#TwoforTuesday – How are you using social media? As a search engine yet? As a way to search for new referral partners? Two things, groups and pages! If you don’t have a page yourself and you sell RE or Mortgages, make one. Then grow it. Second, join groups all the time, don’t just add a bunch at once FB will block you for that. There are groups for just about everything, I suggest you join groups that support your past times, hobbies and likes. That way it’s easier for you to develop a presence that you can leverage later.
Do not “advertise” in groups unless you add value to the group first, just thoughts. As owner of over 10 groups, most around 3000 people, I segment the content and group focus for the types of people I want to “gather in there”. It’s a way for me to build an audience and add value to everyone. You should do the same, and join groups that are not yours and develop a presence in them to be seen as an authority. It’s easy to do if you are adding value to the group based on the groups focus. As far as pages go, you should be advertising on your page and then sharing that relevant post into groups that coincide with that content. Pages are also a great thing to “look up” and expand your referral network with. Most LO’s spend too much time focusing on just RE agents when they could be getting leads from different types of partners. Use FB pages to search those in your area that could be a good fit for you to network with. As an added “bonus” make sure you are gaining testimonials and looking at testimonials other pages have. It helps to give them too. 🙂
Social selling is an art, and there’s a way to “reverse” sell to those you connect with. You just need to nurture this practice with your prospects more, or referral partners in order to gain exposure. Comment on enough things, like enough of their posts, be omni present in many groups – those people that see and engage along with you on your posts or someone elses are people that have grown to see your “value proposition”. What you can do is leverage this, contact them directly and then the call is warm and not so cold. There is a fine line between being stalker-ish and happen to be showing up. If you do it right, networking on social in groups, pages, and on peoples posts can help you social sell big time. If you engage with someone “new” on purpose over the next week more than 8 times, and then go back and call or PM that person, I can bet you my lunch they will openly have a conversation with you. All because you engaged on social with them for a week. Funny how this works, but if you “show up” more than half a dozen times in someone’s feed, they seem to think they are getting to know you. Use this technique to grow relationships. Besides #SocialSelling is fun when you do it right. 🙂
I have #theBLUEPRINT I can show you how too. — CLICK HERE!