#WonderfulWednesday – The difference in your pipeline is the actions you take. More than ever before, TRENDS are affecting the mortgage business in a major way. If you have seen this trend or do it yourself, it may be something worth adapting too. What am I talking about? An Online presence. You see more and more people use their “phones” in a whole new way. More people spend more time on their phone, but less time on actual phone calls. Are you adapting to be in their daily routine or show up with messages that are read?
Today I talk about the difference I see in those LO’s /Mortgage Broker’s that are busy and those that are struggling. The biggest difference is those that are busy are building brands, and using the phone an entirely different way. The ways to communicate are changing, are you adapting to this? While only 33% of all calls go answered, there’s a staggering 98% of all texts are seen/read. Do you communicate that way?
This isn’t just about using “text messages” to reach out to people. This is about showing up in a news feed as someone scrolls daily on one of the many social networks there are out there. Insta, FB, LinkedIn, Twitter etc. (Is My Space still around?) lol – 🙂
Those building branding are building communities and groups and or at least participating in them. There’s discussions all over online where consumers are reaching out for help. If you’re “doing it right” you would be in those groups, commenting on those posts, and building an online presence. This also goes into how more savvy referral partners are looking for value from LO’s. They want someone to share their most recent listing and to rave about them. Also a great way to prop out a partner that can send you leads. The difference between those busy and those not are the ones actually doing the branding and online presence to grow their business.
If you want to get started and don’t know where to go, but see ton’s of people claiming to be online guru’s and have some coarse that’s a thousand dollars, before you spend major money, I have #TheBluePrint that can teach you organic marketing at it’s finest. CLICK HERE
My goal is help LO’s and Broker’s “make it” and grow a pipeline with them. While we can help you close the loans you have, we can also provide tools to help you source more business. #GetOnPoint – With #BluePointMortgage – CLICK HERE to partner with a wholesale lender that has niches’ you can market.
PSST – Sign up with BluePoint Mortgage and I’ll personally help you with online strategy marketing to help you dominate your local market place. #TakeMeUpOnThisOffer – Message me. 🙂
As Always – #SellWell