Trending news can make you money, and can make your advertising campaign gain a lot of exposure. Trends are where it’s at with marketing, with investing, with gaining an inch that makes you stand out compared to your competitors. Following trends can be a lucrative idea, and I suggest that you embrace them. Find the right one, spin the right positive message as a result of that “trending news” and BOOM! Your reach will explode on that marketing message. There is an “art” in crafting marketing messages that takes advantage of current times and trends to help deliver to your audience value about your product or service. Embrace it, use it, capitalize on it. It’s “whacked out” in a way that people use controversy to their advantage, but a darn good way to gain exposure to your message. Check it out below.