#WeekendCalltoAction – Facebook’s new algorithms explained! Facebook recently changed algorithms on Fan pages so you see more of your friends and family. And less business page posts. – Unless, you either follow that page and assign to see posts first, and or you are friends with someone that posts it on their personal profile. Or you are tagged in the post on the fan page. Either or, will do it I’ve found.
So what’s all this mean! – It means you can’t just post on your Fan page and expect enormous reach without pushing or pulling your message organically or with a paid targeted ad. (Boosted Post). The weekend’s call to action is to help you plan post actions. For example you should schedule a post that allows you to “tag” your other team mates. I call it a “PEOPLE POST”. Like in the middle of the week do a picture of your office or a post that describes your culture. *(remember all posts do not have to be selling – make it fun) Then tag all teammates in the picture or that work in your office on it. When the posts shows up, ask those teammates to engage with it.
Here’s another one, make a post of a “selling bullet” you have, could be anything. Then once that hits, plan to “share” that post to your own personal page from your fan page. Make a small comment when you do and ask your followers on your personal page what they think.
The concept is simple, PUSH or PULL your messages. This is technically marketing 101, however it starts with a phone call for many to spread their message. Now a days you can get your messages or campaigns seen by many from driving campaigns online this way. You have to have a plan and then execute on it. It’s the actions after the planned post that matters. Many just post, and have lost exposure since the new changes. This is why. #SellWell
When you want to know how to do this yourself I have #TheBLUEPRINT for you. If you don’t want to learn it and just want someone else to do the campaigning for you, there’s a service for that too! 🙂 The BLUEPRINT is here!