#WeekendCalltoAction – And I believe we have a new hashtag this week going forward I will use, #FollowUPFriday! I do write these blog’s for myself, and they really just apply to anyone in sales. It’s funny because I will do a video or give out a suggestion and then follow my own advice. #LeadbyExample – Right?! – So the moral of this today’s posts is all about just this, Follow up and Follow Through. Different but one in the same “action step”! The DOing, that I talk about.
80% of prospects turn into converted sales after the 5th contact. Somewhere between contact 5 and 12 is when they convert on average. Here’s the thing, if you’re getting into online lead generation (which I teach with my BLUEPRINT) they you should be reaching out to engage with that person on social media. Every 5 touches would be considered equivalent to 1 phone call (5 minutes or less). What I mean by that is the nature of social media. You see, on average as you engage, comment, like, IM etc with others on social media strategically (don’t always be selling, but always ABC) you are essentially building a relationship. After (on average) 8 touches with someone online they begin to think they know you. Might sound silly but it’s true. Are you following up with your leads on social media with this intent. And if every 5 interactions you make count as 1 call, how many calls do you need to convert. 5 like the statistic shows? Law of Averages is different with everyone, but social selling is a game and if played right, the art of the follow up and follow through can reiterate the old saying: “There’s a fortune in follow up”!
Don’t forget to follow up as a HUMAN contact too! I think some rely on too much automation now, with email drip campaigns and autobots! lol. The real statistic is close to the first one, except, 79% of leads are NEVER followed up with! ARE YOU KIDDING ME! $ucce$$ is in the follow up for sure. There is a fine line between being tenacious and annoying, or persistent and harassing. Words cast spells, that’s why there’s so much importance on “Spelling”! If you collectively gain interest through being genuine and show a social being, trust me others will reach out. You can’t just have a fan page and not post. You can’t just post on your social media wall every two weeks and expect everyone to see what you do! Consistency is key. And following up is the master lock. Combine them together to open the door of success stories.
#FollowUpFriday The Blueprint will help. CLICK HERE!