Thursdays Thoughts -Building an Audience!

#ThursdaysThoughts – Building an audience is the name of the game.  It’s all a LAW OF AVERAGE numbers game.  The more people you market too, the more opportunity you may find.  OK, so Facebook is changing the targeting parameters and has taken away Zip codes, Gender and Age in targeting for Housing ads.   This in my opinion is a good thing.  Read on to find out why, besides doing all the targeting was like “Digitial reverse red lining” really anyways.

Just like the day of the cell phone being for your friends and family (long gone), the day of Facebook being just for your friends and family are now gone too.  Facebook gives you the ability to “build an audience” of people that “like” and interact with you.  Heck they allow you to have up to 5,000 friends.  If you like local pages of businesses you go to, and get into local groups, what algorithms do is suggest friends with similar likes and interests.  And when they are identified to be in a reasonable distance from you, based on their location – Facebook suggests them to be your friend.  Seriously, you can actually cherry pick suggested friends and add people you think are local to you.  (ie in your state your licensed in)

The idea here, is that you can leverage your friends, to like your page, then run ads to those that like your page and their friends.  You can run an ad to a custom audience (past client list) and you can run an ad for those within a certain radius of where you state your “business” is.  50 Mile radius, 30 mile radius etc.  So in theory if you wanted to target a specific “zip code” without having that parameter to target, you could create a name of a community page that coincides and represents that area, and then run an ad with a 50 mile radius from that “place”.  You set the address, so enter away.

Does this change things, yes.  It says to me all day, that those utilizing “ORGANIC” reach to help them run ads, are going to win.  More, and more this is becoming relevant that you need to be building a “BRANDING STRATEGY” online.  You can’t just throw money at FB ads and see instant success.  You have to have parameters in place to help you.  Starting with your organic game, can help you increase your page likes, which in turn can be targeted.

I have solutions for both organic marketing for those needing help to start a branding strategy or for those that want a Done4You solution.  Even with that, you still have “organic” reach you should be taking advantage of to help your “paid ad” drive home more conversions.   Think about it, the more eyeballs you drive organically to a paid ad, the HIGHER the CLICK THROUGH rate, and the LOWER the COST PER CLICK.

My training – The BLUEPRINT can help with those struggling to start to use Facebook for a lead source.  The BLUEPRINT Option

My partners – ROBOTS LLC – Can help with those wanting to have a lead generation source and turn it on now.  DONE 4 YOU Option

My advice, personally I see it all the time, where people FAIL miserably at ads and claim the leads were crappy credit leads with no money.  There’s ways to make small campaigns and big campaigns.  You should be running a “big campaign” where you advertise a home (everybody wants a home, nobody wants a mortgage) on a community page.  Then run small campaigns of various targeting for various products you may have on your business page.  (ie VA loan ad, Investor loan ad, USDA loan ad etc) You will see the best results to any campaign strategy you do if you have a well rounded plan to PUSH and to PULL your messages BOTH with paid reach and ORGANIC EXPOSURE.  You can’t just rely on one side any more.  You must have both.  That’s how you’ll see the best results, and that’s what this all means.

You push and pull your ads/messages by sharing, liking, engaging, tagging others pages etc.  There are several ways to gain exposure all FREE!  You just need to take action.

#SellWell

 

Whacked Out Wednesday – LOE/LOX

#WhackedOutWednesday – LOE/LOX – I don’t care what you call it, I call it a story.  Each loan has one, and sometimes individual conditions require more explanation.  Why not LOE/LOX it?  More LO’s need to do this with conjunction with their processors.

It’s “Whacked Out” that more LOE’s are not in loans.  I’m a fan of making sense out of things, and helping the underwriters “see the light”.  Help them by telling the story ya’ll.  The more you do this with your loans (easy one’s or hard one’s) the more loans you will close.

In some cases, less is more, see your AE if you question what information should be inside a LOE/LOX.  I’m always here to help!

Don’t get stuck with loans you can’t close! That’s the theme right, LOE/LOX it! Maybe it will make the underwriter feel all warm and fuzzy!  GOT AN I GOTTA GUY QUESTION??

Text the word “Juiceman” to 33655 and download my app.  Then submit away on any scenario and I will help you.  Or just CLICK HERE and send me an email! 🙂

As always –

#LOEwell #SellWell

Two for Tuesday – Credit Counseling and O/O

#TwoforTuesday – Back to our regularly scheduled program and Tuesdays’ a guideline day as always! I go over two guides today, one on Credit Counseling and one on Owner Occupied Principle residence.

Get the #JUICE below! Join Us In Creating Excitement for helping more borrowers ↓

#GetOnPoint with #BluePointMtg today, and give us a shot on your next pricing, scenario or loan need.  We are making magic happen and would love to include you!  That way we help you get a pay day!! #LetsFund some loans together! CLICK HERE

As Always –

#SellWell

 

Monday’s Motivation – New Month!!

#MondaysMotivation – It’s a NEW MONTH!  Yep, LO’s and Broker’s from the world should be looking at their pipeline from the 15th to the 15th every month.  What apps you take now are closing in April.  Yeah still a few “might” close fast, and that’s a good aim, but generally speaking this is how the most successful look at the month.  AE’s included.

TIME TO PUT IN THE WORK!!!

Time to #GetOnPoint with #BluePointMtg!  Got an “I gotta guy” scenario, or guideline question(s)???  Reach out to me HERE! For those of you not approved yet, the full Broker Package is only a click away — GET ON POINT CLICK HERE!

In the office all week, as always –

#SellWell

 

St. Patty’s JUICY-NESS!!

#TGIF It’s St. Patty’s #JUICY-NESS – I hope you enjoyed the #JUICYWeek all week we went over tools and systems and companies we endorse to help you LO’s grow your business!!  Today we wrap up the week with some training and “Done4You” solutions that you can take advantage of to blast off this year!!

Seriously I think you already know, you need to have a BRANDING STRATEGY and way to leverage social media for both referral partners and new leads for home buyers.  Those that are doing this are going to have the best summer ever!!  Today I provide two tools that can help you get a jump start to getting your pipeline JUICY!!

GET ON POINT – I say it all the time, let’s do some business this year.  I personally help my clients get “some of this branding stuff” and help LO’s get closing loans.  CLICK HERE to #GetOnPOINT with #BluePointMTG

When it comes to learning social media and building a brand, a following and an audience to engage with you, there’s several ways to use the information you already have in front of you.  I break this down in a my organic training called #TheBLUEPRINT and is a 3 day workshop designed to help LO’s get started.  That way they can gradually get involved with “paid funnels” and actually see results.  The biggest problem I see sometimes is people try ads and just don’t succeed like they want too.  This bridges the gap and helps you gain better results on your paid ads.  Get THE BLUEPRINT HERE!!

Last and definitely not least we have “DONE4YOU” solutions for brokers and LO’s to turn on an ON SWITCH for leads.  No joke, complete system of follow up, advertisement, CRM, pages to run and market, the whole nine.  Want to know more to increase your business and have a complete done4you marketing system? CLICK HERE

As I always say –

#SellWell

 

Thursdays Thoughts – Getting JUICYer…

#ThursdaysThoughts – Getting JUICYer all the time we add more to the great #JUICYList!!  This week I introduce a few new companies to the list.  Today we have two of the newest on the list that help you grow your business, stay in business and retain your clients.

It’s a pleasure to introduce SUMMIT MORTGAGE TRAINING as a resource and tool for all LO’s that follow, and need to do continued education yearly.  As well as education for Licensing for new LO’s.  It seems I get asked that all the time.

STIKKUM – With a way to make your past clients remember you!! It’s a client retention strategy designed to help you connect and enrich relationships.  Retain your client is growing and it’s great to see tools we endorse growing and expanding.  Welcome STIKKUM!!

The #JUICYList is on FIRE this week, I ♥ it.  If you have a tool or company you think should be on here, let me know!  Maybe we can highlight them! 🙂

As Always –

#SellWell

 

JUICY Wednesday – Join Us In Creating Excitement – in your pipeline!!

#JUICYWednesday – It’s #JUICYWeek and you know I go over the best tools, companies and things to have to help you GROW your business, add value to your RE partners and do more business!! Today Join Us In Creating Excitement in your pipeline by having the ability to make small campaigns you exploit to gain leads.  Yep Landing pages, otherwise known as FUNNELS.  A big word on social media you’ve probably heard of by now in the last couple of years.  I even give you a tip to get some FREE.

We talk about the best 3 to use, depending on your liking for the campaigns you run, on your website, on your Facebook page, on LinkedIn, in #Instagram etc.  You could even make a flyer with a catchy name for people to use.  It doesn’t matter how you do it, the end result is you collect NAMES, PHONE NUMBERS and EMAILS and are building a list.  That’s your job.  Then it’s how you are “managing” that list and marketing to it that matters.

The ideas are endless, you could make a funnel to send an email to your past client list.  Make a short email or text blast with a link to your funnel in it.  If your message is good, you can get people to click it, then a percentage that “Land” on that page will fill in their info to request more, or in some cases go directly to your shopping cart.  (ie – your mobile application) Bottom line I’d suggest you have some software that’s easy to use that can help you make campaigns along your journey of serving people.

  1. The number one I recommend is the easiest to use.  Phonesites – It’s so simple, you can make a funnel in 5 minutes.  You can custom tailor everything, it has integrations if you want them, and has a programmable follow up system you can tailor to any funnel you make.  And get this, the monthly subscription allows you to make unlimited amount of funnels.  I’ve made 100’s and you can too.  I make funnels for my business partners all the time.  If you’re a broker and want to know do business with a strategy to gain business #LetsChat
  2. The done 4 you solution to funnels that’s plug and play is LeadPops.  This is a company made by LO’s for LO’s.  Nice set up and easy to use landing pages, where you drag and drop your logo, nmls and your done.
  3. The GodFather of “Funnels” is ClickFunnels.  If you don’t know, this is the one that really blew up the online advertising game.  But you do need to know code, a little, and how to program a page.  You can literally customize everything and integrate anything you can think of.

 

The list goes from easiest and most effective to more advanced.  My thoughts, might as well tell as many people about them in hopes to help impact someones’ business.  Look if your going to ride the next wave in the #MortgageIndustry you better learn social media and have tools to help you advertise.  This is it!

As Always –

#SellWell

Two for Tuesday – JUICY Websites!

#TwoforTuesday – JUICY Websites and JUICY Applications.  Some of the major things any one LO/Mortgage Company should have, = a web presence.  If you don’t have a website or want to update your’s to be more modern and have chat features to mortgage calculators, this is for you.  If you don’t have a mobile application, or web application that can drive security for docs, or walk your client through a 1003 in their “language” – This is for you!

Technology is forever evolving and today’s #JUICYList highlights companies that are one’s to check out.  If you don’t have access to something like this, you’re missing the boat and potentially missing loans.  Because consumers are looking for those that are leveraging tech, heck that’s where you find them.  (Facebook anyone?)

See the links below the video today, you’ll be glad you updated and upgraded! ↓

The LENDER HOME PAGE is a complete system for website happiness, every bell and whistle is available to a basic landing page.

PERFECT LO is a virtual application designed to help you take more 1003’s.  And complete 1003’s at that.  Depending on the answers to questions, the system is designed to help you dig deep and complete the most thorough 1003.  And you can do it in many different languages.

PRE-APP 1003 is a virtual application and 1003 system complete with integration with DU, a CRM function for follow up, and much more.  In many ways this application is getting updated all the time and adds more functionality above and beyond just a virtual 1003 in the palm of your hand.

IF your thinking about updating or upgrading these are the companies to look at and work with to help your LO’s and Company go “Viral”!

As always –

#SellWell

Monday’s Motivation – Let’s get JUICY!

Join Us In Creating Yes’s for your Pipeline all week! #MondaysMotivation – #JUICYList Week!  Once a quarter or so I highlight the tools I have sponsored and endorsed to help you LO’s grow your business!  And today we start off with one that’ll help you BOOST your sales right away!

#ListingBooster – Is a fantastic tool, that can be used both with paid and free push and pull marketing techniques to grow eyeballs to your referral clients listings.  It’s a great tool to leverage and talk about in your Realtor meetings.  It’s a LO’s value add for sure.  Get the inside scoop ↓

GET LISTING BOOSTER HERE! Tools galore we will highlight this week including some new comers to be announced.  Can’t wait to help you close a loan and grow your business!

#GetOnPoint as always, with #BluePointMtg! CLICK HERE – Accepting new Broker applications to start a new B2B relationship.  My goal is to help you grow your company.

As Always – #GetJUICY

#SellWell

Weekend Call 2 Action – Move your feet!

#WeekendCall2Action – Move your feet!  You have to get out there and do some old fashion guerrilla marketing.  Stop by some open houses, go to a Realtor meet and greet or mixer in the evening tonight.  Something to get your name out there is what you need to be doing NOW.

Yeah, I am an advocate of online marketing, however, it pays to get your name, and FACE out there a little.  You can’t just hide behind the CPU.  Now’s the time to show up at events, at mixers, at open houses, put up flyers, do something.  Where you need to “move your feet”.  The more you do this now, the more it will pay later.

The game of “Branding” includes a lot of various things, some face to face, some with written ad copy.  I suggest you move your feet a little and get out there this weekend.  If you want some ideas let me know.  Here’s a list of 50 things you can do to source new business this weekend.  Weekend Call to Action – 50 Ways to Generate Business!

In the mean time, if you’re a #MortgageBroker, I’d love to help you get $$ PAID on a loan or two this year.  #LetsDoBusiness – CLICK HERE to #GetOnPoint with #BluePointMtg

As Always –

#SellWell

Mortgage sales expert. Helping mortgages close everyday.

%d bloggers like this: