Funny when you think about it, it wasn’t too long ago, people where like;
“I’m not giving out my email, -That’s for Friends and Family only!” or
“I am not giving out my cell number, -That’s for Friends and Family only!
HA HA..How many have heard that saying “it’s for Friends and Family only” for Facebook? Or any other form of social media, where someone states they don’t connect with others they don’t know personally. Or where someone says I don’t do business on Facebook!?
So you know where I’m going with this, WAKE UP PEOPLE, this is 2017, and if you’re not in tune with social selling yet you should start to adapt, like yesterday. At this point I get more IM’s with scenario’s than I do with email. I have a fan page that I’ve built for a few years now and it generates me business. IF you’re in sales of any type using social media, IM, Facebook Fan pages and the like to grow your Brand is almost a necessity.
I know if I do business with someone, prior to writing a check I look them up. On Facebook. Especially if they have a fan page, I like it, I read the reviews, I engage with that person on a business level. (first). So fast forward to today, there are a ton of people that have fan pages but have NO IDEA on how to maintain it, or how to gain business from it.
I created #TheBLUEPRINT and is a way for Mortgage LO’s to create marketing campaigns to couple both PUSH and PULL marketing strategies on social media. Over the last 12 months I’ve done a lot online regards to helping Brokers learn to do this. And the most amazing part about #TheBLUEPRINT is if you implement a “free” exposure strategy with FUNNELS the cost per click goes way down and the click through ratio goes up.
Weather you’re all about using Facebook Ads to generate business or not, the point is at least have a Fan page marketing strategy set up (especially if you’re in sales) so you can gain FREE exposure. That will eventually turn into leads, deals, and cash.
And for those of you that didn’t see it yet, here’s the link to sign up for the WEBINAR TOMORROW where I go over how to set up a Fan page, maintain it, and the best marketing strategy to utilize a PUSH strategy with it.