#ThursdaysThoughts – Join Us In Creating Yes’s all week long. – Today I go over three categories as well, 1003 applications, groups for networking, and done for you marketing solutions. Wow, did I miss a lot. The feedback has been great this week and I will be adding two home security companies that can be”given” as part of your white glove treatment to your clients. Also will be adding some additional resources to the list next week, stay tuned.
Today to start, I have to reiterate that LO’s should have some trackable app they pass on that acts as a business card. Oh yeah, that’s number #1 thing on the JUICY list. (see Monday’s video for that) The point is you can take an virtual 1003 app link and embed that link to a button on the card. SWEET! It’s a way to have a client fill out a 1003 without you as an LO actually! These applications walk a client through the 1003 questions asking (more and or better) questions than you – Yep they’re designed that way. Perfect LO and Pre-App 1003 are the applications. And they are fantastic tools for a Loan Officer in today’s day and age.
Next I talk about groups for networking. You see each and every LO out there, should have multiple ways to generate a deal. Not just online, not just referrals from past clients or RE Agents. You need to diversify. A well rounded marketing plan to source business from many angles is needed. I talk about these on my Friday, #WeekendCalltoAction video’s all the time. Today, I mention the best groups, and they are LBN, BNI and Chamber or Commerce groups. And they exist is pretty much every county and city across America. Get in one, start networking. If you’re a LO, it’s just all apart of the plan for local area dominance.
Last and definitely not least today, I have surrounded myself with marketing pro’s for years, and I follow trends all the time. I was an early adapter to marketing funnels on Facebook years ago, and spent the time learning them. Now, I’ve surrounded myself with the teams that have the best done for you solutions for Facebook marketing. I’m talking the real pro’s, with a full scale agency that can switch on lead flow in a week for you. Including provide a CRM, a 6 month email drip campaign and even make you a community page. In short, there’s two types of “programs” for this, one a simple buyer/seller lead campaign. It can be directly for a RE Agent, or you as LO’s can help obtain leads (pre-qualify them) and pass them on to your best referral partners. From a marketing stand point people want a home, not a mortgage. From a compliance stand point, it’s easier to “advertise” a list you can give someone, versus worry about advertising a rate or other compliance disclaimers in the ad. However, some do want a custom funnel to go after VA leads, or a Jumbo lead campaign due to their area. We have a solution for custom built funnels as well!
No matter what, some of these companies and things on the JUICY list this week you LO’s should embrace and take advantage of. As always #SellWell