#ThursdaysThoughts – Spreading the ♥ – Advertising Rules! Happy Valentines Day everyone! This segment is stemmed from RE Agents posting payments or down payment or something that caused them to be non-compliant last week and I mentioned something about it. There’s a lot that goes into this is my first disclaimer. But you have to start with basics. Understand the “trigger” words and what causes you to have to have APR disclosed. Understand the basics of what any housing and or mortgage advertisement should have on it. Understand what your targeting should INCLUDE to be compliant, because not including certain discriminatory things could make your segmenting OUT OF COMPLIANCE.
There is A LOT that goes into this “advertising game”. And if you’re an LO using FB to “boost ads” you should know what your landing pages have to have on them and what targeting you need to include. I can provide all types of in depth help on this. But many just don’t know where to start. The best thing to do is start with your personal profile and make sure you have your contact information, license & NMLS number, as well as company information on it. Second, make a business page for yourself and put all of the mentioned items on your page for viewing. Remember the trigger words and items to avoid having APR full disclosure and stay away from mentioning them. Be fun, be yourself and start branding who you are.
Many do this WRONG all the time. It’s important to know how to “Spread the Love” correctly on social media. Especially when it comes to the protected classes with segmenting. **This is why organic posts that you push and pull without direct targeting is important. I’d LOVE ♥ LOVE to teach you. If interested check out #TheBluePrint 3 day workshop I have for LO’s to get started online.
I’m a wholesale lender, and I don’t “advertise” towards consumers, I advertise towards #MortgageBrokers for relationships, but some of the same stuff applies to me. Just know the trigger words and what would cause the need for additional disclosures to be added. Get SIGNED UP to partner with a mortgage company with Niche programs to help you close more loans! #EqualHousingLender 🙂
As Always –