Weekend Call 2 Action – Sign up for the JUICE!!

Join Us In Creating Excitement #WeekendCall2Action – Sign up for the #JUICYwebinar next Thursday at 1pm EST.  This will be the webinar to learn a ton of tricks, tips and ways to grow your referral base in 2019.  Learn what types of posts to do for best organic reach, learn about the best paid campaign types that convert.  We will even be “giving’ out a copy of the best converting follow up email campaign for all that show up.  It’s called the “10 days of pain”.

Want in, simple, click the link below to get in.  I have the ability to reserve 100 spots.  No joke, and I want to fill it.  If you know someone that’s a LO, and their goals are to double their business, they will do it will the strategies we go over in this webinar.

Want in, CLICK HERE TO SIGN UP FOR THE JUICE!  Join Us In Creating Yes’s for your pipeline, and Excitement for those in the mortgage industry.  LO’s and Agents are welcome.  Sign up is required, I’m prescreening whom I let in this year.  (3rd year doing this and it gets JUICY-er each year)

Can’t wait to see you on it;  Let’s GO!

As Always –

#SellWell

Thursdays Thoughts – JUICY Webinar!

#ThursdaysThoughts – JUICY Webinar is back! This will be the THIRD YEAR I’ve done this at the beginning of the year.  I might have to keep this trend going.  lol  This year it’s going to be the best one I’ve ever given, and I’m going to share exactly how to dominate your local area.  Using online and old fashioned guerrilla marketing to attract agents (in lieu of chasing them) and the “how to” on various campaigning strategies.  I’m going to give tricks, tips and know how I’ve developed and gained that others are often times charging for in their “masterminds”.  I’m going to help the average LO, level up.  Free.

If you know you need to do something online or with more referral partners this year, I’m going to give you the blueprint on how to do it.  No doubt there’s more than one way to skin a cat, and I’ll have only so much time to go over the webinar.  But if there’s one webinar you should join – this is it! Join Us In Creating Yes’s for your pipeline! JUICY Webinar is coming – Next Thursday.  Sign up below ↓

The JUICY Webinar will be aimed at being 30 minutes and I’ll probably move fast.  I’m thinking of several, but I have one special guest I think is going to show.  We’ll see.  🙂 More announcements to come.  For now, if you want to sign up for the webinar, go ahead and CLICK HERE!

As Always –

#SellWell

WHACKED OUT WEDNESDAY – Rule of 25

#WhackedOutWednesday – Is back, and I fully dress the part!! It’s the #Ruleof25! If you struggle with getting consistent deals from partners it’s probably because that partner isn’t in the 25% segment you think they are.  There’s four parts to the rule of 25!

Here you go –

Here’s the rule, it has 4 parts:
1. 25% of the people LOVE YOU no matter what you do. Now of course we need to close on time, give great communication during the loan process and follow up on their leads, but these people are the dream to work with and will forgive you of the occasional “Oopps!” (we all have those from time to time)
2. 25% of the people DON’T like you, no matter what you do. Even if you toss these people gold coins, they’ll complain that you are throwing something at them.
3. 25% of the people LIKE YOU, but are on the fence, and at the whiff of an issue of any sort or size, they fall into the camp of “DON’T LIKE YOU”. These are the referral partners where “you are only as good as your last deal.”
4. 25% of the people DON’T like you, but are on the fence, that if you juggle just enough bowling balls, they like you for a period of time, but soon as you drop one of the balls, they don’t like you again.
The secret to this is to find and hang out with the 25% that love you no matter what! This applies to a lot in life, but we’ll keep it business centered.
The referral partners in this segment, nurture, and do what you can to add as much value to.  These referral partners will be long term and lead to a business life of Happy, Joyous, and Freedom. $$$$
Working with and getting referrals from the other 75% is wasted effort, and leads to a life full of Restless, Irritable, and Discontent.  Basically each group has it’s “segment of what’s tolerated”.  And there’s no real relationship grown no matter what you do.
They key to all this is identifying who is in which group, which takes a bit of time.
I have found that to do this requires a bit of patience and requires strategies that put you in front of prospective referral partners as it’s all a numbers game.. I’ll be going over some of these strategies on my WEBINAR next week.  The secret is to GO WIDE!
The more agents/brokers you meet with, the more of the “25% that will love you no matter what” you will find.  Keep in mind that each referral partner that sends you a deal per month, and assuming you make $2,000 per closed loan, is worth about $24,000 per year in personal income for you as an LO. From an AE perspective the math can be similar with more quantity of loans.
Want to make an extra $100,000 next year, just find 4 of them (More Partners)… See how easy this is!!  And when you find those that fall into your 25% “Love You no matter what” category, it’s just the coolest thing ever!  Business is fun, and can be very rewarding.
Just wanted to share with you the 25% rule so you can have an even more epic mortgage business with referral partners of all sorts in 2019.  This applies to all referral types and business no matter what b2b or b2c. 🙂  #AEs Take note.
As Always –
#SellWell

Two for Tuesday – Collections and Disputes on FHA!

#TwoforTuesday – Back to basics as a reminder in the new year, Collections and Disputes on FHA are covered today!  Know this off the top of your head.  There is magic numbers to both of these, know them, and if the net amount on any credit report is less than the magic number ignore it and run it through DU.

FHA is a strong suit of mine, and I’ve always excelled at getting these done.  We have 203B, and 203H FHA loans, as well as CalHFA opportunity for those in California.  In all reality any FHA loan can be accompanied by some DPA, just LO’s don’t look them up.  If you find one that will meet us at the table with the money, run it by me, odds are we can do it.  Here’s a website to help you find them; http://www.downpayment.org

I’m growing and helping brokerages grow too.  Do you have a want to hire more LO’s this year?  Let’s chat, we can talk strategy for that.  Do you want to start an online presence or make the one you have actually get you names, phone numbers and emails?  We can do that too!  All I ever look to do is help on a few loans here and there.  (Small piece of the pie) #LetsDoBusiness – Take the 10 minutes it takes to print sign and send back a 12 month committment to do business.  At which point I’ll earn my right to stay in your lending arsenal.  I’ll add that much value, that’s a promise.  CLICK HERE

As I always say –

#SellWell

Weekend Call 2 Action – A Paper Versus Non-Agency!

#WeekendCall2Action – A paper versus Non-agency loans.  One’s easy, closes fast and takes less effort, where as the later is harder because everything is manually underwritten and takes longer to close.  Much like Advertising versus Marketing.  Advertising is spreading of a message, weather it’s to say you have the lowest rates and to click here.  Marketing is having multiple advertising messages to segment your messages and audience on various mediums and reach.  Some might be organic and some might be paid.  Advertising is easy, you make one post or make one message and hope it hits your target and results in a loan application.  Marketing is the act of building a brand, and takes longer more effort and energy.

In 2019, it’s not just one “funnel” that makes you busy, it’s a branding strategy that you create that’s well rounded and helps get your name out there multiple ways.  Online, offline, organically and paid.  So if you want to learn to create a marketing plan, and then build a branding strategy around it, hit me up, I do this free for my mortgage broker partners.  I want to see you win in your market.  I have always only asked for a small piece of the pie in our relationship as a wholesale lender option.  I just happen to have a ton of “niches” we can exploit together.  Want to partner with me?  Fill this out this weekend and email it to me.  CLICK HERE

I’m going to do a webinar in two weeks as I always do at the end of July and detail a branding strategy to help LO’s, mortgage Broker’s and officers of banks and credit unions to learn the “How” on this.  I’ll give out a ton of free tips for both “advertising” and “marketing” that all help you gain a Branding strategy that will make a difference in your business this year.  This year is absolutely the year of the broker, it’s already happening.  But those busy already are the one’s branding, and building a presence online and off.  Next week I’ll start my marketing for the webinar.  In the mean time, as I always say;

#SellWell

Thursdays Thoughts – Straight from the heart of wholesale!

#ThursdaysThoughts – Straight from the heart of wholesale mortgage business!  It’s amazing to see the growth taking place and lenders shutting down.  2019 is the year of the broker! It’s already happening, and the lenders that are not a true partner to the independent mortgage broker are struggling.  What I specifically mean is if there’s lenders where they focus on anything other than wholesale, mortgage broker’s are aware.  And the independent together channel is more wiser this round of growth, they are picking true partners to do business with.  For those lenders that have “other” focused business, from Correspondent, non-del, and retail presence it seems the growth is skipping them.

I did a fun video while out at NAMB National in VEGAS just last month.  Thanks to MNN (Mortgage News Network) I was able to stop by and do a short video with Andrew.  See that below! Two videos today!

From my perspective I love ♥ being on the right side of true partnerships and adding BIG value to my #MortgageBroker partners!! This year I’m doing so much more to individually partner with Broker’s to help them grow their company! If you want to #GetOnPoint with #BluePointMtg here is the LINK TO SIGN UP! #LetsDoBusiness

Here’s the added bonus today and the second video for the blog, shout out to the Mortgage News Network! Thanks Andrew for making me look small, fat and bald.  lol Appreciated being on, look forward to doing it again!

As I always say, Share, Interact, Like, Repeat!

#SellWell

Wisdom Wednesday – Be Segment Focused!

#WisdomWednesday – Be segment focused and clearly define whom your perfect audience is.  It’s wayyyy more effective than saying your the Jack of all trades and master of none.  This is why only one campaign online doesn’t work like people think it will magically.  Sure you can get buyer/seller leads galore online, google, Facebook, Instagram etc.  But the conversion will be low.  To increase conversion increase your segmenting.  Clearly define with many “small” campaigns whom you want to work with.

For example, a well rounded “Branding Strategy” will have VA campaigns, self employed campaigns, first time home buyer campaigns, maybe a mailer, and of course the old fashion referral and networking sources that help pour into the “funnels” of leads you have.

Be segmenting yourself, it’s how you’ll see success in 2019.  Don’t just say you do it all.  Today, I’ll segment with you too, if your a mortgage broker and do business with UWM (love them, remember I started my AE career there) they don’t do what we do well.  So we can FIT IN with many Broker’s that have 550-640 FICO borrower’s that don’t fit their box.  (FHA/VA)  I love the manually underwritten FHA deals, and know guides off the top of my head.  Hit me up if you have one in this box – #LetsDoBusiness #GetOnPoint with #BluePointMtg by CLICKING HERE!

Segmenting in your messages is what you should do to see the best results!

#SellWell

Two for Tuesday -Important Dates

#TwoforTuesday – Important Dates! My appraisal connections will appreciate this.  Today I go over important dates on the documents of a mortgage and how long they are good for.  This is measured from last date on the documents to the note date.  I ♥ guidelines and will promise to continue to detail my scenarios and guideline experiences as we grow and do business in 2019!

Today, I am going to simplify the mortgage process by going over how old any one thing can be.  Title, Assets, Income, Appraisal, Credit all have time frames for which the documents that make up a mortgage can expire.  These are you important dates to remember! ↓

Plan and simple, I want to help you get PAID!  Two for Tuesday right! I want to help you complete a loan and we can help you #GetOnPoint by having #BluePointMtg disclose for you.  We need these simple 5 things!  ↓

Oh and of course if you want to partner with us to just that (get paid on a loan that closes) feel free to CLICK HERE!!

As Always –

#SellWell

Mondays Motivation – Work your Plan!

#MondaysMotivation – Work your plan time!! Are you ready?  Do you have a list of referral partners you are going to call each day this week all set up?  Do you have a list of past clients or new leads you will reach out to?  The new year rang in, we all talked about goals and new years resolutions.  Now’s time to take action!

Just a little planning in the am, or perhaps on a Sunday if you’re like me, and a plotting out of a plan of attack for the week.  That’s what can set the stage for your success.  If you’re not on the board yet in 2019, time to do just that.  This year I’m not wasting time with others that don’t want to do business.  I’m all about growing a business, helping others close loans and expanding relationships into 2019! It’s time for new relationships for me, as I have planned out my attack to reach my goals.  Have you?

If you’re a mortgage broker or know someone that is, lets get connected!! I’m looking to grow others small businesses across the US, and would be open to help anyone with a strategy call to see how we can fit into their business plans.  Take action and fill in below ↓

 

As Always –

#SellWell

Weekend Call 2 Action – Just Text

#WeekendCall2Action – Just like Nike says #JustDoIt, I’m gonna say #JustText!  This is funny in a way and a topic I’ve covered on multiple occasions.  Today’s just the 4th and I know LO’s that have bagged a deal a day into 2019 or more!  It’s busy, rates are down, are you taking advantage of this?  Some people reading might be saying but how??

Well just pick up the phone and start using it.  You see more and more people use the phone in a different way than ever before, adapt to it.  Send a text, yes give them a call.  Just DO NOT BE SCARED to reach out!  You’re in sales for crying out loud.  Who cares if it’s 8:50pm, text them.  They probably just got done putting their kids to bed.  Or in the process (that’s my kids bed time).

Do not be afraid to go after the money, it’s like “scared money” doesn’t sleep.  You’ll be surprised who you will get to respond.  A past client, a referral source, any one.  Just reach out and take action.  I think too many just spend too much time scrolling and not enough time moving their thumbs.  Go for the win today! Text a past client and ask for a referral, call a referral partner, DM a builder.  You just have to take action.

It’s called the #WeekendCall2Action for a reason….

As always –

#SellWell

Oh and if you didn’t know, I’m helping a handful of mortgage broker’s this year increase business.  I can do two major wins to do this, 1 – help my business partners source new loans and new partnerships, and 2 – help my broker’s close loans they have!  #LetsDoBusiness ↓

 

Mortgage sales expert. Helping mortgages close everyday.

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