Wisdom Wednesday – Segment your marketing to your geographic area

#WisdomWednesday – If you look at your demographics and geographic make up in your area and custom tailor a marketing plan, you will see better results.  Hands down this is the way to do it.  Zoom out on your area, determine what type of businesses you have around you, or collaborate it with one of your products or benefits, you will add more value and gain more interest.  Simple as that.  Follow trends, follow natural occurences that could be due to “routine” from people to something out of the ordinary.  There’s always a way to make a spin on something to help those in need.  If your selling something, anything this should be “how you” target, and determine what type of campaign to do.  For example, don’t do an USDA campaign if you don’t have a USDA zone near you….that wouldn’t make a whole lot of sense.  However if you have VA bases within 50 miles from your office and you don’t do VA loans, that would be a way to market.  Starting yesterday 🙂  #SellWell

This weeks videos and blog is brought to you by Lender Home Page, if your in need of mortgage tools to help you market, Lender Home Page has a lot to offer, click the banner on the left.

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