be honored to help you create a segmented campaign for you to focus on to get business. With “self employed” loans, or “reverse” loans for snow birds, or VA loans for Veterans, or just a simple cash-out or first time home buyer campaign.  There’s a ton of ways to be sourcing business right now.  Limitations live only in our minds.  But if we use our imaginations our possibilities become limitless!

Don’t settle for a wholesale partner that doesn’t help you actually grow your business and just takes orders.  We want to be apart of your business for 2019! Start now, complete the broker package, and we can focus together using our imaginations and niche products to help you grow your business!

CLICK HERE TO START

As Always – #SellWell

Weekend Call to Action -Best Blog all year!

#WeekendCalltoAction – Hello and thank you!! So surprised on the numbers of people that come back to the blog even when I can’t do video’s.  Long story short I feel better now and didn’t break my nose.  LOl! Hoping to have my visual experience with videos back in Dec, but for now I might write a few blogs to still keep you entertained! Thanks for all your support!!

So each week on Friday I’ve done Weekend Call to Action and always talk about some aspect of my training #TheBluePrint.  You see over the years of helping mortgage brokers I talk to those that have loans.  And I consistently ask how do you get the lead for this one? Sometimes LO’s tell me it’s a referral, fell in their lap, relative, or sometimes a generated lead from an active ad campaign, email drip, or general online marketing.  What I’ve been able to identify over the years is #Trends.  And ways the busy LO’s stay busy.  Then with my big curiosity I always tried to give ideas to LO’s or help them create campaigns to help build their branding, exposure and lead capture messages across many different mediums with various different direct targeting at various times of the year.   You see true marketing strategy is going to use trends and seasons to adjust their targeting.  There’s several ways to do this, but paid ads and #Free publicity.  I’m a fan of the #Free way!

For example, during the summer, the obvious is RE Agents.  Right now as old man “Winter” settles in, the transition of referral activity should be shifting and LO’s should be marketing with various “other” types of referral partners’.  This pays off during other “times” of the year.  For illustration purposes, remember the fact that each State may have different waiting times for a divorce to be finalized.  Right now we’re a week away from Thanksgiving! Were there are more “announcements” made all across the Nation.  Maybe it’s a moon and the stars thing, I’m not sure.  But there’s a trend with the number of divorce cases filled during the winter months.  Maybe it’s cause people don’t to buy a Christmas gift for a soon to be ex.  LOl.. In all seriousness though, this is a Trend.  Just like a CPA has a busy season in March/April, but that’s not the time to reach out to them.  Want more ideas, go to the search bar and look up Weekend Call to Action, and gain more ways to generate business, all free.

This weekend think of a email drip campaign that you can “co-brand” with a divorce attorney and shoot the idea to send to your past clients if they (the divorce attorney you find to market with) send it to their past clients.  In a thank you, thanksgiving type of message tailored to both of you.  Then brand it online with a few planned posts promoting each other.  I bet you generate leads for both.  Here’s a great platform for you use to generate quick landing pages, (paid) PhoneSites, or if you like the free way to start, use wofuu.com great place to make free landing pages into a lead capture form.  Draft the email and make the post, both including the link to “sign up”.

I do this type of thing all the time to help broker’s expand their business.  The Blueprint works so well with teaching LO’s a branding strategy to market with and too various audiences.  I teach what I preach and do.  And last week I did it myself just again to “test” a theory of marketing to audiences at specific times.  Before, during and after the CA “camp fire” last week and into this, I did a campaign for a 203H loan to help those involved with the recent natural disaster.  Below are my FREE results at hour 47, (less than 48 hours after ad was placed) I created 47 leads.  All FREE.  Online.

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When I started doing this 4 years ago it was with flyers and general old fashioned guerrilla marketing techniques coupled with an online post.  Then it started with a little organic push and pull with face to face and then transitioned to strategies to use in a seasonal format both online and off.  Now if you’re slow and want to partner with a sales strategist that can help you directly use Niche programs to generate business.  CLICK – HERE – !  I’m expanding my relationships now to strategically partner with mortgage broker’s and I offer my coaching on this for a year free.  Like having an in-house ad agency working for your brokerage!  Click Here – I’m starting these now, and looking for broker’s who do not want to have seasonal income, they want to be busy and maintain a consistent level of business all year round.  Let’s go!

As always, #SellWell!!

 

Wisdom Wednesday – 3 Marketing tips!

#WednesdaysWisdom – 3 marketing tips and tricks to help you LO’s source more loans.  Seems to be a dog eat dog world out there with rate(s) and for those LO’s that know how to market and handle objections are the one’s busy.  Today I go over 3 marketing tips to help you grow a local market presence and source new loans.

Number 1, yes, you should be using social media and many different channels for growing a presence.  You should be using the “data” you can find to help you connect with new referral partners (of all types) and create value for your followers.  I have a training I developed over 2 years ago, and now it’s more valuable than ever before.  It teaches you “branding” and how to create a social presence.  I call it #TheBluePrint and is a 3 day workshop with yours truly, where I take a hands on approach to help you.  I just don’t sell information and send you on your way.  CLICK HERE for #TheBluePrint.

Number 2, you should have a business page and post on it.  But you should more importantly have another type of page that you use as a tool to help yourself run ads, and create more exposure.  It’s called a community page.  And it should be branded to help you market to your local area.  Mega tip #2, not mentioned in the video, you should have a group that coincides with the community page.  WHY?  Well as you become affluent online, you’ll want to run ads, and what you should be doing is making the ad have a re-direct at the end of the opt-in page to lead people there.  It gives you a second/third/fourth etc chance to re-market to those already expressing interest to what you have.

Number 3, you should be getting into GROUPS!  Part of my #TheBluePrint training is I tell people to get into groups that follow their passions.  If you like golfing, get into local golfing groups.  There’s groups for everything online.  You name it there’s a group for it.  One segment of groups is just about in every metropolitan area, that is, garage sale groups.  Or buy/sell groups.  They are everywhere.  And there’s more than likely more than one.  Get in them.  They all have pulses.  If you can relate, engage, interact and post anything just about to appeal to those in there, you’ll gain leads.  BIG TIME.  This stuff is FREE ya’ll.  You don’t need to spend a dime on FB ads to do this.  You just need to get thinking outside the box.

I’m helping more and more LO’s realize their own marketing potential and create a local dominance online.  Why not you?  If you’re a mortgage broker, and want to learn, CLICK HERE – I’ll help you create campaigns in your local area with my niche products.  And we can source business together!

-As Always

#SellWell

Two for Tuesday – LUNCH-N-LEARN- Gift Funds!

#TwoforTuesday – Lunch-N-Learn on gift funds today! Today I go over the guidelines for gift funds on FHA & Conv loans when a wire is sent directly to escrow/title! What’s needed? Watch the video below ↓

Getting loans done one loan at a time! Full files are best, but ops @BluePointMtg supports our team and get’s it done! A list of #niches we can help you with;

  1. DACA Loans (Conv only)
  2. FHA/VA Loans down to 550 FICO
  3. Bank Statement Loans (24 months/12 months & 3 months bk statement programs)
  4. Agency & non-agency fall out (got one with shorter times from a BK/Foreclosure/SS?)
  5. JUMBO Loans up to 5 million
  6. Conventional Approved/Eligible Loans – DU or LP!
  7. Reverse Loans (Make 6k on the front and 5% on the back)

#GetOnPoint with #BluePointMtg today! – CLICK HERE to sign up!

As Always –

#SellWell

Mondays Motivation – Check your 1003!

#MondaysMotivation – Check your 1003 for accuracy and these three things!  Today I itemize the 1003 killers, that every LO should master.  You know the old saying, garbage in, garbage out! Well if you take an accurate 1003 and address these three areas to be 100% half the issues most LO’s have will go away.

Before you turn in your 1003 from the weekend, double check these things.  ↓

I’m here helping 1003’s come to life and become funded loans!  Got something that has fallen out of agency approval, or even non-agency?  In need of a manual underwrite? While I ♥ a great approved/eligible loan, we do manuals to save the day often.  CLICK HERE to get approved to start structuring loans with us!

As Always –

#SellWell