Two for Tuesday – Creating Omni-presence & differentiation!

#TwoforTuesday – Time for a great Article to shine in the feed.  Something that gets you going and helps you think of the next best way to gain business.  How to set yourself apart from others.  This is what it’s about.  1. – Creating Omni-presence in your market place so you are seen as a go to person, and 2, – Differentiating and adding value that your competition does not!  This is what can help you stand out from the crowd and be the preferred LO for your agents.

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  1. Creating Omni-Presence in any field is easy now days, it’s all about how many “see” your messages, engage, or often times scroll by, but they saw your advertisement.  – Yep I’m talking social media again, and many see my posts daily and read it, take tips, guidelines etc, and I am looked at as an industry go to guy.  You can too for your local area.  One of the most advantageous ways to do is this by having a Facebook fan page that you use to “promote” your referral partners.  You can pull a post from that Realtors page, or tag the realtor in the post, or better yet give them a raving review.  The more you do these things the more opportunity you have for exposure.  Syndication is key!  And what I mean is get other “people” to interact with your posts, even ask them straight up to do so.  Create that Omni-presence over time by being CONSISTENT, and add value and content others can use.  VIDEO is a big way to do this.  But even just posts with pictures and growth in your exposure in many areas can help others “SEE YOUR NAME ALL OVER THE PLACE”.  And when that happens, you gain authority, you gain that Omni-presence your looking for.  It doesn’t take much to be honest, it just takes time, and persistent adding of value.  It has nothing to do with like’s or comments, and has to do with how many times people see your messages.

I teach tricks to do just this, and show others how to use a Fan Page for marketing purposes to gain FREE leads.  I also show others whom want to run paid ads the most effective and efficient way to do it.  (A done for you solution!) #hitmeup Click here to get the BLUEPRINT

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2. Making an impact in your market can start with differentiation between you and the “other guy”!  I offer something from my wholesale sales channel that can help you LO’s stand out!  It’s a way to offer a client Down Payment Protection and can help you be unique with your marketing as you see the yard sign above.  Just this alone could drive traffic to see a home for the purpose of those interested in protecting their investment.  What’s funny actually if you think about it in the mortgage industry is there is protection for the seller in contracts, protection to the buyer on the home with a warranty, legal signage and other contract law all designed to protect something involved with a mortgage transaction…. All but one thing is protected in the current market place, THE DOWN PAYMENT the buyer/borrower brings to the table!!  Now you have a solution that can help you STAND OUT IN THE CROWD and protect a borrowers down payment on a home.  If the houses value drops in the relative area within 7 years of purchase and they are moving, the down payment is protected!!  Check out these FACTS:

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Millennial’s will be driving the market’s of many things to come in the future.  Much like the Baby boomer generation did.  Here’s some additional speculation;

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The average person is not staying in the same home 30 years now days.  They are moving or doing some additional transaction with a 3-7 year time frame typically.  More and more are moving in this window, due to increase family size or new job for example.  This is just one way to differentiate and those that partner with me can offer this to your clients.  Hit me up, I can show you how to do both, add a ton of value to your network and STAND OUT with products no one else has.  (and there’s a big need).

#SellWell – I’m here to help on many levels 🙂

 

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