#WhackedOutWednesday – Boost your pipeline with a campaign strategy! I am a strategist and I partner with the best tools to help you create synergy in your marketing. And a lasting affect to your pillar partners! This is all part of the puzzle to put together a branding and culture campaign to grow your online presence. It’s whacked out that some LO’s just don’t take action and yet are “off referrals” and don’t even support their pillar partners even organically. If you don’t “do” something of value to your partners, some other LO will, they are out there, GOBBLING UP MARKET SHARE. Because they are adding value to their partners by “boosting listings” they have.
You can do this too, with #ListingBooster, another tool on the #JUICYList today designed to help you boost listings of up to 100 RE Agent partners every time they have a new listing. This is a great tool to add into a working campaign strategy.
Hope you’ve been enjoying the #JUICYList this week, I’ll post more on LinkedIn today on this as well. In the process of expanding your marketing for this summer fruit? I can show you how to create campaigns that help build your brand and culture with #TheBLUEPRINT! —-> CLICK HERE!
#TwoforTuesday – Two secret sauces today for you those of you learning. First to expand your past client acquisition you need a client retention strategy. This goes hand in hand in doing just that. And levels the playing field for you to be able to get credit inquiry notifications from your past clients, just like the big banks! Second there is a skill to marketing you learn over time. One of the secret sauces is where I started this all. And is the best place to learn “how to do it yourself”!
There’s really two ways to do both of these. Do it yourself or have someone else do it for you! In the case of client retention I hope you have a great cadence frequency to follow up and stay infront of all your past clients. Most don’t do this, let alone have a frequency to do it. Second, when it comes to marketing, the best advice I can give you is to start. Without marketing properly there is no branding and no leads flowing in. So start. And a great place to start is by learning how to do it yourself. Yeah, there may be functions of follow up sequences or ad tools that you may want to outsource. But to a degree I believe everyone should learn the basics. These do just that:
Here’s some links for your viewing pleasure. If you are interested in secret sauce number 1, to retain your past clients with notifications from when they are looking for a mortgage in the future —> CLICK HERE TO RETAIN YOUR CLIENTS!
If your interested in at least seeing what you can learn about, here’s a link to a free webinar you can watch. You’ll probably get something from it regardless, but if you want to learn, you gotta #BreakFree! – CLICK HERE TO BREAK FREE AND LEARN MARKETING!
Me, I help my broker’s on a smaller level than that of the big boys here, I’m just a little guy. And what I put together compliments each of these tools today to help you expand your marketing presence. All part of the secret sauces. I teach social selling on an organic level to help you get to the paid ads level. I help you with learning to building a brand, expanding your culture and growing your business online with strategic planning. I teach basics, like how to write good “ad copy”, what to post, and how to #Push and #Pull your messages inside your campaigns you generate. When effectively used, you create better results for paid ads. It’s my BLUEPRINT I’ve put together over the years now. For those that can’t afford trainings or investing in done for them solutions, this is a great alternative to get you going. And I position it so you don’t break the bank in the process. Get the BLUEPRINT here!
#MondaysMotivation – Optimistic to make impact! This week is #JUICYList week! Join Us In Creating Yes’s is a list of companies and tools, websites or trainings that are all designed to compliment #TheBLUEPRINT I have. I am optimistic you will get something out of it, something this week will trigger you to take #Action! As all of these on the JUICY List are designed to help you increase your business!
Short and Sweet to start the week! #GoGetIt If you’re not partnered with a #WholesaleLender that can help you grow your book of business, here’s a form to fill out. I’ll call you next to determine how we (I) can be a difference maker for your company!
#WeekendCalltoAction – NEGU and Investor loans! Never Ever Give UP! And this weekend here’s an idea that can help you immediate get a loan next week. If you have any type of past client list you should go through them and determine how many already own at least 1 investment property.
Then offer them a way to either expand their portfolio this summer or take cash out to do more improvements or investments. Either way it’s a win, this is a #StrongSuit for #TeamNDM and we have one of the best investor NON-QM loans on the market. (Bank Statment loan too – oh and what makes us different is how we allow the income to be calculated) – #LetsDoBusiness
I’m in the office all day talking about investor loans and bank statement loans today! 🙂 Hit me up with any “I gotta guy” questions! #SellWell – And if you don’t have an investor loan as simple as this, let’s partner up! Fill in below! ↓
#ThursdaysThoughts – Get your ONLINE GAME RIGHT!! – Seriously if you have an online profile but it contains no contact info and no indication of what you do – AND your a loan officer – You’re doing it all wrong!! Look I get it, Facebook and other social media might have been once for your friends and family! But you’re in sales now, and nobody is giving you leads – You rely on referrals!? (I ask a question on that – How do you expect to do that if nobody knows what you do?) Second major point is, if you’re a LO and NOT using social media you’re missing out! BIG TIME! For those that are, already have a JULY type pipeline going on right now!
My frustration is that I have more mortgage pro’s out of my immediate network that I’m helping KILL IT, than those that I have as a wholesale client. I’ve helped fairway guys to movement peeps to even quickenloans LO’s that want to get more biz. There’s no doubt there’s a shortage of ACTION TAKERS when it comes to mortgage broker marketing pro’s. Some get a small piece of the pie, and are comfortable closing 2-5 deals a month. If I was a broker, I would be generating leads all day every day to get my own pipeline at retail producing numbers. Seems the retail guys get paid less, so they hustle more. #GoodforYou – But I’m an advocate for Broker’s cause they have the best pricing and can do so much more in options than a retail MLO (they only have so many options)! Look I get it, and I’m here to help those that want to expand their online presence.
There’s no doubt, there are advantages to using social to build a branding approach to things. It develops culture, and helps your Mortgage company stand out as a great place to work. HMMMMMM… Did you know not only am I helping LO’s actually run ads and campaigns that generate them leads (of all types) but they can grow their recruiting and hiring of LO’s online as well. One guy in Cali I have has gotten over 12 resumes through messenger in the last 2 weeks. Online marketing is needed for everything if your a LO or Broker owner. It doesn’t matter what your goals are to produce, if you want to stay in business you better be online. Someway shape or form. #SellWell – Oh and for those of you that want to take advantage of something and at least chat about options to help you grow your online marketing strategies, #clickbelow↓
#WhackedOutWednesday – The most under utilized program out there = The USDA Loan!! It’s also a strong suit for what we do! Super excited to help others know this loan, I think this would be my go to loan, not necessarily FHA. I think LO’s just naturally go to this program with those with a lower FICO or think this is the better 1st time home buyer program. While there are some guideline differences, zero down is better than 3.5% down all day.
This is a strong suit for what we offer, and we go down to 580 FICO on USDA! Allow manually underwritten programs and have little to no overlays. The map has been expanded and the income allowed updated, my advice, check this out on your next loan! #SellWell
I am expanding with whom I am doing business with and seeking those that want to grow their business in 2018! I am helping broker’s left and right set up social media campaigns to help source new business! I am an AE, that helps YOU grow YOUR business and ask for a small piece of the pie to help! #LetsDoBusiness
#TwoforTuesday – Two guides, a missing condition and a product highlight!! A bunch going on, today I talk about the difference between grossing up income with Conventional and FHA! Also, the most missed condition in loans EVER! And a product highlight!!
In my opinion, probably the strongest product my underwriting team has, however numbers show FHA is the most underwritten product. I just get great reviews of pricing, of underwriting and we all great things on VA!!! Yep, #VAloans is a product highlight today! And very much a strong suit at #TeamNDM!! We allow FICO’s as low as 580 and do manual underwriting with DTI as high as 50% with no comp factors. *Residual must be 150%! We allow both LP and DU on this product and we have a great team dedicated to help these files fly through the pipeline. 1 day turn times and a great product to produce for your Vets in your neighborhood. If you send in a check to be sponsored by any #WholesaleLender we should be one of them!
Are you READY YET? Ready to blow up your reach, your lead count, and double the business you do? Well this is what I try to do with each account that signs up with me. I am the difference maker, and a great AE to partner with. #LetsDoBusiness Fill in below ↓
#MondaysMotivation – Strong suits for business to start the week! – One of my strongest products I help mortgage broker’s close is FHA! I ♥ FHA loans! We specialize in 203B, 203H and 203K loans! This week I will highlight some strike zones and niches we specialize in to help our Broker partners.
While I like guidelines, they are always changing. So feel free to chime in this week with any guideline questions to help you get a loan in the door. I will be doing more in the next month to help my signed up clients get access to the tools I have to help you double your business. If you’re a broker, let’s connect and #LetsDoBusiness!
#ThursdaysThoughts – Got GRIT? – What is GRIT to you? Do you have it? Today I go over what makes up GRIT and the personality types that go along with it! Do you exemplify GRIT in this way? I am on a mission and have a need to achieve more than ever before, my competitiveness is healthy (and I want to build others up, not step on people to get there) and my optimism is beaming out my ears!
I have goals, BIG ONE’s and the best thing I do for me is remind myself of them daily. Do you have a dream space? A picture of a car or bike or vacation you want to take that fuels you? I encourage you to pick up one and put it in your cubicle. Do you have an internal competitiveness that keeps you modest, but has you taking notes every time someone better than you speaks? Do you chant that old folk tale in your head, “I think I can, I think I can”…. That’s the kind of optimistic GRIT mindset that you need to manifest your own destiny. I encourage you to pick up the phone with the best GRIT you have today, don’t take NO as an answer, see it before it happens, add value and express your passion to help whomever your speaking too. It just may land you the sale! #SellWell #EnvisiontheYes
SellWell – And display your best GRIT today! I’m in the office helping Broker’s expand their pipelines all day! PM me, Text me, Email me, Call me – Whatever you do, reach out – #LetsDoBusiness
#WhackedOutWednesday – Handling objections and what the market throws at you! I mean a bad hair day – It’s whacked Out! lol I have to have fun with this and keep you entertained right! Today, I talk about what I am seeing across the board, more shoppers and more LO’s losing deals because they are not handling objections!
It’s whacked out, a client starts the process with you and then goes with someone else? What? That happens when I believe you haven’t added enough value, educated the client, or really answered their questions. Today, I talk about handling objections and go over why clients object and then give some #SalesJUICE for you LO’s to use. I hope it helps and you land the deal! #SellWell
While you’re at it, why not step up your social selling game with #TheBLUEPRINT? I teach LO’s how to create branding they can lean on and direct clients too to help make yourself seem like the obvious choice. Having branding work to help you build a culture, an online presence and expand your referral network at the same time. Click below and let’s get started today!