Welcome kit, or maybe you call it your on-boarding package! Every “good or service” has a delivery process, a closing if you will. Some more meaningful than others. Even local grocery stores now try to use “marketing” on receipts for example. A dentist, gives you a small bag of goodies typcially on every visit. What about a mortgage? What about a car delivery? Do you have a marketing kit that the client takes with them for example, a key fob or key ring with your logo? Maybe a discount booklet that gives the new homeowner “discounts” for using them, such as a moving service, or a carpet cleaner, or housekeeping/maid service in the area? Maybe you LO’s network with a grass cutting landscape business in the area and get the new resident a “free cut coupon”. 🙂 The possibilities are endless. But what leave behind would make the most impact? The one they look at everyday, the one on the refrigerator. A magnet! Put together a short or small marketing piece with your logo at the top, and then use it as a magnet to promote all the other services they may need, such as car wash, or a house cleaner, or insurance person, or landscaping to cable service. You could easily network with other ‘sales’ entities in the relative area you serve and create something that makes them think of you for your professional service. #WeekendCalltoAction #SellWell
This suggestion is real, the RE agent that made me the magnet from my first house is still on my refrigerator today. And I don’t live in MI any longer. lol
PS> You can use http://www.YourFreeAlarm.com as a service to your clients closing home loans!